June 2023

Mohammad Anas Wahaj | 29 jun 2023

Startups with first-time founders work in tight budgets and may not give required importance to design as they focus to get product to market faster. On the contrary, Nicolas Susco (Designer, Entrepreneur & Investor, and founder of ElipseAgency), suggests that design need to be prioritized from the early stages of the startup and provides following reasons - (1) Design Plays a Significant Role in User Experience: Good design can brings new customers and signals to customers and investors that company cares about its products or brand. (2) Design can Hide Flaws and Buy Time: Even at pre-product stage a good designed initial prototype can have positive impact on clients and investors and keep them engaged with the startups as it keeps on working on the product. (3) Design Helps Communicate Value: Visual communication attracts attention and is more effective. A well designed website and creative video can convey company's values, make them appear refined and unique, and create emotional responses in the viewer. (4) Design is the Foundation of Any Brand: Fine details in design are the key aspect of the brand image. Every step adds to the impact that brand has on customers and investors. Read on...

Fast Company: The powerful synergy of design and entrepreneurship
Author: Nicolas Susco