December 2022

Mohammad Anas Wahaj | 31 dec 2022

Technology brings out innovative ways for nonprofits to raise funds. Online tools add a new layer to the fundraising mechanism and expands the reach to vast pool of potential donors. As the technologies and strategies for fundraising are maturing, merely a website is not enough. Nonprofits have to differentiate themselves to attract donors. A select group of Forbes Nonprofit Council members provide strategies to effectively utilize online fundraising - (1) Aaron Alejandro, Texas FFA Foundation: Establish a digital presence beyond just a website to gain a competitive advantage to attract audience attention. (2) Tony Siebers, Catholic Charities Community Services (AZ): Know what your target audience want by using data analytics and customizing communication and interaction. (3) Sterrin Bird, Salesforce: Use data to personalize engagement that assists in the acquisition and retention of donors. (4) Francisco Tezén, A Better Chance: Have a consistent and integrated communications strategy that engages with audience on multiple channels. (5) Sarah Evans, WellBeyond: Reduce digital friction by providing smooth digital experience and focusing on usability and simplicity during audience interaction. (6) Robin Ganzert, American Humane: Use social media effectively to engage with supporters, increase brand awareness and promote fundraising campaigns. (7) Jessica Hall, American Eagle Foundation: Don't suffice with the traditional online platforms and also engage with emerging ones as users often shift with new technologies. (8) Betsy Chapin Taylor, FAHP, Accordant: Utilize storytelling and audio-visual communication to make connect with audience and make an impact. (9) Rob Harter, CCPC: Conduct audit of the website to make sure that donation is simple, easy and user-friendly. (10) Kristen Jaarda, American Council on Gift Annuities: Create engagement opportunities like volunteering, educational and learning interaction etc, by using tools to enable direct user response. (11) Victoria Burkhart, The More Than Giving Company: Create a user-friendly donation process that is easy, simple and hassle-free. (12) Jesse Bethke Gomez, Metropolitan Center for Independent Living: Effectively communicate the impact that donor contributions make to encourage future donation possibilities and build trust. Read on...

Forbes: Fundraising Online? 12 Strategies To Adopt For Nonprofit Success
Author: NA

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