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The Entrepreneurial Spirit - A Brief Introduction | Mohammad Anas Wahaj; 31 dec 2023

Entrepreneurship is an important component of thriving economy and entrepreneurial spirit is needed for growth and success of individuals, companies, organizations and nations. It assists to overcome challenges and helps to stay competitive in a tough environment. Entrepreneurial spirit brings in ability to seek innovation, bring positive change, develop new ideas, enhance creativity, enable intelligent and efficient problem solving, overcome status quo, and achieve success to not only individuals but also brings transformation to the organizations they work for and communities they live in. Entrepreneurial spirit is essential for all - entrepreneurs, professionals, workers, students and anyone who is willing to work hard and achieve their goals. Entrepreneurial spirit enables individuals to seek out new ideas and solutions, get things done proactively, makes them fearless in their approach, helps them continuously strive for growth and make things better. Those with entrepreneurial spirit are curious, ask questions and have conviction to proceed towards their goals. They look to achieve the extraordinary. Entrepreneurial spirit provides ability to find opportunities scattered all around, being positive and ignore obstacles and negativity. What one chooses to do is the key as doing makes all the difference and entrepreneurship is all about planning, partnering and persisting until what one seeks out is achieved. Individual entrepreneur often acts as a pioneer in initially sparking the entrepreneurial spirit. Entrepreneurial spirit links entrepreneurs, businesses, innovation, network, regional development. Read on... [full article]

Digital Marketing To Connect, Engage And Serve Customers - Part II | Mohammad Anas Wahaj; 10 dec 2022

Online is a medium that is advantageous to all - sellers and buyers. Digital marketing not only brings benefits to the businesses that implement the strategies but also to the consumers who shop and buy from them. Traditional marketing practices in the technologically advance world fall short on many counts when dealing with customers that are becoming more and more tech savvy and are looking for ease, comfort and satisfaction during their purchase experience. Digital marketing adds and enhances the marketing practices. It expands marketing's reach to the global level at an affordable cost. Digital marketing provides businesses capabilities to effectively measure marketing investments and efforts. With digital marketing companies can precisely reach their target audience and also dynamically shift strategies in response to the changes in markets. Digital marketing not only provide instant connections with target audience and customers but also assists in having continuous interactions and build long term relaionships. Digital marketing involves a combined set of processes that need to be strategically designed to achieve desired results. Digital marketing strategy includes - Online Advertising; Search Engine Optimization (SEO); Search Engine Marketing (SEM); Content Development and Management; Influencer Marketing and more. Even though digital marketing strategies are different for different businesses and need to be customized as per requirement, but there are some common processes and frameworks that can be applied and implemented to ensure the effectiveness of the campaign - Identify Marketing Goals; Solidify Sales Process; Identify and Separately Group Target Customers; Select Marketing Channels; Set Clear Benchmarks and Measure Progress; Provide Relevant Content At Each Stage of Buyer Journey; Adjust and Adapt The Strategy When Needed. As digital marketing is driven by technology and consumer preferences, it continues to evolve. Marketers who want to stay at the top adapt effectively to changes in technologies and consumer behavior. Events like Covid-19 pandemic also bring shifts in business processes and customer needs, and marketers that can handle the change do much better then those who don't. Some of the main marketing themes that will be significant in the realm of digital marketing going forward will include - Multichannel Marketing Hubs; Conversational Marketing; Personalization Engine; Artificial Intelligence and Machine Learning; Consumer Privacy and Consent. Read on... [full article]

Digital Marketing To Connect, Engage And Serve Customers - Part I | Mohammad Anas Wahaj; 20 dec 2021

Marketing focuses on fulfilling customer needs and the process initiates leads and attracts customers. Marketing involves making a connect with prospective customers wherever they are available. According to Chartered Institute of Marketing, 'Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.' Traditional marketing with outbound methodology involves various channels like newspapers, magazines, television, radio, billboards etc to reach out to prospective customers. It is static and is mainly a one-sided push communication, where these media show to the public what the brands want them to see, without any direct engagement with them. The rise of internet and consumer technologies, with large section of the public connected through computing devices, led marketing processes to evolve. Digital marketing is an evolution of traditional marketing and many foundational concepts are same. Digital marketing with inbound methodology creates brand awareness and promotes business through utilizing digital channels and internet that would include blogs, podcasts, videos, enewsletters, ebooks etc. Digital marketing process is dynamic with two-way communication and reaches out to customers where ever they are available in the digital media and serve them at different stages of their interaction and purchasing journey. Connecting and engaging with customers is not difficult in digital. What is important is how to achieve and maximize value through this engagement to better serve the customer requirements. Success of digital in marketing depends on how well marketers can understand the consumer behavior through technology-enabled interactions and analytics tools and how well they manage those interactions to fulfil consumer needs. Digital marketing channels, powered by internet, create, accelerate, and transmit product and services information and value to consumers, through digital networks. These channels include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), E-mail Marketing, Content Marketing, Affiliate Marketing, Online Public Relations, Display Advertising, In-game Advertisng, Native Advertising, Video Advertising, SMS Marketing etc. Marketers of today and future have to keep pace with technological advancements, stay informed and skilled, and be innovative and creative, to connect, understand, engage, and serve the digitalized modern customer. Digital marketing will continue to evolve, but a balanced and mix approach to traditional and digital marketing would provide better results. Mobile Marketing, Internet of Things (IoT), Analytics, Big Data, 3D Printing, Cloud Computing, Artificial Intelligence, Consumer Neuroscience/Neuro Marketing are some of the most interesting and challenging domains where the future marketers are expected to deliver. Read on... [full article]

