glomc00 - The Global Millennium Class
Topic: agriculture & rural development | authors | business & finance | economy | design | education | entrepreneurship & innovation | environment | general | healthcare | human resources | nonprofit | people | policy & governance | publishing | reviews | science & technology | university research
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How the pandemic is shaping tech's approach to education | FORTUNE, 01 oct 2020
No Going Back for Virtual Consultations in Healthcare | UC Today, 01 oct 2020
3 top drivers of healthcare spending in the US | Becker's Hospital Review, 01 oct 2020
Personality type-tailored health education courses may reduce college students' stress | Healio, 30 sep 2020
Education IT Leaders Prep to Balance Security and Access in Uncertain Times | CIO, 30 sep 2020
Healthcare is in Turmoil, But Technology Can Save Businesses Billions | Entrepreneur, 30 sep 2020
Nanobubble Technology Improves Irrigation and Storage Water Quality | Successful Farming, 28 sep 2020
Charting the Global Economy: U.S. Plods Ahead, Europe Stagnates | BloombergQuint, 25 sep 2020
Self-Compassion Is an Essential Tool for all Entrepreneurs | Entrepreneur, 20 sep 2020
Coronavirus: Hit to global economy 'will be less than expected' in 2020 | BBC News, 16 sep 2020
Mohammad Anas Wahaj | 27 jan 2020
According to recent ad industry reports large traditional advertising agencies are facing challenging times. Larry Light, CEO of Arcature (a brand consultancy), explains how the existing model of advertising that built the industry is undergoing transformation and how digital technology, changing human behavior, mobile phones etc is changing how brands communicate with customers. He says that if TV is watched in a mute then except for logos the ads of some big name restaurants are indistinguishable. 'This commonality in creativity is illustrated by the use of generic thinking,' he adds. He further explains the use of common phrases in various ad campaigns. He says, 'This kind of brand thinking is a reflection of the overuse of research testing over creativity. Asking consumers to be creative is a certain road to genericization of communication.' He quotes Ryan Reynolds, 'Ads are generally disposable pieces of content,' and comments, 'These advertising greats (David Ogilvy, Bill Bernbach, Mary Wells and Phil Dusenberry) would be horrified to learn that advertising has been demoted to disposable, fleeting bits and bytes of single use creations. With the digital advances making short-term marketing spend easier to measure, the marketing focus has shifted away from long-term brand ideas...Advertising messages are now short-lived, disposable throw-aways, meant to capture someone's attention for a moment and then disappear in the ether.' He advocates, 'The primary role of marketing in general, and advertising in particular, is to create, reinforce and increase brand loyalty...Regardless of the small screen digitization of our world, a great advertising campaign can be a key driver for establishing and maintaining brand loyalty. Response to advertising is selective: experience with a brand strongly affects one's response to an ad and advertising can affect one's response to a brand experience. The most important effect of meaningful brand advertising is to build and reinforce brand reputation. Advertising helps to reinforce a customer's personal perceptions of the total brand experience...Brand loyalty is something that grows, slowly and incrementally. A brand can generate clicks and views but not necessarily build brand use or brand loyalty. However, if you are predisposed to a brand, you are more likely to be influenced by the brand messages.' Read on...
