February 2024

Mohammad Anas Wahaj | 26 feb 2024

As the internet and websites expand, so does their environmental impact. According to Web Neutral Project website (webneutralproject.com) - Internet accounts for about 10% of global electricity consumption; Internet produces about 2% of global CO2 emissions annually (equivalent to aviation industry); Average web page produces 1.76 grams CO2 per page view; Data centers alone consume an estimated 200 terawatt hours (TWh) of energy. To tackle internet and website pollution it is essential to design sustainable web solutions and reduce web bloat. Gerry McGovern, founder and CEO of Customer Carewords, interviews Vitaly Friedman (web design expert and co-founder of Smashing Magazine) on the issue of this environment waste and sustainable web design. Mr. Friedman says, 'Sometimes if you see developers or designers thinking about accessibility, thinking about design from the perspective of usability, inclusive design, cleanliness, weight, then you have exceptional results, but that is in itself exceptional and rare. Most of the time we just look at the tools in front of us and we build and we design using the tools without thinking about sustainability, often not thinking about performance and sometimes, and this is still quite common, not even thinking about accessibility. So, we just produce visual output and we put it on a server someplace and that kind of works.' Mr. Friedman suggests the need for more conversations around web's environmental impact and sustainable web design, and rethink digital design to work towards sustanability. Read on...

CMSWire: Sustainable Website Design for a Better Environment
Author: Gerry McGovern