June 2023

Mohammad Anas Wahaj | 30 jun 2023

According to a study commissioned by The Times of India on CSR spends by NSE listed companies, CSR project spends in FY22 at Rs 14558 crore were marginally lower than Rs 14615 crore in the previous year. On the contrary, the number of companies that become part of CSR community increased to 1278 from 1251 in the previous year. As per 2021 amendment companies can defer CSR funds for a specific period. Companies have option to support multi-year projects and can transfer the unspent amount from an ongoing project to a separate bank account and can utilize it in the next three years. Pranav Haldia, MD of Prime Database says, 'Top areas continued to be healthcare and education, garnering nearly 60% of spends. Another area that gained prominence is the newly-introduced schedule of disaster management.' Shivananda Shetty, Head of ESG Advisory at KPMG, says, 'Companies are formulating multi-year projects of higher value, as the average per capita project expenditure is showing a positive trend. Read on...

The Times of India: CSR spends remain flat at Rs 14.6k crore in FY22: Study
Author: Rupali Mukherjee

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Mohammad Anas Wahaj | 30 jun 2023

India's ecommerce market is projected to grow to US$ 150-170 billion by 2027. The growth is driven by increasing internet and mobile usage, booming millennial consumer base, and rise in digital payments. Bain & Company’s 'How India Shops Report' indicates that India's online seller base has grown by 35% annually, with approximately 40% of new sellers emerging from tier-2 or smaller cities. Moreover, Indian government's Open Network for Digital Commerce (ONDC) initiative is poised to democratize the ecommerce industry, providing a level playing field for all sellers in terms of product, pricing, reach, and sales. Narinder Mahajan, CEO & cofounder of ODN, says that to gain a competitive advantage in this new environment, sellers from across India will need to think differently and one of the ways to do this is to better understand their customers by leveraging consumer insights and data analytics. Small businesses can utilize analytics and big data to gain valuable insights about consumers that can equip them to tailor strategies effectivcely to reach customers and expand their businesses. This will also help them to compete in better ways with large businesses. As small businesses work with smaller budgets they can't do extensive market research but utlizing many low-cost data analytics solutions they can identify trends and opportunities in the market, allowing them to create new products or services that meet the needs and demands of their customers. Mr. Mahajan suggests other benefits of data analytics for improving ecommerce business - (1) Enhanced inventory planning (2) Personalized customer experiences (3) Targeted promotions (4) Optimal product pricing (5) New market/platform entry (6) Churn reduction. Read on...

Express Computer: Small Retailers in India: How Consumer Insights and Data Analytics are levelling the Playing Field for Ecommerce Success
Author: Narinder Mahajan

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