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Headlines
Top 100 Branding Trends in February | Trend Hunter, 15 feb 2026
AI and media relations with a bot | BusinessMirror, 15 feb 2026
Why ads are coming to your AI chatbot | The Financial Times, 14 feb 2026
Why marketing leaders are ditching polished headshots for AI caricatures | Marketing-Interactive, 13 feb 2026
Before You Automate Marketing With AI, Decide What Should Never Be Automated | Forbes, 13 feb 2026
Ethical Marketing Despite Algorithmic Bias: The CEO's Responsibility | Forbes, 13 feb 2026
Breaking free from data prison with a roadmap to unified customer insights | MarTech, 11 feb 2026
The cultural forces shaping tomorrow's consumer | National Retail Federation, 10 feb 2026
The customer relationship model: The modern alternative to the brand funnel | AdNews, 09 feb 2026
The 43 best marketing resources we recommend in 2026 | Sprout Social, 07 feb 2026
Can Customers Find Your Brand? Marketing Strategies for AI-Driven Search | MIT Sloan Management Review, 01 feb 2026
How New-Age Social Media Marketing Is Changing and What You Need to Know in 2026 | Business.com, 01 feb 2026
December 2023
Mohammad Anas Wahaj | 23 dec 2023
CRM (Customer Relationship Management) platforms are integrating artificial intelligence (AI) to understand customer sentiment and behavior, make product recommendations, enrich data, train employees and also auto-generating targeted campaigns. According to the September 2023 Gartner survey of 1400 executive leaders, there's been a threefold increase in organizations piloting generative AI in the past year and about 47% of organizations are using AI to help them with sales, marketing and customer service, with marketing operations at the top. Frances Karamouzis of Gartner says, 'Organizations are not just talking about generative AI, they’re investing time, money and resources to move it forward and drive business outcomes.' Marketing leaders should focus on the following areas to fully exploit the potential of AI - (1) To understand customer sentiment and behavior by analyzing customer interactions and communications regarding products and services. (2) To train marketing professionals as AI systems can closely monitor employee performance and recommend best practices in real time. (3) AI can enhance and elevate product and services recommentations to customer by closely analyzing their interactions with sales and service personnels and their purchasing behavior. (4) AI tools are capable to enrich and update prospect databases with accurate information in real-time improving efficiency in sales and marketing efforts. (5) AI can auto-develop more targeted campaigns with more personalization. In future, generative AI will evolve into artificial general intelligence (AGI) that would provide a fully-functional assistant that would think like a human. To be fully aware of what AI can currently accomplish and enhance CRM systems, marketers should ensure database accuracy and completeness, formulate an AI policy, and stay close to software vendors to fully understand current and future AI technologies and their value to business. Read on...
MARTECH:
5 ways CRMs are leveraging AI to automate marketing today
Author:
Gene Marks
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