June 2022

Mohammad Anas Wahaj | 28 jun 2022

Effective visualization brings communication to the next level and graphic design is the creative skill that makes it happen. As per reports by research firms - The Business Research Company: 'Global market size of design services is projected to grow to US$ 249.5 billion by 2022 from the US$ 153 billion that it had touched in 2018'; IBISWorld - Global graphic designers' industry market size, which stands at US$ 43.4 billion, is expected to increase by 3.7% in 2022'. Anu Kiran, a graphic designer and motion graphic artist at One Source, says, 'The very essence of graphic design is the ability to convey ideas and resolve complex problems through a platform - a visual and design message board - which appeal to and communicate through the primal sensory touchpoint of sight.' Most industries utilize graphic design when they communicate visually with their customers. Graphic designers need specific skills to excel in their careers. Mohammed Zeeshan, CEO and co-founder of edtech firm MyCaptain, says, 'Apart from knowing the basics, the theories of design and the concepts, you must also be able to possess an understanding of what the user wants. Being a user-first designer helps not only you but also the businesses.' Job titles in graphic design include apparel graphic designer, logo designer, packaging designer, web designer, multimedia designer, art director, UI/ UX artist etc. As the demand for the trained talent in graphic design grows, India has to fulfil it by focusing on creating quality design institutes and upgrading the existing ones. Read on...

Outlook India: As Visual Appeal Takes Centre Stage, Opportunities Open Up For Graphic Designers
Author: Sanyukt Kulshrestha