January 2023

Mohammad Anas Wahaj | 31 jan 2023

Even though for founders making their sart-up known, to grow the brand and innovation are essential components, but intentionally adopting PR strategies are often overlooked. Jenna Guarneri, founder and CEO of JMG Public Relations, with focus on innovators and startups, suggests ways for founders to get involved in the PR process as they are the most knowledgeable, committed, passionate and enthusiastic about their startups - (1) Understand Who You Are: Better understand the identity of the company and its goals and communicate it effectively to the customers. (2) Understand Your 'What' And 'Why': Understand what the brand represents and infuse core values and build the messaging accordingly. This will help in developing how the audience perceive the brand. (3) Create An Impact: Proactively create a positive image and be cautious while using digital media as a communication tool as any mistake can dilute the hard work done while building the image. (4) Build A Loyal Following: Relationships are a critical component of PR. Nurture and grow relationships with customers, and create a connection and develop trust to gain loyal following. (5) Know Your Competitors: To differentiate your brand, fully understand the competition and create a unique messaging to communicate how good you are at what you do and at addressing the pain points of your customers. This make you stand out from competition. Read on...

Forbes: 5 PR Tips That Every Founder Needs To Know
Author: Jenna Guarneri

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