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november 2021

Mohammad Anas Wahaj | 27 nov 2021

Environment influenced by pandemic, enhanced use of mobile devices, considerations for privacy and safety etc are some issues that would have an impact on the website trends in addition to the normal evolution of technology and design concepts. Paul DeLeeuw, Director of Interactive at ddm marketing + communications, provides trends that will shape web design in 2022 - (1) Sharing Not Telling: Enhanced visitor engagement with website with visuals and interactions. Micro-interactions and micro-animations are lively add-ons on the website. Integrating them effectively with overall look and feel of the website without overdoing them brings energy to the website. (2) Simplicity: Customer engagement needs to be seamless with less roadblocks and impediments. Precise information, soft colors, vivid imagery and clarity in calls to action will be effective. (3) Safety First: Websites are adapting design to the new normal. They are trying to give people space, reduce anxiety, and feel comfortable and safe. Emphasis is on aesthetics and feelings. Designs that feel spacious, inviting, and accommodating will speak to the visitors' sense of security and safety. (4) Customisation and Accessibility: Accessibility needs to be integrated in the design process from the beginning. More website are integrating theme and font customisations. They are supporting operating systems, and accessibility features like font scaling and contrast adjustments. Sites with these features stand out as they signal that they are caring for their customers. (5) Positive Mindset: Prevalence of negativity and information overload is the reality of modern internet. Better websites in 2022 will reduce this and try to create experiences that help and assist the user, and generate positive thinking and goodwill. Read on...

Creative Bloq: 5 exciting web design trends for 2022
Author: Paul DeLeeuw



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