Motivation - It Keeps People Going To A Better State In Life And Overcome Adverse Situations | Mohammad Anas Wahaj; 15 dec 2020

Motivation is an engine or fuel that is associated with human nature and is free to achieve success and reach a better stage in life. Motivation is a catalyst for better change. It brings a transformation in human beings from the state of lethargy, procrastination and avoidance to the state of thinking, action, creation, and success. Humans have many aspects of life where they need motivation - personal life, student life, work/professional life, social life etc. Every moment of life requires optimal amount of motivation to enjoy the moment. Lack of it makes the moment dull and useless, and eventually lead to disappointments and finally to the more disastrous state of depression. From childhood to youth to old age - motivation is one thing that can keep one together psychologically and survive the crises of life and come out of them without regrets and live a life of fulfilment, happiness and success. In present time, depressive environment created by COVID-19 pandemic is demotivating in many ways. Stay at home, work from home, study at home etc have become the new normal. Restrictions have become part of life which people have not been used to before at such a massive scale. This has put people in a totally different psychological state. People have to self motivate to get on with the current situation and to remain efficient and productive, and above all happy and satisfied. Motivation has become the topic that is on everyone's mind. Experts consider motivation as an internal state or condition (sometimes described as a need, desire or want) that serves to activate or energize behavior and give it direction. There are various theories of motivation categorized as - Behavioral; Cognitive: Psychoanalytic; Humanistic: Social Learning; Social Cognition; Transpersonal or Spiritual; Achievement Motivation and others. Keeping oneself motivated with an internal drive and goal setting is the best recipe to accomplishment and well-being. In a learning environment motivation of student is an important component that determines learning outcomes. Motivation in education can have varied impact on how students pursue learning and how they behave towards subjects, courses, classes and online lectures. In a work/business environment motivation of employees is key to the success of the organization. Leadership and management have to keep teams motivated to give results and enhance value of the organization and keep shareholders and customers satisfied. Employees need motivation to increase productivity at workplace. To solve real world problems, it becomes essential to engage people in the process and motivation can be key to align them towards the achievable goals. Empowering people by applying principles of motivation and providing them genuine purpose can help them attain value and meaning not only to their own lives but can also bring positive change to their environment and world. Read on... [full article]

From Customer-Centric Mindset To Doing What Customers Want - Finding Ways To Do Customer Service Right And Avoiding What Not To Be Done | Mohammad Anas Wahaj; 10 dec 2019

Customers are at the core of any business. No one can think of products and services without thinking of their buyers. Profits are made with happy customers because they continue to buy products and services from those companies and organizations that keep them satisfied. They also recommend to others what they themselves like. For organizations to become truly customer-centric it is essential to create a customer oriented mindset and at the same time develop procedures and actionable tools to provide best possible customer service. This would also involve continuous training and learning on the part of customer service executives and workers. As the customer behavior changes over time with technologies so should the interactive behavior of customer service personnel to adapt to changing scenarios. But above all, the personnel who deal directly with customers should keep the care of customers in their mind and behavior at all times. Organizations should develop a proper framework for customer service excellence. Read on... [full article]

