October 2024

Mohammad Anas Wahaj | 29 oct 2024

Artifical Intelligence (AI) has the potential to transform the solutions for social issues such as poverty, healthcare, education and environment. Nonprofit accelerator Fast Forward, under its AI for Humanity initiative, is supporting startups to develop AI-based solutions for global issues. Kevin Barenblat, co-founder of Fast Forward, says, 'Apart from early tech nonprofits like Wikipedia, Khan Academy or Mozilla, it didn't feel like there were enough examples of people who were using tech to make the world better. So our vision for the AI for Humanity initiative is to support entrepreneurs who are building and using AI to make the world better.' Startups in the Fast Forward accelerator include those that are empowering scientists in low-income countries to cure neglected diseases, reducing backlogs in Indian courts to ensure fair and speedy trials, bridging the global digital divide by bringing online learning offline, addressing early childhood education disparities in India, and providing free, virtual mental health interventions to people who need them. AI's use also bring about ethical considerations. Mr. Barenblat says, 'We often see in the for-profit world that people build these cool tools and then they try to figure out what problem they solve. But in the nonprofit space, the entrepreneurs are typically fixated on the problem - be it education, health inequity, or the climate problem - and they're slotting in AI to make their solution better. Because they're using AI for a specific use case, they can set guardrails that are appropriate for the way that they're using the AI.' He mentions challenges that nonprofit tech startups face, 'Tech startup challenges include things like getting product-market fit right, competing for resources and funding, and usually they focus on marginalized customers who are not easy to reach. So I think AI helps, but at the end of the day, they're still trying to help humans.' Read on...

Triple Pundit: How a Tech Accelerator is Leveraging Artificial Intelligence for Good
Author: Abha Malpani Naismith

Mohammad Anas Wahaj | 15 oct 2024

A well designed and creative website can provide small businesses extended audience reach and branding capability. As they have limited allocated funds for big business like web strategy, small business have to be innovative and intelligent in their website design approach. Here are a few best practices that they can apply in this regard - (1) Choose a reader-friendly simple font that aligns with the overall look and feel of the brand. (2) Consider a limited color scheme that gels with the brand's colors. A study from Loyola University in Maryland found color increases brand recognition by 80%. (3) Use high-quality product images to attract customer attention. (4) Optimize the website for mobile as there are more than 7.1 billion mobile users across the world. Moreover, 50% of these users are more likely to use a mobile site instead of downloading an app. (5) Making call to action (CTA) stand out prompts user to buy and fecilitates website conversion. (6) Using more white/blank/empty spaces gives users visual breaks to process information and not get overwhelmed by it. (7) Keep the site navigation simple and easy for unhindered user flow. (8) Establish a visual hierarchy with optimized placement of images and text. (9) Include testimonials as 92% of consumers read online testimonials and reviews when buying a product, according to BigCommerce. (10) Create custom user experience (UX) with personalized features such as behavior-based product recommendations, targeted offers and geo-targeting. According to Accenture, nearly 60% of consumers want real-time offers and promos. (11) Design with accessibility in mind. (12) Run A/B tests involving target customers as research-backed information is needed for continuous improvement. Read on...

Forbes: Small Business Website Design Best Practices & Examples
Authors: Monique Danao, Kelly Main