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Graphic Design

Mohammad Anas Wahaj | 28 dec 2020

Logos are a brief visual representaion of the organizational identity and help differentiate them from each other. They assist to instantly recognize brands and over a period of time can become one of the most important component of their identity. Traditionally, organizations utilize the services of graphic designers to get their logos and the process has artistic and creative orientation. But now powered with technologies like artificial intelligence (AI), there are online logo design software tools that can design logos instantly once some specifications are submitted. These tools also provide editing and customization features. Technology is transforming the creative field of logo design into a more scientific one. Research paper, 'Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Logo Design' (SSRN, 25 nov 2019) (Authors: Ryan Dew of Wharton School at the University of Pennsylvania, Asim M. Ansari of Columbia Business School at the Columbia University, Olivier Toubia of Columbia Business School at the Columbia University), proposes a more data-driven approach to logo design in which the authors developed a 'logo feature extraction algorithm' that uses modern image processing tools to break a company's logo into many visual constituent parts like font, color scheme, and many other meaningful features, and a multiview representation learning framework that links the visual components to text that describes the company like industry, value propositions etc. Researchers then applied this framework to a large amount of data available on companies to predict their logo features. Prof. Ryan Dew explains, 'There are things that data and models can say about the design process that can help firms develop brand identities - visual brand identities that are doing the right things for them...we looked at hundreds of different logos, and we also looked at a bunch of textual data describing these firms - taken mostly from the firms' websites. And we also got consumers to react to these logos and the textual descriptions by rating these firms according to what's called a 'brand personality scale'...we developed an algorithm that lets us work with logos as a source of data. We call this our 'logo feature extraction algorithm'...and then we also have all this text, which can be anything...It conveys what the firm does and what their brand is...The idea is, we want to link these two domains to try to get the words to describe what the logo is trying to say. Let the logo speak. Conversely, this is actually how the design process works. You start with a textual blurb describing - 'This is what my brand is. This is what my firm does'. And then you go from that to a logo — to a logo template. This is where the concept of data-driven design comes in. We both, in the first sense, are able to use text to understand logos, but in the second sense, we're able to go from text to new logo templates that will let firms develop logos that are consistent with their brand identities...a more fundamental thing that the current paper can address is this idea of coming up with the 'right template' to convey what you want to convey visually. That is, in some sense, firms should be a little cautious when they're designing logos...understanding these templates and having this model of data-driven design can help with the creative process, to come up with new redesigns or new logos that will excel.' Read on...

Knowledge@Wharton: Why a Data-driven Approach Can Enhance the Art of Logo Design
Author: NA


Mohammad Anas Wahaj | 28 aug 2020

Artificial Intelligence (AI) has been around in its various forms for many years. But now it is reaching a level of disruption in many industries and has potential to influence many more. There are major investments in AI with tech giants leading the pack. Businesses are seeing value in AI to make process improvements, enhance efficiencies etc to improve bottom line and at the same time there are concerns related to job losses. Even creative industries like graphic design, that require exceptional human skills to thrive are being significantly influenced by AI. Graphic design softwares are now AI-powered and can mimic human designers by understanding client requirements effectively. These may not not be emotion-powered like humans, but can provide outputs that are fast, affordable and customizable. Moreover, these softwares have their own limitations at this time and the role of designers is not becoming obsolete. In fact, on one side these tools are designed and developed by incorporating inputs from designers and on the other they are complementing and enhancing the capabilities of designers and assisting them to achieve even better outcomes. Following are some limitations of AI in graphic design - Understanding nuances that come naturally to humans; Originality of humans that is derived from being highly imaginative; Human touch that is needed as part of a personalized interactive experience. Read on...

ClickZ: The rise of AI in graphics design
Author: Carl Dean


Mohammad Anas Wahaj | 30 mar 2020

Designers are utilizing their creative expertise to find innovative solutions to fight against COVID-19 pandemic. Italian architects Carlo Ratti and Italo Rota designed a series of interconnected intensive care unit (ICU) pods from shipping containers. A prototype of the pods is now being built and is called Connected Units for Respiratory Ailments (CURA). Industrial design brand Dyson also announced that it has developed a CoVent ventilator after UK PM Boris Johnson requested the company to fulfil the hike in demand. Danish startup Stykka has created a design for a simple flat-pack workstation that can be easily assembled from three pieces of folded cardboard. Architectural designers Ivo Tedbury and Freddie Hong have developed a 3D-printed device that can be attached to door handles to enable hands-free opening. Ukranian architect Sergey Makhno forecasted the changes in living spaces in the aftermath of the pandemic that include people preferring houses over apartments, wanting to become self-sufficient with their own water supply and heating, and more attention placed on creating a workplace at home. Dezeen's editor Tom Ravenscroft predicted that the huge amount of people being forced to work-from-home will have long-term impacts on how companies approach remote working. Graphic designer Jure Tovrljan recreates iconic brand logos to highlight current situation. Cartoonist Toby Morris and microbiologist Siouxsie Wiles created playful animated illustrations and graphs to depict social distancing necessity. Read on...