Healthcare in India: An Overview (Part 2) | Mohammad Anas Wahaj; 31 dec 2018

In India there are central government run healthcare institutions, public state run institutions and private medical colleges that provide modern healthcare education mainly the four year degree MBBS and after that post-graduate degrees of MS and MD. India also have a number of institutions that provide degrees in other healthcare systems like Ayurveda (BAMS), Unani-Greek (BUMS), Homoeopathy (BHMS), Naturopathy etc. Moreover, there are vocational training institutes that provide skills and courses to develop other medical staff like nurses, health assistants etc. There are also corporate run and other private medical colleges and universities and training institutes. India's healthcare facilities are generally concentrated in urban areas while rural areas are generally served by public hospitals and centers. Private clinics are also present in both rural and urban areas. They are generally run by a single doctor or doctor couple and provide basic healthcare. Diagnostic centers are spread all over due to technological advancements and compact and affordable equipments. Healthcare has major disparities between urban and rural areas when it comes to healthcare access. Healthcare has become one of India's largest sectors - both in terms of revenue and employment. The industry comprises public and private hospitals, pharmaceutical companies, pathology and diagnostics, medical devices industry, clinical trials, outsourcing, telemedicine, medical tourism, health insurance and medical equipment. The public sector constitutes primary health centers, central research centers and hospitals, state-run research institutes and hospitals etc. The private sector provides majority of secondary, tertiary and quaternary care institutions with a major concentration in metros, tier-I and tier-II cities. According to National Family Health Survey-3, the private medical sector remains the primary source of health care for 70% of households in urban areas and 63% of households in rural areas. Rise of technology is creating new business models in the healthcare industry. Healthcare through smart phones and fitness trackers is new trend. Information technology is automating and streamlining various healthcare processes. Big data is creating new ways of improving healthcare delivery. Startups in India are promising to provide best healthcare at affordable cost more effectively. Latest healthcare equipment is not only imported but also manufactured in India. Digital technologies are enhancing every aspect of healthcare. Technology solutions are able to modernise current medical practices, reduce costs, eliminate any duplication of tests as well as streamline processes and update medical records in real time. Modern technology has great potential to increase access of healthcare services in rural communities, especially the ones where there is serious shortage of doctors. India has demonstrated since long a commitment to offer comprehensive healthcare to all citizens. This has been reaffirmed in the 12th Five-year Plan, National Health Assurance Mission, and more recently through Ayushman Bharat Program. However, the challenges remain and this goal has not been achieved as of yet. There are two critical components of successful healthcare systems. One is the financial aspects whereby citizens are protected against any eventuality and don't get into penury due to health spending. Second is the provision and delivery of healthcare services. It is imperative to ensure that healthcare infrastructure is sufficiently equipped to provide effective healthcare when needed by its citizens. Technology, public-private partnerships, access and affordability are the critical component in the future of India's healthcare. Better healthcare with policy, financial and physical framework will bring long-term benefits to the nation. Develop effective mechanisms to improve general health, and disease prevention strategies through campaigns, advocacy etc. To make India's citizens more aware about their health, inculcate better sanitization and cleanliness habits will help to improve overall health of India. Prevention before cure becomes the key for the country with the size and demographic profile like India. Health aware citizens, trained, sensitive and caring medical staff, cutting edge technologies and modern infrastructure, are the golden elements for a healthy future of India. Read on... [full article]

Healthcare in India: An Overview (Part 1) | Mohammad Anas Wahaj; 15 sep 2018

India's large size with huge population (1.25 billion), substantial part of which resides in rural and underdeveloped regions, brings both challenges and opportunities for implementing healthcare policies and initiatives, both public and private. Over the years ineffective implementation of such initiatives at various levels, has created lopsided infrastructure and uneven development in healthcare. Indian health system also lacks effective payment mechanism and has a high out-of-pocket expenditure (roughly 70%). Adverse health events (health shocks) have considerable impact on India's overall poverty figures, adding about seven percentage points. Health is associated with the overall wellness of the citizens. Good health reflects on the productivity and growth of the nation. More so in the case of India as substantial population is young. India has more than 50% (about 662 million) of its population below the age of 25 and more than 65% below the age of 35. By 2020, the average age of India's population is expected to be 29 years. Aging of this large population will happen at the same time. Having adequate infrastructure is key to avoid a massive health catastrophe for this elderly population in future. Health is also a key issue in the public policy sphere. In the public policy context healthcare issues are often related to accessibility, affordability, socio-economic disparities, healthcare delivery mechanisms, illness and diseases and their impact on society etc. India have a conceptual universal health care system run by the constituent states and union territories. The biggest challenge is to make it accessible and affordable for the overall population. Read on... [full article]

India's Demographic Dividend - Update Skills, Upgrade Industry, Uplift Infrastructure - For Development and Growth | Mohammad Anas Wahaj; 04 may 2017

India's demographic dividend can only achieve full potential if its young population continues to update their skills, the private sector continues to upgrade its processes, technologies and management practices to remain profitable and growth oriented, and government continues to improve infrastructure, ease regulations to do business, and attract internal and foreign funds as investments in various industries and businesses. Approximately half of India's 1.2 billion people are under the age of 26. By 2020, around 64% of India's population will be in the working age group of 15-64 years, and it is forecast to be the youngest country in the world, with a median age of 29. Moreover, India is a US$ 2 trillion economy, growing at approximately 7% year on year. It has a strong domestic focus with approximately 75% of the GDP generated on domestic consumption. India's demographic dividend will work in favour of the Indian economy when its young, educated and healthy population, is trained, skilled and gainfully employed, giving rise to an upwardly mobile consumer class. Read on... [full article]

