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the3h - Hum Hain Hindustani
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glomc00 - The Global Millennium Class
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anasmark
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ilmeds
Topic: authors | charity & philanthropy | csr | entrepreneurship & innovation | finance & fundraising | general | human resources | ilearn | people | policy & governance | social enterprise | technology | university research
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Headlines

10 plant whisperers in India who make design green | Architectural Digest, 12 nov 2024
Embracing flexibility: Transitioning to a more adaptable design system | VentureBeat, 12 nov 2024
3 Questions: Inverting the problem of design MIT News, 12 nov 2024
Building Resilient Architecture for Extreme Cold: BIOSIS’s Climate-Driven Design | ArchDaily, 12 nov 2024
Finding the Sweet Spot Between Fashion, Design and Food | WWD, 12 nov 2024
Most Americans say they are giving less to charity because of the economy | Ipsos, 12 nov 2024
Charitable and Political Giving - Pinar Yildirim | Knowledge at Wharton, 12 nov 2024
Nonprofits Face Backlash for "Controversial" Work, Report Warns | Nonprofit Quarterly, 12 nov 2024
18 Factors To Consider When Setting Annual Nonprofit Goals | Forbes, 12 nov 2024
Keep Employees Happy and Loyal With Corporate Volunteer Programs | SUCCESS, 12 nov 2024
AI is taking ad targeting to a new level. Here's how | QUARTZ, 12 nov 2024
The Problem With Travel Brand Marketing - And How To Fix It | Skift, 12 nov 2024
Performance vs. branding? You're asking the wrong question | Campaign Asia, 12 nov 2024
PR IN HEALTHTECH: BREAKING DOWN COMPLEX INNOVATIONS FOR THE PUBLIC | Medical Research, 12 nov 2024
Connected Packaging Analytics: Understanding Consumer Behaviour Through Data | Little Black Book, 12 nov 2024
The Power of Journey Mapping: Enhancing Customer Experience | USDA, 12 nov 2024
Did humanities focus slow India's New study says vocational education helped China grow | ThePrint, 12 nov 2024
How do stipend-backed internships boost employability and real-world skills? | India Today, 12 nov 2024
Rising diabetes rates in India highlight need for accessible treatment innovations | Express Healthcare, 12 nov 2024
Foreign funding: Higher FDI to improve growth outcomes for Indian economy | Business Standard, 12 nov 2024
MSMEs and Traditional Business Methods Vital to the Indian Economy: Experts | Entrepreneur India, 12 nov 2024
Redefining Rural Super Specialty Healthcare through e-Clinics - Lakshmoji Tejomurtula | Lokmat Times, 11 nov 2024
Feverish state: Editorial on the impact of climate change on health and India's economy | The Telegraph India, 11 nov 2024
India's adoption of AI technologies higher than global average, claims new report | Hindustan Times, 11 nov 2024
Teaching doesn't pay well, but these 3 education jobs have higher salaries | USA TODAY, 11 nov 2024
How Smart Campuses Are Redefining the Future of Education - Benefits, Use Cases, and Technologies | Appinventiv, 11 nov 2024
How AI can make healthcare better and more equitable | World Economic Forum, 11 nov 2024
To solve drug shortages, fix the broken economic model | Modern Healthcare, 11 nov 2024
AI And The Global Economy: A Double-Edged Sword That Could Trigger Market Meltdowns | Bernard Marr, 11 nov 2024
Design studios reveals what got them energised and excited about 2025 | Creative Boom, 11 nov 2024
AR Tools for Real Estate and Architecture | Analytics Insight, 11 nov 2024
Disrupting business as usual: the social enterprise bringing ethics to real estate | The Guardian, 11 nov 2024
CPMs Are The Wrong Metrics To Prioritize In CTV Advertising | AdExchanger, 11 nov 2024
BEST DESIGN APPS FOR THE CREATIVE INDUSTRY | Yanko Design, 10 nov 2024
26 Predictions for Social Media Marketing in 2025 | SocialMediaToday, 10 nov 2024
Charity by India Inc up 4%, Nadar biggest giver | The Times of India, 08 nov 2024
Germany sets new record high of international students | StudyTravel Network, 07 nov 2024
Why the future of product design is all about how it feels | Fast Company, 07 nov 2024
Enhancing Customer Experience With AI: A Guide to Implementing Conversational Analytics | TechBullion, 07 nov 2024
Transforming India's healthcare distribution landscape | The Economic Times, 06 nov 2024
AI and data innovations enhance farming efficiency and sustainability | Fresh Plaza, 06 nov 2024
Will the space economy drive global growth? | Finshots, 05 nov 2024
How To Lead Your Local Nonprofit | SLATE, 05 nov 2024
Raymond Loewy: American industrial designer | Britannica, 01 nov 2024
15 Amazing CSR Activities To Boost Employee Engagement | Vantage Circle, 28 oct 2024
Why billionaire philanthropy might not be as generous as you think | The Conversation, 25 oct 2024
How to fix Germany's ailing health care system | Deutsche Welle, 21 oct 2024
India's digital education ambitions - why it necessitates a structured roadmap | CNBC TV18, 16 oct 2024
American entrepreneur living in Japan for 2 years lists out USA's 'dysfunctionalities' | Hindustan Times, 12 oct 2024
New study shows inclusive advertising is better for business | Unilever, 28 sep 2024


Read On...

Mohammad Anas Wahaj | 31 dec 2024

Entrepreneurial spirit provides the ability to think that everything is possible and it can be achieved by giving the best. Entrepreneurial spirit is created over a period of time by consistently striving to work on continuous improvement with clearly thinking about innovation and making things better and working hard to achieve the goals, both in work and life. There are specific and recognizable traits and characteristics that people, organizations, communities and regions with entrepreneurial spirits show. Working together of these key characteristics help drive success - Passion and Confidence; Inquisitive and Curious; Open to Ideas; Optimistic and Positive; Take Calculated Risk and Being Risk Positive; Decisive and Effective Decision Making; Understand, Embrace and Overcome Failure and Recover Quickly from Setback; Adapt to New Situations; Work on Ideas with Sincere and Unflinching Capability; Life-Long and Continuous Approach to Learning, Constantly Evolve and Adapt to Change; Leadership Approach and Exemplary Behavior; Go Getting Mindset; Performance Oriented and Growth Focused; Innovative, Seeking Change and Challenging Status Quo; Teamworking; Proactive in Problem Recognition and Finding Solutions; Long-Term Focus with Short-Term Actionable Accomplishments; Full of Determination; Self Motivated and Freedom Oriented; Extensive Planning; Visionary with Realistic Approach. Read on...

ilmeps/read: The Entrepreneurial Spirit - Traits and Characteristics
Author: Mohammad Anas Wahaj


Mohammad Anas Wahaj | 29 dec 2024

Original content vs generative artificial intelligence (AI) produced content is a debate that is consistently brewing. There are some who believe in the disruption through AI while there are some who prefer old style human generated content, and there are those that intend to strike a balance between AI and human skills. There has already been an information overload on the internet and AI rush is only exacerbating it. According to the report 'Generative AI Market' by MarketsandMarkets, generative AI is set to reach a staggering US$ 136.7 billion market size by 2030. Another report 'The State of GenAI Chatbots in Marketing' by Botco.ai points out that 58% of marketers have adopted generative AI for text creation. Sean Shea, founder and CEO of ViB, a company that generates quality leads for B2B companies globally, considers indiscriminate use of AI in B2B content creation as a major problem and provides the following reasons - (1) AI lacks new insight (2) Search engines apply penalties (3) Limitations and errors are common. This content can have negative impact on the brand and business leading to loss of brand trust, customer issues with a product or service and legal repercussions. Companies have to stay ahead and find ways to deliver original and valuable content. They can get this done by applying following strategies - (1) Publish new research/data (2) Compile thought leader opinions (3) Become a key source for industry news (4) Invent and innovate. The challenge for B2B marketers is to stand out and get attention within the huge sea of content. They should make sure, with or without AI, that there content is valuable, meaningful, aligns with the brand and constributes to the industry in a positive way. Read on...

Forbes: Why Originality Is The New Golden Rule In B2B Content Marketing
Author: Sean Shea


Mohammad Anas Wahaj | 29 dec 2024

As artificial intelligence (AI) continues to make an impact in various industries and regions around the world, the question arises regarding their readines to adopt, adapt and manage the change for maximum benefit. About 73% of Indian internet users are already exposed to AI in some form. Some sectors are fast adopters while others are slow. Nonprofit/social sector in India is at an early stage of AI transformation and an informed and intentional approach to building AI can provide nonprofits leverage data-driven decision-making or enhance efficiency through process automation. GivingTuesday's 'AI Readiness Survey Report India 2024' is based on a survey of 251 organizations across six regions and brings about how nonprofits in India are utilising AI, their comfort levels with various AI tools, and the challenges they experience. 55% of the organizations surveyed had used generative AI to write text or create images, while 30% had never used any form of AI. HIGHLIGHTS OF THE REPORT - (1) AI readiness of organizations is weakly dependent on capacity. High-capacity organisations are better positioned to improve their AI readiness and would benefit more from such improvements. (2) Early vs late adoption determines AI usage behaviour. Early adopters tended to be larger organizations with greater resources and infrastructure and are mostly located in urban areas. Late adopters of AI were smaller organizations with fewer staff members and constrained budgets and are located in rural areas. Only 10% of late adopters expressed interest in using AI in the future for applications beyond generative AI, and 40% did not know what they would like to use AI for. Early adopters were more experimental - approximately 60-80% wanted to use AI for features such as virtual assistants, data interpretation, prediction, chatbots, transcription, and more. (3) Indian organizations hold a mix of optimism and apprehension regarding AI. Nonprofits were hopeful that AI can bring efficiency and productivity to their work, but they also fear that it could lead to dependency, skill gaps, and job displacement. Organizations had different hopes and fears based on their area of expertise. Education nonprofits expressed confidence that AI could enhance opportunities through personalised teaching and by automating administrative tasks that overburden staff. Nonprofits working in community development saw AI as an opportunity to optimize resource allocation and identify needs. But they were aware that AI could perpetuate existing regional inequities. (4) Indian organisations were twice as likely than the global sample to have technology or data staff. (5) Compared to the global average, Indian organisations were more comfortable using AI at work - 29% gave it a score of 10 on a scale of 0-10. (6) Indian organisations focused more on the benefits of AI and had fewer concerns about data protection/privacy issues. Therefore, they are more likely to share data without having data-use or sharing agreements in place compared to the global average. The study suggests that nonprofits should first explore AI's relevance and potential use cases for their own organization. It is important to provide targeted support to smaller, resource-constrained nonprofits that wish to adopt AI. Moreover, it is necessary to establish safeguards as the vast majority of those using AI are using technology products managed by others. Understanding the nuances in current AI adoption and knowledge is integral to achieving equitable and beneficial AI adoption for the social sector. Read on...

India Development Review: Are Indian nonprofits ready for AI?
Author: NA


Mohammad Anas Wahaj | 29 dec 2024

Even though India's education system churns out one of the largest batch of science and engineering graduates, but there are human resources issues related to quality, lack of skills and employability. According to India's Ministry of Education out of 2.5 million STEM (Science, Technology, Engineering, and Mathematics) grauates in 2020 about 15% are in engineering and computer science. World Economic Forum data suggests that only 1 out of 5 engineering graduates are employable. Prof. Anunaya Chaubey, Provost and Dean of Design School at Anant National University and Prof. Ashima Sood, Director at Centre for Urbanism and Creative Economics, suggest that design education can be a way out of India's STEM education and workforce challenges as it complements and adds value to engineering education. They say, 'Even though design and engineering fields do not fully overlap, a focus on materials, products and processes characterises both. Yet in domains such as interaction, product or textiles, designers provide the last-mile connect to the end-user. Engineers are trained to build tools for which applications must be found. In contrast, designers are trained to deploy tools to solve problems in the real world.' They add, 'The interdisciplinary and strategic toolkit of design thus help students thrive over the course of their careers in all kinds of institutional and entrepreneurial settings...Design education thus provides society with a more agile and resilient workforce. No wonder design departments are growing fast. Beyond degree programmes, design training in short-term certificate and diploma programmes can serve as an employability accelerant for India's vast army of STEM graducates.' Read on...

The Economic Times: Designing the Future: Transforming India's Education
Authors: Anunaya Chaubey, Ashima Sood


Mohammad Anas Wahaj | 30 nov 2024

Public relations (PR) is a dynamic sector with continuously evolving landscape. Thinking beyond the basics, what is relevant now may become obsolete in future. Rise of artifical intelligence (AI) and automation has already started shifting the competitive advantage. Fake news and misinformation has become a nuisance and continues to hurt the PR ecosystem. Moreover, the ever challenging rising costs have made the task of PR founders difficult. To look into the coming 2025, there is always silver lining and brightness for those who keep their focus and adaptively strategizee with modern and forward looking mindset. Here are the views of PR founders aiming for success in the coming year - (1) Caroline MacDonald, founder and CEO at PR firm OggaDoon PR and Digital Media: 'As you strategise your planning, media engagement and press worthy stories for the coming year, keep these factors in mind - (i) Content is king, but don't forget your brand values. (ii) Embrace Artificial Intelligence...Enhancing productivity and creativity while fostering innovation, AI will unlock possibilities for growth and efficiency. (iii) Gen-Alpha are beginning to enter the conversation...Values like plant-based products, eco-friendliness, and sustainability resonate not just with them but also strongly influence Generation Z. (iv) Bluesky (social media platform) is poised to remain an influential player in the social media landscape.' (2) Rachel Royall, founder and MD at comms firm Blue Lozenge: 'Public relations like many sectors is in for a stormy 2025. As an agency founder I think there are four major factors that will disrupt our industry - (i) The golden thread that cuts through the obvious disruptors of AI, digital and social media channel shift is truth. (ii) Human connection in our work and with our teams will be increasingly important. (iii) Optimistically I think PR professionals who can find and promote joy will go far next year. (iv) Integration across disciplines will be vital for agency growth and impact. (3) Olugbeminiyi Idowu, founder and MD at PR firm Talking Drum: 'Increased emphasis on owned media as a channel...Advancements in digital analytics and content management tools will further enhance the appeal of owned media by enabling organizations to measure impact, refine messaging, and target audiences with greater precision...I also foresee synthetic PR redefining how brands engage audiences and manage their reputations. By leveraging advancements in artificial intelligence and synthetic data, PR professionals will be able to simulate audience reactions, test crisis scenarios and personalize campaigns with unprecedented precision...Predictive modelling powered by synthetic data will also help brands stay ahead of emerging trends, navigate reputational risks, and refine their strategies in real-time.' (4) Nick Baines, CEO and co-founder at PR firm Nara Communications: 'Aside from just saying 'AI will be big' ad nauseam, a trend I see that could be significant is the increasingly blurred lines between 'earned' and 'paid' media...There are more and more examples of sponsored placements that seem journalistic and meritocratic but have actually just been bought by companies who want to be seen in the press...I'm especially worried about this as it applies to mediums such as podcasts and individual newsletters...I predict 2025 will see a cozier media, when we in fact need more antagonism and challenging of interviewees. This is a problem - journalism is designed to ruffle feathers not just amplify corporate messaging.' (5) Lynsey Barry, CEO and co-founder at PR firm Five not 10: 'There's going to be more onus on clients and agencies doing a better job of linking PR with business outcomes...As budgets start to pick up in 2025...creative alone won't be enough to get PR the traction it needs and deserves in board rooms...it's going to be an interesting year for recruitment and retention.' (6) Nikki Collins, founder at Earnies: 'It's quite interesting to consider what will be the biggest disruptors in office culture and in turn employee happiness in 2025. Return-to-office has kicked back up a gear...I'd love to see the 'classic' mobile phone call become 2025's biggest disruptor.' (7) Jazz Gandhi, founder at comms firm Duet London: 'B2B and B2C will merge more becoming B2B2C...Insurance companies will need to see a more direct link to embedded sustainability practices...Larger companies will work with smaller outfits with lean overheads...A breed of versatile, talented 'big agency' experts will join as partners to greater a more fluid approach to delivering good comms.' (8) Courtney Glymph, founder and MD at PR firm, YourStoryPR: 'The PR landscape in 2025 will be shaped by shifts in how we build relationships and craft narratives across fragmented channels...As newsrooms shrink and AI content floods digital channels, there's clear appetite for researched, context-rich stories...The disruption lies in the changing nature of influence...Measurement is evolving too. Rather than vanity metrics, we'll track how stories move through professional communities and influence business decisions...Success will come from understanding how communities consume and share information, building campaigns that resonate while ensuring strong digital positioning for AI-driven discovery.' (9) Lydia Oakes, co-founder and COO of PR firm, Bluestripe Group: 'Of course AI will be having an impact in PR like any other industry, but it is just a tool...In fact the human relationship will always be one of the most important in the PR industry’s toolbox...In 2025 the use of AI will continue to grow but it will not replace industry expertise, great relationships and excellent storytelling.' Read on...

PRmoment: What's next for PR in 2025? Founders make their predictions
Author: Elizabeth Howlett


Mohammad Anas Wahaj | 29 nov 2024

Social enterprises bring innovative solutions to social good issues through business-like methodologies. According to the report published in April 2024 by Schwab Foundation for Social Entrepreneurship in collaboration with Bertelsmann Foundation for World Economic Forum, 'The State of Social Enterprise: A Review of Global Data 2013-2023' [Contributors to the report: François Bonnici (Director, Schwab Foundation for Social Entrepreneurship & Head of Foundations, World Economic Forum, Switzerland); Veerle Klijn (Policy Lead, Global Alliance for Social Entrepreneurship, Schwab Foundation, Netherlands); Daniel Nowack (Head, Global Alliance for Social Entrepreneurship, Schwab Foundation, Switzerland); Tiffany Bennett (Research Manager, Euclid Network, Netherlands); Dan Gregory (Associate Director, Social Enterprise UK, United Kingdom)], provides a comprehensive synthesis of the global state of social enterprise, using data from more than 80 countries gathered between 2013 and 2023. It aims to inform policy-makers and business leaders about the underestimated contribution of social enterprise towards global GDP, employment and the Sustainable Development Goals. In the foreword of the report, Hilde Schwab (Chairperson and Co-Founder, Schwab Foundation for Social Entrepreneurship) and Brigitte Mohn (Member of the Executive Board, Bertelsmann Stiftung), say, 'As social enterprises gain momentum worldwide, the need for reliable data increases. Since 2013, a range of actors have been gathering data in more than 80 countries. Their insights reveal that social enterprises are a significant economic force driving positive outcomes worldwide...The report highlights the power of such data and calls on governments, international organizations and the social enterprise ecosystem to invest in and coordinate for a strong data infrastructure at a global level...Social enterprises are not merely catalysts of change; they embody a fundamental shift in how businesses can tackle societal problems on a global scale. At the same time, they prioritize benefits for employees, communities and the planet alongside financial returns. They are at the forefront of the transition towards a fair, sustainable and equitable economy - the stakeholder economy.' HIGHLIGHTS OF THE REPORT: The global data indicates that there are approximately 10 million social enterprises across the world, which means they comprise more than 3% of all businesses; Social enterprise accounts for around 2% of global GDP and 3% of all businesses; They generate around US$ 2 trillion in revenue each year; They create nearly 200 million jobs; They bridge the gender gap, with one in two social enterprises worldwide led by women, compared to one in five for conventional enterprises; They deliver against all the United Nations Sustainable Development Goals (SDGs), especially those focused on health and education, climate and jobs, thereby reducing poverty and inequality; According to Statista.com, Social enterprise is larger than the US$ 1.79 trillion apparel industry and almost twice the size of the US$ 1.01 trillion advertising industry; The study reveals gaps and challenges in social enterprise data. These challenges include the availability and quality of data, the comparability of the available data and the difficulty with quantifying social and environmental value creation; Barriers faced by social enterprises include - limited access to finance, lack of public awareness and recognition, lack of government support, inadequate legal and/or fiscal framework, limited access to procurement processes. The report concludes, 'Robust data on social enterprise is critical to inform policy-makers on the design of policies and the most effective allocation of resources.' Read on...

World Economic Forum: The State of Social Enterprise: A Review of Global Data 2013-2023
Authors: François Bonnici, Veerle Klijn, Daniel Nowack, Tiffany Bennett, Dan Gregory


Mohammad Anas Wahaj | 25 nov 2024

The perfect fit customized garment has only been achievable through bespoke tailoring but the cost is high and unaffordable to many. Now this might change as the textile industry is undergoing tranformation, thanks to the invention of active fibers and innovative knitting processes. Researchers and designers at MIT Self-Assembly Lab in association with Ministry of Supply has developed a 4D Knit Dress that combines several technologies to create personalized fit and style. Heat-activated yarns, computerized knitting, and robotic activation around each garment generates the sculpted fit. Prof. Skylar Tibbits of the Department of Architecture and founder of the Self-Assembly Lab at MIT (Massachusetts Institute of Technology), says, 'Everyone's body is different. Even if you wear the same size as another person, you're not actually the same...The 4D Knit Dress is the opposite of fast fashion...From a global standpoint, you don’t have tons of excess inventory because the dress is customized to your size.' Sasha MicKinlay, a recent graduate of MIT Department of Architecture is a textile designer and researcher at the Self-Assembly Lab, and helped produce the active yarns, created the concept design, developed the knitting technique, and programmed the lab's industrial knitting machine. She says, 'The styling is important, Most people focus on the size, but I think styling is what sets clothes apart. We're all evolving as people, and I think our style evolves as well. After fit, people focus on personal expression...I hope this research project helps people rethink or reevaluate their relationship with clothes. Right now when people purchase a piece of clothing it has only one ‘look.’ But, how exciting would it be to purchase one garment and reinvent it to change and evolve as you change or as the seasons or styles change...' Danny Griffin, another mamber of the team is a student of architecture who had experience in robotics in construction and translated the heat activation process into a programmable robotic procedure that would precisely control its application, says, 'When we apply heat, the fibers shorten, causing the textile to bunch up in a specific zone, effectively tightening the shape as if we're tailoring the garment, There was a lot of trial and error to figure out how to orient the robot and the heat gun...' Gihan Amarasiriwardena, co-founder and president of Ministry of Supply, says, 'Efficiently producing garments is a big challenge in the fashion industry. A lot of times you'll be guessing what a season's style is. Sometimes the style doesn't do well, or some sizes don’t sell out. They may get discounted very heavily or eventually they end up going to a landfill...If the demand is there, this is something we can create quicklyunlike the usual design and manufacturing process, which can take years.' Read on...

MIT News: Is this the future of fashion?
Authors: Maria Iacobo, Olivia Mintz


Mohammad Anas Wahaj | 25 nov 2024

India is often termed as 'Pharmacy of the World' due to its provision of low-cost generic medicines. But according to the 2024 Access to Medicine Index, published biennially by the non-profit Access to Medicine Foundation and supported by UK and Dutch governments, Indian pharma sector is seeing a slowdown in voluntary licensing and technology transfers - mechanisms essential for improving access to medicines in low- and middle-income countries (LMICs). Voluntary licensing allows pharma companies to permit other manufacturers to produce generics of patented drugs while technology transfer involves sharing the knowledge needed for local medicine production. Claudia Martinez, Director of Research at the Access to Medicine Foundation, says, 'There are some very clear opportunities for companies to scale up access and promote health equity, but more deliberate action is needed. Developing inclusive business models for low-income countries, engaging in voluntary licensing and technology transfers, and diversifying clinical trial locations are shown to be effective mechanisms for improving access. Real progress will require companies to reassess and adapt their policies to meet access equity goals.' Read on...

Business Today: India's pharma industry faces slowdown in licensing and technology transfers, says report
Author: Neetu Chandra Sharma


Mohammad Anas Wahaj | 29 oct 2024

Artifical Intelligence (AI) has the potential to transform the solutions for social issues such as poverty, healthcare, education and environment. Nonprofit accelerator Fast Forward, under its AI for Humanity initiative, is supporting startups to develop AI-based solutions for global issues. Kevin Barenblat, co-founder of Fast Forward, says, 'Apart from early tech nonprofits like Wikipedia, Khan Academy or Mozilla, it didn't feel like there were enough examples of people who were using tech to make the world better. So our vision for the AI for Humanity initiative is to support entrepreneurs who are building and using AI to make the world better.' Startups in the Fast Forward accelerator include those that are empowering scientists in low-income countries to cure neglected diseases, reducing backlogs in Indian courts to ensure fair and speedy trials, bridging the global digital divide by bringing online learning offline, addressing early childhood education disparities in India, and providing free, virtual mental health interventions to people who need them. AI's use also bring about ethical considerations. Mr. Barenblat says, 'We often see in the for-profit world that people build these cool tools and then they try to figure out what problem they solve. But in the nonprofit space, the entrepreneurs are typically fixated on the problem - be it education, health inequity, or the climate problem - and they're slotting in AI to make their solution better. Because they're using AI for a specific use case, they can set guardrails that are appropriate for the way that they're using the AI.' He mentions challenges that nonprofit tech startups face, 'Tech startup challenges include things like getting product-market fit right, competing for resources and funding, and usually they focus on marginalized customers who are not easy to reach. So I think AI helps, but at the end of the day, they're still trying to help humans.' Read on...

Triple Pundit: How a Tech Accelerator is Leveraging Artificial Intelligence for Good
Author: Abha Malpani Naismith


Mohammad Anas Wahaj | 15 oct 2024

A well designed and creative website can provide small businesses extended audience reach and branding capability. As they have limited allocated funds for big business like web strategy, small business have to be innovative and intelligent in their website design approach. Here are a few best practices that they can apply in this regard - (1) Choose a reader-friendly simple font that aligns with the overall look and feel of the brand. (2) Consider a limited color scheme that gels with the brand's colors. A study from Loyola University in Maryland found color increases brand recognition by 80%. (3) Use high-quality product images to attract customer attention. (4) Optimize the website for mobile as there are more than 7.1 billion mobile users across the world. Moreover, 50% of these users are more likely to use a mobile site instead of downloading an app. (5) Making call to action (CTA) stand out prompts user to buy and fecilitates website conversion. (6) Using more white/blank/empty spaces gives users visual breaks to process information and not get overwhelmed by it. (7) Keep the site navigation simple and easy for unhindered user flow. (8) Establish a visual hierarchy with optimized placement of images and text. (9) Include testimonials as 92% of consumers read online testimonials and reviews when buying a product, according to BigCommerce. (10) Create custom user experience (UX) with personalized features such as behavior-based product recommendations, targeted offers and geo-targeting. According to Accenture, nearly 60% of consumers want real-time offers and promos. (11) Design with accessibility in mind. (12) Run A/B tests involving target customers as research-backed information is needed for continuous improvement. Read on...

Forbes: Small Business Website Design Best Practices & Examples
Authors: Monique Danao, Kelly Main


Mohammad Anas Wahaj | 14 oct 2024

With the rise of digitalization various shifts are observed in marketing jobs and functions that go beyond the traditional areas such as sales, advertising, market research etc. As India continues to advance considerably digitally, the need for new fields of study and technologically skilled marketing talent is a necessity. Prof. Rajarshi Debnath of FORE School of Management, explores and analyzes India's educational and talent landscape in the field of marketing and how it has been impacted with digital evolution. She says, 'The marketing field of study has grown to be one of the most pursued professional career choices because of the abundance of opportunities it offers...People are more connected than ever, thanks to the spread of smart devices, the rise of social media, and the easier access to the internet...Generation Z are drawn to digital marketing because of its allure, which emphasizes data analytics, social media management, SEO, and content marketing. They see marketing as a dynamic, ever-evolving field that offers countless chances for ingenuity and originality.' Some statistics she cites - Average pay for a marketing manager in India is approximately Rs 719796 (Payscale); Placement trends from leading B-schools in India show 38% in 2022 and 45% in 2023, students accepted jobs in marketing field; India has third-largest startup ecosystem with 112718 DPIIT (Department for Promotion of Industry and Internal Trade, Govt. of India) recognized startups spread over 763 districts emphasizing the growing requirement for marketing talent. Read on...

The Financial Express: How student's interest in marketing jobs has grown in India
Author: Rajarshi Debnath


Mohammad Anas Wahaj | 27 sep 2024

According to Goodera website (goodera.com), Skill-Based Volunteering (SBV) involves assisting and helping nonprofits in specific work areas through professional skills, knowledge and expertise. Leila Saad, CEO of Common Impact, says, 'SBV involves a little more effort than traditional volunteering. Employees use their professional skills in areas such as technology, HR, and finance to support a nonprofit that has an internal need. In particular, companies that have (artificial intelligence) expertise are interested in giving that resource back to nonprofits. According to Stanford Social Innovation Review article 'The Promise of Skills-Based Volunteering' (Authors: Christine Letts; Danielle Holly), 'Employers sometimes cast a wary eye on SBV, though, because it is complex to implement, it requires a longer-term commitment, and the results of the engagement can be harder to measure. Traditional community engagement programs such as grantmaking and volunteerism - by contrast - more readily align with a company's short-term quarterly outputs. And because the goals of these types of projects are narrower, the results can be easier to measure.' Tammy Perkins, chief people officer at ProService Hawaii, says, 'Making volunteering part of our workplace culture boosts employee morale, fosters teamwork, improves our community, and strengthens company culture. We think of volunteering less as a way for employees to polish their skills and more as a way for us to use our collective expertise to support these vital community services.' Meg Garlinghouse, vice president of social impact at LinkedIn, sees benefits for the company's workers and says, 'Employees are gaining and refining skills like empathy, teamwork, communication, problem solving, creativity, presentation skills, and more. According to a six-year study that the Boston College Center for Corporate Citizenship conducted of a professional services firm found a 36% reduction in attrition for employees who participated in SBV, compared with those who did not. A 2024 Deloitte survey found that 91% of professionals indicated volunteer opportunities can have a positive impact on their overall work experience and connection to their employer. According to the SHRM's 2024 Employee Benefits Survey, more than 1/4 (28%) of 4529 respondents said that their organization provided the benefit of time off for volunteering. Ms. Perkins says, 'Ultimately, a purpose-driven workforce leads to better performance and a stronger, more unified organizational culture, and the nonprofit organizations who benefit are often under-resourced, especially in the area of HR.' Read on...

SHRM: Skills-Based Volunteering Uses Employee Talents to Benefit Nonprofits
Author: Kathy Gurchiek


Mohammad Anas Wahaj | 26 sep 2024

William Arthur Lewis, Nobel Laureate economist, in 1954, emphasized the need for migration from agriculture to manufacturing and services, and from rural to urban areas, for economic development and growth. Recently, Gita Gopinath, Deputy Managing Director of International Monetary Fund (IMF), said that India needs 60-148 million additional jobs cumulatively between now and 2030 to make the workforce shift from agriculture to other areas. Prof. Bina Agarwal of University of Manchester, argues that Mr. Lewis proposed the shift when agriculture was low-tech and subsistence-oriented subsistence-oriented, but now this is not the case and agriculture can be a growth engine through advancements in science and technology and by effectively applying digital and productivity tools. She says, 'Today, farming in many countries is high-tech and highly productive. We can get there too if we give agriculture its rightful place and rethink the way we farm. Although Indian agriculture has had a five-year average growth rate of 4%, it contributes 18% to the GDP. Its growth is erratic and environmentally costly. It employs 46% of all workers and 60% of rural workers, but incomes remain low, and educated youth don't wish to farm. For agriculture to be an engine of growth and attractive to youth, we need to overcome ecological, technological, institutional challenges; reconnect with allied sectors; and create synergy with rural non-farm sector.' She has following recommendations - Effectively regenerate water and soils and tackle climate change; To expand irrigation a combination of groundwater regulation, rainwater harvesting and micro-irrigation is neded; Efficiency in water use is essential, with measures ranging from drip irrigation to less water-guzzling crops; Technological shift from cereal monocultures to crop diversity and agro-ecological farming is required. This would revive soils, save costs, raise yields, create jobs, and increase profits; Technology is also key to tackle climate change, especially heat-resistant crops and efficient extension of new farming techniques; There is need for institutional innovation, such as encouraging smallholders to cooperate and farm in groups; Livestock, fisheries and forests also offer huge growth and job potential. She finally adds, 'Since 61% of rural incomes come from the non-farm sector, expanding and synergising farm-nonfarm linkages in agro-processing, machine tools, eco-tourism, etc can raise incomes and jobs.' Read on...

