August 2021

Mohammad Anas Wahaj | 30 aug 2021

Diversity is an important issue in industrial design industry. Research finds that women account for 85% of consumer purchases but most products are not designed by women. Another research suggests that 85% designers are males in industrial design industry. So industrial firms that are women-led are rare and need a special mention. Women can provide different perspectives and approaches to products. Here is the list of 20 design and innovation firms with women in leadership positions - (1) Rinat Aruh, founder and CEO of Aruliden (2) Jo Barnard, founder of Morrama (3) Cheresse Thornhil, design director at S.E.E.D. at Adidas, the School for Experiential Education in design (4) Merle Hall, CEO of Kinneir Dufort (5) Jeanette Numbers, co-founder of Loft (6) Alyssa Coletti, founder of NonFiction Creative (7) Angela Medlin, founder and director of FAAS (pronounced 'faze', stands for Functional Apparel & Accessories Studio) Design Collab (8) Natalie Nixon, PhD, founder of Figure 8 Thinking (9) Nichole Rouillac, founder of Level (10) Maaike Evers, co-founder of Mike&Maaike (11) Liz Daily, founder of Liz Daily (12) Jessica Nebel, managing partner at Neongrey (13) Antionette Carroll, founder, president, and CEO of Creative Reaction Lab (14) Ayse Birsel, co-founder and creative director of Birsel + Seck (15) Stephanie Howard, founder of HOW AND WHY (16) Phnam Bagley, co-founder of Nonfiction (17) Kelly Custer, design director of Knack (18) Isis Shiffer, founder of Spitfire Industry (19) Wonhee Arndt, co-founder of Studio Gorm (20) Betsy Goodrich, co-founder of Manta. Read on...

Core77: 20 Woman-led Industrial Design & Innovation Firms
Authors: Kristi Bartlett, Ti Chang