Mohammad Anas Wahaj | 26 jan 2020
Mohammad Anas Wahaj | 11 jan 2020
Food security problem is a global concern. Everyone should become a part of the solution. Technologies like drones, data analytics, blockchain etc can assist in solving some of the issues related to farming and agriculture. This is what Agriculture 4.0 is all about. It is a new age of food production that leverages digital technology and the Internet of Things (IoT) to cater more precisely to the needs of crops, farmers and consumers. The coming together of - farming communities, researchers and policy makers; farm equipment and machinery, biotechnology, computer and telecommunication companies - can bring agriculture to a new state of success. Multinational agriculture and biotech companies are competing in the race to achieve the technological breakthroughs and expand their businesses and profits. Advocates of Agriculture 4.0 believe that it will solve the food security problems of the future. While critics on the other hand caution that without proper regulation few big companies will attain huge monopolistic power in global agricultural decision-making that will adversely affect small producers. According to the 2018 report Agriculture 4.0 by World Government Summit, approximately 800 million people currently suffer from hunger and by 2050 we will have to produce 70% more food to feed the world. Juanita Rodríguez, Vice-Chancellor of Innovation at Ean University (Colombia), says, 'Even though it's still not widely known, this fourth revolution in agriculture has been agile and its benefits are beginning to show, helping farmers maximise crop yields and developing ways to stop the epidemic of waste that destroys 45% of our supply.' In Mexico, Mexican engineer Julio López and German economist Manuel Richter, have created a platform helping producers to manage their crops using drone and satellite technology. Mr. Richter says, 'There is a huge potential to make the work more efficient, reduce agro-inputs, improve water use, lower environmental impact and create more economic sustainability for the farmer.' Big data use and privacy are other areas that are part of Agriculture 4.0. In 2018, North American companies spent almost US$ 20 billion on third-party data, 17.5% more than in 2017. Silvia Ribeiro, Latin America director of the Action Group on Erosion, Technology and Concentration (ETC), says, 'Companies have a huge amount of data at their disposal. They can convert it into another business. What lies behind this is the generation of new profits.' Gabriel Cuéllar, an AI researcher, says, 'Data is the new oil. Companies today need data to make their systems more powerful.' Big data and analytics has positive side in agriculture and can assist farmers in effectively detecting pests, spotting failures in agricultural processes, or understanding market demands. The question with data is not only who is collecting it, but who can analyse it, and who wins or loses as a result. In the report 'The Unsustainable Agriculture 4.0 - Digitization and Corporate Power in the Food Chain', Pat Mooney of ETC explains his concerns on big data in agriculture. He believes that the concentration of power in agricultural data collection could result in a few companies controlling seed patenting data, pesticides, fertilisers and machinery, leaving little or no option for farmers and workers to choose what they buy. In recent times many multinationals have been drawn into controversy regarding Agriculture 4.0. According to Ms. Rodríguez, there is also a significant hacking risk associated with Internet of Things devices. Dennis Escudero from UN Food and Agriculture Organization (FAO) says, 'The profile of the farmer is changing. It is more digital. You have to understand the new tools. They don't threaten farmers, they empower them.' Read on...
Agriculture 4.0 promises to transform food production
Authors: Emilio Godoy, Alejandra Cuéllar
Mohammad Anas Wahaj | 09 jan 2020
Tackling climate change and protecting environment is critical for the better future of our planet. Current agricultural practices and economic policies that surround it have substantial impact on the natural environment. Prof. Benjamin Houlton, director of the John Muir Institute of the Environment at the University of Califoria at Davis and champion of the One Climate Initiative, says, 'Agriculture might just be the single most important industry on the planet for creating negative carbon emissions under current economic policy. Carbon farming is the key to help solve climate change. Farmers and ranchers can capture carbon and store it in the soil. They can create negative emissions, which means the amount of greenhouse gases that are going into the air from their industry is lower than the amount that they're drawing out of the air.' Prof. Houlton plans to further develop the carbon farm project through One Climate. He explains, 'The One Climate vision is about transforming society in a way that is sustainable, produces the jobs we need, trains the next generation of leaders and creates a climate-smart workforce. And one of the centerpieces of One Climate is creating the world's most innovative carbon farm.' Carbon farming involves using resources such as compost, biochar and pulverized rock, and using enhanced weathering - basically, accelerating Earth's natural processes - to reduce greenhouse gas emissions. Explaining about biochar, Prof. Houlton says, 'We've teamed up with industry partners to use biochar, which is taking organic carbon like trees, vegetation and manure, and burning it slightly at a high temperature. It becomes more resistant to breakdown and helps with water and nutrient use, while also storing carbon for longer periods of time.' In California, biochar can reduce wildfires by removing trees that could be a fire risk and putting it into the soil. Similarly, compost deposits green waste or food waste into the soil to create a carbon sink. Read on...
UC Davis Magazine:
How Can Agriculture Be a Part of the Climate Solution?
Author: Ashley Han
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