The Indian Express: How agriculture can be an engine for growth
Author: Bina Agarwal


Mohammad Anas Wahaj | 23 sep 2024

One of the major transitions in product designing was industrialization. It shifted the focus from idea of craftsmanship to a more rigid production and manufacturing framework that lead to higher volumes of product in less time and lower costs through industrial design. But another inflection point that is now happening in product design is sustainability. Organizations are adopting sustainable design practices due to many reasons such as focus on net-zero emmissions, customer sentiments related to environmental impact, capture ESG (Environmental, Social, Governance) investments, overcome resource scarcity etc. Sustainable design functions on the complex relationships between the goals of a product, its manufacturability, and its performance in the field. The focus in this case is not solely on cost, quality, and time, but on the need to understand the impact the products and manufacturing have on the environment. Comprehensive digital solutions can assist to incorporate sustainability from the early stages of conceptual design. For successful implementation of sustainability in the design process requires a balance with the traditional business drivers of cost, time, and quality. Integrating sustainability into conceptual design, supplier sourcing, detailed design, validation, and design improvement is the key to a successfully sustainable product design. For businesses to move into the future with sustainable design requires, in addition to developing a mindset to think about sustainability as early as possible in design, but also providing the structure, data and tools to achieve success within a more complex web of requirements and benefits. Read on...

Smart Industry: Sustainability: The next step in industrial design's evolution
Author: Eryn Devola


Mohammad Anas Wahaj | 17 sep 2024

Ecommerce is a necessity for global businesses. Studies show that there will be 2.71 billion online shoppers in 2024. Global ecommerce has its own challenges and strategic requirements that need to be addressed by businesses to succeed in diverse markets. According to estimates B2B ecommerce will reach US$ 36 trillion by 2026 and B2C ecommerce will reach US$ 5.5 trillion by 2027. Global ecommerce reached US$ 4.8 trillion in 2023 and by 2027, about 23% of total retail sales will happen online. SOME TOP GLOBAL ECOMMERCE STATISTICS - Latin American countries (LATAM) will continue to adopt ecommerce in coming years and will see a 22% growth between 2023 and 2026 - accumulating more than $700 billion in total combined online retail sales; Philippines' ecommerce market is the fastest-growing in the world, with a 24.1% growth in sales in 2023; Almost half of US shoppers plan to spend more online in 2024; As of January 2024, the average conversion rate across ecommerce sites was 1.88%, a 0.14% increase from the previous year; The global B2C ecommerce is expected to reach US$ 9 trillion by 2032; Social commerce is poised to grow at a CAGR of 30% from 2023 to 2030; 89% of retailers foresee an increase in revenue between 1% and 9% for 2024; 47% of leaders indicated ecommerce profitability is a primary driver of operating margin increases in 2024; 97% of companies globally reconfigured their supply chains in 2023; Shipping rates saw a 193% rate increase since October 2023; 46% of retail respondents expect AI to enhance end-to-end supply chain visibility; Foreign direct investment in North America has grown by 134% since 2020. GLOBAL ECOMMERCE TRENDS TO WATCH - Global inflation pressures (57% of consumers are worried about inflation); More consumers will shop on their smartphones (Some forecasts mobile commerce to reach US$ 558 billion in 2024, accounting for 7.6% of total retail sales and global mobile commerce market was worth US$ 2.2 trillion in 2023); A new mix of marketing channels (Social commerce, live shopping/livestreaming commerce, connected TV advertising); A slowly stabilizing supply chain; Faster deliveries for everyone, no matter where the customer is; Online returns are growing with ecommerce; Improving workforce management with AI (41% of retailers aim to improve workforce management using AI in 2024); Growing sales in China (market s estimated to be worth US$ 1.43 trillion in 2024), APAC (estimated market size of US $4.2 trillion in 2024) and India (market size will reach US$ 111 billion by 2024). Read on...

Shopify: Global Ecommerce Statistics: Trends to Guide Your Store in 2025
Author: Michael Keenan


Mohammad Anas Wahaj | 31 aug 2024

One of the most critical challenge that nonprofits face is effective and efficient allocation of their limited funds towards their various activities. According to the research study, 'Allocation of Nonprofit Funds Among Program, Fundraising, and Administration' (Authors: Telesilla O. Kotsi of The Ohio State University; Arian Aflaki of University of Pittsburgh; Goker Aydin of Johns Hopkins University; Alfonso J. Pedraza-Martinez of University of Notre Dame), published in Manufacturing & Service Operations Management (2023), 'U.S. nonprofits declare three types of expenses in their IRS 990 forms: program spending to meet beneficiaries' needs; fundraising spending to raise donations; and administration spending to build and maintain capacity. Charity watchdogs, however, expect nonprofits to prioritize program spending over other categories. We study when such expectations may lead to the 'starvation cycle' or underspending on administration and fundraising.' Researchers have developed a mathematical model that can guide nonprofits to prioritize and optimize spending for present and future success. Capacity, that consists of organization's resources such as infrastructure, equipment, staff etc, is crucial and is related to the administrative costs. Researchers found that striking a right balance on allocating funds for program costs depends on the nonprofit's existing capacity. Early stage nonprofits need to spend more on adminstrative costs to build solid foundation and long-term resilience. When some capacity is build then emphasis should shift to fundraising. Researchers explain, 'That approach allows them to gather the funding necessary to maximize their existing capabilities. Importantly, the share of spending for administration or fundraising should align with the organization's anticipated future needs.' Big established donors are now classifying percentage of their grants to adminstrative costs and recognize the need for better managed organization for long-term success. Nonprofit rating organizations are also broadening their criteria to look at an organization's overall well-being and impact, and not just on their minimizing spending on administration and fundraising. Read on...

The Conversation: Nonprofits can become more resilient by spending more on fundraising and admin - new research
Authors: Telesilla Kotsi, Alfonso J. Pedraza Martinez


Mohammad Anas Wahaj | 28 aug 2024

According to Reserve Bank of India's (RBI) August Monetary Policy India's growth forecast for April-June quarter is reduced by 20 bps to 7.1% on account of muted government capex, lower corporate profitability and lower core output. Economy experts suggest India's expected to slow down to a five quarter low of 6.5% in the Q1FY25. Suman Chowdhury, Executive Director and Chief Economist, Acuité Ratings & Research, says, 'The general momentum of domestic economic activity has witnessed some moderation in the first quarter of the fiscal, with some high frequency indicators indicating an adverse impact of the general elections along with the excessive summer heat conditions in some sectors of the economy. Lower growth in industrial output along with lower than expected profitability may translate to weaker GVA growth in the manufacturing sector.' Aditi Nayar, Chief Economist, Head-Research & Outreach at ICRA, says, 'For the full-year FY2025, ICRA expects a back-ended pick-up in economic activity to boost the GDP and GVA growth to 6.8% and 6.5%, respectively. In particular, there is considerable headroom for the GoI’s capital expenditure, which needs to expand by 39% in YoY terms in July-March FY2025 to meet the Budget Estimate for the full year. This is expected to catapult GDP growth back above 7% in H2 FY2025.' Soumya Kanti Ghosh, Group Chief Economic Advisor at State Bank of India, 'The global economic growth outlook remains uncertain but the softening inflation has made space for monetary policy easing. The indicators of corporate performance in Q1 2024-25 point to moderation in sales growth of manufacturing companies in both nominal and real terms, although excluding the petroleum sector, a better outturn emerges.' . Read on...

Livemint: India's GDP growth estimated at a five-quarter low of 6.5% in Q1FY25: Economists
Author: Ankit Gohel


Mohammad Anas Wahaj | 27 aug 2024

Changes in cultural environment, consumer's needs and wants, and advancements in technologies, all play a role in the evolving field of graphic design. Fads and trends are short-term blips in the graphic design industry. But the things that last define the future. Max Ottignon, co-founder of Ragged Edge, says, 'We spend our whole time trying to figure out how to avoid such 'trends'...trends have a beginning and an end. Something that feels 'on trend' will probably feel 'off trend' in the near future. And as brand people, we're trying to build something that lasts...following trends means that you're making stuff that looks like everything else. But with branding, the primary objectiveness is distinctiveness.' More graphic design experts share their views on the future of the industry below - AI CAN'T BE IGNORED AS IT SHORTENS THE DESIGN PROCESS: Simon Case, founding partner of Chromatic Brands, says, 'We've been using AI for a while now. We started to use it just for production, basically for resizing ads....There are now platforms where you can put in one image and just type in all the different versions, sizes, and file types you need...Next, we started using it for visualisation.' THE NEED TO BE DIFFERENT: Mr. Ottignon, says, 'We live in an age of convergence. Designing for algorithms, not people, means that everything is starting to look the same...those who can create work that looks, sounds and behaves differently are becoming rarer and ever more valuable.' Mr. Case adds, 'without the strategic and creative ability to generate new thinking, designers won't get far in the future. Design has to become more about ideas and less about 'decorating'.' THE RISE OF AUTHENTICITY: Tebo Mpanza, co-founder and client director at Unfound, says, 'At Unfound, we spend a lot of time trying to uncover the clients' unique territory and the space they occupy...We want to encourage our clients and the brands we're working with to pursue difference - to challenge the norm, to challenge what's already been, and to push and go further...we're going to continue to see a rise in authentic storytelling...It's all about experience now.' PERSONALIZATION AND EXPERIENCE: Mr. Mpanza says, 'Personalisation is becoming huge now. It's hugely driven by AI and machine learning, which is increasingly sophisticated...I think the future of branding and design lies in authentic storytelling, personalisation, brands just becoming real and tangible, and creating memorable experiences.' SMALLER TEAMS: Barrington Reeves, founder and creative director at Too Gallus, says, 'In general, everyone has become much more professional in what we do...Access to learning is so much higher...we're seeing designers who are much more capable. That's why smaller agencies can deliver the same quality of work for global brands as much bigger agencies...That traditional agency model, that big-adland approach, is quite transactional...we really become part of the team, really integrated into the company culture of the people we work with.' Mr. Case goes even further, envisioning a world of 'single-person, full-service agencies', all leveraging AI for tasks ranging from copywriting to 3D modelling. He adds, 'We want our partners to see us as just an extension of their own team.' IMPORTANCE OF SOCIAL MEDIA: Mr. Reeves says, 'If you don't understand how to articulate a brand on social media, then you're sunk. That's almost the first place any new company rebrand is going to go out in practice.' Mr. Mpanza says, 'Our creatives are in the culture. They can bring their collective expression and experience to help us deliver world-beating creativity across disciplines for our clients.' MORE DIVERSE FUTURE: Mr. Reeves believes that even though 'cultural fluency' is requisite to the success of any brand, but is often sorely lacking, and points to a lack of diversity in the creative industries as a major contributing factor. But he is noticing a change now and says, 'I do think in the last couple of years, we've seen things starting to move, and you can instantly tell the creative work that has come from that. It's more vibrant, it's more natural to whatever culture that's being talked about. So I am optimistic that we're closing the gap.' Read on...

Creative Boom: What's next for graphic design, according to industry insiders?
Author: Tom May


Mohammad Anas Wahaj | 24 aug 2024

Branding provides businesses and organizations to build value and trust in hearts and minds of consumers regarding their products and services. But with constantly changing consumer sentiments and behaviors branding exercise needs to continuously evolve and keep tab on statistics and trends to build effective strategies. Following are select statistics and trends for today and future - Top Branding Statistics: 81% of consumers need to trust a brand to consider buying ('In Brands We Trust?', Edelman, 2019); 77% of consumers prefer shopping with brands they follow on social media (The 2023 Sprout Social Index Report', Sprout Social, 2023); 65% of consumers say a brand's CEO and employees influence their decision to buy ('From Me to We: The Rise of the Purpose-led Brand', 14th Accenture Strategy Global Consumer Pulse Research, 2018; 55% of brand first impressions are visual. General Branding Statistics: Tech is the world's largest industry in terms of brand value ('GLOBAL 500 2024', BrandDirectory.com, 2024); 60% of consumers have taken an action - either positive or negative - based on a brand's actions ('Battle of the Wallets: The Changing Landscape of Consumer Activism', Weber Shandwick, 2018); Two-thirds of consumers think it's annoying when brands make fun of their competitors (The 2023 Sprout Social Index Report', Sprout Social, 2023). Branding Design Statistics: 55% of brand first impressions are visual ('What Makes a Good First Impression', US Chamber of Commerce, 2018); Color increases brand recognition by up to 80% ('Why Color Matters', Colorcom, 2005); Consumers are 81% more likely to recall a brand's color than remember its name ('What is the importance of color in brand recognition?', Reboot, 2019); 40% of Fortune 500 companies use the color blue in their logo ('60+ Logo Stats and Facts - New Fortune 500 List Research', Website Planet, 2024). Employer Branding Statistics: 86% of job seekers read company reviews before applying for a job ('The ROI of Employer Branding', Glassdoor, 2020); 80% of job seekers won't apply to a one-star-rated company ('CareerArc Employer Branding Study', CareerArc, 2017); 64% of shoppers have stopped buying from brands with poor employer reputations ('CareerArc Employer Branding Study', CareerArc, 2017); On average, companies with strong employer branding receive 50% more applicants ('The Ultimate List of Employer Brand Statistics', Linkedin); Strong employer branding can increase retention by as much as 28% ('Linkedin Employer Brand Playbook', Linedin). Branding Marketing Statistics: It is estimated that there are more than 10000 branding & positioning agencies worldwide ('The Most In-Demand Digital Industries and the Top Locations for Creatives', Sortlist, 2021); 94% of marketers believe that personalized marketing has a positive effect on brand-building ('Need-to-Know Marketing Statistics for 2019', Salesforce); 70% of brand marketers list building brand awareness as their top goal for social media (The 2023 Sprout Social Index Report', Sprout Social, 2023); 64% of consumers have tagged a branded hashtag on social media ('The State of User-Generated Content', TINT, 2020); Brands spend 46% of their mobile ad budget on branding objectives ('How Much Should You Budget For Marketing In 2023?', Webstrategies); Brand consistency can increase revenue by 10-20% ('Brand consistency - the competitive advantage and how to achieve it', marq, 2021). Read on...

Exploding Topics: 33 New Branding Statistics and Trends for 2024
Author: Josh Howarth


Mohammad Anas Wahaj | 20 aug 2024

The research study, 'How Companies Restrain Means-Ends Decoupling: A Comparative Case Study of CSR Implementation' (Authors: Andromachi Athanasopoulou of Queen Mary University of London; Emilio Marti of Erasmus University.; David Risi of Bern University of Applied Sciences; Eva Schlindwein of Bern University of Applied Sciences), published in Journal of Management Studies, utlizes the concept of means-ends decoupling to examine why companies continue to be major contributors to environmental and social problems despite committing increasingly to corporate social responsibility (CSR). Means-ends decoupling occurs when there is a gap between implementation and achievement ['From Smoke and Mirrors to Walking the Talk: Decoupling in the Contemporary World' by Patricia Bromley of University of Utah and Walter W. Powell of Stanford University; 'Means versus Ends in Opaque Institutional Fields: Trading Off Compliance and Achievement in Sustainability Standard Adoption' by Frank Wijen of Erasmus University]. The research study shows that experimentation is critical for impactful CSR, which has implications for both companies that implement CSR and companies that externally monitor these CSR activities, such as sustainable investors and ESG rating agencies. Authors analyzed CSR activities of four companies and found that two realized their intended CSR goals as a result of experimentation approach while the other two did not. Authors explain, 'In a CSR context, experimentation means that companies produced knowledge about the local effects of their CSR practices and used this knowledge to adapt their CSR practices on an ongoing basis. By establishing a close link between the production of CSR knowledge and the adaptation of CSR practices, these companies were able to achieve their intended CSR goals...By contrast, in the companies that failed to realize the intended CSR goals, consistency - not experimentation - was central to their CSR implementation. In these companies, the emphasis was on standardizing CSR initiatives based on perceived best-practices among senior managers. There was no feedback loop.' How Companies Can Foster Experimentation in Their CSR Implementation - (1) Companies should mobilize broadly for CSR. (2) Companies should instill confidence in the business case for CSR among their employees. How Sustainable Investors and ESG Rating Agencies Can Monitor Experimentation - (1) They should monitor who is involved in the production of CSR knowledge. (2) They should monitor and examine who is involved in the adaptation of CSR practices. Even though experimentation brings in more challenges but authors suggest that this approach strongly outweigh its potential drawbacks. Read on...

Harvard Business Review: Creating a Corporate Social Responsibility Program with Real Impact
Authors: Andromachi Athanasopoulou, Emilio Marti, David Risi, Eva Schlindwein


Mohammad Anas Wahaj | 27 jul 2024

Prof. Sanghamitra Bandyopadhyay, Director of the Indian Statistical Institute, while speaking at 12th convocation of IIITDM (Indian Institute of Information Technology, Design and Manufacturing) Kancheepuram (Tamil Nadu, India), said that India needs multifaceted strategies to improve and enhance science and technology research. He also emphasized the need for increased women participation in STEM fields to achieve inclusive growth. He also highlighted India's rise in Global Innovation Index (40th in 2022 while 81st in 2015) with the help of frugal innovation. But he pointed out the challenges in producing high-quality products on a large scale at low costs. Read on...

Devdiscourse: Boosting Science and Technology: Multifaceted Strategies for India's Future
Author: NA


Mohammad Anas Wahaj | 24 jul 2024

Online privacy, online advertising, user data analytics and online regulatory policies are issues that continue to be debated regarding internet and online users. Big technology companies, consumer organizations, government regulators and various industry lobbies continue to push their conflicting agendas to influence the internet and its future. Convergence of interests that keep the internet free from manipulation by any particular group or groups is a challenging task. The paramount concern of all parties should ba a focus on keeping the internet safe, free, open and friendly, while at the same time bringing economic benefits to all. The socio-economic balance on the internet with consideration of the needs of all concerned groups should remain paramount while deciding the future. Recent backing out by Google from deprecating cookies from Chrome again brought the influence of big tech, user data privacy and online advertising issues on the forefront. Patrick Roman Gut, senior vice president and head of new business at Adstra, explains these issues and suggests options for the post-cookie internet. He says, '...there will eventually come a day when the Chrome browser no longer supports third-party cookies. Other major browsers like Safari and Firefox already default to cookies off, so no matter when Google finally makes the change, it's clear that the world has entered a post-cookie era. Another way to think about this is as a multi-identifier era, where brands must use multiple tools and tactics to find and understand their customers across online environments.' As advertising landscape continues to be more omnichannel and entrenched in multi-ID world, brands must be prepared to effectively handle the paradigm shift. Mr. Gut says - Advertising still largely relies on cookies, but the open market is a multi-ID space; Effective targeting requires a combination of methodologies (deterministic, probabilistic or contextual); Crosswalk solutions provide effective data management in a multi-ID landscape (Crosswalk solution involves mapping anonymous digital identifiers to personally identifiable information to unify online and offline data for a comprehensive view of customer behaviors); AI enables additional insights and predictions for extended reach and future success. Read on...

DIGIDAY: How advertisers are moving from cookies to a multi-ID landscape
Author: Patrick Roman Gut


Mohammad Anas Wahaj | 22 jul 2024

Generative AI (artifical intelligence) has potential to transform education practices and will bring new challenges to the traditional pedagogy in many fields of learning. Architecture and design education is no exception. The already fast changing world of architecture with climate change, environmental issues, natural disasters, shifting human needs and requirements etc and speedy technological innovations and advancements like AI, makes adapting to the present and predicting the future a humongous task for all those in the field - academics, researchers, educators, professionals, students, policy makes etc. Teaching an architect is a responsible task. Eric J. Cesal, Design Educator and Author, explains how the AI will impact architecture and design education and profession, and what practices in the design teaching and learning process would no longer be needed in the future. He says, 'The conversation about what and how to teach is already contentious, and it must necessarily evolve with technology...However, there's another, easier conversation to have: what not to teach...in my own teaching and conversations with colleagues, there seems to be a consensus among design faculty that certain things should no longer be taught in architecture school. These anachronisms remain fixtures in most schools due to institutional and cultural inertia...AI will change that calculus. It gives us new arguments for purging some of the more ossified practices of design culture.' He further specifies following three things that are inherent to the educational process that AI will assist in getting rid of - (1) Masochism: All-nighters, self-neglect, exhaustion etc are problems that are part of architecture and design schools. Educators want to curb them and it seems difficult to bring a culture change. Ideas need to be executed, they are tested, proven and demonstrated through drawings and models. This requires efforst and hard work with strict deadlines. Mr. Cesal says, 'This may seem reasonable—at least to anyone who's been to architecture school - as long as you ignore the downstream effects. As you stay up for several nights in a row to test and prove that one brilliant idea, your creative faculties steadily decline, compromising what might have been that second or third brilliant idea...Research consistently shows that a well-rested brain is better able to generate novel ideas, solve complex problems, and think critically...As AI rapidly takes over the rote, mechanical aspects of design, humans must focus their efforts on only those things that a human can do...So tell your students to leave the studio at a reasonable hour and go home. Insist on it. Insist that they do their designs, do their best, and then go home, or go out.' (2) Fetishization of the Image: Mass media brought an image-based culture in the architecture profession. Mr. Cesal says, 'This shift can be attributed to the way mass media fragmented different types of professional success: commercial success (making money), professional success (being esteemed by one’s peers), and cultural success (being esteemed by the wider culture)...these three types of success typically follow a sequential path. However, architecture has an alternative route, which I’ll call Path B. This route subverts the conventional sequence...Through Path B, an architect can achieve cultural success by earning the esteem of their peers, even if they have limited commercial success or built projects. With sufficient professional and cultural success, one can then achieve commercial succes...some architects can win the Pritzker Prize...with a very shallow portfolio of built works, principally on the strength of their publications and theoretical work...The existence of Path B in architecture enables and encourages a fetishization of image-making...The rise of AI in architecture fundamentally challenges the viability of pursuing Path B. With AI-powered tools capable of generating stunning, novel renderings based on text prompts, the mere production of impressive architectural images no longer signifies the same level of creativity and innovation that it once did. As a result, achieving early acclaim primarily through image-making will become increasingly difficult...As image-production becomes easier, the true test of an architect’s creativity and skill will likely shift toward her or his ability to navigate the complex realities of bringing designs to life, and to navigate the changing realities of practice...AI has made making images of our ideas simpler. Let's adapt to this change by ending our collective fetishization of image-making and focusing instead on the higher-order problems of the future.' (3) Design School as Rite of Passage: The old English model of education in American universities focused on broad range of subjects and students were not particularly trained in particular field. Medicine and law became first specializations in mid-18th century. Archiecture became an educational specialization about a century later. Mr. Cesal says, 'It wasn't really until the late 19th century that American institutions, influenced by German models, began to adopt the graduate and research models we know today, along with the concept of electives and majors. In contrast to the old English model, it was designed to train individuals for a lifetime of continuous work in a specific field, beginning at the age of 18...Going through a major program does more than just teach you the technical skills necessary to execute a specific type of work: it inducts you into a tribe. You undergo shared experiences that then bond you with others in your eventual profession. However, with the rapid advancements in AI, this model may no longer be suitable for the future. As AI accelerates the pace of technological change, it becomes increasingly challenging to predict the skills and capacities that will be necessary for professional work in the coming decades. The idea of fully training someone for a profession by their early 20s, with the expectation that this education will suffice for a lifetime, seems anachronistic in a world where entire professions may become obsolete within a matter of years. To adapt to this new reality, we must restructure learning to be a continuous, lifelong process rather than a one-time experience...This new paradigm could take many forms, such as having professionals return to school for a semester every few years...The key is to recognize that the current specialization model, which was developed in an era when America still ran on steam power, may no longer be adequate for a future characterized by rapid technological change. In the field of architecture, this means re-evaluating the notion of design school as a singular rite of passage. In the future, design school won't be something you went through. It will be a process that lasts a lifetime.' Read on...

ArchDaily: How AI Can Help Us End Design Education Anachronisms
Author: Eric J. Cesal


Mohammad Anas Wahaj | 19 jul 2024

HR experts got together in Bengaluru on 27 June 2024 at India Today HR Insights to discuss around the theme 'The Future of Work' in the Indian context. Rapid technological advancements bring the continuous need for skilled and trained human resources. India's target to grow to US$ 1 trillion digital economy by 2028 and government's Rs 10000 crore artificial inteligence (AI) mission would add to the HR challenges. Following are what the experts think on the future of work in India - Richard Lobo, Chief People Officer at Tech Mahindra, says, 'Many of our processes are some 20-30 years old and we hang on to them for various reasons...So I think we have to now rethink...the only way to go forward is to break some of these things. If we don't consciously break them, we won't move forward.' Dr. John Bruce, Dean of Placements and Corporate Affairs at Sathyabama Institute of Science and Technology, says, 'To fill the skill gap, we look for companies to set up their centres of excellence...We find out from companies what they look for and train (students)...and design our own curriculum to match corporate expectations.' Ashutosh Anshu, CHRO at Hitachi India, says, 'We always cultivate a culture of learning in the organisation. It's very important for us. That's how we mobilise and retain talent.' Asit Kumar, CHRO at Lendingkart, says, 'We look at ‘hunger’. An employee can always be upskilled. If a person has willingness, he or she will learn. (While hiring) we try to look at a level junior...if we are looking at X level, we try to find a person operating at X minus one level.' Prem Anand K., Head of Talent Acquisition at Narayana Health, says, 'When it comes to technology intervention and skills required for the job, there have been a lot of strides in the last couple of years...we have our own app for doctors and nurses...we are technologically far ahead in the game and have upskilled our people.' Shakshar Guha, Senior General Manager HR and Head of Employee Relations at Wipro Consumer Care and Lighting, says, 'Money is not the only pull for the new generation. Their aspirations are changing. They also see the brand's purpose...purposeful brands have a lot of meaning for today's generation.' Deepa Ravinder, Client Service at Cisco, says, 'We enabled all our people with technology, with the opportunity of going into different workplaces within the same location or a different location that probably was closer to where they lived.' Aditya Mishra, MD and CEO at CIEL HR, says, 'We see that a lot of people today are valuing flexibility as a clear expectation from their employers...Employers who are not able to provide flexibility tend to score a little less on the attractiveness index.' Anil Kumar Ethanur, Co-founder at Xpheno, says, 'Now, most of the companies are moving to hybrid. It is a reality; we can't avoid it.' Shilpa Vaid, CHRO at Diageo India, says, 'After the pandemic...it just compelled us to think systematically about what flexibility means. We tried to make sure that employees retained the flexibility in a consistent manner to do their best work, while at the same time ensuring that the sense of corporate community that we built over the years was not diluted.' Read on...

India Today: India Today HR Insights - 'Reimagining the way we work'
Author: Ajay Sukumaran


Mohammad Anas Wahaj | 13 jul 2024

cOAlition S, launched on 04 September 2018 by a group of national research funding organisations, with the support of the European Commission and the European Research Council (ERC), is an initiative to make full and immediate Open Access to research publications a reality. On its website (coalition-s.org), cOAlition S signals the commitment to implement the necessary measures to fulfil its main principle - 'With effect from 2021, all scholarly publications on the results from research funded by public or private grants provided by national, regional and international research councils and funding bodies, must be published in Open Access Journals, on Open Access Platforms, or made immediately available through Open Access Repositories without embargo.' cOAlition S is build around Plan S that is a set of principles that ensure open and immediate access to funded research publications. It was born from the cooperation between the Heads of the participating Research Funding Organisations, Marc Schiltz, the President of Science Europe, and Robert-Jan Smits, previously the Open Access Envoy of the European Commission. It also drew on significant input from the Scientific Council of the ERC. cOAlition S presented a proposal 'Towards Responsible Publishing (TRP)', that includes a vision for a community-based scholarly communication system fit for open science in the 21st century, where scholars can rapidly and transparently share the full range of their research outputs and participate in new quality control mechanisms and evaluation standard. According to the proposal, the main challenges that a future scholarly communication system should address include that - The dominant publishing models are highly inequitable; The sharing of research outputs is needlessly delayed; The full potential of peer review is not realised; The coupling of editorial gatekeeping with academic career incentives is damaging science. To address these challenges, cOAlition S proposed a set of five guiding principles - (1) Authors are responsible for the dissemination of their findings, (2) All scholarly outputs are shared immediately and openly. (3) Quality control processes are community-based and open, to ensure trustworthiness of research findings. (4) All scholarly outputs are eligible for consideration in research assessment. (5) Stakeholders commit to support the sustainability and diversity of the scholarled publishing ecosystem. The report, 'Towards Responsible Publishing': Findings from a global stakeholder consultation, presents the findings of a global multi-stakeholder consultation conducted between November 2023 and May 2024 by Research Consulting Limited (UK) and Leiden University's Centre for Science and Technology Studies (CWTS) (Netherlands) on behalf of cOAlition S. Johan Rooryck, Executive Director of cOAlition S and Bodo Stern, Chief of Strategic Initiatives, Howard Hughes Medical Institute and Chair of the TRP Steering Group at cOAlition S, in the foreword of the report write, 'Research funders have the responsibility to make sure that their funding is used in ways that improve the scholarly publishing landscape for the benefit of the research community and society. The 'Towards Responsible Publishing' proposal is therefore a logical next step for cOAlition S funders to help make the publishing system fit for the 21st century. It builds on Plan S and goes further in proposing a way to disseminate research that is not only more open, but also more trusted, equitable, efficient, and sustainable...This report presents the findings of that consultation: it shows an insightful picture of researchers' attitudes towards innovative research practices, such as open access publishing, preprint posting, open peer review and the incentives needed to embrace these behaviours.' For the report, authors collected 11145 responses from researchers via a global survey, reached 440 respondents through an initial feedback survey, engaged 72 participants via focus groups, and attracted a total of 10 organisational feedback letters from low- and middle-income countries that were underrepresented in the data. HIGHLIGHTS OF THE REPORT - When deciding how to reach their target audiences, researchers continue to rely on the current journals ecosystem; When deciding what to read, researchers once again prioritise the reputation of a journal; The consultation revealed support among researchers for some of the practices encouraged in the TRP proposal, such as preprint posting and the open sharing of peer review reports; Across the most represented disciplines in our data (medical and health sciences, life sciences, social sciences, engineering and arts and humanities), views regarding preprint posting are broadly aligned; Views are slightly more positive for respondents who have posted a preprint in the last three years; The highest resistance to the publication of open peer review reports was in the field of Law (39%), followed by Arts and Humanities (36%). In this context, consultation participants highlighted that existing recognition and reward mechanisms are inadequate for incentivising adoption of these practices, which will highly affect their uptake by researchers; The consultation found that, on balance, researchers would support the integration of practices like preprint posting (48% would support the practice vs 27% who would be opposed) and open peer review (47% would support the practice vs 29% who would be opposed) into journal publication workflows; Lack of clear implementation guidance emerged as a significant concern during the consultation; The need for a gradual, collaborative implementation approach involving pilots and engagement with existing initiatives was emphasised; Without broader engagement, cOAlition S' efforts risk being viewed by low- and middle-income countries as an imposition by wealthier nations; Shifting more publication responsibilities to individual authors could disproportionately overburden under-resourced researchers with limited institutional support services; Consultation participants highlighted the perceived importance of peer review and dedicated editorial roles in scholarly communication; Consultation participants saw a significant increase in preprint posting as potentially risking the proliferation of poor-quality, unvetted research outputs that may flood the public domain unchecked; The problem of subpar research making it through the peer review and publication process, while undesirable, already exists to some extent in the current system; The complexity of the proposed system may make it challenging for nonexperts like journalists, policymakers and the public to navigate the research landscape effectively. CONCLUSIONS AND RECOMMENDATIONS - Based on the findings from this global multi-stakeholder consultation, we conclude that there is support for some of the principles and practices encouraged in the TRP proposal. This highlights opportunities for cOAlition S to make progress in their desired direction of travel, building on select parts of the proposal; cOAlition S is well-placed to pursue the preprint posting and open licensing activities in the near term; In the medium-term, cOAlition S could focus on encouraging and promoting open peer review across the publishing landscape, including both preprints and journal articles; Realising the full vision of the TRP proposal will require longer-term efforts and cooperation with other stakeholders to update recognition and reward mechanisms at a global scale and ransition funding and infrastructures to support a globally inclusive, scholar-led publishing ecosystem. Read on...

