anasmark
Topic: advertising | analytics & research | authors | branding | b2b | communication | content | customer | digital & technology | general | human resources | mypitch | people | public relations | retail | sales | university research
Date: 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | jan'25 | feb'25 | mar'25 | apr'25 | may'25 | jun'25 | jul'25 | aug'25 | sep'25 | oct'25 | nov'25 | dec'25 | jan'26 | feb'26 | mar'26 | apr'26
Headlines
Why The Future Of B2B Media Is Intelligence, Not Advertising | Forbes, 20 aug 2026
THE MARKETING FUNNEL DIDN'T BREAK. IT BECAME A PINBALL MACHINE. | WPP, 20 aug 2026
Why fragmented buyer signals are holding back B2B marketing | Digiday, 20 aug 2026
How far can 'edgy' advertising go before it tips into bad judgement? | Exchange4Media, 20 aug 2026
Performance marketing is entering its most challenging era | Adgully, 20 aug 2026
The 24-Hour Customer Is Here And Most Businesses Aren't Ready For Them | ThePrint, 20 aug 2026
Why Major Retailers Are Turning Employees Into Content Creators: Billo | Retail Insider, 19 aug 2026
Surrogate Advertising in India: Rules, Celebrity Endorsements and Regulatory Scrutiny | Vajiram & Ravi, 18 aug 2026
How To Use Personal Branding To Be Seen As A Leader | Forbes, 16 aug 2026
Investigating the impact of chatbot interactivity on consumer behavior | Nature, 01 jul 2026
Customer analytics is a priority. So why is execution still inconsistent? | Mastercard, 29 jun 2026
State of the Consumer 2026: When tech acceleration and cost pressures collide | McKinsey, 22 jun 2026
March 2025
Mohammad Anas Wahaj | 31 mar 2025
Co-branding is a suitable strategy to leverage partner's audience and reach for mutual benefit. But brand dilution is a downside if both partners are not cautious. Forbes Communications Council leaders have the advice to avoid such a situation - (1) Joshua Stratton, Saxum: Strive For A Coalition Mindset. (2) Keith Bendes, Linqia: Engage In Partnerships Only Your Brand Could Do. (3) Clay Tuten, KeyMark Inc.: Communicate What Makes You 'You'. (4) Jamie Elkaleh, Bitget Wallet: Set Clear Values, Messaging And Tone At The Start. (5) Jonas Barck, Mentimeter: Look To Amplify, Not Dilute. (6) Amber Roussel Cavallo, Civic Builders: Ensure Each Side Brings Something Distinct And Complementary. (7) Dora Hrkac, Esyasoft Holding: Make Sure To Nurture Your Own Identity. (8) Prateek Panda, Tonic.ai: Partner With Reputable Brands That Align Well. (9) Patrick Ward, NanoGlobals: Lead With Complementary Strengths. (10) Fahad Qadir, Haleon: Highlight Uniqueness Through Visuals And Messaging. (11) Saakshar Duggal, Artificial Intelligence Law Hub: Think 'Strategic Alignment,' Not 'Assimilation'. (12) Scott Morris, Sprout Social: Define A Clear 'Why' Behind The Opportunity. (13) Melissa Sierra, USIM: Find Partners That Fill A Gap You Have. (14) Tom Wozniak, OPTIZMO Technologies, LLC: Ensure Both Brands Get Equal Billing. Read on...
Forbes:
Considering A Co-Branding Opportunity? 14 Tips To Avoid Brand Dilution
Author:
NA
©2026, ilmeps
disclaimer & privacy