May 2022

Mohammad Anas Wahaj | 26 may 2022

According to the research paper, 'Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior' (Authors: Ravi Mehta of the University of Illinois at Urbana-Champaign, Lidan Xu of the University of North Texas, Darren W. Dahl of the University of British Columbia), published in Journal of Marketing, 'engaging potential donors in creative activities can positively influence their propensity to donate money to a charitable cause.' Prof. Ravi Mehta says, 'Participating in creative activities such as drawing or cookie decoration in support of a charitable cause induces a sense of autonomy in participants, which leads to a positive affective state, resulting in 'enhanced donation behaviors' - that is, a greater likelihood of donating to the cause and a greater monetary amount donated.' Prof. Mehta further explains, 'Charities are constantly looking for new and more effective ways to engage potential donors in order to secure the resources needed to deliver their services. This paper demonstrates that creative activities are one way for marketers to meet this challenge. We think that this research will have substantive implications for understanding how creativity can affect subsequent behavior, and how marketers and advertisers can incorporate creative activities into fundraising efforts, charity events and social media campaigns as a viable fundraising strategy.' Read on...

Illinois News Bureau: Paper: Engaging donors in creative acts can boost charitable fundraising
Author: Phil Ciciora

Mohammad Anas Wahaj | 24 may 2022

Steven R. Kovey in his book, '7 Habits of Highly Effective People', mentioned 'Begin with the end in mind' as the second habit, which means all things are created twice - first in our minds and then when they are created in the physical world. The concept is being utilized by organizations to collectively champion their efforts for larger goal. PR industry is using this concept while doing cross-agency collaboration by working together with the same client. Pandemic and conflicts have further demonstrated the significance of cross-sector collaboration. Jessica Starman, co-founder and CEO of Elev8 New Media, explains that cross-agency collaboration in PR is the way forward and can be effective in serving more clients. Traditional PR agancies are finding numerous challenges in changing environment, with large scale use of technology and social media, and one-size-fit-all solutions not much effective in this scenario. Flexible, agile, specialized and customized approaches are becoming prominent with creation of smaller PR agencies. Ms. Starman provides the following benefits of cross-agency collaboration - Wider array of expertise and more resources; Larger audience reach and exposure; More innovation and opportunities; More new and resourceful contacts for campaign acceleration. In the more digitalized and connected marketplace, the new normal for PR agencies is through collaboration to achieve common goals. Read on...

Forbes: Cross-Agency Collaboration: The Future Of Public Relations
Author: Jessica Starman

Mohammad Anas Wahaj | 19 may 2022

As mentioned on the sciencedirect.com website, 'Tribology is the study of the science and engineering of interacting surfaces in relative motion and includes the study and application of the principles of friction, lubrication and wear.' The word was coined by Prof. Peter Jost in 1966 and is derived from the Greek word 'tribos' which means 'rubbing'. Vern Wedeven, founder and president of Wedeven Associates Inc., explains how the challenge of friction and wear in mechanical and electromechanical systems, specifically in the fields of nanotechnology, aerospace and biotechnology, can be overcome by incorporating 'Tribology-by-Design (T/D)' as it will facilitate building of enduring products by including friction, wear and lubrication in the design process. Tribology is often not applied in design process due to its complexity. There are many mechanisms at play that would include variety of small contact points, enormous loads, variable motion and speed, high stresses, heat generation, unfamiliar interface materials and so on. The challenge is enormous to design for life and durability under these complex situations. The new approach, 'Tribology-by-Design (T/D)', reduces the risk and help engineers better understand tribology challenges and more competently design for them. T/D combines a theory, a set of test and analysis tools, and a methodology. It was developed to get powerful tribology mechanisms into engineering design. Mr. Wedeven suggests, 'Using T/D theory, test and analysis tools, and methods to discover and apply new technologies will open the door to a much more rapid response to tribology challenges, faster innovation, reduced costs and mitigating risk.' MIT's (Massachusetts Institute of Technology) Professional Education course, 'Tribology: Friction, Wear and Lubrication', teaches T/D to engineers around the globe. In one of the session Mr. Wedeven is an instructor and explores how T/D connects and differs from axiomatic design (AxD), a widely adopted design methodology developed by the course's lead instructor, Dr. Nam Pyo Suh, Cross Professor Emeritus at MIT. Read on...

Machine Design: Tribology by Design: A Revolution in Tribology
Author: Vern Wedeven