Zenodo: 'Towards Responsible Publishing': Findings from a global stakeholder consultation
Authors: Andrea Chiarelli, Ellie Cox, Rob Johnson, Ludo Waltman, Wolfgang Kaltenbrunner, André Brasil, Andrea Reyes Elizondo, Stephen Pinfield


Mohammad Anas Wahaj | 24 jun 2024

According to a 2018 HelpAge India report, about 25% of senior citizens in urban India face abuse. Rising cases of elderly abuse and abandonment are a cause of serious concern for Indian social fabric. Even though governmental policies and many nonprofits are working to curb it but challenges remain. Dr. Rajkumaar and Srujana founded Joy Foundation in 2006 in Hyderabad (India) with focus on rural health and road accident healthcare, especially for elderly. The organization also founded an old age home for abandoned seniors. Dr. Rajkumaar, who also runs two hospitals, says, 'The burden of health and care often falls on the wife and children, causing a rift between breadwinners and senior citizens. While I can't fully blame the breadwinners, as supporting a family is challenging, this is where we step in. For me, it's not a big expense, but for them, it's a big relief.' Read on...

The New Indian Express: Spreading hope for elderly people
Author: Anshika Aggarwal


Mohammad Anas Wahaj | 24 jun 2024

Stanford alum Abdul Aleem returned to Bihar (India) during COVID-19 and in 2021 co-founded BuiltX SDC (Sustainable Design & Construction). The startup is bringing an innovative concept in India's architecture, engineering, and construction (AEC) industry by exclusively working with nonprofits to fulfil their infrastructural needs. The organization provides low-cost high-quality sustainable and environmentally-friendly design and construction to nonprofits with focus on healthcare and education sector. Mr. Aleem says, 'BuiltX is more than just a construction organization; it's a movement towards sustainable and equitable infrastructure, Our core values of empathy, integrity, and innovation drive every project we undertake. We are dedicated to building a future where every child has access to quality education and every individual can receive world-class healthcare, regardless of their financial background.' Their partnership model utilizes Integrated Project Delivery mechanism that ensures a streamlined process from start to finish, managing every detail and allowing non-profit partners to focus on their mission and impact. One of their projects is Akhand Jyoti Eye Hospital (Bihar, India), the largest eye hospital in Eastern India. Read on...

Free Press Journal: Sustainable Design & Construction: Pioneering Infrastructure For Non-Profits In India
Author: NA


Mohammad Anas Wahaj | 22 jun 2024

Jenifer Morgan, global editions editor at Stanford Social Innovation Review (SSIR), says, 'Social innovation isn't just a Western phenomenon.' Nicholas Jackson, Editor-in-Chief of SSIR, explains and cites expamples to put forward a point that local inovation at one place can become a change agent at other places with similar issues and challenges. He tells about SSIR's international partnerships and collaborations for spread of knowledge and social research. He says, 'I encourage you to read widely and to look for solutions and inspiration everywhere, even in unlikely places.' He cites SSIR article 'Who Knows Agroforestry Best?' (Authors: Evelyn R. Nimmo; André E. B. Lacerda; Leandro Bonfim; Joel Bothello), that provides example of Brazilian nonprofit organization CEDErva (Center for the Development and Education of Traditional Erva-Mate Systems) that promotes traditional practices for tending to - and harvesting - the land, as the conventional approaches to sustainable agriculture were not working. Learning from this, other countries such as Bolivia, Laos, Nicaragua, the Democratic Republic of the Congo etc, that are rapidly losing tree cover, can adopt and adapt the CEDErva approahcs to find solutions to their own challenges. Other social innovation examples include - A New Zealand social enterprize 'Take2' is offering job training during periods of incarceration and other paths to job security as a form of rehabilitation; A global team in Czech Republic has brought about a new life for old brick and other building materials, which are being turned into 'green concrete' and used in the development of sustainable architecture. Read on...

Stanford Social Innovation Review: Social Innovation Isn't Just a Western Phenomenon
Author: Nicholas Jackson


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Mohammad Anas Wahaj | 21 jun 2024

Prof. Fadel M. Megahed of Farmer School Information Systems and Analytics (ISA) at Miami University (USA), is the lead author of two papers on artificial intelligence (AI), 'Introducing ChatSQC: Enhancing Statistical Quality Control with Augmented AI' (aug 2023, arxiv.org) (Authors: Fadel M. Megahed of Miami University; Ying-Ju Chen of University of Dayton; Inez Zwetsloot of University of Amsterdam; Sven Knoth of Helmut Schmidt University; Douglas C. Montgomery of Arizona State University; L. Allison Jones-Farmer of Miami University) and 'How generative AI models such as ChatGPT can be (mis)used in SPC practice, education, and research? An exploratory study' (jun 2023, tandfonline.com) (Authors: Fadel M. Megahed of Miami University; Ying-Ju Chen of University of Dayton; Joshua A. Ferris of Miami University; Sven Knoth of Helmut Schmidt University; L. Allison Jones-Farmer of Miami University). He has brought AI into his classroom teaching for business analytics students. He says, 'There was a lot of research that talked about how AI could be used in education, that AI can play many roles in the classroom...As an ISA student, learning to use AI is an emerging skill that would benefit your career. That being said, you should be aware of the limits of such tools: (a) the use of AI tools may not be useful in all applications, so use them with caution; (b) prompt engineering matters, so you will need to craft a good prompt to get higher quality answers; (c) the answers you get may be wrong, e.g., ChatGPT is often confident but wrong; and (d) if you use such a tool in an assignment/exam, you will need to provide your prompt and the AI's answer (which may require tweaking to work correctly).' Regarding the ChatISA tool, Prof. Megahed says, 'I wanted to provide a free tool for students to be more inclusive, a tool where the students' prompts and responses are not used for model training. And I wanted to incorporate state-of-the-art recommendations about context setting and prompt engineering to enhance the outputs our students would get from the same request...Students in my class have mentioned that depending on the instructor, when they have the option to use these AI tools, they use it also for other classes.' Read on...

Miami University FSB News: FSB professor creates AI chatbot to assist business analytics students
Author: NA


Mohammad Anas Wahaj | 27 may 2024

According to the research study, 'Severe decline in large farmland trees in India over the past decade' (Authors: Martin Brandt; Dimitri Gominski; Florian Reiner; Ankit Kariryaa; Venkanna Babu Guthula; Philippe Ciais; Xiaoye Tong; Wenmin Zhang; Dhanapal Govindarajulu; Daniel Ortiz-Gonzalo; Rasmus Fensholt), published on 15 may 2024 in Nature Sustainability, during the period 2018-2022, more than 5 million large farmland trees (about 67m² crown size) have vanished, due partly to altered cultivation practices, where trees within fields are perceived as detrimental to crop yields. The study mapped 0.6 billion farmland trees, excluding block plantations, in India and tracked them over the past decade. The research shows that around 11±2% of the large trees (about 96m² crown size) mapped in 2010/2011 had disappeared by 2018. According to the 'European Space Agency (ESA) WorldCover 10 m 2020 v100 (2021)' (zenodo.org) land-cover map, 56% of India is covered by farmland, and only 20% is covered by forest. Prof. Martin Brandt of Department of Geosciences and Natural Resource Management at University of Copenhagen, says on X.com, 'Large trees within fields and croplands in India are clearly visible in satellite images and examining historical Google Earth images showed him how clear the decline of large trees was.' Prof. Jagdish Krishnaswamy, dean of the School of Environment and Sustainability at Bengaluru's Indian Institute for Human Settlements, commenting on the findings of the study on X.com, says, 'This is so worrying. I wonder whether the huge and lovely Mahua trees amidst the farm fields of Jhabua District in Madhya Pradesh in Central India that I saw over twenty years ago are also disappearing.' According to the study, the findings are particularly unsettling given the current emphasis on agroforestry as an essential natural climate solution playing a crucial role in both climate change adaptation and mitigation strategies, as well as for livelihoods and biodiversity. Read on...

The Wire: The Vanishing: Over 3 Years, India’s Farmlands Have Lost More Than 5 Million Large Trees
Author: Aathira Perinchery


Mohammad Anas Wahaj | 23 may 2024

According to the report, 'Climate Change in the Indian Mind 2023' (Authors: Anthony Leiserowitz; Jagadish Thaker; Marija Verner; Emily Goddard; Jennifer Carman; Seth Rosenthal; Naga Raghuveer Modala; Mallika Talwar; Yashwant Deshmukh; Gaura Shukla; Jennifer Marlon; Matthew Ballew; Matthew Goldberg), based on a third nationally representative survey conducted by Yale Program on Climate Change Communication (YPCCC) and the Centre for Voting Opinion & Trends in Election Research (CVoter), 91% respondents believe global warming is real and happening right now. Indian public is highly concerned about global warming and the related consequences as 59% expressed very worried sentiments about it. HIGHLIGHTS OF THE REPORT - 52% believe that if global warming occurs, it is primarily caused by human activities; On the basis of global warming risk perceptions, a large majority believe it will harm flora and fauna (83%), people in India (82%), future generations (81%), people in their own community (78%), and themselves and their own family (74%); About 53% of Indians believe they are already being affected by global warming; 71% of respondents said global warming affected their local weather and 76% said it affected monsoons in India; 79% demonstrated their willingness to act to combat global warming; 78% of Indians expect the government to do more address global warming; About 86% supported the Indian government's commitment to achieve the Net Zero emissions target by 2070. Read on...

DownToEarth: Over 90% Indians want policies to address green issues and climate action, finds Yale survey
Author: Susan Chacko


Mohammad Anas Wahaj | 22 may 2024

Artificial intelligence (AI) is making inroads into many fields and so it is in architecture and related areas like interior design, urban planning, landscape etc. As it is in early stages of adoption there is excetement, experimentation, uncertainty and concerns. A recent survey of 1200 architectural profesionals throws light on what the industry really thinks about AI and asked how it impacts design processes and workflows, and human resources in the industry. HIGHLIGHTS OF THE SURVEY - (1) The Use of AI Is Being Propelled by Experimentation and Self-Driven Learning: 60% of the respondents are using AI without formal training; Integration issues, lack of testing time, and insufficient training resources are challenges faced in adopting AI tools for architectural projects; More than 2/3rd of respondents already use AI or intend to do so soon. (2) The Highest Satisfaction With AI Is When It's Used During the Early Design Stages: More than 67% of respondents feel so; Only about 30% deemed AI renderings suitable for design development and beyond due to concerns regarding precision and control. (3) AI Technology Will Soon Become Standard in Architectural Design but Needs to Evolve: 52% expressed concerns about AI's potential to disrupt job security within the architectural visualization field; 74% agreed that there should be ethical guidelines governing AI's use. Read on...

ArchDaily: What 1,200+ Architects and Designers Really Think About AI in Architecture
Author: NA


Mohammad Anas Wahaj | 21 may 2024

As social media continues to grow, businesses need effective strategies to target users. According to 'The 2023 Sprout Social Index', 53% of consumers say their social media usage has been higher over the last two years than the previous two years. Business-to-business marketing on social media requires specific tactics and strategies as the sales and decision-making cycles of B2B products and services are long and have different client dynamics, engagement and relationships. Following are 5 B2B social strategy fundamentals - (1) Align goals to the business and have clarity of purpose: Create brand awareness; Build a loyal community through targeted educational content; Build credibility and trust by consistent valuable engagement; Integrate social media strategy with overall business plan. (2) Adopt a customer-centric B2B social strategy: Understand the businesses and individuals you intend to engage with; Customize commnication to the target audience; Use social data and respond effectively. The 2023 Index revealed that 51% of consumers think the most memorable action a brand takes on social media is simply responding. (3) Prioritize authenticity: Engage with authentic and human-centric content; Focus on two-way conversations; Initiate regular audience polls and surveys for feedback; Utilize listening tools to understand conversations on industry topics and engage with thought leadership; Showcase real experiences with customers. (4) Leverage employee advocacy: Today's customers rely on their peers to tell them who they should buy from, with 84% of people trusting friends and family recommendations; Employees are the best B2B influencers of the brand; Benefits of well-organized employee advocacy program includes expanded social reach, approved content mitigates risk to brand perception, improvement in employee engagemnt and drives more leads. (5) Use analytics to inform your B2B social media marketing: Sprout's 2023 State of Social Media report shows that 7 in 10 leaders agree that social is currently underutilized within their organization. And 97% of business leaders believe that the use of social data to understand market trends will increase over the next years; use analytics to optimize and advance B2B content marketing strategy; Use social data for market understanding and research; Using social media intelligence helps understand audiences that leads to customize strategies for specific channels at specific platforms and at specific stage. Read on...

Sprout Social: How to build a customer-centric B2B social media strategy
Author: Kiran Shahid


Mohammad Anas Wahaj | 20 may 2024

According to the annual 2023 European Union survey on the use of ICT in households and by individuals, 30% of EU internet users aged 16 to 74 reported that they had done an online course or used online learning material in the three months prior to the survey. In 2022 the participation in online education was 28%. The top 5 EU countries that have the highest share of internet users doing an online course or using online learning material - Netherlands (54%); Finland (53%); Sweden (48%); Spain (47%); Estonia (45%). The bottom 5 with least online education popularity include - Romania (10%); Cyprus (16%); Bulgaria (17%); Greece (17%); Poland (18%). Increase in online learning - Netherlands (+12 percentage points); Sweden (+7 pp); Malta (+5 pp); Estonia (+5 pp); Croatia (+5 pp). Decrease in online learning - Greece (-12 pp); Cyprus (-5 pp); Austria (-2 pp); Slovenia (-2 pp). Read on...

European Union - Eurostat: Increase in online education in the EU in 2023
Author: NA


Mohammad Anas Wahaj | 30 apr 2024

Combination of design and manufacturing is key for the success of 'Make in India' initiative and its beneficial outcome domestically and globally. Sajjan Jindal, Chairman & MD of JSW Group, says, 'Just as trust in a product hinges on its reliability and innovation, trust in India's manufacturing future also rests on its ability to seamlessly blend world-class engineering with cutting-edge design. Embracing design as a core tenet of 'Make in India' is the cornerstone to achieving this trust, both domestically and on the global stage.' He suggests strategic integration of design into the manufacturing process. He says, 'It's about understanding the capabilities and constraints of resources, including production, materials, and the workforce, and then designing products that are not only desirable, but also manufacturable with efficiency, cost-effectiveness, and high quality.' Inculcating design thinking approach can become a core of India's manufacturing prowess. India has been working on building the development of a robust domestic material sciences and engineering ecosystem to support the manufacturing sector. Design thinking and design engineering can lead to cost efficiency, performance ehnancement and reduced environmental impact. Automotive industry saw growth in development of composite materials leading to manufacturing of lightweight car components. This will help in making eco-friendly vehicles and will position India as sustainable manufacturing hub. India's space industry is another opportunity that will be driven by collaborative design and manufacturing approach. Innovation and collaboration go hand in hand. Bringing together diverse knowledge, expertise and skills leads to innovative solutions. Government can help in providing an enabling environment to encourage industry-academia collaboration in design, engineering and manufacturing. Steel is a material of choice in many industries and it needs to interlock with evolution of design engineering to be future-ready. Mr. Jindal continues, 'Design orientation is not a magic bullet. But it's a powerful tool that can significantly strengthen 'Make in India'. By prioritising design, Indian manufacturers can move up the manufacturing value chain and begin to create truly innovative, globally competitive products. This shift in mindset, from ‘Make in India’ to 'Design and Make in India', is key to unlocking the nation's full manufacturing potential.' Read on...

The Economic Times: Embracing design as a core tenet of 'Make in India' will build trust in Indian manufacturing
Author: Sajjan Jindal


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Mohammad Anas Wahaj | 29 apr 2024

India needs to work upon scientific and technological research and development to become an advanced nation. In an interview with Amitabh Sinha, Deputay Editor of The Indian Express, Indian government's Principal Scientific Advisor Ajay Kumar Sood explains the building of a vision and roadmap to become a developed nation by 2047 driven by science and technology. He says, 'We have fairly good scientific traditions and a fairly strong base. But if you look at any of the commonly used indicators to measure the scientific strength of a country, we are far behind, way below the global average. That is because our contribution in science is not proportional to our size or potential. This has to change.' According to him India should work and improve upon indicators like GERD (General Expenditure on Research and Development), the number of researchers per million population, women in science, number of patents etc. There is need for quality in research publications. Moreover, deployment of breakthrough technologies will provide 8-10% economic growth, an essential component to become a developed nation by 2047. He says, 'A Viksit Bharat will have to be a leader in science. There is no other way...The National Research Foundation (NRF) is one big decision that the government is banking heavily on.' Read on...

The Indian Express: In 2047, in terms of science, India should be in top 3 or 5: PSA Ajay Kumar Sood
Author: Amitabh Sinha


Mohammad Anas Wahaj | 28 apr 2024

According to the report, 'Grounded in Tradition, Looking to the Future: Understanding Next-Generation Philanthropy in the Middle East', conducted by the Pearl Initiative, the Zovighian Partnership, and the Bill & Melinda Gates Foundation, and based on a survey of 80 emerging and established philanthropists based in Gulf Cooperation Council (GCC) countries, the Levant, and Egypt, points out the inclination of younger philanthropists towards individual-driven giving and a shift away from traditional family foundations. HIGHLIGHTS OF THE REPORT - Nearly 60% of respondents believe direct funding is the most effective strategy; Over 45% are embracing non-traditional methods like impact investing, microlending, and donor-advised funds; Female philanthropists are more likely to invest in initiatives supporting women and girls, potentially leading to a rise in efforts promoting female economic inclusion; 65% of respondents believe in the positive impact of philanthropy in the Middle East over the next five years. Badr Jafar, Founder of the Pearl Initiative and CEO of Crescent Enterprises, says, 'Data and research are crucial for enhancing philanthropic impact. This is especially true as the next generation transforms the practice by demanding more hands-on involvement and prioritizing accountability.' Lynn Zovighian, Founder of the Zovighian Partnership, says, 'Delivering this first-time research was crucial for our philanthropic community,' Read on...

Daily News Egypt: Next-generation philanthropy in MENA: Shift towards individualized giving
Author: NA


Mohammad Anas Wahaj | 28 apr 2024

In the technology-enhanced world, information and news consumption has become more fluid and dynamic. The audience and consumers are no more captive. Opinions and views are established and shared at lightening speed on multiple devices and platforms. Reaching out to the world has barriers removed. Everyone has the power to speak out and get heard. The generation that grew up in this environment knows how to handle the fast paced world of information and communication. Public relations as an industry has been hugely impacted. Deepa Nagraj, Global Head of Communications & Sparkle Innovation Ecosystem at Mphasis, explains how the PR industry has changed in the digital era and how it can adapt to stay effective. According to Statista research analysis, 'Reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.' Ms. Nagraj provides the following changes that are happening around the PR industry - Workers Are Dispersed And Remote; News Is Digested In New Ways; Attention Spans Are Minimal; Anybody Can Be A Spokesperson; Everyone Is Watching; Noise Is A Constant. She has following suggestions for the PR professionals - Listen to what is happening around on various platforms and channels; Cut through the chase and formulate an appropriate, meaningful and engaging response; Be clear and direct in your communication and share it quickly; Communication should be directed towards a human being and should include all the elements so that it can reach the heart and mind of the consumer and should be open-ended and interactive. Read on...

Forbes: Future Proofing Public Relations In The Age Of Digital Media
Author: Deepa Nagraj


Mohammad Anas Wahaj | 26 apr 2024

Interior design and fashion trends are seeing a convergence. Experts say that these trends are more closely linked to each other then anticipated and there is a trend cycle that works between fashion and interior. Interior designer Marie Flanigan says, 'Fashion often informs interiors by inspiring the choice of silhouettes, color palettes, and materials. Sometimes fashion trends take a few seasons to trickle down to interiors, but always forecast the direction of interior design.' Brady Tolbert, interior designer and Creative Director at Bobby Berk, says, 'Fashion has always been where color trends start, and then they trickle down into multiple other industries.' Designers Kailee Blalock and Taylor Troia of House of Hive explain the similarities of the two industries, 'In our view, the trend cycle bridges interior design and fashion because these two mediums aren't all that different. They both revolve around evoking emotions and creating a particular ambiance. Nowadays, if someone identifies with a particular fashion style, it can easily translate into their interior design preferences.' Social media is also playing an important role in bringing this intermingling of trends especially through personality-led and influencer-led styles. David Samuel Ko, founder of Maison Co, says, 'Fashion is a form of self-expression, and so is interior design. Just as you would tell a story with a new outfit, you can do the same with your home and now more than ever, designers and companies are starting to realize that as they are making pieces that feel very fashion-forward, or creating a space inspired by a runway trend.' Following are 6 interior trends that began in fashion - (1) Quiet Luxury: Interior designer Kathy Kuo says, 'The quiet luxury trend is one of my favorite fashion-to-interiors crossovers as of late because it really speaks to the importance of quality materials and timeless design...Quiet luxury may be billed as a trend, but I think of it as a more enduring lifestyle choice.' Mr. Tolbert says, '...It's all about restraint in color palette and materials, and it focuses on the use of high-quality and luxe materials in dramatic ways rather than having a lot going on in the room.' (2) Layering Patterns and Textiles: Christine Carney, Director of Design at Blackberry Farm Design, says, '...Layering patterns and textures such as florals and stripes with chunky wovens is another example that gives bohemian, effortless vibes.' Ms. Flanigan also observes layering in interior design as a key interior trend for 2024, adding that it can be an effective way to add depth to a room. (3) The Coquette Aesthetic: This style is all about ultra-feminine pieces with a retro feel. Mr. Ko says, 'One trend that was insanely popular during the holidays was this "coquette" and the bow trend.' (4) Eclectic Grandpa: This trend links to to vintage home decor, rich colors, and a general welcoming of an eclectic style and goes hand in hand with the popularity of shopping vintage furniture trends, creating homes that feel full of character. (5) Coastal Grandmother: This interior design style embraces a coastal color palette to create spaces that feel light and airy. (6) Unexpected Red Theory: This trend is based on the idea that adding red in small amounts to any spaces without our homes (or outfits) enhances their visual appeal. Interior designer Natalia Miyar says, 'Red lends itself beautifully to smaller spaces. It creates such an intense and dramatic feel that elevates a small room that can often feel forgotten...' Read on...

Homes & Gardens: 6 interior design trends are also key fashion trends for 2024 - here's what designers say on the shared trend cycle
Author: Emily Moorman


Mohammad Anas Wahaj | 26 mar 2024

India has a thriving entrepreneurship and innovation ecosystem. Traditionally India has always been an enterprising economy with sizeable individuals involved in small and medium enterprises. But, last decade has seen a significant rise in tech-driven new age entrepreneurship and startup culture. Mr. Shri Sanjiv, Joint Secretary (Startup India) at the DPIIT (Department for Promotion of Industry and Internal Trade, Ministry of Commerce and Industry, GOI) provides the detailed explanation of India's evolving entreprenurial landscape, government policies and programs such as Startup India Initiative and involvement of sizeable young minds that are a large demographic of India. He says, 'Eight years ago, on January 16, 2016, India embarked on an ambitious journey, one that would transform the face of the innovation and entrepreneurship ecosystem...The number of recognised startups in the country has gone from around 400 in 2016 to more than 115000...The unprecedented success of India's startup ecosystem is a positive indicator of the nation's ability to be self-sustaining and to provide prosperity to all segments of society...the launch of the Startup India initiative in 2016 with a simple goal: to create an environment that would empower the people of India to become entrepreneurs and create world-class startups...the systemic approach followed by DPIIT to drive the Startup Indian Initiative: Ideate, Implement, and Innovate. A consistent and comprehensive approach has led to the ideation of targeted flagship programs under the Startup India initiative. The three flagship schemes,i.e., the Fund of Funds for Startups (FFS), the Startup India Seed Fund Scheme(SISFS), and the Credit Guarantee Scheme for Startups (CGSS), demonstrate this philosophy clearly. They were designed keeping in mind that it was neither practical nor ideal to have a one-size-fits-all approach to funding due to the nature of a startup's lifecycle...India is a large country, both in terms of geography and demography, with multiple different factors at play at any given point in time. This was a major consideration under the Startup India initiative and led to the conceptualization of programs such as the National Startup Awards (NSA) in 2020 and the States' Startup Ranking Framework (SRF) in 2018. Both of these programs aim to promote innovationacross the length and breadth of the country...With the notification of the National Startup Advisory Council, policymakers from the government and startup ecosystem stalwarts have worked tirelessly to guide the initiative and suggest practical steps, leading to the development of national initiatives such as the Startup India Investor Connect Portal, the National Mentorship Portal (MAARG) (Mentorship, Advisory, Assistance, Resilience, and Growth), and Startup Champions 2.0, amongst others...visit the Startup India Hub portal, and find all the resources they need to set up a startup...The ideation and institutionalization of Startup20 Engagement Group under India's G20 Presidency in 2023 is a testimony to the government's bringing startups to mainstream policy making agendas and the impact of our startup ecosystem on a global scale...Reaching the goal of Viksit Bharat@2047, the 100th year of independence, represents multiple new possibilities for both the government and India's startups...As we celebrated National Startup Day on January 16th and Startup India Innovation through the month of January 2024, the efforts of all stakeholders...are indispensable to transforming India into a global startup hub.' Read on...

Times Now: India's Startup Revolution: Exploring the Rise of Innovation and Entrepreneurship
Author: Shri Sanjiv


Mohammad Anas Wahaj | 25 mar 2024

A team of researchers that include Prof. Seoyoun Kim of Department of Sociology at Texas State University, Prof. Cal Halvorsen of School of Social Work at Boston College and Prof. Koichiro Shiba of School of Public Health at Boston University, are working on a National Institutes of Health (NIH) funded project 'Volunteering, polygenic risk, and cardiovascular biomarkers in multiple ancestry' to examine whether frequent and sustained volunteering affects changes in cardiovascular biomarkers, while also accounting for genetic risk factors. As more than 50% of adults over the age of 50 in the U.S. report at least one cardiovascular risk, such as hypertension, high cholesterol, obesity and chronic inflammation, the study would potentially provide new ways to manage risk in vulnerable populations. Even though there has been evidence of benficial impact of volunteering on the cardiovascular health of volunteers but it is not evident that frequent and sustained volunteering has a comparable effect across various population subgroups. Moreover, genetic susceptibility to cardiovascular disease biomarkers has never been studied in the context of volunteering. This study will provide understanding of the pathways by which genetic, social and behavioral factors affect cardiovascular health in older adults. Read on...

Texas State University Newsroom: NIH-funded study investigates cardiovascular benefits of volunteering
Author: Jayme Blaschke


Mohammad Anas Wahaj | 20 mar 2024

According to GlobalData 2023 Q4 Consumer Survey, firms are held accountable by public on their stand on social issues such as human and animal welfare, fair trade, health etc and those that fail to consider and act on it risk losing sales. Survey finds that 31% of Middle East & African consumers and 29% of Asian consumers admitted that they find it essential for products to be ethical or support social causes. Global conflicts and geopolitical issues also influence consumer perception and impact businesses. Meenakshi Haran, lead consumer analyst at GlobalData, says, 'Consumers are increasingly making decisions based on responsibility towards ethical and social issues, driving the need for companies and brands to continually set measures to create and develop genuinely responsible products and services.' Isha Varma, Middle East business development manager at GlobalData, says, 'The Middle East, given its high spending ability, and Asia, with its 'surging' population represent huge growth opportunities for brands - however those that operate in these markets need to send a clear and transparent message about their commitment to ethical and social responsibility to mitigate any loss of reputation and revenues.' Read on...

ESM - European Supermarket Magazine: Brands Ignoring Ethical Consumerism Face Sales Risk, Says GlobalData
Author: Steve Wynne-Jones


Mohammad Anas Wahaj | 19 mar 2024

Design of new part, component, or assembly requires consideration of fit, form and function and also innovation and aesthetic. Design reuse is an important aspect where existing designs are utilized. Computer aided design (CAD) and product data management (PDM) enabled use of existing similar designs available within the engineering organization, while engineering design search engines enabled finding them in broader internet ecosystem. Moreover, software driven engineering design optimization tools that proved optimal and efficient designs. One such tool was Topology Optimization in which the algorithm reduced the maerial in a design object. These processed and tools evolved into Generative Design that utilizes AI technologies like Deep Generative Models (DGMs) a form of Machine Learning and Neuro-Symbolic AI. The algorithms now create innovative designs with many options and possibilities that satisfy specified fit, form, and functional requirements including manufacturability. AI-Driven Generative Design develops, optimizes, and assesses design possibilities, and reduces repetitive tasks, multiple calculations, optimal design search etc for designers and helps them focus on problem-solving and innovation. Traditional design process includes ideation and conceptualization, creation, redefining and ehhancing the design, validating and building. This process is linear and even the use of CAD and CAE tools are not sufficient and require high level of expertise. AI-driven generative design improves on this process and significantly shortens the product design lifecycle. Generative design enables the designer to set performance and prioritize parameters and the algorithm generates a menu of alternatives to consider. In terms of the product development lifecycle, generative design is a combination of AI, CAD, simulation and test (CAE), and topology optimization, all working in conjunction, Additive manufacturing (AM) is an area where generative design is having an impact. In this process 3D printing is utilized to provide ouput parts that meets very specific functional requirements. The each phase of AM lifecycle process can be driven and enhanced by AI technology. Read on...

ARC Advisory Group: Understanding the Role of AI in Generative Engineering Design
Author: Dick Slansky


Mohammad Anas Wahaj | 29 feb 2024

A recently held panel discussion on 'Decade of Union Budgets: Analysis and Assessment' was organised by MBA Department of Alva's College at Moodbidri (Karnatake, India), in association with Confederation of Indian Industry, Young Indians Mangalore Chapter, Kanara Chamber of Commerce and Industry and TiE Mangalore Chapter at Moodbidri. The panelists were - Rasananda Panda, professor of Economics a Mudra Institute of Communication, Ahmedabad; Ashok Dalwai, Chairman of the empowered Body on Doubling Farmers' Income; G. V. Joshi, Economist and former member of the State Planning Board; Dharmendra B. Mehtha, Retired Indian Revenue Service (IRS) Officer; Cotha Srinivas, ICAI Central Council Member; Narasimha Nayak, Former ICAI Udupi Chapter Chairman; Nobert M. Shenoy, Financial Consultant. Mr. Panda said, ' Education and healthcare were vital indicators of a country's economic growth. Despite decades of warnings from experts about the need for increased funding in these sectors, governments have failed to allocate additional resources.' Mr. Dalwai emphasised the importance of considering both the Budget and allocation outside of it. Mr. Joshi said, 'The government must prioritise job creation and address concerns regarding the fiscal deficit. It is crucial to address challenges faced by small and marginal farmers forming 90% of the farming population. Tackling climate change should be a priority.' Mr. Mehtha talked about emphasis on strong infrastructure development. Read on...

