October 2024

Mohammad Anas Wahaj | 14 oct 2024

With the rise of digitalization various shifts are observed in marketing jobs and functions that go beyond the traditional areas such as sales, advertising, market research etc. As India continues to advance considerably digitally, the need for new fields of study and technologically skilled marketing talent is a necessity. Prof. Rajarshi Debnath of FORE School of Management, explores and analyzes India's educational and talent landscape in the field of marketing and how it has been impacted with digital evolution. She says, 'The marketing field of study has grown to be one of the most pursued professional career choices because of the abundance of opportunities it offers...People are more connected than ever, thanks to the spread of smart devices, the rise of social media, and the easier access to the internet...Generation Z are drawn to digital marketing because of its allure, which emphasizes data analytics, social media management, SEO, and content marketing. They see marketing as a dynamic, ever-evolving field that offers countless chances for ingenuity and originality.' Some statistics she cites - Average pay for a marketing manager in India is approximately Rs 719796 (Payscale); Placement trends from leading B-schools in India show 38% in 2022 and 45% in 2023, students accepted jobs in marketing field; India has third-largest startup ecosystem with 112718 DPIIT (Department for Promotion of Industry and Internal Trade, Govt. of India) recognized startups spread over 763 districts emphasizing the growing requirement for marketing talent. Read on...

The Financial Express: How student's interest in marketing jobs has grown in India
Author: Rajarshi Debnath

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