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Headlines
20 Ways Nonprofit Leaders Can Support Younger Employees' Professional Development | Forbes, 16 apr 2024
Giving money to charity? Make sure you're not donating to the taxman too | IFA Magazine, 16 apr 2024
Volunteering: A Proven Way To Improve Employee Well-Being | Report Alert, 16 apr 2024
5 things I heard at the Skoll World Forum | Devex, 16 apr 2024
Sustainable communities through social entrepreneurship | The Manila Times, 16 apr 2024
The Connection Between Corporate Social Responsibility and Wellness | Corporate Wellness Magazine, 16 apr 2024
The charitable deduction is a complex, broken mess. There's a better way | Vox, 15 apr 2024
Lessons from the Field of Systems Change | HBS Social Enterprise Blog, 03 apr 2024
Inclusive Board Meetings | Stanford Social Innovation Review, 19 feb 2024
How nonprofits can build capabilities to catalyze impact | McKinsey, 05 feb 2024
May 2022
Mohammad Anas Wahaj | 26 may 2022
According to the research paper, 'Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior' (Authors: Ravi Mehta of the University of Illinois at Urbana-Champaign, Lidan Xu of the University of North Texas, Darren W. Dahl of the University of British Columbia), published in Journal of Marketing, 'engaging potential donors in creative activities can positively influence their propensity to donate money to a charitable cause.' Prof. Ravi Mehta says, 'Participating in creative activities such as drawing or cookie decoration in support of a charitable cause induces a sense of autonomy in participants, which leads to a positive affective state, resulting in 'enhanced donation behaviors' - that is, a greater likelihood of donating to the cause and a greater monetary amount donated.' Prof. Mehta further explains, 'Charities are constantly looking for new and more effective ways to engage potential donors in order to secure the resources needed to deliver their services. This paper demonstrates that creative activities are one way for marketers to meet this challenge. We think that this research will have substantive implications for understanding how creativity can affect subsequent behavior, and how marketers and advertisers can incorporate creative activities into fundraising efforts, charity events and social media campaigns as a viable fundraising strategy.' Read on...
Illinois News Bureau:
Paper: Engaging donors in creative acts can boost charitable fundraising
Author:
Phil Ciciora
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