The Hindu: Successive governments declined additional allocation to education and healthcare, laments Economics professor
Author: NA


Mohammad Anas Wahaj | 27 feb 2024

Nonprofits with their resource crunch have to make sure efficiency remains the key in all aspects of their work. Nonprofit finance teams have to fulfil their reporting duties under tight budget and time. Technology can come to their rescue when the right and cost effective solution is implemented. Grant Gevers, Senior Consultant for Nonprofits at Sage UKI Ltd., shares insights at Third Sector Summit from Sage's 'Fast Close. Faster Insights' report, and explains how cloud-based automation is reshaping financial operations. There are benefits to shortening month-end close cycle - Quicker preparation and dissemination of key financial reports; Improved managerial decision making; Eliminate bottlenecks and highlight inefficiencies leading to enhanced finance operational efficiency. According to the research by Sage, the average nonprofit takes around seven working days to close its books while nonprofits who are using automation are closing on average 1.5 days earlier than those who are not automating key processes, such as journal entry, bank reconciliation, or reviewing transactions. Three benficial steps of automation to finance teams - (1) Reduce the complexity of chart of accounts. (2) Complete reporting without exporting to Excel. (3) Month-end tools and collaboration. HIGHLIGHTS OF THE SAGE REPORT: Automating the financial close helps save 24 days a year; 40% of respondents say that the time saved is used to analyse data and find insights and trends and also to invest in training and development; 82% of finance leaders said that they are saving on headcount costs through using automation. Read on...

Third Sector: How automation is helping nonprofit finance teams make a bigger impact
Author: NA


Mohammad Anas Wahaj | 27 feb 2024

Clear and specific sales goals and objectives are important for success of retail businesss and assists to measure sales performance, sales team member accountability, visualize targets and motivate the team. Sales goals include - Annual goals (Specify overall sales revenue target for a year); Quarterly, monthly, weekly, and daily goals (More achievable short-term goals to accomplish and stay motivated); Individual goals (Provide sense of ownership and accountability to individual team members); Team goals (Boosts employee engagement and assesses team capabilities. Encourages teamwork and competitive spirit); Activity goals (Actions team members should take to achieve targets such as virtual customer interaction initiation, post-purchase email campaigns, customer engagement on social media etc); Stretch goals (Goals that go beyond initial goals and taking more challenges. Need incentives and rewards to motivate team); Waterfall goals (Allows to build upon goals over time incrementally and gradually. Ensures quality and avoids team burnout); Sequence goals (Prioritize goals according to value). Before setting sales goals it is important to have historial sales data, systems needed to achieve goals, consumer and market trends, sales promotions and events throughout the year etc. Then following strategies can be applied - Set SMART (Specific, Measurable, Attainable, Relevant, Time-bound) sales goals; Analyze sales cycle; Identify a coolective goal; Use data to set goals; Calculae break-even point; Avoid confusing sales goals and objectives with metrics. Following are 11 real-life sales goals objectives - Increase your monthly, quarterly, or annual sales revenue; Increase average order value (AOV); Increase customer lifetime value (CLTV); Decrease customer churn; Reduce customer acquisition costs (CAC); Reduce sales cycle time; Boost conversion rate; Increase lead generation; Improve gross profit margins; Increase sales per channel (and test new channels); Reduce abandoned cart rate. Once the goals are set, teams should work hard to achieve them - Communicate with sales associates; Offer mentorship and suppor; Provide the highest of level of customer service possible; Ensure your staff are knowledgeable about the products you sell; Use gamification and rewards to motivate sales staff ; Leverage consumer psychology and behavior; Regularly track and analyze sales goals; Put your SMART sales goals into action. Read on...

Shopify: 11 Retail Sales Goals Examples & How to Achieve Them (2024)
Author: Alexis Damen


Mohammad Anas Wahaj | 26 feb 2024

As the internet and websites expand, so does their environmental impact. According to Web Neutral Project website (webneutralproject.com) - Internet accounts for about 10% of global electricity consumption; Internet produces about 2% of global CO2 emissions annually (equivalent to aviation industry); Average web page produces 1.76 grams CO2 per page view; Data centers alone consume an estimated 200 terawatt hours (TWh) of energy. To tackle internet and website pollution it is essential to design sustainable web solutions and reduce web bloat. Gerry McGovern, founder and CEO of Customer Carewords, interviews Vitaly Friedman (web design expert and co-founder of Smashing Magazine) on the issue of this environment waste and sustainable web design. Mr. Friedman says, 'Sometimes if you see developers or designers thinking about accessibility, thinking about design from the perspective of usability, inclusive design, cleanliness, weight, then you have exceptional results, but that is in itself exceptional and rare. Most of the time we just look at the tools in front of us and we build and we design using the tools without thinking about sustainability, often not thinking about performance and sometimes, and this is still quite common, not even thinking about accessibility. So, we just produce visual output and we put it on a server someplace and that kind of works.' Mr. Friedman suggests the need for more conversations around web's environmental impact and sustainable web design, and rethink digital design to work towards sustanability. Read on...

CMSWire: Sustainable Website Design for a Better Environment
Author: Gerry McGovern


Mohammad Anas Wahaj | 21 feb 2024

Healthcare sector challenges such as workforce shortages, financial pressures, health disparities, environmental challenges etc are forcing healthcare organizations to find innovative ways to deliver health services effectively and sustain their operations. Following are the healthcare trends for 2024 - (1) AI-powered workflow automation and optimization: Generative AI in healthcare will boost automation. Bain & Company survey showed that healthcare leaders see the biggest short-term opportunities of generative AI in reducing administrative burden on staff and enhancing operational efficiencies. Applications would include automated documentation and summarization of patient visits - enabling physicians to focus on higher-value tasks. (2) Virtual collaboration addressing staff and expertise shortages: In addition to mitigating staff and expert shortages, virtual collaboration trend will improve access to care in remote and rural areas. Examples include radiology operations command centers, virtual collaboration in ultrasound, Tele-intensive (or tele-ICU) programs, mentoring and guiding by experts etc. (3) Integrated diagnostics supporting multi-disciplinary collaboration: Bringing diagnostic data together that is collected from various sources such as imaging to digital pathology and genomics, will help physicians to deliver precise diagnosis and customize treatment to patients. Moreover, integrated diagnostics will enable different healthcare specialists to exchange patient data more easily, helping them work together more efficiently and effectively. (4) Improved interoperability for better monitoring and care coordination: Healthcare leaders in the Philips Future Health Index 2023 report identified interoperability as one of the top four success factors for providing new ways of delivering care that integrate in-person and virtual care across settings. Healthcare technology providers would require an open ecosystem approach. New interoperability capabilities can bring together disparate medical devices and systems into one interface to create a comprehensive overview of a patient's condition. Visual patient avatar is a recent innovation in this regard. (5) Early risk detection and intervention based on predictive analytics: The Philips Future Health Index 2023 report showed how 39% of healthcare leaders plan to invest in AI to predict outcomes, up from 30% in 2021. Predictive analytics, by deriving operational and clinical insights from real-time and historical data can help healthcare providers improve efficiencies and act preemptively. Predictive analytics is utilized to forecast and manage patient flow, manage medical equipment hardware parts maintenance or replacement, early detection of patient health risks based on vital signs and other patient data, keep a caring eye on patients at home, through remote monitoring etc. (6) Using technology to tackle health disparities: There is need for more equitable and sustainable healthcare. Partnerships aimed at advancing health equity will be key to leveraging technology innovations. (7) Smart technology that helps establish - and maintain - healthy routines: Wearable, customizable technologies such as smart-watches, sophiticated smart health devices etc with continue to help individuals pursue healthier behaviors and lifestyles. Smart technolgoies can assist to maintain better oral health, to monitor children's growth and development etc. (8) Addressing healthcare IT's environmental impact: Even though research indicates that the resource savings unlocked by IT outweigh the increase in footprint caused by the deployment of that technology, but to continue realizing these savings, the healthcare industry needs to focus on building sustainable digital infrastructure, including carbon-free cloud solutions, using circular hardware, and developing sustainable software. (9) Green procurement transforming the healthcare supply landscape: The adoption of sustainable procurement criteria will be necessary strategies for health systems and governments hoping to mitigate climate change and biodiversity loss while safeguarding human health and advancing health equity. (10) Teaming up to reduce healthcare's impact on the planet: Healthcare systems will actively adopt strategies to reduce their environmental footprint. There will be increasing trend towards the adoption of 'natural capital accounting' to support better decision-making around resource use management, and more companies committing to science-based targets for nature. Read on...

PHILIPS News: 10 healthcare technology trends for 2024
Author: NA


Mohammad Anas Wahaj | 06 feb 2024

India's interim budget 2024 focuses on short-term allocations for the interim period before the formation of new government after this year's elections. There are minor increases in allocated funds to healthcare and family welfare (1.68%), and women and child development (2.53%). The budget announced the extension of the flagship Ayushman Bharat health insurance scheme to all ASHA and Anganwadi workers and helpers. It also upgraded and strengthened the POSHAN scheme (meal scheme for government school children). Dr. Vijayabhaskaran, Executive Director at Kauvery Hospital in Bengaluru & Hosur, says, '...budget for the healthcare sector underscores a multi-faceted approach towards enhancing healthcare education, broadening coverage, and emphasising preventive measures. The initiative to establish more medical colleges by leveraging existing hospital infrastructures aligns with global best practices...in order to effectively manage the primary healthcare needs and address the shortage at the speciality level, it's essential to consider strategies beyond just increasing the number of medical colleges.' Dr. Sanjeev Kumar, Surgical Oncologist at Manipal Hospital in Dwarka, appreciates the announcement for health of young girls. He says, 'Cervical cancer is one of the preventable cancers. HPV vaccination in the age group 9-14 years has been shown to be safe and effective in preventing HPV infection and cervical cancer. Routine HPV vaccination should be included in the National Immunisation Programme.' Sombrata Roy, Unit head of CMRI-CK Birla Hospitals in Kolkata, says, 'We eagerly anticipate contributing to these national initiatives, ensuring comprehensive and inclusive healthcare for all.' Dr. Vijayabhaskaran suggests following to overcome rural-urban imbalance in healthcare provision and shortage of health profesionals - (1) Incentivising Rural Service (2) Enhanced Telemedicine Services (3) Focused Training Programmes (4) Public-Private Partnerships (5) Regulatory Reforms For Health Practitioners. Read on...

WION: What do health experts think of India's interim budget? How can govt improve it?
Author: Srishti Singh Sisodia


Mohammad Anas Wahaj | 23 jan 2024

As India's youth population continues to rise so does the need for educational infrastructure and technologies. Union Budget 2024 is coming soon and educational sector focus is the necessity. Expectations and predictions for education tecnology and higher education would include - Alignment of digital education initiatives and National Education Policy 2020; Enhanced global educational relationships through benefits and support to Non-Resident Indians; Tax relief for education abroad by lowering rate of Tax Collected at Source (TCS); Balacing TCS impact on educational remittances; Boosting efforts towards skill-centric learning in remote areas by leveraging technology; Acomodating and facilitating global educational institutions to establish campuses in India; Reduced GST on educational content and services, and more budget allocatiom on research and development; Enhancing accessibility and affordability to student loans to increase Gross Enrolment Ratio (GER) to 50% by 2030. Read on...

: 10 predictions for EdTech and higher education ahead of India's Union Budget 2024
Author: NA


Mohammad Anas Wahaj | 16 jan 2024

According to the National CSR Portal website of Govt. of India (csr.gov.in), India Inc, spent Rs. 25000 crore in 2021-22 toward Corporate Social Responsibility (CSR). 18000 companies contrbuted to this and implemented 40000 developmental projects. 65% of this fund has been allocated to health, education and poverty related issues, while the environment sector received less than 7%. Historically, the fund for environmental issues has never exceeded 10%. Anuja Malhotra (Policy Manager) and Abi Tamim Vanak (Director) at the Centre for Policy Design, Ashoka Trust for Research in Ecology and the Environment (ATREE), explain the reasons behind this skewed fund allocation and what is required to streamline funds towards environmental sector and steps needed to optimize its potential. Explaining the low allocation, the authors say, 'This may be attributed to a lack of quantifiable metrics in the environmental and ecological sector, the long gestation period required to calculate 'returns' and lack of usable monitoring, reporting and evaluation frameworks. These challenges are further exacerbated by the fact that executing environmental projects requires expertise and often involves engaging and collaborating with highly specialised institutions.' Policy initiatives such as Schedule VII of Section 135 of the Companies Act, 2013, includes the environment as a key CSR focus area for implementation, and the Reserve Bank of India’s latest report on currency and finance, equitable CSR funding is listed as one of the key policy options to mitigate climate risk, will streamline CSR funding towards environmental issues. Authors suggest following steps to optimize its potential - (1) Companies interested in investing in protecting and restoring India's natural resource base should prepare for a long-term funding strategy if they want to achieve effective results. (2) Funders must recognise that working in the environmental sector necessitates close collaboration with local communities and other relevant stakeholders. (3) Avoid large-scale but homogenous activities such as tree plantations. Investments in more socio-ecologically responsible restoration strategies require strategic and well planned design and operationalisation of interventions that minimise unintended consequences. (4) investing in the development and use of technology for carbon sequestration potential may prove useful in creating a knowledge base for India's transition to green credits, carbon markets, and green growth. (5) A long-term goal and vision will also help companies plan and pace their expenditures, thereby reducing unspent balances. In addition, companies may align their CSR investment goals with their ESGs (Environmental, Social and Governance) strategies and try to reduce their carbon footprints. Moreover, for long-term continued success, CSR funds can serve as a platform to operationalise the science-policy-practice interface by investing in well-researched and carefully designed projects and, develop collaboration with civil society and policymakers to develop sense of shared responsibility and ownership. Read on...

MONGABAY: How to strategically align CSR funds to meet India’s sustainability goals
AuthorS: Anuja Malhotra, Abi Tamim Vanak


Mohammad Anas Wahaj | 14 jan 2024

According to Wikipedia, 'Generative artificial intelligence (generative AI, GAI, or GenAI) is artificial intelligence capable of generating text, images, or other media, using generative models. Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics.' Positive aspects of generative AI systems include accelerative creativity, egalitarian tech for general public etc, while negative aspects include political propaganda through biased data, human resource displacement challenges etc. Commenting on transformative power of generative AI, Rich Palmer of Launchpad Venture Group, says, 'It's the new electricity.' Jonathan Griffiths, director of Babson College's Weissman Foundry, says, 'Much like a cell phone, AI is going to change how we interact with our computers and with each other in meaningful ways - and, if you don't have an understanding of what generative AI can do and what its limitations are, you're going to be left in the dust.' Joshua Herzig-Marx, a coach for early stage founders, says, 'At this point, if you have a startup and you don’t have a generative AI strategy, your board will be really unhappy with you, because that’s what everybody expects—in the same way that, if you didn't have a social strategy 15 years ago, it was a bad thing.' Prof. Ruth Gilleran and Prof. Clare Gillan of Babson College have designed a compulsory course for all undergraduates, 'Digital Technologies for Entrepreneurs'. Prof. Gillan says, 'We live in a time of tremendous disruption, and the pace of change has only accelerated. I want (students) to land on the right side of that continuous change.' Experts from Babson College provide insights and guidance on generative AI to entrepreneurs - (1) It will enable non-engineers to innovate in new ways: Prof. Gillaran says, 'It further democratizes the entrepreneurial process.' Prof. Thomas Davenport says, 'From an entrepreneurship standpoint, it lowers the barriers for tech expertise to design new products. It's a good thing for entrepreneurs.' (2) It should only be used in certain instances: Mr. Herzig-Marx says, 'Judgment is the big challenge (with generative AI), which is always one of the hardest things for any businessperson. There's no reason to think that whatever pops out of ChatGPT or a text-to-image service is going to be something you would actually want to use.' (3) Knowledge and content management will be transformed: Prof. Davenport says, 'Generative AI will rejuvenate the job of a knowledge manager...I think there are a lot of advantages to doing it for educating your frontline people and customer service applications.' (4) It will generate instant feedback, allowing entrepreneurs to assess viability quickly: Mr. Griffiths says, 'I could see (entrepreneurs) working with generative AI to solve the problems that they may not necessarily have the skills to solve right now.' Prof. Erik Noyes, who teaches Entrepreneurial Opportunities in AI, says, 'Generative AI enables the rapid prototyping of entrepreneurial ideas: literally a visualization and expression of an entrepreneurial idea that you can show to a target customer. You can get feedback on whether you're on a compelling path and creating value, or whether your idea is a dud.' (5) Beware of bias: Prof. Davit Khachatryan, who specializes in machine learning and data science, says, 'Generative AI is merely a means to an end, not an end in itself...Taking the results of generative AI at face value is like the blind following the blind. Today's entrepreneur, or any user of generative AI, needs to have an above-average understanding of how these tools work—and I think that’s where we analytics and data-science educators have a crucial role to play.' Prof. Noyes says, 'If the existing data is biased, there’s a strong likelihood that what’s generated can also be biased. You have to look at anything you’re doing in generative AI through the critical lens of 'How could this just be re-expressing bias?'' (6) Regulatory concerns could constrain creativity: Sam Altman, CEO of ChatGPT creator OpenAI, has urged international regulation of generative AI. Mr. Palmer says, 'When the front-runner (OpenAI) pushes for regulation, it opens up a question of whether anyone else can swim in the wake or not, and if anybody else can catch up again.' (7) Humans still matter: Prof. Khachatryan says, 'Overly relying on the seeming 'magic' that is provided by generative AI is not going to work. To have your leg up, you still need to put your creative hat on and keep it on at all times...it currently has no mechanism in place to evaluate the quality, meaningfulness, or effectiveness of these responses. I don’t think that one should get overexcited about how human-like the responses are because human-like, at the end of the day, doesn’t translate necessarily into meaningful.' Read on...

Babson Magazine: The Age of AI: Seven Things Entrepreneurs Need to Know
Author: Kara Baskin


Mohammad Anas Wahaj | 11 jan 2024

According to the research 'Reidentification Risk in Panel Data: Protecting for k-Anonymity' (Authors: Sachin Gupta of Cornell University; Shaobo Li of University of Kansas; Matthew J. Schneider of Drexel University; Yan Yu of University of Cincinnati), published on 07 oct 2022 in Information Systems Research, nearly all market research panel participants are at risk of becoming de-anonymized. The commitment of a market research company towards privacy of panelists cannot be totally practiced as there are ways around it. Prof. Sachin Gupta says, 'When organizations release or share data, they are complying with privacy regulations, which means that they’re suppressing or anonymizing personally identifiable information. And they think that they have now protected the privacy of the individuals that they’re sharing the data about. But that, in fact, may not be true, because data can always be linked with other data.' Earlier research (2006) 'How To Break Anonymity of the Netflix Prize Dataset' (Authors: Arvind Narayanan of Princeton University; Vitaly Shmatikov of Cornell University) showcases the similar risk. Researchers developed a de-anonymization algorithm, Scoreboard-RH, that was able to identify up to 99% of Netflix subscribers by using anonymized information from a 2006 competition, aimed at improving its recommendation service, coupled with publicly available info on Internet Movie Database. Both of these researchs rely on 'quasi-identifiers' or QIDs, which are attributes that are common in both an anonymized dataset and a publicly available dataset, which can be used to link them. The conventional measure of disclosure risk, termed unicity, is the proportion of individuals with unique QIDs in a given dataset; k-anonymity is a popular data privacy model aimed to protect against disclosure risk by reducing the degree of uniqueness of QIDs. Prof. Gupta suggests that even though privacy laws are getting tougher but market researchers will continue to collect and store data, and the challenge of privacy remains. He says, 'The nature of the problem will probably reduce and change, but I don't think it's going away. Read on...

Cornell Chronicle: Protecting identities of panelists in market research
Author: Tom Fleischman


Mohammad Anas Wahaj | 31 dec 2023

Entrepreneurship is an important component of thriving economy and entrepreneurial spirit is needed for growth and success of individuals, companies, organizations and nations. It assists to overcome challenges and helps to stay competitive in a tough environment. Entrepreneurial spirit brings in ability to seek innovation, bring positive change, develop new ideas, enhance creativity, enable intelligent and efficient problem solving, overcome status quo, and achieve success to not only individuals but also brings transformation to the organizations they work for and communities they live in. Entrepreneurial spirit is essential for all - entrepreneurs, professionals, workers, students and anyone who is willing to work hard and achieve their goals. Entrepreneurial spirit enables individuals to seek out new ideas and solutions, get things done proactively, makes them fearless in their approach, helps them continuously strive for growth and make things better. Those with entrepreneurial spirit are curious, ask questions and have conviction to proceed towards their goals. They look to achieve the extraordinary. Entrepreneurial spirit provides ability to find opportunities scattered all around, being positive and ignore obstacles and negativity. What one chooses to do is the key as doing makes all the difference and entrepreneurship is all about planning, partnering and persisting until what one seeks out is achieved. Individual entrepreneur often acts as a pioneer in initially sparking the entrepreneurial spirit. Entrepreneurial spirit links entrepreneurs, businesses, innovation, network, regional development. Read on...

ilmeps/read: The Entrepreneurial Spirit - A Brief Introduction
Author: Mohammad Anas Wahaj


Mohammad Anas Wahaj | 28 dec 2023

Social entrepreneurs leverage technology and innovation to solve societal issues and are often for-profit ventures. Bill Drayton founded Ashoka in 1980 and is considered as the 'father of social entrepreneurship'. Social entrepreneurship ecosystem is growing through socially responsible investing, conscious sonsumerism, corporate social responsibility (CSR), environment concerns, responsible governance etc. Following is the list of 10 most successful social entrepreneurs - (1) Bill Drayton, founder and CEO of Ashoka, is a pioneer of social entrepreneurship and also serves as chair of the board for Get America Working! and Youth Venture. (2) Rachel Brathen, yoga teacher, author of 'Yoga Girl' and founder of yoga studio called Island Yoga Aruba in Caribbean and oneOeight.tv, provides health, yoga and meditation services and is one of the top social media influencers in fitness. (3) Shiza Shahid, co-founder and promoter of Malala Fund, manages operations and efforts of Mala Yousafzai that focus on gender equality, women empowerment and girl education. (4) Blake Mycoskie is the founder of TOMS Shoes that donates one pair of shoes for every one sold by their organization and raises awareness on issues like global poverty and health. TOMS has donated 100 million pairs of shoes as of 2020. (5) Scott Harrison founded Charity: Water in 2006 that works on providing clean water to people in developing nations and funds projects like building wells and sanitation facilities. He is the author of the book 'Thirst: A Story of Redemption, Compassion, and a Mission to Bring Clean Water to the World.' (6) Muhammad Yunus founded Grameen Bank in 1983 and popularized the concepts of microfinance and microcredit. He was awarded Nobel Prize in 2006. Grameen Bank provides funding to villagers to bring them out of poverty and as of May 2022, 90% of its about nine million borrowers are women. (7) Jeffrey Hollender is a consultant, speaker, activist for CSR and author of several books including 'How to Make the World a Better Place'. He is co-founder and CEO of Hollender Sustainable Brands and former CEO and co-founder of Seventh Generation, a popular business for natural products. (8) Xavier Helgesen, Christopher 'Kreece' Fuchs, and Jeff Kurtzman are co-founders of Better World Books , an online bookstore that funds global literacy. (9) Marc Koska introduced a non-reusable, inexpensive syringe that can be used in underfunded clinics. He founded SafePoint Trust in 2006, which delivered four billion safe injections in 40 countries via his auto-disable syringes. (10) Sanjit 'Bunker' Roy founded Barefoot College in 1972, that is a solar-powered college for the poor. Read on...

Investopedia: The 10 Most Successful Social Entrepreneurs
Authors: Shoshanna Delventhal, David Kindness, Jiwon Ma


Mohammad Anas Wahaj | 26 dec 2023

Fashion industry is dynamic and ever evolving through continuous creativity and innovation, and trends keep changing. In India, due to multi-cultural and diverse communities, fashion and related industries are expanding and need for skilled workers is increasing. Raghav Mittal, Chief Creative Director & Managing Director at House of Surya, provides career options for aspiring students and professionals in different areas of fashion industry - (1) Clothing and garment design for various occasions, age groups and demographics. (2) Accessory design that enhances clothing design trends through creation and design of complementary pieces. (3) Textile design that relates to patterns and art work on fabrics that brings into use India's cultural heritage. (4) Fashion styling that utilizes creativity by bringing together all the different elements of fashion for media platforms. Career options include photo shoots, fashion shows, advertising, movies and films etc. (5) Fashion journalism that combines communication skills and fashion and works towards covering fashion trends, industry events etc. As fashion in India continues to evolve there are trends that are becoming prominent in recent times such as concern for environment through sustainable fashion, embracing diversity and inclusivity, and ditial transformation like designing technologies, online retail, social media influencing etc. Read on...

India Today: Fashion designing in India: A thriving industry with endless possibilities
Author: Karan Yadav


Mohammad Anas Wahaj | 23 dec 2023

CRM (Customer Relationship Management) platforms are integrating artificial intelligence (AI) to understand customer sentiment and behavior, make product recommendations, enrich data, train employees and also auto-generating targeted campaigns. According to the September 2023 Gartner survey of 1400 executive leaders, there's been a threefold increase in organizations piloting generative AI in the past year and about 47% of organizations are using AI to help them with sales, marketing and customer service, with marketing operations at the top. Frances Karamouzis of Gartner says, 'Organizations are not just talking about generative AI, they’re investing time, money and resources to move it forward and drive business outcomes.' Marketing leaders should focus on the following areas to fully exploit the potential of AI - (1) To understand customer sentiment and behavior by analyzing customer interactions and communications regarding products and services. (2) To train marketing professionals as AI systems can closely monitor employee performance and recommend best practices in real time. (3) AI can enhance and elevate product and services recommentations to customer by closely analyzing their interactions with sales and service personnels and their purchasing behavior. (4) AI tools are capable to enrich and update prospect databases with accurate information in real-time improving efficiency in sales and marketing efforts. (5) AI can auto-develop more targeted campaigns with more personalization. In future, generative AI will evolve into artificial general intelligence (AGI) that would provide a fully-functional assistant that would think like a human. To be fully aware of what AI can currently accomplish and enhance CRM systems, marketers should ensure database accuracy and completeness, formulate an AI policy, and stay close to software vendors to fully understand current and future AI technologies and their value to business. Read on...

MARTECH: 5 ways CRMs are leveraging AI to automate marketing today
Author: Gene Marks


Mohammad Anas Wahaj | 21 nov 2023

In the post-pandemic world, workers in many industries often felt the desire and need to get out of their homes and work from office. But according to the Figma's latest 'State of the Designer' report, 95% of designers are fully or partially working from home and 69% of digital product designers have greater job satisfaction now than they did pre-pandemic. Figma surveyed 470 designers in Europe and the Asia-Pacific region over a three-year period for the report. The report points out, 'Despite many businesses laying off designers in 2022, particularly in high-growth sectors like tech, designers in 2023 are still positive about the job market...Product designers are no longer confined to the sidelines. Instead, they have stepped into pivotal roles within businesses.' Even though there are concerns regarding remote work might lead to isolation effect, but according to the report, 82% of individual design contributors are the most positive about their current roles. Moreover, only 38% felt more distant from their co-workers. The report also finds out thet 53% are using group meetings to design together more often. Read on...

It's Nice That: Remote working seems to be making product designers more job-satisfied, says Figma report
Author: Liz Gorny


Mohammad Anas Wahaj | 11 nov 2023

There is a continuous debate regarding AI (Artifical Intelligence) and its impact on jobs that humans perform. Neil Patel, author and co-founder of Neil Patel Digital, provides insights on how AI will influence marketing human resources and what marketers should do to make themselves irreplaceable. According to a survey of 1000 digital marketers conducted by NeilPatel.com in the US, 56.7% of 229 freelancers think that AI will replace human marketers in the near future while 56.1% of 394 in-house digital marketers and 54.1% of 377 running a digital marketing agency think the same. This significantly shows that AI is perceived as a threat to marketing jobs. Other findings from the survey show - 44% feel that AI will have a positive impact on their career; 30% feel there will be a negative impact; almost 30% predict no impact on their career; 20% felt AI's biggest advantage is that it saves money on staffing and tool costs. Overall survey shows that digital marketers have mixed feelings of concern and optimism regarding AI. Mr. Patel suggests to make AI as an assistant and not consider it as a threat, and to do that marketers have to learn AI tools and master them for workflow efficiency. He recommends the use of AI to become a better marketer - analyze vast data quickly and accurately and provide valuable insights into consumer behavior and market trends; develop more effective marketing strategies and campaigns tailored to the needs and interests of specific audiences; create content that resonates with consumers; speed up content creation; workflow automation. AI has the potenetial to replace repetitive tasks, enhance and speed up decision making and routine customer service. But what will make human marketers irreplaceable is their ability to make judgement, be creative and power of empathy. Mr. Patel says, 'Skilled marketers have the ability to create compelling, human-centric content, analyze data to identify trends and insights, and develop effective strategies for promoting brands and products across various digital channels...AI can't develop customized solutions that meet their unique needs. AI may have the insights, but human expertise can materialize actionable steps to achieve them.' Read on...

NeilPatel.com: Will AI Replace Marketing Jobs?
Author: Neil Patel


Mohammad Anas Wahaj | 09 nov 2023

According to the recent report by Great Place to Work India, nonprofit sector in India have 45% women in its workforce which is 24% higher than the other industries. The survey highlighted on average NGOs work across 13 locations, with 323 individuals and 97% of them working full time. The report finds that 80% of NGOs in India primarily focus their efforts on promoting quality education, ensuring good health and well-being, and working towards eradicating poverty. Yeshasvini Ramaswamy, CEO of Great Place To Work India, says, 'Over the years, we've witnessed incredible achievements in initiatives like Polio eradication and the Aanganwadi initiative by the Government of India, which have positively impacted the lives of millions.' According to the NGO Darpan Portal, top states based on number of NGOs are - Uttar Pradesh (15%); Maharashtra (14%); Delhi (8%); West Bengal (7%). Moreover, 94% of NGO employees expressed deep satisfaction with their organisations' societal contributions. Read on...

Zee Business: Indian NGOs employ 45% women, 24% more than other industries: Report
Author: NA


Mohammad Anas Wahaj | 31 oct 2023

Online education has become an integral part of education delivery around the world. COVID-19 pandemic further boosted the expansion of remote learning. Online learning provides higher education students flexibility to study and work due to its convenience and accessiblity. To find out student preferences in online learning models and what aspects of remote education does students value most, McKinsey surveyed 7000 students across 17 countries in the Americas, Europe, Asia, and the Middle East. The research covers eight dimensions of the online learning experience encompassing 24 attributes. This provides a broad view of student expectations with online higher education. DIMENSIONS AND ATTRIBUTES - SEAMLESS JOURNEY -> (1) Clear Road Map (Online program structure; Readiness assesment and leveling; Online course preview) (2) Easy Digital Experience (Mobile user experience; Omnichannel; Digital Access Offline). ENGAGING PEDAGOGY -> (3) Balanced Learning Formats (Asynchronous classes; Synchronous classes; Peear-to-peer learning in online setting; Multiple multimedia resources (4) Captivating Delivery (Up-to-date content and faculty relevance; Digital-content attractiveness; Short and dynamic content; Visual content as film) (5) Practical Learning (Skills certification and portfolio building; Virtual reality and simulation; Apprenticeships and internships (6) Adaptive Learning (Intelligent personalized platform). A CARING NETWORK -> (7) Timely Support (Academic success; Coaching; Nonacademic support; Career support; IT support) (8) Strong Community (Institution- or student-led networking). HIGHLIGHTS OF THE RESEARCH - All students surveyed did online classes during pandemic and 65% of them agree to continue aspects of their virtual learning experiences; Students value flexiblity and convenience of online learning and out of 11 learning features that should remain virtual the top 3 mentioned by them are - recording classes and making them available to watch later, easy access to online study materials, and flexibility that enables students to work and study; Top 3 reasons cited by students who do not intend to enroll in online education programs include fear of distraction, lack of discipline, and lack of motivation; In 80% of the countries surveyed, students said the top reason they prefer face-to-face education is that getting help from instructors is easier through in-person rather than online learning; Students' satisfaction with their online learning experiences varies significantly across countries; Three core tenets of successful online education (The basics such as timely content, course structure, and faculty relevance still matters; Expensive features such as virtual reality (VR), simulations, and sophisticated visual content are not necessarily valued; Student age and program type do not significantly influence the perception of online learning experiences' quality); The three steps that help higher education institutions successfully transform their online education programs to boost student satisfaction and engagement (Listen to students, set transformation goals, and evaluate the broader online learning landscape; Combine core attributes of an online program with differentiating elements; Design an action plan and governance structure for implementation and adoption); There are six criteria for higher education institutions to consider when redesigning the online student experience (Scale; Customization; Talent; Speed to market; Regulation; Investment). Read on...

