anasmark
Topic: advertising | analytics & research | authors | branding | b2b | communication | content | customer | digital & technology | general | human resources | mypitch | people | public relations | retail | sales | university research
Date: 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | jan'24 | feb'24 | mar'24 | apr'24 | may'24 | jun'24 | jul'24 | aug'24 | sep'24 | oct'24 | nov'24 | dec'24 | jan'25 | feb'25 | mar'25 | apr'25 | may'25 | jun'25 | jul'25 | aug'25 | sep'25 | oct'25 | nov'25 | dec'25 | jan'26 | feb'26 | mar'26 | apr'26
Headlines
10 marketing trends to watch now | TechTarget, 24 may 2026
Owning the Seams: Where CX Leadership Earns Its Seat | CMSWire, 23 may 2026
How accessible packaging is changing the retail experience | Retail Customer Experience, 22 may 2026
Marketing Media Money: Advertising Spend | CNBC Africa, 22 may 2026
EMPLOYER BRANDING HAS LOST ITS WAY – AI WILL MAKE THAT IMPOSSIBLE TO HIDE | Recruiter, 21 may 2026
Branding Touchpoints and Why They're Vital | American Coin-Op, 21 may 2026
UK researcher studies how sensory cues in retail influence consumer behavior | Lane Report, 20 may 2026
Generative AI in Marketing: Five Steps to Scale for Real ROI | Bain & Company, 19 may 2026
In the age of AI and data, market visits remain the real source of consumer insight | Exchange4Media, 18 may 2026
Redesigning Your Marketing Organizaition for the Agentic Age | Harvard Business Review, 08 may 2026
Marketing Anchors: The case for capability in an era of transformation | Ipsos, 19 march 2026
Trendspotting in 2026 - How brands can separate passing fads from valuable consumer insights | AdAge, 05 march 2026
June 2024
Mohammad Anas Wahaj | 21 jun 2024
Prof. Fadel M. Megahed of Farmer School Information Systems and Analytics (ISA) at Miami University (USA), is the lead author of two papers on artificial intelligence (AI), 'Introducing ChatSQC: Enhancing Statistical Quality Control with Augmented AI' (aug 2023, arxiv.org) (Authors: Fadel M. Megahed of Miami University; Ying-Ju Chen of University of Dayton; Inez Zwetsloot of University of Amsterdam; Sven Knoth of Helmut Schmidt University; Douglas C. Montgomery of Arizona State University; L. Allison Jones-Farmer of Miami University) and 'How generative AI models such as ChatGPT can be (mis)used in SPC practice, education, and research? An exploratory study' (jun 2023, tandfonline.com) (Authors: Fadel M. Megahed of Miami University; Ying-Ju Chen of University of Dayton; Joshua A. Ferris of Miami University; Sven Knoth of Helmut Schmidt University; L. Allison Jones-Farmer of Miami University). He has brought AI into his classroom teaching for business analytics students. He says, 'There was a lot of research that talked about how AI could be used in education, that AI can play many roles in the classroom...As an ISA student, learning to use AI is an emerging skill that would benefit your career. That being said, you should be aware of the limits of such tools: (a) the use of AI tools may not be useful in all applications, so use them with caution; (b) prompt engineering matters, so you will need to craft a good prompt to get higher quality answers; (c) the answers you get may be wrong, e.g., ChatGPT is often confident but wrong; and (d) if you use such a tool in an assignment/exam, you will need to provide your prompt and the AI's answer (which may require tweaking to work correctly).' Regarding the ChatISA tool, Prof. Megahed says, 'I wanted to provide a free tool for students to be more inclusive, a tool where the students' prompts and responses are not used for model training. And I wanted to incorporate state-of-the-art recommendations about context setting and prompt engineering to enhance the outputs our students would get from the same request...Students in my class have mentioned that depending on the instructor, when they have the option to use these AI tools, they use it also for other classes.' Read on...
Miami University FSB News:
FSB professor creates AI chatbot to assist business analytics students
Author:
NA
©2026, ilmeps
disclaimer & privacy