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Headlines
Why The Future Of B2B Media Is Intelligence, Not Advertising | Forbes, 20 aug 2026
THE MARKETING FUNNEL DIDN'T BREAK. IT BECAME A PINBALL MACHINE. | WPP, 20 aug 2026
Why fragmented buyer signals are holding back B2B marketing | Digiday, 20 aug 2026
How far can 'edgy' advertising go before it tips into bad judgement? | Exchange4Media, 20 aug 2026
Performance marketing is entering its most challenging era | Adgully, 20 aug 2026
The 24-Hour Customer Is Here And Most Businesses Aren't Ready For Them | ThePrint, 20 aug 2026
Why Major Retailers Are Turning Employees Into Content Creators: Billo | Retail Insider, 19 aug 2026
Surrogate Advertising in India: Rules, Celebrity Endorsements and Regulatory Scrutiny | Vajiram & Ravi, 18 aug 2026
How To Use Personal Branding To Be Seen As A Leader | Forbes, 16 aug 2026
Investigating the impact of chatbot interactivity on consumer behavior | Nature, 01 jul 2026
Customer analytics is a priority. So why is execution still inconsistent? | Mastercard, 29 jun 2026
State of the Consumer 2026: When tech acceleration and cost pressures collide | McKinsey, 22 jun 2026
December 2023
Mohammad Anas Wahaj | 23 dec 2023
CRM (Customer Relationship Management) platforms are integrating artificial intelligence (AI) to understand customer sentiment and behavior, make product recommendations, enrich data, train employees and also auto-generating targeted campaigns. According to the September 2023 Gartner survey of 1400 executive leaders, there's been a threefold increase in organizations piloting generative AI in the past year and about 47% of organizations are using AI to help them with sales, marketing and customer service, with marketing operations at the top. Frances Karamouzis of Gartner says, 'Organizations are not just talking about generative AI, they’re investing time, money and resources to move it forward and drive business outcomes.' Marketing leaders should focus on the following areas to fully exploit the potential of AI - (1) To understand customer sentiment and behavior by analyzing customer interactions and communications regarding products and services. (2) To train marketing professionals as AI systems can closely monitor employee performance and recommend best practices in real time. (3) AI can enhance and elevate product and services recommentations to customer by closely analyzing their interactions with sales and service personnels and their purchasing behavior. (4) AI tools are capable to enrich and update prospect databases with accurate information in real-time improving efficiency in sales and marketing efforts. (5) AI can auto-develop more targeted campaigns with more personalization. In future, generative AI will evolve into artificial general intelligence (AGI) that would provide a fully-functional assistant that would think like a human. To be fully aware of what AI can currently accomplish and enhance CRM systems, marketers should ensure database accuracy and completeness, formulate an AI policy, and stay close to software vendors to fully understand current and future AI technologies and their value to business. Read on...
MARTECH:
5 ways CRMs are leveraging AI to automate marketing today
Author:
Gene Marks
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