McKinsey: What do higher education students want from online learning?
Authors: Felipe Child, Marcus Frank, Jonathan Law, Jimmy Sarakatsannis, Brenda Affeldt, Mariana Lef


Mohammad Anas Wahaj | 30 oct 2023

Robert Rose, content marketing expert and author of the recent book 'Content Marketing Strategy: Harness the Power of Your Brand's Voice', explains an innovative model of content marketing strategy in the same line as the traditional 4P's model of the marketing mix. This model includes three core pillars of content marketing strategy - Communication, Experiences and Operations. These core pillars are interconnected and overlap, and provide five specific activities for the marketing practitioners to perform. Here are the core pillars and the associated activities - (1) Coordinated Communication: As content is communication, businesses require coordinated efforts to utliize content to acquire, keep, and grow customers and other audiences. The content and the comunication need to be consistent and relevant to diverse set of people. The first core category of activities in the communication pillar is Purpose. This is content-as-a-capability. The Purpose activity intends to develop and manage a clear set of core responsibilities and processes that build and continually assess the allocation of resources, skill sets, and clear charters that a content marketing team will need in order to become a differentiated business capability. The second activity category in the Communication Pillar: The Model, or content-as-coordinated-communications. Successful content marketing strategy would require a well-defined and well-understood governance/operating model. (2) A Portfolio Of Experiences: Experiences are the designed containers of content being created for audiences. Businesses need a strategic approach to how the content it creates will be utilized to power designed platforms such as emails, websites, resource centers, print magazines, PDF files, events, blogs, or even social media channels. Similar to the media company, businesses should think 'content first' and then how to create all the different kinds of containers to deliver that content. These should be managed as portfolio of experiences that exploit valuable content for audiences. Each container should have strategic purpose, goals, and objectives. The two activity categories within this pillar are Audience and Value. Audience is content-as-product. Value is content-as-insight. Meeting all of the designed objectives of a portfolio of experiences delivers the value of the content marketing strategy. (3) Strategic Operations: This pillar is the glue that holds Coordinated Communications and Experiences together. To achieve consistency in replicating success and become a core business strategy, content marketing must have a clearly articulated and replicable process that can flex and accommodate new ideas as they emerge. The activity in this pillar is the Frame, or content-as-standard. Getting content marketing operations right frees creative people to do creative things that enable the business strategy, and empowers the marketing teams to achieve this at scale. A repeatable set of processes must be put in place that are governed by standards, guidelines, playbooks, and technology. The third pillar includes the people, processes, and technology that help create a repeatable, consistent process to connect the coordinated content creators (Pillar 1) with the experiences powered by the content they are creating (Pillar 2). Read on...

Search Engine Land: The Three Pillars Of Content Marketing Strategy
Author: Robert Rose


Mohammad Anas Wahaj | 29 oct 2023

The digital continues to displace print media but print has not totally lost its relevance. Flipping through well designed pages and content in magazines still brings joy to many. Particularly for graphic designers, print magazine can provide inspiration that is tangible and immersive, and gives a different visual way from digital and an alternative design perspective. Here are select design magazines that can provide value to graphic designers - (1) Eye Magazine: Founded by Rick Poynor in 1990, in addition to showcasing design, it tells the stories behind them, giving designers a comprehensive look at the 'why' and 'how' of standout design work. (2) Communication Arts: Founded by Richard Coyne and Robert Blanchard in 1959, in addition to its meticulously curated content, the magazine itself is a testament to the power of good design, with every page exuding creative brilliance. (3) Idea: Founded by Okumura Yukimasa in 1953 in Tokyo (Japan), is a unique printed product in which the design is a play on colors, layouts and paper types. The magazine examines different creative scenes from local and international designs. (4) Creative Review: Launced in 1981 as a supplement to Marketing Week, is now a stand-alone magazine and considered as the top most magazine of the advertising industry. It is always up-to-date with the latest trends and provides critical insights, making it essential reading for forward-thinking designers. (5) Slanted: Started in 2004, the book-like magazine showcases select graphic design portfolios and discusses major events in the international design and culture scenes. It is known for its innovative and visually striking layouts, typography, and artwork, and its international perspective is invaluable for graphic designers seeking to gain insights into different design trends and cultural influences. (6) TYPEONE: Founded in 2020, it focuses on the evolving interaction between typography and graphic design. It provides designers with new developments in typography that includes news, stories, concepts and new work and presents everything in beautifully physical form. (7) Wallpaper*: Founded in London in 1996 by Canadian journalist Tyler Brülé and Austrian journalist Alexander Geringer, the magazine now covers design, interiors and lifestyle. It's interdisciplinary approach pushes designers to think outside the confines of traditional graphic design, encouraging cross-pollination of ideas. Read on...

Creativce Boom: Print's not dead: the best magazines for graphic design inspiration
Author: Tom May


Mohammad Anas Wahaj | 23 oct 2023

Professional Employer Organization (PEO) is an entity that acts as a human resources collaborative bridge that provides lease of employees to business organizations. By managing essential HR functions such as employee benefits, compensation and payroll administration, workers' compensation etc, PEO's take the load off the businesses. PEO's hire for their clients, but keep these employees on their own payroll and they become Employer on Record (EOR) for the PEO. These employees are provided key performance indicators (KPIs) by the client organizations on a regular basis while they operate under the HR guidelines set by PEOs. By working with PEOs, busineses can focus on their strategic issues and core competencies. The extent of HR functions outsourced to a PEO can vary depending on the specific agreement and the PEO's offerings. Another option can be Administrative Services Outsourcing (ASO) for organizations that seek outsourcing benefits without co-employment. Krishan Aggarwal, Senior Manager, International Business Advisory at Dezan Shira & Associates, says, 'The arrangement of Employer of Record (EOR) provides a cost-effective and efficient method for foreign entities to conduct market research activities without the need to establish their own entity, which can be a costly and time-consuming process...the management or control remains with the principal employer, enabling efficient staff management in India.' Multi-national organizations can utilize the expertise and resources of PEOs in India but there are things that they can and cannot do. PEOs can do the following in India - Assist with hiring and onboarding; Mitigating risk and ensuring compliance; Ensure proper payroll management and processing; Enhanced efficiency and time savings; Access to expertise and resources; Cost savings and improved benefits; Scalability and flexibility. PEOs cannot do the following - Serve as the sole legal employer; Take full control of your organization; Be solely responsible for hiring and firing employees; Read on...

India Briefing: Maximizing Business Growth in India with PEOs as Strategic HR Partners
Author: Naina Bhardwaj


Mohammad Anas Wahaj | 27 sep 2023

The World Conservation Congress of the International Union for Conservation of Nature (IUCN) is to be held in October 2025 in Abu Dhabi (United Arab Emirates). The event is intended to galvanize conservation actions to protect the planet amid local and global challenges. Shaikha Salem Al Dhaheri, Secretary General of the Environment Agency - Abu Dhabi (EAD), says, 'The challenges of biodiversity loss remain our most pressing concern and an immediate challenge too. It is critical that the Congress identifies clear directions for implementing actions under the KM Global Biodiversity framework, to stop and reverse biodiversity loss and to restore nature through its 23 targets over the next decade...From climate change point of view, transition to clean energy and developing infrastructure and services to achieve NetZero ambitions will also be a significant challenge...The 2025 Congress in Abu Dhabi will also be important for the South and South-East Asia region as well.' With India's significant influence in the region and at global level, there is a special role that India can play in making an impact in the Congress. She says, 'India can help shape the agenda of the Congress to achieve positive outcomes for biodiversity and environment. India has been an IUCN member since 1969 with two of the former IUCN Presidents coming from India...brings extensive knowledge and expertise, from policy making to natural resources management to livelihood and food security, that will further enrich the Congress discussions...ensuring food and water security for over 1.4 billion people (India's population) will mean both agricultural expansion and infrastructure development. If not planned and executed with care, this expansion can further exacerbate existing challenges of deforestation, air pollution and plastic pollution which can have significant implications for endangered species, habitats, and key terrestrial and marine ecosystems...India, with its enormous technology infrastructure, vast pool of skilled IT resources and advanced space programme, is well equipped to deal with them and demonstrate its leadership to the world.' Read on...

The Hindu: 'Tech infrastructure, skilled IT resources and advanced space programme helps India deal with environmental challenges': Shaikha Salem Al Dhaheri
Author: K. C. Deepika


Mohammad Anas Wahaj | 26 sep 2023

According to Mercer's Global Talent Trends 2023 HR Leader Pulse Survey, 50% of the organizations don't have clarity on the skills their employees require in future. HR (Human Resources) has to improve companies' ability to predict skills needed tomorrow and train today's talent. HR leaders in India must focus on skill development, worker fatigue and flexibility for their companies' growth. Shanthi Naresh, partner at Mercer Career India, says, '2023 will be a defining year as an optimistic and ambitious India looks to drive transformation amidst a BANI (brittle, anxiety-inducing, non-linear and incomprehensible) global environment. HR will have to lead the way in readying itself and the business for what lies ahead. In an economically challenging situation, if organizations are looking for ways to identify non-monetary drivers that can engage and retain employees, then investing in supporting flexible workforces certainly seems to be an area of opportunity.' Employee well-being is a critical consideration and 45% of Indian companies in India are redesigning work based on it. Companies are ensuring that their employees have realistic workloads, no-meeting days and a positive work environment. Read on...

Business Standard: Indian firms must focus on skilling workforce, flexibility. HR survey
Author: NA


Mohammad Anas Wahaj | 25 sep 2023

Artificial intelligence (AI) is transforming the digital advertising space. Those involved in ad-ops are still trying to optimize AI applications and their use for maximum leverage. Eric Mayhew, co-founder, president, and chief product officer at Fluency, a leading innovator of digital advertising management and automation solutions, suggests that for maximum benefits AI should be combined with automation and need to be harmonized with human supervision. He says, 'Today's advertisers face a variety of challenges to growth. Escalating execution complexity, increasing margin erosion and mounting time constraints at all levels consistently rank among the top concerns for ad-ops leaders. Conventional operational approaches, manual campaign implementation and increased talent investment often only compound the problem...automation creates a vast improvement in the productivity and overall engagement of existing ad-ops and strategist teams.' Substantial part of digital advertising is repetitive and delegating tasks to automation gives more time for strategic aspects of marketing and advertising and have the potential to significantly enhance service levels, thus elevating the customer experience and overall satisfaction. On combining AI with automation, Mr. Mayhew says, 'When managed appropriately, AI is in many ways a perfect complement to automation. While automation drives execution efficiency by addressing the processes, settings and nonhuman-to-human interactions, AI can streamline and accelerate more cognitive work, transforming potentially cold messages into compelling interactions.' He also cautions ad-ops leaders regarding compliance and data-usage rights while executing Ai and automation processes. He mentions about emergence of rule systems for self-auditing of AI usage and alleviation of concerns about compliance through RPA4A (Robotic Process Automation for Advertising). Mr. Mayhew suggests, 'To succeed with automation, ad-ops teams must consider brand compliance, the need for advanced experimentation and customization, consistent business data hygiene, organizational inertia and a willingness to embrace new technologies and approaches. The journey toward unlocking the potential of AI in digital advertising requires seamlessly blending AI and automation under the guidance of human insight. Recognizing the nuanced interplay between these technologies, and addressing potential challenges, pave the way for an era of streamlined operations, heightened creativity and unmatched scalability.' Read on...

AdAge: HOW TO UNITE AI AND AUTOMATION TO UNLOCK ADVERTISING SUCCESS AT SCALE
Author: Eric Mayhew


Mohammad Anas Wahaj | 24 sep 2023

Landscape architecture can be a fruitful career option for those that have interest in STEM (Science, Technology, Engineering and Maths) and have design and creative abiities. Kona Gray, the president of the American Society of Landscape Architects and a principal at EDSA Incorporated, says, 'A lot of people take our work for granted. But everything around the buildings and between the buildings is designed by landscape architects. There's a landscape you occupy every day. Landscape architects are responsible for the stewardship and design of those spaces. A building occupies a certain space. But the landscape occupies far more.' Roxi Thoren, department head and professor of landscape architecture at Penn State College of Arts and Architecture, says, 'At The Pennsylvania State University, nearly 60 first-year students joined the major this fall...undergraduate programs are generally four to five years...at Penn State, internships aren't required but a study abroad program is. One popular destination to study cutting-edge sustainability work is Bonn, Germany. It's really amazing work with urban renewal, renovation of industrial sites, urban flooding resilience and green roofs...Landscape architecture students might tackle real-world environmental challenges such as designing for fire- or drought-prone areas, or for extreme heat. They also consider design with psychology in mind, such as creating a park where women feel safe after dark or where parents feel comfortable bringing their children.' Haley Blakeman, the associate director at The Robert Reich School of Landscape Architecture at Louisiana State University (Baton Rouge), says, 'The program has about 130 undergraduate and 20 graduate students. BLA students are either direct admit or can transfer from another program. Travel has been a cornerstone of the LSU program since the 1960's. Upperclassmen are expected to attend a weeklong field trip...Coursework includes classes on design and history of design, and a technology series that focuses in part on materials and landforms. The undergraduate program takes five years and students take a semester-long paid internship during their fourth year. We find it incredibly helpful when they come back to school because they have a new skill set once they return. They understand the context of their academic work...another benefit of internships is job offers they get...I do a lot of work in coastal adaptation...Well-designed spaces bring people together. For students, the major is all about problem solving, learning how to talk to community members, and using the design skills they're trained with to come up with solutions.' U.S. Department of Homeland Security recently designated landscape architecture a STEM degree program and international students with F-1 visas whose degrees are on the STEM-designated list may be able to extend their stays in the U.S. According to the Landscape Architectural Accreditation Board, there are 100 landscape architecture programs offered at 74 universities around the U.S., including 47 undergraduate and 53 graduate programs. According to 2022 data by the U.S. Bureau of Labor Statistics, the median pay for landscape architects is about US$ 73000 per year. Read on...

US News & World Report: Consider a Major in Landscape Architecture
Author: Jennifer Seter Wagner


Mohammad Anas Wahaj | 21 sep 2023

According to the survey by Xealth, conducted between May and June 2023, 90.5% of College of Healthcare Information Management Executives (CHIME) members have adopted digital health strategies, despite 47.6% citing financial pressures and 19.1% staff resource constraints as barriers to adoption. Mike McSherry, CEO and co-founder of Xealth, says, 'In an industry that is notoriously slow to change, digital health has been relatively fast at reaching a tipping point...It is gratifying to see widespread C-level support and health systems beginning to tie bottom-line growth and reduced readmissions to digital health...' HIGHLIGHTS OF THE SURVEY - 81% of respondents have integrated digital health applications into their EHR workflows; 81% define digital health as downloadable apps and programs with a connected device, 71.4% as patient education, pdfs and videos (not clinical references), while 66.7% define it as remote patient monitoring device data integration; 76.2% respondents stated their health systems have experienced increased patient engagement due to increased digital health adoption and 47.6% of respondents noted clinician ease of use due to this increase; Top motivators in health systems expanding digital health include more payor or employer funded programs (80%), patient demand (71.4%), improved interoperability and ease of integration (66.7%). Read on...

Healthcare Innovation: Survey Finds Majority of Healthcare Organizations Adopting Digital Health
Author: Brenda Silva


Mohammad Anas Wahaj | 09 sep 2023

Social enterprises aim to overcome socio-economic issues, but face myriad challenges themselves due to lack of resources and limited funding. In recent times many social enterprises got started around the world but as the sustainability issues remain their failure rate is also high. The recent research, 'Social Enterprise Performance in South Africa: The Role of Strategic Planning and Networking Capability' (Authors: Willie Tafadzwa Chinyamurindi of University of Fort Hare, Motshedisi Mathibe of University of Fort Hare, Progress Hove-Sibanda of Nelson Mandela University), published in Taylor & Francis Online on 15 May 2023, finds that for social enterprises to enhance their performance, network capability and strategic planning are key. Addressing these challenges can help their owners and managers respond to the challenges such enterprises face. At the core of this is addressing the challenge of funding and sustainability. This research provides new insights into the management for performance of social enterprises, especially in a developing country context. The research included 147 social enterprises in Eastern Cape province of South Africa, one of the poorest regions. Social enterprises were divided into three groups - (1) Focus on poverty alleviation through empowerment projects. (2) Focus on improving livelihoods of communities through agricultural support mechanisms. (3) Focus on assisting communities to respond to health challenges such as HIV/AIDS, the COVID-19 pandemic and tuberculosis. The survey questions focused on asking about how each social enterprise made strategic decisions; the relationship between the social enterprise and its networks; and the enterprise’s continued value creation amid challenges. A model was developed to see how these three issues related to performance. The results showed that three important capabilities were needed to enhance social enterprise performance - (1) The need for strategic planning that involves clearly defining the direction in short and long term, what are goals and tactics, and how to achieve them. (2) The need was for strong networks. Building networks involves continued interaction between the social enterprise and its stakeholders. Networking capabilities allow the social enterprise to remain relevant to other important role players in the community. (3) The need for the social enterprise to keep a focus on its main business, the social aspect mandate of value co-creation. Resarchers recommend - Be proactive in improving their internal processes and structures; Channel financial and non-financial resources such as tangible assets and intangible assets to support strategic planning, networking capabilities and value co-creation; Need clear channels for sharing essential information with stakeholders, including communities, towards achieving the social goal of the enterprise. Read on...

The Conversation: Businesses that address social or environmental problems often struggle to survive: 3 things that can help them
Authors: Willie Tafadzwa Chinyamurindi, Motshedisi Mathibe, Progress Hove-Sibanda


Mohammad Anas Wahaj | 31 aug 2023

According to S&P Global Market Intelligence, in 2022 India ranked 4th most popular destination for startups and attracted 4.2% of global venture capital (USA - 41%, China - 18%, UK - 6%). Moreover, it is estimated that the global venture capital share of India will double by 2030. Sampath Sharma Nariyanuri, CFA Fintech Research Analyst at S&P Global Intelligence and Shankar Krishnamurthy, Head of Essential Tech Center of Excellence & Innovation at S&P Global, looking forward into 2030 answer 3 questions regarding Indian startups and their impact on the economy - (1) Will venture capital (VC) interest in Indian startups continue?: As India is expected to be 3rd largest economy there is huge scope of growth in startup ecosystem. In 2022, starup funding surpassed amount raised by public companies. Growth in mobile internet and government supported digital stack will give a boost to startups. India saw a record 26542 startup registrations in 2022, even amid a global funding slowdown. India had more than 92000 startups recognized by the Department for Promotion of Industry and Internal Trade (DPIIT) as of 28 feb 2023. (2) Which startup sectors will be resilient in India?: The fintech sector has topped the funding charts in India in recent years, attracting a cumulative US$ 9.7 billion in 2021 and 2022. ndia's digital commerce and on-demand services space won more than US$ 10 billion of VC investments over the last two years. Online B2B marketplaces in manufacturing and retail raised US$ 2.76 billion in aggregate in the last two years. Government sponsored initiatives like Account Aggregator (AA) network and the Open Credit Enablement Network (OCEN), will boost and streamline online lending workflows and can be integrated with e-commerce, fintech and marketplace apps. While Open Network for Digital Commerce (ONDC) will bring interoperability across the widely fragmented digital commerce space. Other main sectors that attracted substantial VC funding include E-commerce (US$ 7.320 billion), Edtech (US$ 4.256 billion), Food and Grocery Delivery (US$ 3.462 billion), Media and Entertainment Tech (US$ 3.013 billion), Healthcare Tech (US$ 2.206 billion) etc. (3) What are the emerging sectors for startups in India?: Emerging sectors that got VC funding in 2021 and 2022 combined include AgTech (US$ 1.112 billion), Electric Vehicles (US$ 1.065 billion), Automation (US$ 0.591 billion), Clean Technology (US$ 0.193 billion). Artifical Intelligence, Space Technology and Drones are other significant emerging sectors. Electric vehicles sector will need about US$ 266 billion of investment this decade to meet government targets. In the long-term, India's open APIs and public digital stack will likely act as enablers for new startups. Read on...

S&P Global: Startups Riding Digital Infrastructure Could Transform Indian Economy
Authors: Sampath Sharma Nariyanuri, Shankar Krishnamurthy


Mohammad Anas Wahaj | 28 aug 2023

Public relations (PR) for B2B companies need to evolve to be effective in the changing and shifting business scenario. The usual traditional ways such as set public releases, reporter engagements, minor product upgrade pitches etc don't suffice and PR has to move beyond. Parry Headrick, founder of Crackle PR, is advocating the new ways of handling B2B PR at grander scale through enhancing communication programs by bringing a shift from tactical incremantalism to strategic, sustainable brand building. The following are the ways he suggests to achieve it - (1) Media: Building Credibility Through a Feel-Good Narrative - Focus on how the company and the provided solutions are addressing societal challenges to make a positive impact. This creates an attractive halo effect that make business prospects like to associate themselves with the brand. (2) Podcasts: Increasing Thought Leadership and Visibility for Execs via Emerging Channels - Tradional tradeshows and speaking engagements do provide visibility but expanding the reach through podcast shows brings on new opportunities and increase influence. (3) LinkedIn: An Untapped Channel for PR - Professional networks like Linkedin can effectively expand and enhance business engagement of B2B PR. Sharing valuable content consistently and engaging with audience through comments, likes and other tools will widen the PR reach. Read on...

PRNEWS: The New Rules of B2B Public Relations
Author: Parry Headrick


Mohammad Anas Wahaj | 27 aug 2023

The survey of more than 1000 nonprofit CEOs and 100+ funders on the state of US volunteer engagement by Do Good Institute (School of Public Policy, University of Maryland) and partially funded by the Initiative for Strategic Volunteer Engagement, found that even though volunteers are the lifeline for nonprofits and more so during and after the pandemic as they struggle with increased demand, limited resources and reduced staffing, but those volunteers are now harder to engage. HIGHLIGHTS OF THE SURVEY - 64.4% of nonprofits reported an increase in demand for their organizational services in 2022; 51.1% expanded their delivery of services, and 48.5% boosted staff workloads to help meet demand; 28.7% of nonprofits are operating with less funding and paid staff than they had before the pandemic; 46.8% of CEOs say that recruiting sufficient volunteers is a big problem for their organizations; Many nonprofits reported they were retaining very few volunteers, and their volunteers were doing less; Nonprofits seem more convinced of the benefits of volunteer engagement (Volunteers allow the organization to provide more detailed attention to the people served ballooned from 37% in 2019 to 65.6% in 2022. Volunteers increase the organization’s return on resource investments increased from 43%to 68.4% over the same time); There is a gap between funders and nonprofits on both the value and challenges surrounding strategic volunteerism (72.2% of nonprofit leaders and only 25.2% of funders felt that volunteers improve the quality of services or programs. 65.6% of nonprofit leaders and ony 29.3% of funders report volunteers provide more detailed attention to people served). Nathan Dietz, researcher at the Do Good Institute and School of Public Policy at UMD, says, 'This gap in funding and staffing makes volunteers even more important for many mission-driven organizations. Nonprofits will likely face staff burnout or service delivery issues if this continues...' Prof. Robert Grimm, director of Do Good Institute, says, 'While nonprofits are putting more effort behind engaging volunteers today, they are experiencing the triple whammy of greater demand for their services, fewer volunteers and few funders with a track record of supporting volunteering, These troubling trends must be reversed.' Jeffrey Glebocki and Betsy McFarland, co-directors of the Initiative for Strategic Volunteer Engagement, say, 'This research will be used to spark a national conversation for greater philanthropic investment in strategic volunteer engagement - and to equip more nonprofits to embrace strategic volunteer engagement for greater impact.' Read on...

Maryland Today (UMD): New Research Reveals Nonprofit Volunteers More Valued Than Ever, But Scarce
Author: Kaitlin Ahmad


Mohammad Anas Wahaj | 19 aug 2023

There is visible shift in interior design world as fads and micro-trends are giving way to more lasting and sincere design choices influenced by economic and environmental concerns. Heather Goerzen, the design director of Havenly says, '...we're collectively wising up a bit, and learning to listen to what we really love, versus what just everyone else is buying at that moment. Between economic uncertainties as well as environmental concerns about waste, we're craving investment pieces with soul and story that feel like they have staying style - and won't be on next year's 'out' lists. Leading us back to tradition, with a twist.' Here are five trends for 2023 that designers and experts suggest - (1) BOLD HUES: Ms Goerzen says, '...people are seeking more comfort and coziness at home in the form of painted nooks, moody wallpaper, warm wood tones, and rich, colorful upholstery.' Kara Smith, founder of KES Studios, finds a trend of full rooma painted in strong tones like oxblood and emerald green etc as a way to create depth and mood. (2) STATEMENT STONE: Experts predic a rise in unconventional stones like basalt, taverine, soapstone and more, bringing the outside inside with a particular attraction. Lisa Berman and Melissa Rohani, co-founders of Studio Gutow, say, 'People are leaning toward statement marbles with dramatic veining and unique color patterns. This trend allows for a stunning focal point that captures attention and adds a sense of timeless natural luxury.' (3) ORGANIC CURVES: Angular and straight lines are giving way to curve and soft lines in the furniture and home elements. It would include serpentine sofas, curvaceous accent chairs, and all other forms of furniture, plus an infusion of architectural arches: windows, doors, and hallways. Ms. Berman and Ms. Rohani say, 'This trend brings a sense of serenity and fluidity to interiors, allowing spaces to breathe and feel harmonious.' (4) INNER SANCTUARY: With stress seeping in human livces and people seeking calm at home, interior design is accomodating it into the strategy. Ms. Smith says, 'I've seen rooms fully devoted to meditation, reading, and general relaxation.' Jenni Lauri, the principal and founder of Lauri Design Studio, is observing a rise in warm harmonizing colors and mixes of rich, soft fabrics. Marc Ange, the founder of Studio Ange, points out the changes created by pandemic in human behavior and people seeking peace, happiness and a sense of home and family is adding to this trend. (5) GRANNY CHIC: Ms. Goerzen says, 'Traditional design is staging a slow but mighty comeback in the form of ornate woodwork and moulding, vintage-inspired artwork, romantic silhouettes, saturated colors, and pattern play... the focus is once again on warmth, hospitality, and comfort-like a chic, updated take on your grandmother's sitting room.' Read on...

Harper's BAZAAR: The 5 Best Interior Design Trends to Shop in 2023
Author: Tatjana Freund


Mohammad Anas Wahaj | 31 jul 2023

The research study, 'Leveraging Multi-tier Healthcare Facility Network Simulations for Capacity Planning in a Pandemic' (Authors: Varun Ramamohan, of Indian Institute of Technology Delhi; Navonil Mustafee of University of Exeter Business School; Karan Madan of All India Institute of Medical Sciences - AIIMS; Shoaib Mohd of IIT Delhi), published in the journal Socio-Economic Planning Sciences (Aug 2023), demonstrates how a network-based modelling and simulation approach utilising generic modelling principles can - (1) Quantify the extent to which the existing facilities in the PHS (Public Health System) can effectively cope with the forecasted COVID-19 caseload; (2) Inform decisions on capacity at makeshift COVID-19 Care Centres (CCC) to handle patient overflows. Moreover, the research demonstrates how multi-tier healthcare facility network simulations can be leveraged for capacity planning in health crises. The simulation tool developed by researchers analyses emergency handling capacity of a particular region's health infrastructure, and provides details like number of health centres in an area, bed availability, ICU facility, ventilators, oxygen, medicine supply and available number of healthcare workers. Prof. Varun Ramamohan, the lead researcher of the study, says, 'In Delhi there are often shortages of beds during peak of dengue, so our tool can be used for effective planning of operational responses.' Read on...

The Times of India: Researchers develop tool for health emergencies
Author: Shreya Ghosh


Mohammad Anas Wahaj | 29 jul 2023

Machines are designed to perform tasks and solve human problems. Their capabilities range from very large/heavy work to very tiny nano-level mechanisms. French philosopher René Descartes influenced advancements in machine design and development through his ideas on human body and machines. Further progress in physics and mathematics led to the formalization of the study of Mechanical Engineering. Prof. Sudipto Mukherjee of IIT-Delhi provides details on the study of mechanical engineering and the careers that can be pursued in the field. He says, 'It is important to have a good relationship with computers early in your career. But as you seek to enhance human abilities and empower society, the first requirement is to have social skills such as interpersonal abilities and empathy. Mechanical engineering is the right choice if you are passionate about solving physical challenges faced by humans in today’s world. The knowledge needed to provide solutions will come as you progress through a solid mechanical engineering curriculum, starting from identifying needs and ending with delivering the final product.' He further explains what training is provided to those who pursue study in specific fields of mechanical engineering like machine design, industrial engineering etc. Pursuing entrepreneurship, and furthering career in management and business administration are attractive options for mechanical engineers. Prof. Mukherjee points out, 'The world of mechanical engineering is not deterministic, meaning it does not operate based on specific occurrences, It works with expected values, such as statistical means and variance...Mechanical engineering is perhaps the only engineering discipline that sees designing with failure as an integral part of the design process and recognises that it is inevitable...It is worth noting that sometimes mechanical components replace failing human joints and organs...Mechanical engineering is a good playing field for those who have empathy, an outward-looking mindset, resilience, and some mathematical skills.' Read on...

The Indian Express: From entrepreneurship to design, mechanical engineering provides multiple opportunities, writes IIT Delhi professor
Author: Sudipto Mukherjee


Mohammad Anas Wahaj | 28 jul 2023

Self-care or wellness is an important topic for years and to have self-care policies in organizations for their employees is becoming a necessary consideration. COVID-19 also exacerbated the issue for businesses and organizations. Joseph F. Duffy, author of the book 'Being a Supervisor 1.0.', SVP of Recruitment at the nonprofit leadership search firm of Dennis C. Miller (DCM) and former president of Catholic Charities in the Diocese of Paterson (New Jersey, USA), says that in the post-pandemic scenario the organizational leaders face the challenge of 'great resignation' phenomenon that includes increased instances of employee stress and burnout, and self-care is an important thing needed. According to Mr. Duffy, 'Too often this topic has been referred to Human Resource Departments with the intent of addressing employee self-care needs by modifying employee benefits packages, offering programs/activities such as diet, smoking cessation, exercise classes, stress management etc.' Mr. Duffy suggests a more systematic approach to promoting emplyees' self-care needs and having a proper mechanism to create, maintain, manage and measure it - (1) Include self-care in every employee's job description, up to, and including the CEO. (2) Include it in every employee's annual performance review. (3) Have it as a standing agenda item for supervision meetings. (4) Have it as a standing agenda item for team meetings. (5) Develop a formal written policy and procedure on self-care, definition, statement of importance, expectations, and resources. (6) Consider having this policy and procedure require every employee to have a written self-care plan. (7) Include this self-care policy and self-care education in the new employee orientation program. (8) Include self-care in ongoing employee training offerings. (9) Include self-care opportunities in your employee benefits offerings e.g. exercise, yoga, meditation, mind-fulness classes, nutrition couseliing, smoking cessation, EAP (Employee Assistance Program) etc. Read on...

