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Headlines
10 marketing trends to watch now | TechTarget, 24 may 2026
Owning the Seams: Where CX Leadership Earns Its Seat | CMSWire, 23 may 2026
How accessible packaging is changing the retail experience | Retail Customer Experience, 22 may 2026
Marketing Media Money: Advertising Spend | CNBC Africa, 22 may 2026
EMPLOYER BRANDING HAS LOST ITS WAY – AI WILL MAKE THAT IMPOSSIBLE TO HIDE | Recruiter, 21 may 2026
Branding Touchpoints and Why They're Vital | American Coin-Op, 21 may 2026
UK researcher studies how sensory cues in retail influence consumer behavior | Lane Report, 20 may 2026
Generative AI in Marketing: Five Steps to Scale for Real ROI | Bain & Company, 19 may 2026
In the age of AI and data, market visits remain the real source of consumer insight | Exchange4Media, 18 may 2026
Redesigning Your Marketing Organizaition for the Agentic Age | Harvard Business Review, 08 may 2026
Marketing Anchors: The case for capability in an era of transformation | Ipsos, 19 march 2026
Trendspotting in 2026 - How brands can separate passing fads from valuable consumer insights | AdAge, 05 march 2026
February 2023
Mohammad Anas Wahaj | 22 feb 2023
According to the research commissioned by Trades Union Congress (TUC, UK) and conducted by academics (Dr. Minjie Cai, Prof. Sian Moore, Dr. Alex Stroleny, Dr. Safak Tartanoglu-Bennett, Dr. Scott Tindal) at the Centre for Research on Employment and Work (CREW) at the University of Greenwich, the pandemic 'intensified existing trends' in online shopping, which meant a renewed shift from traditional shop-floor jobs towards work in warehouses, away from direct contact with customers. The analysis suggests that even though warehouse roles often provide more regular hours, and that competition for staff has pushed up wage rates, but warehouse work was considered by research participants as particularly gruelling ('the job is not human'), explaining labour shortages and high turnover, with a suggestion that automation and robotisation might be necessary to save the physical cost to human physical and mental health. Kate Bell, deputy general secretary of TUC, says, 'It was easy for consumers to forget that what feels like the miracle of rapid home delivery relies on real human labour, and real human labour which is increasingly tough - monitored, repetitive, gruelling.' Adrian Jones, the national organiser at Unite, says, 'Employers seem to be relying more and more on automated performance management tools in warehouses to set standards - and it doesn't take into consideration the massive issues that workers face on a day in, day out basis.' The researchers suggest surveillance of staff is used differently in workplaces where unions have a seat around the table. The report says, 'Where trade unions are recognised, workplace representatives play a key role in mediating technology and constraining its use in disciplinary measures against workers.' Tom Ironside, the director of business and regulation at the British Retail Consortium, says, 'The need for warehouse staff has been rising in recent years, so retailers have worked hard to provide the necessary financial and non-financial total reward to attract the necessary talent. As with all parts of retail, good working conditions are a key way of attracting and retaining staff, and warehouses are no exception.' Read on...
The Guardian:
'The job is not human': UK retail warehouse staff describe gruelling work
Author:
Heather Stewart
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