Dezeen: This week, designers created objects and structures to help fight coronavirus
Author: Natashah Hitti


Mohammad Anas Wahaj | 26 dec 2019

Graphic design continuously evolves and experts spot the trends and also make predictions. Here are graphic desing professionals predicting trends for 2020 - (1) Intensifying minimalism: Brian Dixon, creative director at Grady Britton; Paul Levy, designer; Adam Murdoch, senior art director. (2) Abstract 3D and vibrant colours: Tamryn Kerr, associate creative director at VMLY&R; Consuela Onighi, UX designer at Illustrate Digital; Alex Halfpenny, design director at Elmwood. (3) Type-only approaches: Emily Benwell, digital design and marketing specialist at Liberty Marketing; Davide Baratta, design director at Impero; Nazar Begen, head of project at Crello; Steve Sharp, director of Fat Cow Media; Chris Willis, head of design at VMLY&R; Katie Larosa, designer at Grady Britton. (4) Super-maximalist and ultra-minimalist: Justin Au, designer at Gretel. (5) Taking GIFs to the next level: Steve Sharp, director of Fat Cow Media; Mark Chatelier, executive creative director at StormBrands. (6) Multisensoral moving content: Davide Baratta, design director at Impero; Iain Acton, head of motion design at DixonBaxi; Emma Newnes of B&B Studio. (7) Motion with intent: Kelli Miller, creative director and partner at And/Or; Dan Healy, image and motion director at Bulletproof. (8) Ingrigue overtakes legibility: Alex Halfpenny, design director for Elmwood; Emily Benwell, digital design and marketing specialist for Liberty Marketing; Dave Gee, co-founder of Jam_. (9) Graphical disruption: Sarah Sanders, head of strategic insight at Precipice Design; Kelli Miller, creative director and partner at And/Or. (10) Backlash against Insta-perfection: Jennie Potts, design director at B&B Studio. (11) Focus on Gen Alpha: Lee Hoddy, creative partner at Conran Design Group. (12) Organic look and feel: Andy Capper, creative director at Echo Brand Design. (13) Action on sustainability: Charlie Smith, creative director at Charlie Smith Design; Steve Austen-Brown, creative director at Avantgarde London; Alex Halfpenny, design director at Elmwood. (14) New perspectives on gender and sexuality: Lee Hoddy, creative partner at Conran Design Group; Davide Baratta, design director at Impero. (15) A spirit of rebellion: Maisie Benson, designer at B&B Studio; Curro de la Villa, creative director at 72andSunny Amsterdam. (16) Device dependent design: Harry East, co-founder and creative director at Equals Collective. (17) Cause-based branding: Adam Murdoch, senior art director at Grady Britton. (18) Immersive experiences: Dave Gee, co-founder of Jam_; Mark Davis, creative director at me&dave; (19) Making brand stories more believable: Andy Askren, partner and creative director at Grady Britton. (20) Uncertainty: Alex Halfpenny, design director at Elmwood. Read on...

Creative Bloq: 20 top graphic design trends for 2020
Author: Tom May


Mohammad Anas Wahaj | 21 may 2019

Graphic design enhances the value of the brands and creates their visual memory in the audience's mind. Check out the latest trends in graphic design and keep evolving - 3D design and Typography (Brings life and depth to flat designs); Mid-century Modern Elements (Give both a mid-age and modern touch to any design); Custom Illustrations (Heavily influenced by natural and botanical elements, with softer lines and less bold text); Buxom Serifs (Serifs are smarter, better, and make content stand out); Open Compositions (Make the elements appear to be floating off of the screen); Isometric Design (Creates an entire universe in the tiniest of spaces and gives depth to any design and object); Pops of Vivid Color (Provides attention grabbing graphics); Strong Typographic Focal Points (Make content visually strong and readable, a function much needed for small devices and social media feeds); Light and Dark Color Schemes (Create a visually stunning impact); Futuristic Influences into the Mainstream (Make the brand stand out and be influencer in the marketplace); Complex Gradients and Duotones (Look great on mobile devices. Add depth and create a timeless look); Colorful Minimalism (Combining design with necessary components using minimalist approach. Limited color use); Art Deco (Add glamour quotient); Bookman and Old-style Serifs (High legibility and contrast of the traditional serifs make them a great choice to highlight the brand's value); Subtle Motion (Enhances user experience and engages users with the interface. Adds seamless transformations and transitions); Abstract Geometry and Shapes (Fits in any design that demands a modern and expressive look. Makes visuals stand out); Asymmetrical Layouts (Create visual tension. Elements have a more complex pattern); Variable Fonts (Are flexible within the multidimensional space. Consume less bandwidth and load websites or web pages faster). Read on...

G2 Crowd: 18 Innovative Graphic Design Trends for 2019
Author: Prateeksha Mathur

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