The NonProfit Times: 9 Steps Toward Staff 'Self-Care' Policies
Author: NA


Mohammad Anas Wahaj | 28 jul 2023

Nonprofit sector's human resources departments had been facing challenges, specifically in recrruiting and retaining talent, in the COVID'19 years and after. Nonprofit HR's Annual Talent Management Priorities Survey 2023 provides insights into the concerns of social sector organizations related to human resource management. HIGHLIGHTS OF THE SURVEY FOR 2023 - 80% organizations are prioritizing talent acquisition; Top 3 recruitment priorities (66% are attracting/hiring diverse talent; 44% are strengthening employer brand to attract better talent; 50% increasing recruiting budgets); 93% are prioritizing culture and employee engagement; 73% are prioritizing performance management; 79% are prioritizing learning and development; Top 3 learning and revelopment or training efforts (Leadership - 67%; Supervisory Skills - 66%; Diversity, Equity and Inclusion - 73%); 66% are prioritizing total rewards (compensation and benefits); 61% are not prioritizing talent analytics/metrics; 70% are not prioritizing talent-focused technology; 65% have a formal talent management strategy/plan that will guide its work in 2023; Top 3 elements included in formal talent management strategy/plan (Talent acquisition like branding, recruitment, hiring, onboarding - 84%; Retention planning like culture management, employee engagement, feedback management - 84%; Learning and development like staff development, leadership development, mentoring, shadowing - 82%). Read on...

Nonprofit HR: 2023 NONPROFIT TALENT MANAGEMENT PRIORITIES SURVEY RESULTS
Author: NA


Mohammad Anas Wahaj | 26 jul 2023

According to the recent research study, 'Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior' (Authors: Parker J. Woodroof of University of Alabama at Birmigham; Holly A. Syrdal of Texas State University; William C. McDowell of Texas State University; Susan Myers of the University of Central Arkansas; Sandipan Sen of Southeast Missouri State University), published in the Journal of Business Research (August 2023), traditionally major brands have embraced affiliate marketing programs, but the factors influencing engagement with influencer-generated content have remained largely unexplored. To bridge this gap, the research team applied the Elaboration Likelihood Model to investigate how the linguistic features of influencers' affiliate marketing posts influence consumer behaviors. Wikipedia defines Elaboration Likelihood Model (ELM) of persuation, proposed by Richard E. Petty and John Cacioppo in 1980, as a dual process theory describing the change of attitudes. The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. ELM intended to provide a general 'framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications.' Authors of the current study text used text mining and natural language processing techniques and analyzed a vast data set of influencers' affiliate marketing posts from Instagram. The study revealed that specific linguistic styles within these posts can enhance or diminish engagement with the content. Prof. Parker J. Woodroof of University of Alabama at Birmigham, the lead author of the study, says, 'Affiliate influencer marketing is a good example of a social media marketing strategy that is evolving before our eyes in real time...now we see that the industry is maturing and dealing with new concerns around artificial intelligence, bots and fake followers, and brands are still trying to figure out how to utilize influencer marketing in order to drive value...Affiliate influencers offer companies a lower-risk strategy to partner with influencers utilizing a commission-based pay formula rather than an upfront investment, For smaller brands especially, utilizing affiliates may be the winning strategy moving forward.' Micro-influencers could establish trust with their followers and offer authentic brand recommendations, making them an integral part of brand strategies. The study represents a significant contribution to the field as it is the first to examine the impact of language cues on consumer engagement with influencer-generated affiliate marketing content. Moreover, the research helps to understand the dynamics of influencer affiliate marketing and its potential impact on marketing strategies. Read on...

UAB News: New research reveals how influencers' words impact engagement in affiliate marketing on social media
Author: Adam Pope


Mohammad Anas Wahaj | 26 jul 2023

Educators can inculcate creativity, and develop problem-solving and critical thinking among kids by introducing them to engineering and design at an early stage. This will also help them develop interest in learning STEM (Science, Technology, Engineering, Mathematics) subjects. Following hands-on mini projects that involve engineering design processes can bring desired influence needed in kids to think and approach problems and provide design solutions - (1) Understand the Engineering Design Process (Define the Problem -> Identify Constraints in the Solution -> Brainstorm Multiple Solutions -> Select the Most Promising Solution -> Develop Prototype -> Test and Evaluate the Prototype -> Iterate to Improve -> Communicate the Solution) (2) Do the Marshmallow Challenge (3) Enroll Kids in Engineering Camp (4) Design and Build a Paper Airplane Launcher (5) Create a Homemade Lava Lamp Using Household Items (6) Build a Simple Machine Using Lego Bricks (7) Create a Marble Run Using Cardboard Tubes and Other Materials (8) Popsicle stick Catapult (9) Build a Mini Solar-Powered Car Using a Small Motor and Solar Panel (10) Create a Homemade Musical Instrument Using Recycled Materials (11) Build a Wind-Powered Car 12. Create a Water Filtration System Using a Plastic Bottle and Sand (13) Design and Build a Maze Using Cardboard and Other Materials (14) Build a Simple Electric Circuit Using a Battery and Wires (15) Design and Build a Mini Greenhouse Using Recycled Materials (16) Create a Balloon-Powered Car Using Straws and a Balloon (17) Make a Snack Pulley System (18) Design and Build a Glider Using Balsa Wood and Tissue Paper (19) Create a Simple Motorized Boat Using a Small Motor and Propeller (20) Build a Simple Hovercraft Using a Balloon and a CD (21) Design and Build a Simple Robot Hand Using Straws and a String. Read on...

Teaching Expertise: 21 Engineering Design Process Activities To Engage Critical Thinkers
Author: Mike Dave Ayeni


Mohammad Anas Wahaj | 30 jun 2023

According to a study commissioned by The Times of India on CSR spends by NSE listed companies, CSR project spends in FY22 at Rs 14558 crore were marginally lower than Rs 14615 crore in the previous year. On the contrary, the number of companies that become part of CSR community increased to 1278 from 1251 in the previous year. As per 2021 amendment companies can defer CSR funds for a specific period. Companies have option to support multi-year projects and can transfer the unspent amount from an ongoing project to a separate bank account and can utilize it in the next three years. Pranav Haldia, MD of Prime Database says, 'Top areas continued to be healthcare and education, garnering nearly 60% of spends. Another area that gained prominence is the newly-introduced schedule of disaster management.' Shivananda Shetty, Head of ESG Advisory at KPMG, says, 'Companies are formulating multi-year projects of higher value, as the average per capita project expenditure is showing a positive trend. Read on...

The Times of India: CSR spends remain flat at Rs 14.6k crore in FY22: Study
Author: Rupali Mukherjee


Mohammad Anas Wahaj | 30 jun 2023

India's ecommerce market is projected to grow to US$ 150-170 billion by 2027. The growth is driven by increasing internet and mobile usage, booming millennial consumer base, and rise in digital payments. Bain & Company’s 'How India Shops Report' indicates that India's online seller base has grown by 35% annually, with approximately 40% of new sellers emerging from tier-2 or smaller cities. Moreover, Indian government's Open Network for Digital Commerce (ONDC) initiative is poised to democratize the ecommerce industry, providing a level playing field for all sellers in terms of product, pricing, reach, and sales. Narinder Mahajan, CEO & cofounder of ODN, says that to gain a competitive advantage in this new environment, sellers from across India will need to think differently and one of the ways to do this is to better understand their customers by leveraging consumer insights and data analytics. Small businesses can utilize analytics and big data to gain valuable insights about consumers that can equip them to tailor strategies effectivcely to reach customers and expand their businesses. This will also help them to compete in better ways with large businesses. As small businesses work with smaller budgets they can't do extensive market research but utlizing many low-cost data analytics solutions they can identify trends and opportunities in the market, allowing them to create new products or services that meet the needs and demands of their customers. Mr. Mahajan suggests other benefits of data analytics for improving ecommerce business - (1) Enhanced inventory planning (2) Personalized customer experiences (3) Targeted promotions (4) Optimal product pricing (5) New market/platform entry (6) Churn reduction. Read on...

Express Computer: Small Retailers in India: How Consumer Insights and Data Analytics are levelling the Playing Field for Ecommerce Success
Author: Narinder Mahajan


Mohammad Anas Wahaj | 29 jun 2023

Startups with first-time founders work in tight budgets and may not give required importance to design as they focus to get product to market faster. On the contrary, Nicolas Susco (Designer, Entrepreneur & Investor, and founder of ElipseAgency), suggests that design need to be prioritized from the early stages of the startup and provides following reasons - (1) Design Plays a Significant Role in User Experience: Good design can brings new customers and signals to customers and investors that company cares about its products or brand. (2) Design can Hide Flaws and Buy Time: Even at pre-product stage a good designed initial prototype can have positive impact on clients and investors and keep them engaged with the startups as it keeps on working on the product. (3) Design Helps Communicate Value: Visual communication attracts attention and is more effective. A well designed website and creative video can convey company's values, make them appear refined and unique, and create emotional responses in the viewer. (4) Design is the Foundation of Any Brand: Fine details in design are the key aspect of the brand image. Every step adds to the impact that brand has on customers and investors. Read on...

Fast Company: The powerful synergy of design and entrepreneurship
Author: Nicolas Susco


Mohammad Anas Wahaj | 30 may 2023

Collaborations between philanthropic community (nonprofits, NGOs, social enterprises etc) and science & technology leaders and organizations can help solve some pressing problems that world is facing like hunger, poverty, disceases, climate change etc. Here are four ways this collaboration is trying to bring necessary change - (1) Fighting 'Legacy' Diseases in Low- and Middle-Income Countries: Example - Bill and Melinda Gates Medical Research Institute (Gates MRI) recently partnered with Calibr, a division of Scripps Research, to study and potentially commercialize a compound that may improve upon current TB treatments. (2) Recruiting Gamers to Advance Medicine: Example - Scientists at Dotmatics, an R&D software development firm that partners with research universities like MIT and the University of Oxford, worked with gaming companies to develop an online video game that recruited thousands of willing 'citizen scientists' to analyze cellular-level changes in patients with COVID-19 and other diseases of the immune system. This took just days instead of weeks and provided reams of data that will be used to make softwares work even faster in future. (3) Growing Sustainable Food Solutions: Example - Good Food Institute (GFI) in partnership with alternative protein developers like Fishtown Seafood and UPSIDE Foods and many others, is working to commercialize and scale cultivated or plant-based meat products and as a result reduce global greenhouse emissions related to agricultural activities and meat production. (4) Electrifying Transportation in Latin America: Example - The Green Climate Fund, a major funder of low-carbon solutions, is partnering with local governments and other stakeholders across Latin America in a large-scale effort to speed the region's transition to EVs (Electric Vehicles). Read on...

Forbes: 4 Ways Technology And Philanthropy Are Supporting Innovation
Author: Serenity Gibbons


Mohammad Anas Wahaj | 27 may 2023

According to the study, 'Annual Survey of States of Marginal Farmers in India', done by the Forum of Enterprises for Equitable Development (FEED), around 2/3 of farmers (68.29%) households are engaged in non-farm activities, such as daily wage labour in road construction and house construction etc, to supplement their income from crop cultivation. Moreover, these marginal farmers (owning less than 2.5 acres) are not able to access government schemes and their farm earnings are less than non-farm earnings. Sandeep Ghosh, who lead the study, says, '...our survey asks is why are the marginal land-holders considered as 'farmers'.' Dr. PS Brithal, Director of ICAR - National Institute of Agricultural Economics and Policy Research, says, '...existing disparities on the ground which government need to address.' VV Sadamate, former Agriculture Advisor to the Government of India, says, 'There is a need to re-orientate agri-extension services and make them for marginal farmers.' Read on...

The New Indian Express: Why marginal landholders consider 'farmer', ask new study
Author: Jitendra Choubey


Mohammad Anas Wahaj | 25 may 2023

Businesses have to find innovative ways to enhance customer engagement and involve them in their marketing initiatives. 13 experts from Rolling Stone Culture Council share ideas to guide marketing leaders to drive successful customer engagement - (1) Amanda Reiman of Personal Plants: Match the approach to the customer. (2) Candice Georgiadis of Digital Agency Inc: Give the best possible customer experience. (3) Joshua Adragna of Eyerate: Promote user-generated content (UGC). (4) Adam Ayers of Number 5: Leverage scarcity as consumers seek uniqueness and want to stand out. (5) Christian Anderson (Trust'N) of Lost Boy Entertainment LLC: Do story shoutouts during giveaways. (6) Adam Rumanek of Aux Mode Inc: Offer giveaways and ask audience questions. (7) Theo Sastre-Garau of NFTevening: Create a sense of urgency and exclusivity around campaigns. (8) Jacob Mathison of Mathison Projects Inc: Leverage community-source content and utilize open innovation and design thinking. (9) Cynthia Johnson of Bell + Ivy: Host a contest. (10) Jennifer Sodini of Hidden Hand Media: Gamify your marketing. (11) Igor Beuker of Igor Beuker: Move beyond social media, own your fans and IP, and have opt-in email database. (12) Susan Johnston of New Media Film Festival: Go back to grassroots marketing. (13) Ben Spell of GOOD RANCHERS: Do tease campaigns before they're live. Read on...

Rolling Stone: 13 Strategies to Drive Customer Participation in Marketing Initiatives
Author: NA


Mohammad Anas Wahaj | 24 may 2023

Textile industry has become highly globalized, contributes significantly to the global economy and provides employment to millions. The emergence of 'fast fashion' concept has further increased the production level, nearly doubling in the last 15 year period. The present textile industry system works in a linear way - raw material obtained from non-renewable sources, processed and clothes are produced in mechanised factories in large quantities, consumed for a short period and then disposed of in landfil or incinerated. This linear system is negatively impacting humans and environment - Excess of US$ 500 billion of value is lost every year due to clothing underutilisation and the lack of recycling; Total greenhouse gas emissions from textiles production, at 1.2 billion tonnes annually; When washed, some garments release plastic microfibres, of which around half a million tonnes every year contribute to ocean pollution. The project report, 'A NEW TEXTILES ECONOMY: REDESIGNING FASHION'S FUTURE' [Core Project Team: Andrew Morlet, Rob Opsomer, Dr. Sven Herrmann (Lead Author), Laura Balmond, Camille Gillet, Lukas Fuchs], published in 2017, outlines a vision for a system that works, delivering long-term benefits - a new textiles economy based on the principles of a circular economy. It offers a direction of travel on which the industry can agree and focus its efforts. In a new textiles economy, clothes, textiles, and fibres are kept at their highest value during use and re-enter the economy afterwards, never ending up as waste. Circular economy is a systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature. HIGHLIGHTS OF THE REPORT - Globally, the US$ 1.3 trillion clothing industry employs more than 300 million people along the value chain. Clothing - the focus of this report – represents more than 60% of the total textiles used and is expected to remain the largest application; The current clothing system is extremely wasteful and polluting. The recent Pulse of the fashion industry report estimated that the overall benefit to the world economy could be about EUR 160 billion (US$ 192 billion) in 2030 if the fashion industry were to address the environmental and societal fallout of the current status quo; Clothing is massively underutilised. Worldwide, clothing utilisation has decreased by 36% compared to 15 years ago. Globally, customers miss out on US$ 460 billion of value each year by throwing away clothes that they could continue to wear; Less than 1% of material used to produce clothing is recycled into new clothing, representing a loss of more than US$ 100 billion worth of materials each year; Today's linear system uses large amounts of resources and has negative impacts on the environment and people. The textiles industry relies mostly on non-renewable resources - 98 million tonnes in total per year - including oil to produce synthetic fibres, fertilisers to grow cotton, and chemicals to produce, dye, and finish fibres and textiles. Textiles production (including cotton farming) also uses around 93 billion cubic metres of water annually; Should growth continue as expected, total clothing sales would reach 160 million tonnes in 2050 - more than three times today's amount; If the industry continues on its current path, by 2050, it could use more than 26% of the carbon budget associated with a 2°C pathway; The Pulse of the fashion industry report projects that, by 2030, fashion brands would see a decline in earnings before interest and tax (EBIT) margins of more than three percentage points, if they were to continue business as usual. This would translate into a profit reduction of approximately EUR 45 billion (USD 52 billion) for the industry; Ambitions For A New Textiles Economy - (1) Phase out substances of concern and microfibre release (Align industry efforts and coordinate innovation to create safe material cycles; Drastically reduce plastic microfibre release). (2) Transform the way clothes are designed, sold, and used to break free from their increasingly disposable nature (Scale up short-term clothing rental; Make durability more attractive; Increase clothing utilisation further through brand commitments and policy). (3) Radically improve recycling by transforming clothing design, collection, and reprocessing (Align clothing design and recycling processes; Pursue technological innovation to improve the economics and quality of recycling; Stimulate demand for recycled materials; Implement clothing collection at scale); Make effective use of resources and move to renewable inputs. Read on...

Ellen Macarthur Foundation: A New Textiles Economy: Redesigning fashion's future
Author: NA


Mohammad Anas Wahaj | 29 apr 2023

Even though India is on a development and growth path, but there are areas that require special attention particularly the social issues like poverty, unemployment, gender inequality, and environmental degradation. According to the Lancet study 'Progress on Sustainable Development Goal (SDG) indicators in 707 districts of India: A quantitative mid-line assessment using the National Family Health Surveys, 2016 and 2021' (Authors: S.V. Subramanian of Harvard University, Mayanka Ambade of Laxmi Mittal and Family South Asia Institute India, Akhil Kumar of Harvard University, Hyejun Chi of Korea University, William Joe of Institute of Economic Growth India, Sunil Rajpal of Korea University, Rockli Kim of Korea University), India is not on-target for 19 of the 33 SDGs indicators. The critical off-target indicators include access to basic services, wasting and overweight children, anaemia, child marriage, partner violence, tobacco use, and modern contraceptive use. For these indicators, more than 75% of the districts were off-target. Because of a worsening trend observed between 2016 and 2021, and assuming no course correction occurs, many districts will never meet the targets on the SDGs even well after 2030. Abhishek Dubey, founder and CEO of Muskaan Dreams, suggests that India needs more social impact entrepreneurs to make a positive difference in society. Social entrepreneurs are capable to put their talent and energy for social causes that they value along with generating revenue and profits. The are well suited to contribute effectively to India's growth story for following reasons - (1) Tackling social problems at scale (2) Promoting inclusive growth (3) Solving environmental challenges (4) Innovating for social impact (5) Bridging the gap between the public and private sectors (6) Creating sustainable ventures. Read on...

Forbes: Why India needs more social entrepreneurs
Author: Abhishek Dubey


Mohammad Anas Wahaj | 28 apr 2023

Entrepreneurial ecosystem is essential for thriving economy as it creates jobs and wealth. According to the 2022 Global Startup Ecosystem Report (GSER2022), US$ $6.4 trillion of value creation happened due to global startup economy. The GSER2022 ranks startup ecosystems on seven success factors, including performance and talent and at the top are - Silicon Valley, New York City, London, Boston and Beijing. First Site Guide puts USA at the top country with 71153 startups and there over 69% of entrepreneurs having started their business at home. India is the third largest startup ecosystem with 107 unicorns (valuation of US$ 1 billion or more) and a a total valuation of $340.79 billion, as of 7 September 2022. By 2025, India is expected to have 250 unicorns. GSER2022 reports rise in Indian ecosystems ranking - Delhi entered top 30 and now is at 26, up 11 places, while Bangalore has moved up one place and is at 22. According to Global Entrepreneurship Monitor (GEM) India Report 21-22, India’s entrepreneurial activity expanded in 2021, with its total entrepreneurial activity rate(% of adults aged 18–64 who are starting or running a new business) increased to 14.4% in 2021, up from 5.3% in 2020. India has the highest fintech adoption rate in the world at 87%, the global average rate being 64%. India’s largest share from fintech startups is through ‘payments’ and is followed by lending, wealth tech, personal finance, insurtech, regtech and others. Government of India's 'Digital India' also boosted the adoption of fintech. Read on...

Financial Express: Global Growth of entrepreneurship; India not far behind
Author: Archie Bandyopadhyay


Mohammad Anas Wahaj | 27 apr 2023

ChatGPT and Generative AI has already started making inroads in media and advertising industry. At present Generative AI has taken over low-risk functions like mockups and copyrighting but doubts still remain regarding strategically important channels like search ad spending etc. According to Morning Consult, just 30% of US adults have heard or read anything about ChatGPT, and only 10% regard its output as 'very trustworthy.' Moreover, 52% of consumers believe that generative AI will stick around. As Generative AI becomes more trustworthy it is capable to disrupt media and advertising, like for example, the need for intermediate agencies would diminish as platforms could use Generative AI technology to create business ads themselves. Moreover, as the technology can summarize reporting and synthesize press releases, the relatshionship between publishers and search engines has the potential to end. Generative AI could also reshape the economics of search advertising with its definitive responses to search queries. Generative AI could provide raw material, eliminate the need for advertiser A/B tests, help new brands increase output, and keep those in the industry abreast of all the notable developments. But a lot is needed for full scale adoption of Generative AI and its reaching a disruptive stage in the media and advertising industry. Read on...

Business Insider: ChatGPT and Generative AI in Media and Advertising: With Use Cases Set, the Battle for Hearts and Minds Begins
Author: NA


Mohammad Anas Wahaj | 26 apr 2023

Websites are a window to organizations and provide them opportunity to showcase their products and services to their potential customers. Even though different organizations and businesses have different goals and their website design and development projects are unique, but there are some basic and foundational steps that are required successfully implement and complete them. Rahul Varshneya, co-founder of Arkeneo and author of technology articles in reputed magazines, suggests 5 critical steps that are needed to accomplish effective website design and development and provides views on what mistakes that are to be avoided during this process - (1) Define your website's goals: Build a creative brief outlining the website's goals and ask questions related to website's objective, target users, benefits to users etc. Build distinct customer personas, conduct market research and competitor analysis. (2) Plan your website design strategy: Strategic planning with realistic timelines is neccessary for long-term project success. Three promary elements in this are programming language and technology stacks, sitemap and wireframes, content strategy planning. (3) Design and develop the new website: There should be continuity in existing brand elements and new website design. For easy customer recognition incorporate color scheme, fonts, design and company logo. After visual design, coding is the next process. During this development phase from-end and back-end coding will happen to make the website functional. (4) Test your website: Testing and development should happen concurrently. End-to-end website testing includes functionality, user experience (UX), interface, compatibility, performance and website security testing. Some of the primary testing categories include functional testing, usability testing, compatibility testing. (5) Launch and maintain your new website: Strike a balance between form and function. Websites are dynamic and need to be continually updated with content and functionality. Avoid the following design mistakes - poor communication with web developers, making SEO an afterthought, being too generic, not closing the deal, setting and forgetting and not setting up and using analytics. Read on...

Business.com: 5-Step Web Design Process to Create Winning Websites
Author: Rahul Varshneya


Mohammad Anas Wahaj | 24 mar 2023

The ASSOCHAM (Associated Chambers of Commerce and Industry in India) Foundation for CSR organized a two-day Awareness Summit on 'Illness to Wellness' in New Delhi with an objective to initiate a dialogue on promoting and building a 'New India - Healthy India'. Many experts shared their views in various sessions. Following are comments from experts on the first session related to healthcare human resources. Bhubaneswar Kalita, Chairperson of Parliamentary Committee on Health and Family Welfare, said, 'The main challenge is the lack of diversified and qualified workforce and we must work towards improving the status quo as the workforce is the soul of our healthcare system.' Anil Rajput, Chairperson of ASSOCHAM National CSR Council, said, 'I strongly believe that when the workforce is healthy and capable, our nation can achieve its full potential across all domains. The Government of India has also accorded topmost priority to it, making it a fundamental pillar for a 'Swastha and Samruddha Rashtra'. Read on...

The Times of India: Investment in healthcare workforce key to accelerating India's economic growth: Experts at ASSOCHAM event
Author: NA


Mohammad Anas Wahaj | 23 mar 2023

As the world is becoming more divided and tussle-oriented, the usual development strategies with a top-down approach driven by international trade and investments are losing their effectiveness. Prof. Andrew Sheng of University of Hong Kong and Prof. Xiao Geng of The Chinese University of Hong Kong Shenzhen, explain that in such a scenario a systemic bottom-up approach can yield progress. According to them, 'Poverty, inequality, climate change and environmental degradation are complex systemic challenges. Yet prevailing policy approaches focus on devising separate solutions to specific problems, or even specific facets of problems, with little to no regard for how their solutions - and the underlying problems - interact...Only by recognising the interconnected nature of our social, ecological and economic systems, and addressing problems holistically, can we optimise their functioning and ensure human and planetary well-being.' They quote environmental scientist Donella Meadows's definition of a system as 'an interconnected set of elements that is coherently organised in a way that achieves something.' Prof. Sheng and Prof. Geng further elaborate, 'Multilateral action - implemented by nation-states - tends to be even less efficient...What is needed instead are bottom-up strategies underpinned by community-based and non-profit social enterprises.' According to Peter Drucker, successful non-profits, 'dedicated to "doing good"', but also 'realise that good intentions are no substitute for organisation and leadership, for accountability, performance and results.' Authors suggest harnessing the power of already-existing tools and resources. They explain, 'Micro, small and medium-sized enterprises (MSMEs) are far better equipped than their large counterparts to deploy the mission-driven management social enterprises require. MSMEs - 90% of all businesses globally - account for 70-80% of total employment...Yet, MSMEs do not have access to formal capital markets, let alone the holistic policy and institutional framework - including supporting infrastructure and a consistent legal environment - that would enable them to act as effective social enterprises...technology has enabled the creation of a 'global knowledge commons', through which social enterprises can access the knowhow - and, through trusted accreditation, the financing - they need.' Read on...

IPS Journal: A social-enterprise development model
Authors: Andrew Sheng, Xiao Geng


Mohammad Anas Wahaj | 14 mar 2023

In the B2B sales management, leadership has to ensure that the team works efficiently and effectively. B2B sales is different from B2C as the deal size is larger and sales cycles are longer. B2B sales teams have engagement dynamics with their stakeholders at multiple levels and need to manage internal and external teams for deal success. Oscar Chavez, founder of Growthly Group, provides four B2B sales management strategies to be implemented to help improve B2B sales team's performance - (1) Set Clear, Measurable Goals: The goals should be specific, time-bound, challenging and achievable. This provides sense of direction and purpose and helps to focus efforts and stay motivated throughout the sales process. (2) Provide Training and Development Opportunities: To enhance team's performance provide formal training programs like workshops and classes, and also informal training opportunities like coaching and mentoring. (3) Use Data to Measure and Track Performance: This includes tools like sales metrics, customer feedback and surveys. Helps identify team's areas of excellence and shortcomings. Metrics include the number of deals closed, the average deal size, the close rate, the number of meetings attended within a month and the follow-up rate. Customer feedback is also essential. (4) Remain Flexible and Foster a Strong Company Culture: Create a positive and supportive work environment and foster a culture of teamwork, collaboration and open communication. Have a system of incentives and bonuses for reaching targets and achieving goals. This helps sales team to stay motivated and improve performance. Regularly monitor, evaluate and adjust these strategies to ensure team's best performance. Read on...

Forbes: 4 Strategies To Improve Your B2B Sales Team's Performance
Author: Oscar Chavez


Mohammad Anas Wahaj | 09 mar 2023

In the world of graphic design, computers and softwares are essential tools and it is hard to imagine a creative work without them. But a hand-drawn design work by Prof. Nick Mendoza of the Oklahoma State University (OSU, USA) was selected in the 365: AIGA Year in Design competition in December. The 365: AIGA Year in Design competition, started in 1924, serves as a platform for designers, design teams and their clients to share design solutions for business and organizational challenges. Prof. Mendoza's work 'OSU Design Lecture 2021' was a poster that was created to promote visiting designer Mike Daines' guest lecture and included elements of his designs and a visual journey to the event. Prof. Mendoza says, 'As a design educator, I am humbled to know that my work is shown next to big time design studios with big time budgets; I created my design with paper, scissors and a marker.' Prof. Ting Wang-Hedges of OSU says, 'Having your work awarded from AIGA, especially winning the 365: AIGA Year in Design competition, means your work competes with other design works from renowned designers and studios.' Competition juror Clement Mok says, '[It's] an ode to hand-drawn letters. Wonderfully old-school, yet it feels very contemporary and personal. The letter scrawls are meticulously planned for legibility.' Prof. Mendoza teaches typgraphy, an art and study of arranging type to convey a message and make language legible. Prof. Pouya Jahanshahi of OSU says, '...he guides his students to mobilize principles of layout, composition, psychology and communication to produce powerful artifacts of graphic design - whether the outcome is a poster, book cover or comprehensive branding campaign.' Read on...

OSU News and Media: Graphic design professor's work recognized in international design competition
Authors: Erin Milek, Elizabeth Gosney


Mohammad Anas Wahaj | 25 feb 2023

Even though India's economic growth is a silver lining in the global economic landscape and the big cities are the front runners in contributing to the GDP with 60% share, but all this growth is not translating into the enhanced quality of life of their urban population. About 1/3rd of India's population resides in urban centers. According to the Economic Intelligence Unit's (EIU) Global Liveability Index 2022 five Indian cities are ranked poorly among 173 cities of the world - Delhi (140), Mumbai (141), Chennai (142), Ahmedabad (143), Bengaluru (146). The cities are ranked on the basis of five parameters - political stability, healthcare, culture and environment, infrastructure, and education. The Ministry of Housing and Urban Affairs (MoHUA) developed the Ease of Living Index (EoLI) 2022 by evaluating 111 Indian cities based on the quality of life, economic ability, sustainability, and resilience. Bengaluru is ranked at the top with a score of 66.70 out of 100, followed by Pune, Ahmedabad, Chennai, Surat, Navi Mumbai, Coimbatore, Vadodara, Indore and Greater Mumbai. Delhi is ranked 13th. Bangaluru's ranking in the global index (at the bottom among other Indian cities) and the Indian index (at the top), brings a point that more indicators and benchmarks need to be included to achieve reliable insights, particularly for the assessment of quality of life. EoLI indicators for quality of life include affordable housing, traffic congestion, quality of air and the city's ability to withstand natural disasters. Affordable housing situtaion in India's cities is in very bad state. The draft Delhi Master Plan 2041 estimated that 85% of residents cannot afford a regular shelter. The air quality in Indian cities is further deteriorating and some are ranked at the top in global most polluted cities ranking. Similar is the case with disaster management situation with most cities unprepared to handle it effectively. Traffic condition is also deteriorating in these cities. TomTom, the leading geolocation technology specialist measuring city traffic congestion, placed Bengaluru as the 10th most congested globally in 2021, while in 2022 it took the second place. Central government, local state governments and agencies must take appropriate measures to enhance the quality of life in these cities with focus on affordable housing, public transport, sustainable population growth due to migration in urban centers by providing employment opportunities in sub-urban and rural areas, proper policies on environment and tackling climate change, better disaster management preparedness etc. Read on...