India's Healthcare - Overcoming Challenges and Moving into the Future To Provide Better Health and Save Lives | Mohammad Anas Wahaj; 20 may 2016

India's healthcare is an opportunity that has room for growth for all - public or private, for-profit or non-profit, foreign or domestic entities. According to the latest CII-KPMG report, Indian healthcare sector is estimated to reach US$ 160 billion in 2017, accounting for about 4.2% of GDP. It is further expected to grow to US$ 280 billion by 2020. India currently spends only 1.05% of GDP on public health. Over the years, governments have tried to develop policies and have taken steps to provide better healthcare for its citizens. But India's large size, huge population (1.25 billion) and ineffective implementation at various levels, has created lop sided infrastructure and uneven development in healthcare. While bigger towns and cities have developed state of the art healthcare facilities, the rural part has lagged behind on multiple counts. In spite of all the challenges, India is taking a stride into the next phase of healthcare, riding on technological advances, new financial models and corporatization of hospitals. Timely provision of healthcare assistance is the key to save cost and save lives. Multipronged strategy is the need of the hour. Technology, skilled and trained medical professionals, substantial investment and effective execution of best practices will help India provide what the today's citizens expect from the growing economy. Read on... [full article]

Relationship Between Entrepreneurs and Customers to Drive Innovation | Mohammad Anas Wahaj; 07 mar 2015

Entrepreneurs and customers are important components of the business ecosystem. Entrepreneurs create innovative products and services for the customers. A strong exchange and partnership between the two will assure that the activity of product and process innovation and improvement never stops. The efficient integration of what customers need and what entrepreneurs develop will lead to growth of businesses and markets. Read on... [full article]

Education in India: An Overview | Mohammad Anas Wahaj; 01 may 2012

Education plays an important role in enhancing human capital and is considered critical in economic and social development of the country. Human capital and economic progress are closely connected, so it is essential that public policy should be build towards expansion, promotion and efficient delivery of education. Moreover education is one of the necessary ingredient to reduce poverty, inequality and injustice from society. Access to basic and secondary education to all segments of the society particularly to the poor and rural population, is central to the socio-economic development of India and will enhance India's competitiveness in the global economy. Read on... [full article]

Retail in India: An Overview | Mohammad Anas Wahaj; 29 jul 2008

Retail ensures that the product supply to the consumer is consistent. So the more simplified, efficient and streamlined the retail process, the better for consumers and in turn for the retailer and other constituents of the supply chain. India is currently in the retail awareness mode and all the constituents of the market whether businesses, regulators, policy makers, investors, entrepreneurs and so on are waking up to the new retail reality with great enthusiasm. Although retail is not new to India and its past innovations along with the employment that the existing retail sector provides to the population can't be ignored, it is surely getting transformed towards more organized form. This seems to be the result of liberalized policies and regulations and also the entry of big Indian corporations and their global counterparts in the sector. Read on... [full article]

Ignorance, Knowledge, Internet and Health: Collaborative Role of Healthcare, Pharmaceutical and Technology Companies in the Society's Future- World is the Market, Align Profits with Care | Mohammad Anas Wahaj; 19 jun 2003

Ignorance, the disease of the mind, is the root of various problems for the society. In the context of health, ignorance could be considered as one of the major cause of human suffering from diseases and disorders that otherwise would have been understood, prevented or cured. Physician Lewis Thomas said, "The greatest of all the accomplishments of 20th century science has been the discovery of human ignorance." But the answer and the resulted success of the human race lie in finding solutions for the discovered ignorance. Awareness and dissemination of knowledge about diseases and their causes and effects would help us prevent human pain and suffering not only physical but also psychological. Timothy Ferris, a science writer, in relation to ignorance mentions, "Our ignorance, of course, has always been with us, and always will be. What is new is our awareness of it, our awakening to its fathomless dimensions, and it is this, more than anything else, that marks the coming of age of our species." The more we know about ignorance in its various forms the better we would be able to target resources and energies to overcome it. Integrating and consolidating efforts, with Internet as a medium, for dissemination of health and medical knowledge for diverse socio-economic segments of the society would assist to overcome ignorance and to develop an overall knowledgeable and health aware society. Technology for the improvement of health care systems, technology for drug development & delivery and technology for knowledge creation and dissemination geared towards the consumer will benefit in our quest for informed and healthier world. Bringing the information and knowledge from around the world at a single platform will reduce duplication and would lead to the faster creation and dissemination of new medical thoughts and discoveries and cure for diseases before they become global catastrophes and threaten the existence of the human race. Read on... [full article]