December 2024

Mohammad Anas Wahaj | 31 dec 2024

Entrepreneurial spirit provides the ability to think that everything is possible and it can be achieved by giving the best. Entrepreneurial spirit is created over a period of time by consistently striving to work on continuous improvement with clearly thinking about innovation and making things better and working hard to achieve the goals, both in work and life. There are specific and recognizable traits and characteristics that people, organizations, communities and regions with entrepreneurial spirits show. Working together of these key characteristics help drive success - Passion and Confidence; Inquisitive and Curious; Open to Ideas; Optimistic and Positive; Take Calculated Risk and Being Risk Positive; Decisive and Effective Decision Making; Understand, Embrace and Overcome Failure and Recover Quickly from Setback; Adapt to New Situations; Work on Ideas with Sincere and Unflinching Capability; Life-Long and Continuous Approach to Learning, Constantly Evolve and Adapt to Change; Leadership Approach and Exemplary Behavior; Go Getting Mindset; Performance Oriented and Growth Focused; Innovative, Seeking Change and Challenging Status Quo; Teamworking; Proactive in Problem Recognition and Finding Solutions; Long-Term Focus with Short-Term Actionable Accomplishments; Full of Determination; Self Motivated and Freedom Oriented; Extensive Planning; Visionary with Realistic Approach. Read on...

ilmeps/read: The Entrepreneurial Spirit - Traits and Characteristics
Author: Mohammad Anas Wahaj

Mohammad Anas Wahaj | 29 dec 2024

Original content vs generative artificial intelligence (AI) produced content is a debate that is consistently brewing. There are some who believe in the disruption through AI while there are some who prefer old style human generated content, and there are those that intend to strike a balance between AI and human skills. There has already been an information overload on the internet and AI rush is only exacerbating it. According to the report 'Generative AI Market' by MarketsandMarkets, generative AI is set to reach a staggering US$ 136.7 billion market size by 2030. Another report 'The State of GenAI Chatbots in Marketing' by Botco.ai points out that 58% of marketers have adopted generative AI for text creation. Sean Shea, founder and CEO of ViB, a company that generates quality leads for B2B companies globally, considers indiscriminate use of AI in B2B content creation as a major problem and provides the following reasons - (1) AI lacks new insight (2) Search engines apply penalties (3) Limitations and errors are common. This content can have negative impact on the brand and business leading to loss of brand trust, customer issues with a product or service and legal repercussions. Companies have to stay ahead and find ways to deliver original and valuable content. They can get this done by applying following strategies - (1) Publish new research/data (2) Compile thought leader opinions (3) Become a key source for industry news (4) Invent and innovate. The challenge for B2B marketers is to stand out and get attention within the huge sea of content. They should make sure, with or without AI, that there content is valuable, meaningful, aligns with the brand and constributes to the industry in a positive way. Read on...

Forbes: Why Originality Is The New Golden Rule In B2B Content Marketing
Author: Sean Shea