Observer Research Foundation: India's economic rise is not translating into a rise in city liveability
Author: Ramanath Jha


Mohammad Anas Wahaj | 24 feb 2023

The COVID-19 crisis brought many challenges to the organizations in the nonprofit sector. Lisa Brown Alexander, president and CEO of Nonprofit HR, says, 'Since 2020, nonprofits have seen decreases in revenue, decreases in funding, decreases in opportunities to host fundraisers, which for many organizations is a revenue lifeline.' The crisis lead to financial challenges to nonprofits on one side while on the other there was increase in demand for their services and hiring requirements. According to the Nonprofit HR's 2023 Talent Management Priorities Survey of leaders in social impact organizations, HR leaders identified talent acquisition, performance management and talent-focused technology as their top three priorities this coming year. In 2022 the focus was on culture, learning and development, and performance management. Rebecca Dixon, executive director of the National Employment Law Project (NELP), says, 'The priority shift to a focus on finding and keeping employees makes sense.' Ms. Alexander and Ms. Dixon suggest 5 tactics for social impact organizations for talent management in coming months - (1) Focus on strategies to keep great talent. (2) Keep pace with your competitors. (3) Invest in technology, particularly tech that supports your staff. (4) Be competitive in pay and benefits. (5) Integrate diversity, equity and inclusion into your organization's talent management. Read on...

WTOP News: 5 ways nonprofits can win at talent management in 2023
Author: Vanessa Roberts


Mohammad Anas Wahaj | 22 feb 2023

According to the research commissioned by Trades Union Congress (TUC, UK) and conducted by academics (Dr. Minjie Cai, Prof. Sian Moore, Dr. Alex Stroleny, Dr. Safak Tartanoglu-Bennett, Dr. Scott Tindal) at the Centre for Research on Employment and Work (CREW) at the University of Greenwich, the pandemic 'intensified existing trends' in online shopping, which meant a renewed shift from traditional shop-floor jobs towards work in warehouses, away from direct contact with customers. The analysis suggests that even though warehouse roles often provide more regular hours, and that competition for staff has pushed up wage rates, but warehouse work was considered by research participants as particularly gruelling ('the job is not human'), explaining labour shortages and high turnover, with a suggestion that automation and robotisation might be necessary to save the physical cost to human physical and mental health. Kate Bell, deputy general secretary of TUC, says, 'It was easy for consumers to forget that what feels like the miracle of rapid home delivery relies on real human labour, and real human labour which is increasingly tough - monitored, repetitive, gruelling.' Adrian Jones, the national organiser at Unite, says, 'Employers seem to be relying more and more on automated performance management tools in warehouses to set standards - and it doesn't take into consideration the massive issues that workers face on a day in, day out basis.' The researchers suggest surveillance of staff is used differently in workplaces where unions have a seat around the table. The report says, 'Where trade unions are recognised, workplace representatives play a key role in mediating technology and constraining its use in disciplinary measures against workers.' Tom Ironside, the director of business and regulation at the British Retail Consortium, says, 'The need for warehouse staff has been rising in recent years, so retailers have worked hard to provide the necessary financial and non-financial total reward to attract the necessary talent. As with all parts of retail, good working conditions are a key way of attracting and retaining staff, and warehouses are no exception.' Read on...

The Guardian: 'The job is not human': UK retail warehouse staff describe gruelling work
Author: Heather Stewart


Mohammad Anas Wahaj | 21 feb 2023

Industrial designers are involved in the creation and development of many products and services that humans see and use in their life. They influence and contribute in shaping the physical and virtual experiences. Dr. Liam Fennessy, associate dean for industrial design at RMIT (Royal Melbourne Institute of Technology, Melbourne, Australia), says, 'It's not just tangible products or buildings, it's programs, experiences and digital products and digital interfaces too. Some industrial designers specialize for products in a particular industry while others get involved in projects in multiple and diverse areas. Those involved in consultancy services often work in diverse projects and interdisciplinary teams. Tim Phillips, an industrial designer and owner of Tilt Industrial design, utilizes multidisciplinary approach and focuses on built environment. His team of industrial designers design large-scale, site-specific design features for architects, landscape architects or artists. Explaining the approach in designing the operable façade at UTS (University of Technology Sydney) building where industrial design process is used to achieve architectural goals, Mr. Phillips says, 'The façade delivers a specific environmental function and a unique aesthetic. This combination of impacts is at the heart of what Tilt is trying to achieve in the built environment.' Even though an undergraduate degree in industrial design is generally a basic requirement to pursue a career as industrial designer but experts explain that having diverse and broad skills and excellent communication capabilities are necessary to achieve success. Mr. Phillips says, 'A great industrial designer must be able to deliver an amazing end-user experience and an equally successful commercial project outcome.' Read on...

The Sydney Morning Herald: The people who make everything around us
Author: Sue White


Mohammad Anas Wahaj | 31 jan 2023

According to the research by Prof. Praveen Kopalle from the Tuck School of Business (Dartmouth College), Prof. S. Arunachalam of the Rawls College of Business (Texas Tech University), Prof. Hariom Manchiraju of the Indian School of Business (ISB), and Prof. Rahul Suhag of the Kenan-Flagler Business School (University of North Caroline at Chapel Hill), what's good for society and the environment can also be good for a company's bottom line. Firms spending on CSR activities impacts their profitability. Researchers studied data from 2320 unique firms in India between the years 2012 and 2017, completing two forms of empirical analysis - (1) A difference-in-differences design, analyzed companies' CSR spending, advertising, and gross profit margins before and after the passage of the India's CSR law. (2) A regression discontinuity, looked at firms very close to law's threshold (on both sides) and compared the differences in their pricing. According to Prof. Kopalle, 'If both techniques are pointing in the same direction, then we can establish a casual inference that the law is what's making the difference.' After making data more comprehensible, researchers identified three categories of the firms - (1) Newspender: Firms that started spending on CSR after the law was passed. (2) Prosocial: Firms that spent on CSR even before the law was passed. (3) Nonspender: Firms that didn't spend on CSR after the law, and chose to explain to the government why they didn't do so. Mentioning key findings, Prof. Kopalle says, 'The Newspenders start saying more about CSR in their ads and it ends up positively impacting their gross margins...consumers reward socially responsible, profit-maximizing companies and absorb the corresponding price increases without reducing their purchase quantities...At the company level, you can do well by doing good. It's not a zero-sum game...Between using advertising and price as leverage, and having the law as a backup, it gives a cohesive and well-founded story to consumers, so they say it's worthwhile to pay more for products from these companies.' The research also provides proof that governments in emerging economies can use mandatory CSR laws as an innovative strategy to nudge companies to contribute to social causes. Read on...

Tuck School of Business News: Corporate Social Responsibility is not a Zero-Sum Game
Author: Kirk Kardashian


Mohammad Anas Wahaj | 31 jan 2023

Even though for founders making their sart-up known, to grow the brand and innovation are essential components, but intentionally adopting PR strategies are often overlooked. Jenna Guarneri, founder and CEO of JMG Public Relations, with focus on innovators and startups, suggests ways for founders to get involved in the PR process as they are the most knowledgeable, committed, passionate and enthusiastic about their startups - (1) Understand Who You Are: Better understand the identity of the company and its goals and communicate it effectively to the customers. (2) Understand Your 'What' And 'Why': Understand what the brand represents and infuse core values and build the messaging accordingly. This will help in developing how the audience perceive the brand. (3) Create An Impact: Proactively create a positive image and be cautious while using digital media as a communication tool as any mistake can dilute the hard work done while building the image. (4) Build A Loyal Following: Relationships are a critical component of PR. Nurture and grow relationships with customers, and create a connection and develop trust to gain loyal following. (5) Know Your Competitors: To differentiate your brand, fully understand the competition and create a unique messaging to communicate how good you are at what you do and at addressing the pain points of your customers. This make you stand out from competition. Read on...

Forbes: 5 PR Tips That Every Founder Needs To Know
Author: Jenna Guarneri


Mohammad Anas Wahaj | 29 jan 2023

Landscape design starts with applying the basic principles of design to the new project or renovating the existing one. Basic principles of design mean the standards by which designs are created, measured, discussed and evaluated. Following are the sicx principles of design - (1) Balance: Includes the state of being and seeing. Balance can be symmetrical, asymmetrical or proximal/distal. (2) Focalization of Interest: Good designs have a focal point that attracts viewers attention. (3) Simplicity: Intended to make viewer feel comfortable. It eliminates unnecessary change. Doing too much can create complexity. Less is more. (4) Rhythm and Line: Rhythm is created when something repeats substantially with a standard interval. The most essential lines are the lines and angles of the house. Designers repeat the lines and angles of the house with those of the landscape materials. One of the most common line plantings is the foundation planting. (5) Proportion: Defines the size reletionship between all the features of the landscape. Includes both the vertical and horizontal relationships as well as space relationships (6) Unity: Unity brings all the separate parts of the design together into a total unified design. Read on...

The Lawton Constitution: The principles of landscape design for your yard
Author: Jim Coe


Mohammad Anas Wahaj | 25 jan 2023

India continues to face many challenges in its agricultural sector. As the population continues to grow, food security becomes a prominent issue. In addition to this India has to take care of risks like climate change, supply chain inefficiencies etc. India has to make effective use of technologies like artificial intelligence (AI) among others to mitigate risks in agricultural sector. World Economic Forum has an initiative called Artificial Intelligence for Agriculture Innovation (AI4AI) that is directed to do just that. The initiative led by Centre for the Fourth Industrial Revolution (C4IR) India and the Platform for Shaping the Future of Artificial Intelligence and Machine Learning, encourages collaboration between government, academia and businesses to develop and implement innovative technological solutions. 'Saagu Bagu' pilot was launched with Government of the Indian state of Telangana to implement a framework for scaling up emerging technologies to improve productivity, efficiency and sustainability in the agriculture sector. The C4IR India developed the AI for Agriculture framework for public-private partnership in 2021. The framework includes Intelligent Crop Planning, Smart Farming, Farm-gate to Fork, Data-driven Agriculture. About 7000 farmers are now using the technologies to monitor the health of their crops, perform quality control and test soil. Read on...

World Economic Forum: AI for agriculture: How Indian farmers are harnessing emerging technologies to sustainably increase productivity
Author: NA


Mohammad Anas Wahaj | 31 dec 2022

Technology brings out innovative ways for nonprofits to raise funds. Online tools add a new layer to the fundraising mechanism and expands the reach to vast pool of potential donors. As the technologies and strategies for fundraising are maturing, merely a website is not enough. Nonprofits have to differentiate themselves to attract donors. A select group of Forbes Nonprofit Council members provide strategies to effectively utilize online fundraising - (1) Aaron Alejandro, Texas FFA Foundation: Establish a digital presence beyond just a website to gain a competitive advantage to attract audience attention. (2) Tony Siebers, Catholic Charities Community Services (AZ): Know what your target audience want by using data analytics and customizing communication and interaction. (3) Sterrin Bird, Salesforce: Use data to personalize engagement that assists in the acquisition and retention of donors. (4) Francisco Tezén, A Better Chance: Have a consistent and integrated communications strategy that engages with audience on multiple channels. (5) Sarah Evans, WellBeyond: Reduce digital friction by providing smooth digital experience and focusing on usability and simplicity during audience interaction. (6) Robin Ganzert, American Humane: Use social media effectively to engage with supporters, increase brand awareness and promote fundraising campaigns. (7) Jessica Hall, American Eagle Foundation: Don't suffice with the traditional online platforms and also engage with emerging ones as users often shift with new technologies. (8) Betsy Chapin Taylor, FAHP, Accordant: Utilize storytelling and audio-visual communication to make connect with audience and make an impact. (9) Rob Harter, CCPC: Conduct audit of the website to make sure that donation is simple, easy and user-friendly. (10) Kristen Jaarda, American Council on Gift Annuities: Create engagement opportunities like volunteering, educational and learning interaction etc, by using tools to enable direct user response. (11) Victoria Burkhart, The More Than Giving Company: Create a user-friendly donation process that is easy, simple and hassle-free. (12) Jesse Bethke Gomez, Metropolitan Center for Independent Living: Effectively communicate the impact that donor contributions make to encourage future donation possibilities and build trust. Read on...

Forbes: Fundraising Online? 12 Strategies To Adopt For Nonprofit Success
Author: NA


Mohammad Anas Wahaj | 26 dec 2022

Since ancient times art and design has been a part of Indian culture and society and the skill-based learning system existed where the master imparted the skills and shared his experience with his pupil, who often learned by observing and doing. In India there existed communities of design and in most cases the skill got passed as part of the family tradition from generation to generation. There was generally no formal design institutions imparting design education in earlier times. The formal design education in India, in the modern sense, began when the National Institute of Design was established in 1961 in Ahmedabad (Gujarat). Prof. Bhaskar Batt, Director of School of Design at Anant National University, explains what design is all about, how design education is evolving in India and its relevance in modern times. He says, 'Design, as we say, is a creative problem-solving process used to develop innovative solutions and services to make our lives better. Contrary to the expressionist approach of art, design is strongly focused on the identification of the user and market needs, and thus is a process-centric exercise to develop new and innovative solutions.' McKinseys 2018 report emphasises the value of design and found that design-led companies grew twice as compared to non-design ones. Explaining design in Indian context, he says, 'Design in India focused on the social sectors prior to liberalisation of the economy and industry post the millennium. Whilst design embraced the industry, designers retained the philosophical bedrock of trying to make the world a better place. In the following two decades, India has seen a dramatic rise in manufacturing and services, with design as an enabler for product and service creation.' India's education system now have exclusive design schools and design focused departments in universities, both public and private. Many specializations exist similar to design schools in other countries that have advanced design education system. This include industrial and product design, communication design, fashion and textile design, interaction design and many more. Indian design schools have a teaching methodology that is a mix of theory and practicals involving innovative project-based learning. Prof. Bhatt explains, 'Unlike traditional courses which are evaluated through exams, most design schools evaluate through juries, where professional designers from the industry evaluate students' work through rigorous debate...There are three traditional exit pathways in design education - employment in studios and large companies, entrepreneurship or solo consulting, and further education...Design education is strongly influenced by market forces. In the recent past, we have witnessed two meta forces (internet in the 1990s and the smartphone revolution in the 2000s) that have changed the course of human development.' Read on...

India Today: Explained: The growing impact of design education in India
Author: Bhaskar Bhatt


Mohammad Anas Wahaj | 10 dec 2022

Online is a medium that is advantageous to all - sellers and buyers. Digital marketing not only brings benefits to the businesses that implement the strategies but also to the consumers who shop and buy from them. Traditional marketing practices in the technologically advance world fall short on many counts when dealing with customers that are becoming more and more tech savvy and are looking for ease, comfort and satisfaction during their purchase experience. Digital marketing adds and enhances the marketing practices. It expands marketing's reach to the global level at an affordable cost. Digital marketing provides businesses capabilities to effectively measure marketing investments and efforts. With digital marketing companies can precisely reach their target audience and also dynamically shift strategies in response to the changes in markets. Digital marketing not only provide instant connections with target audience and customers but also assists in having continuous interactions and build long term relaionships. Digital marketing involves a combined set of processes that need to be strategically designed to achieve desired results. Digital marketing strategy includes - Online Advertising; Search Engine Optimization (SEO); Search Engine Marketing (SEM); Content Development and Management; Influencer Marketing and more. Even though digital marketing strategies are different for different businesses and need to be customized as per requirement, but there are some common processes and frameworks that can be applied and implemented to ensure the effectiveness of the campaign - Identify Marketing Goals; Solidify Sales Process; Identify and Separately Group Target Customers; Select Marketing Channels; Set Clear Benchmarks and Measure Progress; Provide Relevant Content At Each Stage of Buyer Journey; Adjust and Adapt The Strategy When Needed. As digital marketing is driven by technology and consumer preferences, it continues to evolve. Marketers who want to stay at the top adapt effectively to changes in technologies and consumer behavior. Events like Covid-19 pandemic also bring shifts in business processes and customer needs, and marketers that can handle the change do much better then those who don't. Some of the main marketing themes that will be significant in the realm of digital marketing going forward will include - Multichannel Marketing Hubs; Conversational Marketing; Personalization Engine; Artificial Intelligence and Machine Learning; Consumer Privacy and Consent. Read on...

ilmeps/read: Digital Marketing To Connect, Engage And Serve Customers - Part II
Author: Mohammad Anas Wahaj


Mohammad Anas Wahaj | 30 nov 2022

Asian Impact Leaders Network (AILN), launched by Asian Venture Philanthropy Network (AVPN) in partnership with Rockefeller Foundation, intends to highlight the efforts and contributions of Asia's social leaders (social innovators, investors and policy makers). As G20 was recently hosted in Indonesia and next turn would be of India in 2023, Asian social impact leaders too require a place at global stage providing solutions to world problems. Tamara Abed, AILN member and MD of BRAC, is one such exemplary leader making an impact through Bangladesh Rural Advancement Committee (BRAC), world's largest NGO. It was founded in 1972 by Fazle Hasan Abed with a mission to empower people and communities in situations of poverty, illiteracy, disease and social injustice. BRAC launched its social enterprise Aarong in 1978 that sells products made by women and other artisans in rural areas and has become an upmarket fashion brand. BRAC Enterprises now has 10 social enterprises in its portfolio, ranging from agriculture and farming to retail and craft making. Ms. Abed started her career with Aarong in 2002 after graduating from Columbia Business School and working for a short period in investmenet banking in New York. She says, 'My hope is that with all of the things the world is going through, there's a collective realisation amongst leaders that more of the same isn't going to take us to the future, that we really need to rethink, re-strategise and re-prioritise, and redo allocations in our budgets for what's important to people - like health and education for example.' Talking about the value of AILN, she says, 'I'm excited about the Asian Impact Leaders Network because it's a good place to network with impact leaders in the region, and see what kind of opportunities and collaborations are possible. It opens up doors and it's also good to know what others are doing. It gives ideas for what can be done. It's a great way to meet, interact, network and collaborate and look at possible opportunities to collaborate.' Read on...

Pioneers Post: The Asian Impact Leaders profiles: Tamara Abed
Author: Laura Joffre


Mohammad Anas Wahaj | 29 nov 2022

Branding for startups begins from the early stage when founders interact with investers, build their team and launch their product. It can be a conscious or unconsious process. Even though the success of branding efforts is hard to measure effectively while building a fast-paced startup, but Daria Gonzalez, founding partner and CEO at Wunderdogs, a brand consultancy, suggests a process that startups can keep in mind while making investments in building a brand. She says, 'Start by defining very specifically what your brand should be communicating to your audience and who this audience is. This means clearly defining the building blocks of your brand, especially your positioning, tone of voice and target audience.' She suggests developing a 'brand baseline' and answer some important questions like how audience view the brand vis-à-vis competition; how the website make audience feel; what does audience feel like coming back when they first interact; is communication giving intended results etc. Comparing the answers to ideal scenarios can provide good measure of branding progress the startup is making. In addition to qualitative measurement it is also important to consider measuring branding with quantitative data by analyzing website engagement data and social media listening. Another important success measure is getting information through direct audience interactions. This can be done by talking to customers, talking to the team and talking to investors. After establishing brand baseline it is necessary to monitor branding efforts regularly keeping in view the long-term branding goals. Read on...

Forbes: How To Measure Your Startup's Branding Success
Author: Daria Gonzalez


Mohammad Anas Wahaj | 28 nov 2022

Design experts suggest that office design plays a role in employee productivity, creativity and satisfaction. A 2015 research study, 'Does Workplace Design Affect Employee Attraction?' (Authors: Steve Coster of Hassell, Cassie Govan of Empirica), presents unique and compelling evidence that links the physical workplace (i.e. office design) to employer attractiveness and therefore successful staff attraction and retention. Steve Coster, Principal at Hassell, says, 'This study suggests that investing in workplace design and organisational culture can be a more cost effective strategy for talent attraction than offering higher salaries. The way a workplace is designed can impact on the extent to which an employee connects and identifies with their colleagues and the organisation as a whole.' In addition to proper lighting, a flexible layout and biophilic features, better furniture design is an essential requirement for good workspace. Sustainability in furniture design is an important concept to consider (8.5 million tons of office furniture finds its way into US landfills). The C2C certification, based on the concepts derived from the book 'Cradle to Cradle: Remaking the Way We Make Things' (Authors: William McDonough and Michael Braungart), is a globally recognized measure for products that are safe, circular and responsibly made. Furniture manufacturers should follow ecodesign principles to incorporate sustainability in all stages of an object's life cycle. Read on...

Arch Daily: Sustainable Office Furniture: Promoting Circular Design in the Workplace
Author: NA


Mohammad Anas Wahaj | 27 nov 2022

In a panel discussion in TechSparks 2022 titled 'STEM Education: Key to a future-ready India' experts talked about the importance of experiential learning, particularly in STEM (Science, Technology, Engineering, and Mathematics) subjects, for India to have a sustainable and future-ready workforce. Amit Chatterjee, Startup Program and Strategic Business Initiatives at Intel India, says, 'We have more than 1.4 lakh schools in the country...National Education Policy 2020, which says we need to be more activity-oriented, have more experiential and practical-oriented education. And what we want to do today is to have the conversation on how exactly we can enable that.' Harish Rawlani, Co-founder and Director of MakerInMe Technologies, says, '...How to create something which will allow students to learn technology - is one of the key challenges when it comes to the technology aspect of STEM education. We have to abstract out technology so that students can learn and find it engaging.' Manila Carvalho, Principal of Delhi Public School(Bangalore East), says, 'In schools across rural and urban areas, most of us [teachers] do not belong to the digital era. We are learning and we are trying, but the pace in which we are doing it is very slow compared to the children who are in the school. So they definitely require support — maybe external support if teachers are not equipped enough...Teachers need to be trained for whatever changes, whatever new things we will bring to the schools. If they are convinced, the product will work well...' Pooja Goyal, Co-founder and COO of Avishkaar, says, 'The customer acquisition cost is so high, that you end up raising lots of money from venture capital...I think in education, you do need a little bit of patience to build a solid business over a period of time. And the current model of funding is not completely attuned to that pace at which it needs to be built...Children must learn important skills like tech literacy and problem solving skills...So for some of these skills, it is more about teaching computational thinking skills, the vocabulary, how it is applicable to solutions, building real solutions, and that's a very challenging job.' Read on...

YourStory: Why India needs to focus on STEM education and creative learning methods
Author: Christopher Isaac


Mohammad Anas Wahaj | 31 oct 2022

According to the new report 'Giving in the Gulf Cooperation Council (GCC): Evolving Towards Stretegic Philanthropy' by University of Cambridge and LGT Private Banking Group, 'Philanthropy and charitable donations by private individuals and families in the Gulf Cooperation Council is estimated at US$ 210 billion and expected to grow...Wealthy individuals and family offices in the region are increasingly deploying capital with a focus on social or environmental impact...As Millenial and Generation Z family members emerge to take the helm of family businesses and philanthropic activities, their aspirations will shape the evolution of the sector in the coming years.' H.S.H. Prince Max von und zu Liechtenstein, Chairman of LGT, says, 'What the study has shown is that there is plenty of opportunity and there is a need to go deeper in this segment.' Professor Mauro Guillén, Dean of Cambridge Judge Business School (UK), says, 'A particularly noteworthy finding is the growing interest in strategic philanthropy, inspired by the view held by philanthropists that more strategic, collaborative and evidence-based approaches can have a greater impact in society.' Read on...

Reuters: Gulf's $210 bln philanthropy pot expected to grow - Study
Authors: Rachna Uppal, Josie Kao


Mohammad Anas Wahaj | 30 oct 2022

Jeff Cannon, in his 1999 book 'Make Your Website Work for You: How to Convert Online Content Into Profits', wrote, 'In content marketing, content is created to provide consumers with the information they seek.' But many content marketers still struggle to effectively accomplish this basic goal. According to the '2021 LinkedIn-Edelman B2B Thought Leadership Impact Report', 71% of decision-makers say that half or less than half of the thought-leadership content they read or watch gives them any sort of valuable insights. So what should content marketers do to stay relevant and effective? Gavin Jordan, publishing manager of Open Mic (The Drum's self-publishing content marketing platform), provides marketers ways to approach content marketing now and in the coming year 2023. He suggests content marketers to keep up with the current industry trends and what type of content consumers are flocking to. He predicts the following content marketing trends for 2023 - (1) E-commerce: E-commerce continues to grow. According to Morgan Stanley's 2022 report, 'Stronger for Longer in Global E-Commerce', in the U.S. e-commerce could reach 31% of sales by 2026, up from 23% now, as brick-and-mortar stores close and consumers prioritize convenience. Similar upward trends are predicted in other regions of the world. Marketers should look for content that covers these topics - Hybrid shopping; Personalization; Social commerce; Live shopping. (2) Metaverse and Gaming: Gen-Z and Gen-Alpha are flocking to 'metaverse'. Chris Sutcliffe, reporter at The Drum, says, 'The metaverse ultimately represents potential.' Metaverse will grow into an US$ 800 billion market by 2024, and the number of gamers worldwide totalling a staggering 3.2 billion. In 2023 brands will be looking for actionable advice on how to enter the metaverse/hone their metaverse strategies, as well as the marketing opportunities within these virtual worlds, be it in-game advertising, audio ad opportunities or by utilizing virtual influencer marketing. (3) Data & Privacy: Collecting, measuring and utilizing audience data through cookies will become challenging. In 2023, marketers will be preparing to fill the cookie-shaped hole of the future, and content that helps them do this will reign king. Moreover, marketers also look to analyze data and now they will search for content that helps them overcome attribution challenges, or else provides a clear alternative. Data & privacy are dry subjects and marketers have to find ways to make content surrounding them more enjoyable and engaging. (4) Audio: Number of podcast listeners is rising and so is the opportunity to advertise there. Marketers have to apply effective podcast strategy. Moreover, brands are also looking for in-game visual ads and can also explore audio ads. According to a study by AudioMob and YouGov, 75% of mobile gamers prefer audio ads over video. There is audio opportunity in metavers also. (5) Influencer Marketing: As influencer marketing continutes to grow, content marketers can create quality content that can help make it successful for brands. Virtual influencers and live shopping have disrupted traditional notions of influencer marketing, and brands will be looking at thought-leadership closely to monitor these areas. Read on...

The Drum: What will be the top 5 content marketing trends of 2023?
Author: Gavin Jordan


Mohammad Anas Wahaj | 27 oct 2022

India's large talent pool has exacerbated the growth of Global Capability Centres (GCCs). Currently there are about 1300 of them set up by global corporations. Keerthi Kumar, partner at Deloitte, provides analysis of their evolution and how they are becoming value added research and innovation centres. He says, 'This shift has borne multi-faceted benefits not just for parent organisations but also for India. First, in India's journey towards digitalisation, GCCs have provided a considerable push in skilling and developing a highquality and tech-savvy workforce. Further, the sector has acted as a channel of support for India’s social and environmental objectives. GCCs spend ~US$ 100 million on CSR, of which, 40% is relegated for educational initiatives, and save between 190 and 200K tonnes of GHG emissions through green initiatives. The sector makes a considerable and holistic impact across the economic, human capital, innovation, social, and environmental dimensions of India. Currently, the sector contributes ~US$ 103 billion to India in direct, indirect, and induced output-amounting to ~1 percent of the country’s GDP. Additionally, GCCs also bring forth investment opportunities, with global parent organisations having invested ~US$ 1.5 billion in India, while also directly contributing ~US$ 15 billion to start-up revenue annually.' The main focus is now towards Engineering Research & Development (ER&D). According to the 2022 Global Engineering R&D Pulse Survey by Deloitte and NASSCOM, 85% organisations indicated using a GCC for their ER&D activities. Further, ~75 percent of those were already based in India, while many more are expected to come in. HIGHLIGHTS OF THE SURVEY - The GCC sector generates employment for close to 5.5 million Indians, directly employing 1.2–1.3 million Indians (~25% of the direct employment generated by the Indian IT sector); 85% companies' leadership indicating a positive experience with their India GCCs; 90% surveyed organisations intend to maintain or increase their spend on India GCCs in the immediate future. Half of these organisations intend to increase their spend by more than 10% this year, a higher percentage than the global increase in the R&D budget; There is a growing propensity amongst India GCCs to forge partnerships with start-ups, academia, and Engineering Service Providers (ESPs); Co-creation is thus, quickly emerging as the model of choice with ~70% companies exploring or already being involved with start-ups and ESPs in co-creating; ER&D GCCs in India are likely to drive front-line innovation for their parent organisations and oversee end-to-end product development over the next three years; Upward trend to set in over the next three years in terms of volume of tasks migrated to GCCs in India, making India both a 'volume' and a 'value' creator. To maintain its lead India has to ensure that the talent pool remains competitive and future ready, start-up ecosystem continues to grow and ER&D strengthens. Read on...

DATAQUEST: Engineering innovation: India's opportunity to emerge as the world's engine room
Author: Keerthi Kumar


Mohammad Anas Wahaj | 22 oct 2022

Choice of field to pursue education and career is not an easy task for a student who is just out of school. The decision involves many aspects like personal interests, subject skills, level of commitment, qualifying exam performance, financial aspects and so on. Students need to prepare themselves with all requirements that would assist them in pursuing their educational dreams in their field of interest. Architecture is one field of study that requires students to understand as much as possible regarding what they are getting into and what is expected of them to successfully complete the courses to get architecture degree. Nuzhat Shama, a Research Assistant at the Center for Inclusive Architecture and Urbanism, BRAC University (Bangladesh), says, 'Drawing, colours, paint, and art fascinated me from a young age. I studied science during my O and A-levels hoping to pursue a medical degree. However, I have been intrigued by architecture since the sixth grade. Being the perfect amalgamation of art and science, this choice came very naturally to me...The architecture curriculum often consists of courses covering topics like history, art, music, environment and ecosystem, etc. For someone with little to no idea about the curriculum, this may come as a surprise...When you are an architect, you are responsible for creating the environment which shapes human beings including their habits, mindsets, cultures, lives, leisure, memories, and so on...Tunnel vision leads to projects which are bound to fail eventually. Objectivity and critical thinking are of utmost importance. An architect needs to be a well-rounded professional, which is why such courses are so important and contribute so much to the making of an architect...' In addition to classroom learning and courses, architectural students also have to take part in experiential learning, hands-on projects and thesis projects. These require high level of commitment and work hours. Pantha Shahriar, an Associate Architect at Triangle Consultants (Bangladesh), says, 'Building and structure design is the art and science of architecture. The understanding of physics, engineering, and mathematics is needed to produce designs that are both aesthetically beautiful and structurally sound. For developing comprehensive plans for entire cities and regions, many architects also collaborate with landscape architects, interior designers, and urban planners. So, we also need to learn the basics of landscaping, interior designing and urban planning. Thus comes the need for so many courses and therefore, so many credit hours...Project management is also something we must learn about...We also have to learn the basics of electrical connections and plumbing that run inside the structures we design, making the curriculum more extensive...Besides the tuition fees, there are some hidden costs in studying architecture that many are unaware of...Majority of the cost is generated from the materials for the models, but there are other significant investments an architecture student may need to make...' Read on...

The Daily Star: What students can expect from a major in Architecture
Author: Faisal Bin Iqbal


Mohammad Anas Wahaj | 26 sep 2022

E. Jerome McCarthy's 1960 book 'Basic Marketing: A Managerial Approach' first proposed the four P's of marketing - price, product, promotion and place. The concept continues to be relevant, but over the years the business environment has evolved and major component of this change is technology and most recently COVID-19 exacerbated the digital push. All this brought about an additional P to the marketing mix - the payments. The fifth P brings about a new element to the customer journey as they demand seamless experience till the end. B2C companies have adopted efficient payment systems but B2B companies are trying to refine them. According to DigitalCommerce360's '2022 U.S. B2B Ecommerce Market Report', 51% of business buyers are attracted to B2B sites with an excellent B2C-like user experience. In present times B2B companies can't ignore the fifth P - payments - and risk losing B2B customers expectations of seamless transactions. B2B companies can learn a lot from B2C as they have mastered the understanding of customer preferences and have designed their systems to offer fast convenient ways to pay their way during a seamless, omnichannel experience. Even though most B2B buyers pay online through credit cards but that is not their most favored method. According to the statistics from TreviPay's 'Why More Payment Options Mean More Purchases' report, 'Although more than half of B2B buyers use credit cards to make online purchases, but they don't want to and 50% actually prefer to pay with methods other than credit cards when given the option...90% of B2B buyers research payment options before purchasing from a new supplier...15% of B2B buyers spend more when offered trade credit,..82% would choose one vendor over others if that vendor offered invoicing at checkout with 30-, 60- or 90-day terms.' According to Forrester Tech Tide 2022, 'B2B payment augmentation is increasingly critical to companies' ability to win, serve and retain business customers. Offering trade credit and net terms invoicing, automatic onboarding, instant decisioning and digitizing A/R are all needed...' To stay ahead B2B organizations must provide B2C-like payment methods; digital and mobile purchasing options; payments, invoicing and billing in one centralized location; invoicing, account reconciliation and overdue reminders; risk management and sophisticated fraud detection; more working capital for buyers; and integrations with a myriad of technology vendors. Including the 5th P in the marketing mix offers customer-centric benefits the entire organization should champion. This benefits would include offering buyers consistent, quality service and support throughout their entire customer journey, creating a virtuous cycle of repeat purchases. Read on...

