March 2025

Mohammad Anas Wahaj | 31 mar 2025

The research study, 'The impact of corporate social responsibility on cybersecurity behavior: The crucial role of organizationally-prescribed perfectionism', by Prof. Byung-Jik Kim of University of Ulsan (South Korea) and Prof. Julak Lee of Chung-Ang University (South Korea), published in Humanities and Social Sciences Communications (09 feb 2025), examines the mediating effects of psychological safety and job stress, as well as the moderating role of organizationally-prescribed perfectionism. Drawing on theories of social identity, social exchange, and the job demands-resources model, researchers postulate that CSR influences cybersecurity behavior in employees in a positive way, first through psychological safety and then through job stress as a sequential mediator. Authors also look at how organizationally-prescribed perfectionism moderates the connection between CSR and psychological safety. Read on...

Nature: The impact of corporate social responsibility on cybersecurity behavior: The crucial role of organizationally-prescribed perfectionism
Authors: Byung-Jik Kim, Julak Lee

Mohammad Anas Wahaj | 31 mar 2025

Co-branding is a suitable strategy to leverage partner's audience and reach for mutual benefit. But brand dilution is a downside if both partners are not cautious. Forbes Communications Council leaders have the advice to avoid such a situation - (1) Joshua Stratton, Saxum: Strive For A Coalition Mindset. (2) Keith Bendes, Linqia: Engage In Partnerships Only Your Brand Could Do. (3) Clay Tuten, KeyMark Inc.: Communicate What Makes You 'You'. (4) Jamie Elkaleh, Bitget Wallet: Set Clear Values, Messaging And Tone At The Start. (5) Jonas Barck, Mentimeter: Look To Amplify, Not Dilute. (6) Amber Roussel Cavallo, Civic Builders: Ensure Each Side Brings Something Distinct And Complementary. (7) Dora Hrkac, Esyasoft Holding: Make Sure To Nurture Your Own Identity. (8) Prateek Panda, Tonic.ai: Partner With Reputable Brands That Align Well. (9) Patrick Ward, NanoGlobals: Lead With Complementary Strengths. (10) Fahad Qadir, Haleon: Highlight Uniqueness Through Visuals And Messaging. (11) Saakshar Duggal, Artificial Intelligence Law Hub: Think 'Strategic Alignment,' Not 'Assimilation'. (12) Scott Morris, Sprout Social: Define A Clear 'Why' Behind The Opportunity. (13) Melissa Sierra, USIM: Find Partners That Fill A Gap You Have. (14) Tom Wozniak, OPTIZMO Technologies, LLC: Ensure Both Brands Get Equal Billing. Read on...

Forbes: Considering A Co-Branding Opportunity? 14 Tips To Avoid Brand Dilution
Author: NA