Entrepreneur: Why B2B Companies Can't Ignore the 5th P of Marketing - Payments
Author: Brandon Spear


Mohammad Anas Wahaj | 21 sep 2022

Technology startups have different sets of thought and work processes that differentiate them from the ways of traditional corporations. They often work with tight budgets and keep a high focus on fulfilling customer needs. They work with an out-of-the-box solution approach. Many times nonprofits work in the same environment and face similar challenges. 15 Forbes Nonprofit Council members suggest ways through which nonprofits can adopt 'tech startup mentality' to better serve their communities - (1) Dominic Kalms, B Generous: Have an agile mindset. (2) Kimberly Lewis, Goodwill Industries of East Texas, Inc.: Do your due diligence. (3) Gloria Horsley, Open to Hope: Assess the user experience. (4) Jennifer Hill, Refugee Protection International: Be ready to wear multiple hats. (5) Christopher Dipnarine, 4MyCiTy Inc: Create a flexible work environment. (6) Deidre Lind, Mayor's Fund for Los Angeles: Prioritize your staff's needs. (7) Sepideh Nasiri, Women Of MENA In Technology: Pay your staff well. (8) Jono Anzalone, The Climate Initiative: Embrace failure. (9) Pablo Listingart, ComIT: Understand how society is being impacted. (10) Jennifer Thompson, National Association of Social Workers New Jersey/Delaware: Take risks. (11) Albert L. Reyes, Buckner International: Lean on your team's rookiness. (12) Victoria Burkhart, The More Than Giving Company: Make technological investments after careful thought. (13) Jesse Bethke Gomez, Metropolitan Center for Independent Living: Commit to lifelong learning. (14) Betsy Chapin Taylor, FAHP, Accordant: Let go of past traditions. (15) Jose Luis Castro, Vital Strategies: Be adaptable. Read on...

Forbes: 15 Simple Ways To Adopt A 'Tech Startup Mentality' In Your Nonprofit Organization
Author: NA


Mohammad Anas Wahaj | 20 sep 2022

India's healthcare challenge is to be taken seriously at all levels - policy, public, private etc. Considering the large population size, an estimated 1.4 billion, it requires consistent and unfaltering efforts to standardize healthcare across all regions, both urban and rural. Within many challenges facing India's healthcare, the two important ones are affordability and accessability. Indian government spends only 2.1% of GDP on healthcare compared to 9.7% across OECD countries. This is one of the main reasons for the large portion of healthcare burden going to Indian people's pockets, which amounts to more than 55%. Another statistics that is disturbing in India's healthcare is vast divide between rural and urban health delivery. India's urban population is 28% while they have access to 66% of the hospital beds. Moreover, 67% of the doctors work in urban areas. One aspect of the solution related to India's many healthcare challenges is collaboration and partnership between public and private entities. The recent COVID-19 challenge highlighted the value of public-private partnerships (PPP) in healthcare. Collaborative public and private efforts in diagnostics, technology and treatment, helped India take the challenge of saving lives during the pandemic. The CoWin portal for vaccination is one such example. There are many instances of such public-private collaborations during the pandemic that provide evidence for the success of PPP model. This model can be taken further to improve and enhance the quality, affordability and accessability of the overall healthcare system in India. In the last few years PPP focused policy initiatives have led to increased investments in PPP projects. India received US$ 7.7 billion of committed investments across 25 projects in 2021, the largest in the South Asia Region. The three ways the PPP projects can help overcome affordability and accessability challenge in India's healthcare are - (1) Expertise: Private sector with urban focus have 58% hospitals and 81% doctors while public sector have most infrastructure in rural areas. Collaboration between urban and rural health by making the private sector services and expertise available in rural public health facilities can become a transformative strategy for improving India's healthcare. (2) Technology: Can be fully utilized to improve affordability and accessability in rural areas. Telemedicine is one such strategy. eSanjeevani, the national teleconsultation service, is an example. (3) Efficiency: The existing healthcare infrastructure can be uplifted through ehnanced efficiencies by implementing PPP model. Read on...

World Economic Forum: How public-private partnerships could be the booster dose for India's healthcare ecosystem
Authors: Neelima Dwivedi, Ruma Bhargava


Mohammad Anas Wahaj | 12 sep 2022

The U.S. National Science Foundation's (NSF) Innovation Corps (I-Corps™) program established in 2011 is an experiential education and training program designed to facilitate entrepreneurial innovations in universities towards commercialization and expand their economic and social benefits and impact. The program has three aims - (1) Train an entreprenneurial workforce (2) Bring cutting-edge technologies to market (3) Nurturing an innovation ecosystem. According to the NSF website (nsf.gov) article 'NSF expands the National Innovation Network (NIN) with 5 new I-Corps Hubs' dated 08 sep 2022, NSF now has 10 hubs in total spread all across US with each hub funded for up to US$ 3 million per year for five years and comprises a regional alliance of at least eight universities. The I-Corps™ Hubs work collaboratively to build and sustain a diverse and inclusive innovation ecosystem. Erwin Gianchandani, NSF Assistant Director for Technology, Innovation and Partnerships, says, 'I am delighted the I-Corps™ Hubs that we are awarding today will expand the footprint of the National Innovation Network, harnessing the innovation potential that exists all across the country by establishing clear pathways for researchers to engage with NSF's Lab-to-Market Platform. Each regional I-Corps™ Hub provides training essential in entrepreneurship and customer discovery, leading to new products, startups and jobs. In this way, the I-Corps™ program will open up new economic opportunities throughout the United States.' Vanderbilt University is the lead institution for the new Mid-South Region Hub and will coordinate the program through the Wond'ry Innovation Center. Daniel Diermeier, Chancellor of Vanderbilt, says, 'This role aligns perfectly with our position as a leading center of research and innovation, and with our efforts to help cultivate a thriving ecosystem supporting invention and entrepreneurship in our region...' Wond'ry's Charleson Bell, director of entrepreneurship, biomedical innovation and I-Corps™, and Deanna Meador, deputy director, in a joint statement say, 'The Mid-South I-Corps™ Hub is for everyone. Led by Vanderbilt with an intentional emphasis on inclusive innovation, this hub will accelerate the translation of groundbreaking university research outcomes into commercialized ventures that seed emergent, prosperous innovation ecosystems across the Midsouth. We are thrilled to extend our local successes with I-Corps™ to the greater Midsouth and help underrepresented innovators bring their ideas to life.' David A. Owens, Evans Family Executive Director, and Mandy Lalrindiki, program manager of innovation and design research, are other members of I-Corps™ team. The effort received broad bipartisan support from politicians including Tennessee's U.S. Sens. Marsha Blackburn and Bill Hagerty, and U.S. Reps. Jim Cooper, Tim Burchett and Chuck Fleischmann. C. Cybele Raver, provost of Vanderbilt, says, '...In keeping with NSF's aims, Vanderbilt drives discovery, harnessing big ideas in ways that dramatically increase their economic and social impact...' Padma Raghavan, vice provost for research and innovation at Vanderbilt, says, 'The spirit of collaborative innovation that defines our Vanderbilt community is key to our success...advance the development of an inclusive innovation corridor.' Read on...

Vanderbilst University Research News: The Wond'ry, Vanderbilt's Innovation Center, named National Science Foundation Innovation Corps Hub lead institution
Author: NA


Mohammad Anas Wahaj | 28 aug 2022

Market research analysis is the methodology to understand the target market, customers and competitors. It provides businesses the insights that they can apply to build products and continuously improve them depending on what customers and market needs. This also assist companies to devise effective marketing and selling strategies. Market research analyst is the key human resource in the field of business and their demand is high. According to US Bureau of Labor Statistics the job outlook for the industry is 22%, and the median annual wage is around US$ 64000. There are certain set of qualifications and skills that make a good market research analyst - (1) Getting a business or marketing degree builds the foundation for a successful career. (2) As data is one of the most essential component of market research, it is important to be skilled in sorting, storing and analyzing data. Knowledge of software tools like Excel, Sheets, Tableau etc is needed. (3) Other necessary skills include both technical and soft skills. Analytical skills like critical thinking, problem-solving, data analysis, and logical reasoning are required. Verbal and written communication skills are a must when explaining data in the form of presentations and writing reports. (4) Getting relevant experience while pursuing education in the form of internships help in getting initial placement. Moreover, obtaining specialized market research related degree can pave the way for better placement. (5) Building relevant industry contacts and networking will assist in getting guidance and mentoring and to stay on course for successful career. (6) There are many specialized online courses that can help in honing existing skills and getting new ones. As the field continues to grow and progress taking online courses will assure skill development while staying in the job. Read on...

MakeUseOf: How to Become a Market Research Analyst: The Ultimate Guide
Author: Raji Oluwaniyi


Mohammad Anas Wahaj | 27 aug 2022

According to Rajesh Verma, Secretary in the Ministry of Corporate Affairs (Govt. of India), 'Indian companies have spent more than ₹1 trillion in CSR since the framework for corporate spending on community came into force in 2014-15. Investments in ESG (Environment, Sustainability and Governance) will play a key role in not only meeting the US$ 5 trillion economy goal, but also sustainable development goals (SDG) by 2030 and achieving net zero emissions by 2070.' He suggests that for the survival and betterment of the world, and to overcome present and future challenges - like COVID-19, climate change, resource scarcity, inequality etc - needs people to be responsible, accountable and considerate towards each other. In these challenging scenarios large corporations have special role to play that they can perform through CSR and similar responsible activities. Many Indian companies are even spending more than they are required to under the CSR law. To encourage spending the law allows credit for the excess spending in a year which can be set off against future spending obligations. Indian companies are spending mor Green finance is a growing field. According to RBI bulletin of October 2021, global issuance of the green bong had surpassed US$ 250 billion in 2019 and among the list of emerging economies, India is secong to China in the cumulative emerging market green bond issuance. Read on...

Livemint: India Inc spent ₹1 trillion on CSR over seven years
Author: Gireesh Chandra Prasad


Mohammad Anas Wahaj | 26 aug 2022

3D printing is a computer-aided design enabled additive manufacturing process that makes products through extruded materials layer-by-layer. 3D printing types that have developed recently include fused deposition modeling, stereolithography, selective laser sintering, selective laser melting, digital light processing, fused filament fabrication etc. Benefits of 3D printing include cost-effectiveness; time, resource, and energy savings; significantly less material waste; enhanced design freedom etc. In addition to various industries like manufacturing, aerospace, transportation etc where 3D printing has found extensive use, it is now finding application in textile industry. 3D printing can bring more efficiencies in the fabric production and make it more sustainable. It has potential to reduce consumption of resources like water and materials, and substantially eliminate the waste produced that would reduct textile industry's large carbon footprint. Moreover, 3D printing provides ability to manufacture 'smart' fabrics with embedded functionalities and, complex and unique structures. Even though there is potential for 3D printing in textile industry, it also has many challenges that need to be overcome to its widespread use. 3D printed fabrics are more stiff, less flexible giving rise to impediments in their wearibility and comfort level. Scientists have proposed many solutions to 3D printed textiles to impart properties like stretchability, softness, and flexibility. Three approaches towards this goal are printing flexible structural units, printing fibers, and printing on textiles. Read on...

AZoM: How is 3D Printing Changing the Textile Industry?
Author: Reginald Davey


Mohammad Anas Wahaj | 31 jul 2022

Over the years, use of chemical fertilizers and pesticides has grown tremendously. Even though it has benefited farmers in increasing yields and saving crops from pests, but its indiscriminate use had negative effects on soil, environment and human health. This overuse is creating concern in farming communities, governments and nonprofits, and giving rise to a farming movement, often termed as 'organic farming' or 'natural farming', that utilizes old techniques of farming in a new and more scientific way. Indian government highlighted this method of farming in 2021 Economic Survey and work towards lessening use of chemicals in farming. Finance Minister Nirmala Sitharaman, in her 2022 Budget speech said, 'Chemical-free natural farming will be promoted throughout the country, with a focus on farmers' lands in 5 km wide corridors along river Ganga, at the first stage.' Currently only about 3.8 million hectares, or 2.7% of the total area under farming in India, is farmed organically or through natural methods. Experts differ in their views regarding the level of transition required towards 'natural farming' and how much beneficial it would be for India's agricultural economy. Experts supporting 'natural farming' point out the benefits to farmers like reduce input costs, improve soil health and water efficiency, increase farm produce prices, but others experts mention concerns like lower yields, crops becoming more vulnerable to pests and plant diseases etc. Most debates related to agriculture in India often get politicised, but what is needed in India is a more long-term sustainable model in agriculture. G.V. Ramanjaneyulu, executive director of the Centre for Sustainable Agriculture (Secunderabad), says, 'The focus should be on reducing agro-chemicals, water use and energy utilisation.' Economist Mihir Shah, in a January 2022 report in the journal 'Ecology, Economy and Society', wrote that due to impact of Green Revolution and current situation of pandemic, 'there is an urgent need to scale up alternative approaches of farming.' PM Narendra Modi in his speech to farmers in 2021 National Conclave on Natural Farming said, 'We have to take our agriculture out of the lab of chemistry and connect it to the lab of nature.', referring to agroecology, which guides public policies towards sustainable agriculture and food systems, according to the Food and Agriclture Organization (FAO). 'Natural Farming' and 'Organic Farming', both used interchangably, come under agroecological practices. Natural farming focuses on the use of bio inputs prepared from farm and local ecosystems instead of purchasing those from outside. Sridhar Radhakrishnan, activist and independent agriculture researcher based in Thiruvananthapuram, says, 'Organic farming is defined now more from a perspective of product certification. Except for such certification, organic and natural farming in India are largely similar.' R. Ramakumar, an economist at the Tata Institute of Social Sciences (TISS), says, 'What binds organic and natural farming proponents is the thrust on the absence of application of chemical fertilisers or chemical pesticides during cultivation...But [some] natural farming proponents argue that even these external applications are not required, as the farm itself can generate much of the inputs required, therefore, they call it Zero-Budget Natural Farming.' Zero-Budget Natural Farming is one of the many methods of natural farming, popularised by agriculturist Subhash Palekar. Vineet Kumar, deputy programme manager of Sustainable Food Systems at CSE (Centre for Science and Environment), says, 'There is scientific evidence on the benefits of natural farming, but the government has to take the initiative to formally collate like it did under AI-NPOF.' Kavitha Kuruganti, a social activist with the Alliance for Sustainable & Holistic Agriculture (ASHA), says, 'A modern agricultural scientist may not even be able to explain why a concoction sprayed by a farmer increased yield in natural farming, while the scientist may understand how chemicals work.' India's way forward in agriculture would require a robust scientific and economic approach that keeps in mind the interests of the farmers, quality of produce, environment and human health, agri-employment etc. Read on...

IndiaSpend: Explained: What Is Natural Farming?
Author: Shreehari Paliath


Mohammad Anas Wahaj | 28 jul 2022

Recent research report, 'The State of Shipping Report 2022: Why Faster Shipping Matters', developed in partnership between X Delivery and Retail Management Institute of Santa Clara University, points out the importance of fast, free, and effective shipping on online brands' customer relationships. According to the report, 62% of shoppers expect their orders to arrive in less than 3 business days when choosing free shipping. On the contrary, more than 4/5ths of leading fashion and apparel retailers are still using 5-8 day delivery options to service free shipping orders. Prof. Kirthi Kalyanam, Executive Director of the Retail Management Institute of Santa Clara University, says, 'Customers want shipping to be free and fast — and they’re willing to abandon carts and walk away from brands that fail to deliver on both fronts. Today’s consumers are more demanding than ever, and it’s up to merchants to give them the streamlined, expedited shipping experiences that they crave.' Peter Sheldon, SVP of Strategy & Business Development at X Delivery, says, 'Everyone understands the ROI of free shipping, but many retail brands aren't yet providing affordable and convenient expedited shipping options. retailers that step up and elevate their delivery options have an opportunity to upgrade their brand experience, reduce cart abandonment, and capture significant ROI.' Read on...

Retail Dive: Survey: 62% of shoppers expect their free shipping orders to arrive in 3 business days
Author: NA


Mohammad Anas Wahaj | 27 jul 2022

To provide best digital experience, web design has to continuously evolve with changing human expectations, requirements, culture shifts, technological advancements etc. The latest report 'The Biggest Design Trends of 2022 So Far' by Editor X, provides the 2022 design trends that are influencing online experiences. The trends include - (1) Metaverse Mayhem: As more people shift to metaverse, the virtual world platforms, it is expected that the brands will too and therefore the design creativity will come into play to provide the necessary experiences. The big names like Meta, gaming platform like Roblox etc are betting big for the sector and it is expected to grow to US$ 700 billion by 2030. Benjamin Bertram Goldman, metaverse advisor at Sequin AR, says, 'Businesses and brands will want to future-proof themselves for this new age of immersive technology, and that means they'll begin giving preference to designers who have experience designing for immersive experiences, including AR/VR, games, and other 3D media.' Prof. Janet Murray of Georgia Institute of Technology says, 'A lot of money will be thrown at VR and AR applications over the next few years.' (2) Dopamine Colour Palettes: Fashion trend, 'dopamine dressing', that involves colorful clothes in an array of happiness-inducing rainbow hues, is now getting popular in web design. Use of bright, bold and vivid palettes is visible online. This trend is getting traction as people are trying to overcome Covid-induced depressive environment through joyful colors. (3) Web Kitsch: Clean and less cluttered website design is back. It includes default fonts, patterned backgrounds, old-school browser windows, simple layouts, decorative sticker icons etc. Other trends in the report include digital fashion, 3D interactive elements, 3D lettering and zen energy (calming design aesthetics). Read on...

Creative Boom: Revealed! The three most impactful web design trends of 2022 so far
Author: Tom May


Mohammad Anas Wahaj | 26 jul 2022

According to the study, 'Analysis of future wind and solar potential over India using climate models' (Authors: T. S. Anandh from Indian Institute of Tropical Meteorology (IITM); Deepak Gopalakrishnan from IITM and Center for Prototype Climate Modeling (NYU, UAE); Parthasarathi Mukhopadhyay from IITM), recently published in the Current Science, 'changing climate patterns over the next 50 years are likely to reduce the generation of solar power in India and affect the major wind power plants in certain regions... the renewable energy sector should work on improving the efficiency of solar farms given that radiation is likely to dip by 10 to 15 watts per square metre (sqm) across all seasons.' The team utilized three projection models - CORDEX-SA, CMIP5, and CMIP6 - to analyse solar and wind potential in India. Parthasarathi Mukhopadhyay of IITM, says, 'We have tried to show the difference between historical climates and the future scenario. All the models show an overall decrease in wind and solar power generation potential in India. Every model has its own uncertainty, but we have used three sets of models to analyse solar and wind potential over the peninsular region.' SOME HIGHLIGHTS OF THE STUDY: Both wind and solar potential are decreasing in some regions e.g. western India; Central and south-central India must be considered for the sector during pre-monsoon months, as the potential loss was minimum in these regions; North-western India - the biggest solar energy hub - is likely to see a loss in its energy capacity; Global warming would result in a drop in wind potential in some regions, and a rise in others; The southern coast of Odisha and the southern states of Andhra Pradesh and Tamil Nadu show promising potential for wind energy in the climate change scenario. Researchers predict that the deficits in solar and wind potential in India could be overcome by including more farms and using highly efficient power generators. Read on...

ThePrint: Bad news for renewable sector - study says climate change will hit solar & wind energy in India
Authors: Mohana Basu, Tony Rai


Mohammad Anas Wahaj | 25 jul 2022

Nonprofit governance is a challenging issue and typical measures like reducing boards size, identifying best practices etc arent' able to assure better quality governance. According to 2021 'Leading with Intent: BoardSource Index of Nonprofit Board Practices' survey, board performance receives average marks for key responsibilities. Researchers from UC Berkeley's Haas School of Business, Prof. Paul Jansen and MBA student Helen Hatch, conducted a research for Center for Social Sector Leadership and explored the new idea of having a dedicated Chief Governance Officer (CGO) who is a board memeber. They interviewed 30 experienced nonprofit directors representing over 100 nonprofit boards and found that CGO could catalyze improved board performance. Researchers summarize here the common sources of inconsistent governance quality and outlines the expected benefits of appointing one director as a CGO. EIGHT SOURCES OF INCONSISTENT GOVERNANCE: (1) Nonprofit directors often lack a shared understanding of what good governance means. (2) Nonprofit boards do not always have the right voices in the boardroom. (3) Pressure to help organizations meet annual fundraising targets shifts attention away from governance. (4) Boards fail to regularly assess governance performance and develop improvement plans. (5) Poor governance processes push boards to underinvest in critical issues and governance activities. (6) A low-accountability board culture leads to inconsistent effort by individual directors. (7) Confusion between the board’s role and that of management. (8) Governance has gotten tougher (Challenges - Financial complexity; Technology; Sociocultural shifts; Increased public scrutiny; Evolving legal duties). DEFINING THE CGO ROLE: (1) Ensure compliance with legal and social expectations. (2) Champion the adoption of proven governance practices that enable the board to help the organization fulfill its mission effectively and efficiently. Anne Wallestad, CEO of BoardSource, in her 2021 SSIR article 'The Four Principles of Purpose-Driven Board Leadership', defines 'Purpose-Driven Board Leadership', a mindset characterized by four fundamental principles, mutually reinforcing and interdependent, that define the way that the board sees itself and its work: (1) Purpose before organization. (2) Respect for ecosystem. (3) Equity mindset. (4) Authorized voice and power. The CGO should play a hands-on role in four activities: (1) Leading a bi-annual review of governance effectiveness and monitoring initiatives to improve board performance. (2) Driving new director governance training and shaping supplemental training and education over time. (3) Monitoring external governance-related developments pertaining to the law, regulations, and social expectations on behalf of the board. (4) Engaging with the CEO on how staff can best support high quality governance. The best suited candidate for CGO role should have a certain set of skills that should include - an independent, objective, organization-first mindset and willingness to ask hard, sometimes uncomfortable questions is essential to this role; legal skills; communication and persuasion skills; trained in board governance. Organizations should find their own way of implementing the CGO role. Some suggestions are - Recruit the skill set; Make CGO an officer of the board; Have the CGO report to the board; Sponsor the CGO to receive governance training and certification; Support the CGO's membership in good governance forums; Arrange for access to outside counsel; Consider adopting the role on a temporary basis. Read on...

Stanford Social Innovation Review: Does Your Nonprofit Board Need a CGO?
Authors: Paul Jansen, Helen Hatch


Mohammad Anas Wahaj | 29 jun 2022

Selling is an evolving art and it has become more challenging to connect, convince, engage and build relationships with the tech-savvy and freedom prefering consumers when they embark on their buying journey. 11 members of the Forbes Coaches Council have experienced advice for salespeople for success in 2022 - (1) Merge The Old With The New (Divya Parekh, DP Group): 'It is critical to know current market trends and become familiar with how people think and act...The goal is to help your customers find a solution to their problems. This allows customers to see the value you offer and create trust...' (2) Become A Trusted Advisor (John Lowe, Ty Boyd Inc.): 'To become a trusted advisor, a rep needs to leave their sales baggage at the door...People don't want to be sold; they want you to help them make a decision to buy.' (3) Utilize In-Person And Social Selling Platforms (Antonio Garrido, Absolute Sales Development): 'Follow a successful "hybrid" sales and prospecting process which includes remote/virtual as well as in-person selling...Follow a behavioral plan, and hold yourself accountable for it. Ask for feedback and critique. Become a lifelong learner.' (4) Ask Good Questions And Actively Listen (José Luís González Rodriguez, ActionCOACH): 'The most revolutionary selling technique is the Socratic method...The most professional sale is the one made by the client...' (5) Connect With Your Customers' Values (Natasha Charles, Intuitive Coaching w/ Natasha Charles): 'Your customers desire a personalized, customized experience...' (6) Understand How People Think (Chuen Chuen Yeo, ACESENCE Agile Leadership Coaching and Training Pte. Ltd.): 'Don't rely on tactics that manipulate clients...Think about winning ambassadors, not customers. Connect with curiosity and have the real intention to serve.' (7) Build Honest Relationships With Customers (Michael Thiemann, Strategy-Lab™): '...Remember that customers are less interested in the product than in the result. Your product may only help solve part of their problem; help them solve the other parts too.' (8) Build Relationships The Old-Fashioned Way (John M. O'Connor, Career Pro Inc.): 'Take someone out to eat. Invite them to a talk. Send them a thoughtful, handwritten note with an article in it that you cut out of the newspaper or a magazine...Try to focus on building a more personal relationship and not so much on making transactional sales.' (9) Be A Presence Of Honesty And Integrity (Natasha Ganem, Lion Leadership): '...The only thing they need to sell is a good relationship. Get good at being in a community and in relationships with people in meaningful ways, and then sales will follow.' (10) Help Customers Avoid Pain And Gain Pleasure (Csaba Toth, ICQ Global): 'The highest level of influence is when somebody can connect their message to the other person's highest values and vision in a language they understand. Otherwise, the message gets lost, and even if the client needs a service or product, they would not want it...' (11) Seek To Understand Before Offering Solutions (Bryan Powell, Executive Coaching Space): 'Meet your clients where they are. In today’s environment, it is imperative for the "modern salesperson" to develop a curious mindset and seek to understand before offering a solution...' Read on...

Forbes: 11 Essential Tips For The Modern Salesperson In 2022
Author: NA


Mohammad Anas Wahaj | 28 jun 2022

Effective visualization brings communication to the next level and graphic design is the creative skill that makes it happen. As per reports by research firms - The Business Research Company: 'Global market size of design services is projected to grow to US$ 249.5 billion by 2022 from the US$ 153 billion that it had touched in 2018'; IBISWorld - Global graphic designers' industry market size, which stands at US$ 43.4 billion, is expected to increase by 3.7% in 2022'. Anu Kiran, a graphic designer and motion graphic artist at One Source, says, 'The very essence of graphic design is the ability to convey ideas and resolve complex problems through a platform - a visual and design message board - which appeal to and communicate through the primal sensory touchpoint of sight.' Most industries utilize graphic design when they communicate visually with their customers. Graphic designers need specific skills to excel in their careers. Mohammed Zeeshan, CEO and co-founder of edtech firm MyCaptain, says, 'Apart from knowing the basics, the theories of design and the concepts, you must also be able to possess an understanding of what the user wants. Being a user-first designer helps not only you but also the businesses.' Job titles in graphic design include apparel graphic designer, logo designer, packaging designer, web designer, multimedia designer, art director, UI/ UX artist etc. As the demand for the trained talent in graphic design grows, India has to fulfil it by focusing on creating quality design institutes and upgrading the existing ones. Read on...

Outlook India: As Visual Appeal Takes Centre Stage, Opportunities Open Up For Graphic Designers
Author: Sanyukt Kulshrestha


Mohammad Anas Wahaj | 25 jun 2022

Social entrepreneurship provides opportunity to do business along with social good. There are some qualities that are inherent to being a social entrepreneur - (1) Think Outside Of The Box: Creativity and teamwork to find solutions to complex social problem. (2) Build A Leadership Tribe: Nurturing leadership and continuously learning, growing and adapting to evolving social issues. (3) Use Your Personality: Good temperament and relatable personality is essential for success as social entrepreneur. (4) Fight Through The Tough Times: Persistence and winning temperament will help overcome hurdles and pushbacks. Diplomatic approach with excellent communication can help lead and convince both those support and oppose. (5) Keep That Passion: Internal spark and continuous passion is necessary to reach the goals. Prioritize passion for selective tasks can help channelize energy in the right direction for sustained success. Read on...

Entrepreneur: Social Entrepreneurship Qualities to Harness
Author: Baptiste Monnet


Mohammad Anas Wahaj | 31 may 2022

Internships are an important component of education and learning ecosystem that provide students with practical learning opportunities while still pursuing formal education in academic settings. Internships provide students with skills and experiences that anhances their career prospects. Prof. Rajnish Jain, Secretary and Chief Vigilance Officer (CVO) of University Grants Commission (UGC), recently released the 'Draft Guidelines for Research Internship with Faculty and Researchers at Higher Education Institutions (HEIs)/Research Institutions'. He says, 'HEIs research outcome catering to social and industrial needs is essential to strengthening self-reliant economic growth. The major push for research promotion initiatives in National Education Policy (NEP) 2020 provisions UG Honours degree with a research internship...As a part of the NEP-2020 implementation, it has been decided to have a robust mechanism to develop plan and strategies, encourage & motivate students for Research Internship at HEls/Research Institutions.' Summer internships are becoming mainstream. Sarvesh Agrawal, founder and CEO of Internshala, says, 'As compared to other months, the summer internships (April to June) are more popular because students have their college vacations going on and have more time to pursue full-time internships. Some of the popular internship profiles for which summer interns are being hired include management profiles like digital marketing, business development, sales and marketing, branding, customer service, market research, finance, human resources, and operations.' Area wise distribution of internships is as follows - Management (46%), Media (25%), Design and Architecture (9%), Commerce (1%), and other areas (2%). Prof. Ranjan Banerjee, Dean at the Birla Institute of Technology School of Management (BITSoM) Pilani, says, 'Internships have always been mandatory for students pursuing full-time two-year MBA programmes right from when the first B-schools started in India. This has been true for engineering students as well since the All India Council for Technical Education (AICTE) mandated internships in 2017 to improve the employability of engineering graduates. Now we are seeing a trend of undergraduate students in other disciplines also seeking out internships to get a preview of working in the organisations and industries that they aspire to make a career in, and strengthen their CVs at the same time.' Read on...

The Times of India: Why summer internships are on the rise
Author: Rajlakshmi Ghosh


Mohammad Anas Wahaj | 26 may 2022

According to the research paper, 'Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior' (Authors: Ravi Mehta of the University of Illinois at Urbana-Champaign, Lidan Xu of the University of North Texas, Darren W. Dahl of the University of British Columbia), published in Journal of Marketing, 'engaging potential donors in creative activities can positively influence their propensity to donate money to a charitable cause.' Prof. Ravi Mehta says, 'Participating in creative activities such as drawing or cookie decoration in support of a charitable cause induces a sense of autonomy in participants, which leads to a positive affective state, resulting in 'enhanced donation behaviors' - that is, a greater likelihood of donating to the cause and a greater monetary amount donated.' Prof. Mehta further explains, 'Charities are constantly looking for new and more effective ways to engage potential donors in order to secure the resources needed to deliver their services. This paper demonstrates that creative activities are one way for marketers to meet this challenge. We think that this research will have substantive implications for understanding how creativity can affect subsequent behavior, and how marketers and advertisers can incorporate creative activities into fundraising efforts, charity events and social media campaigns as a viable fundraising strategy.' Read on...

Illinois News Bureau: Paper: Engaging donors in creative acts can boost charitable fundraising
Author: Phil Ciciora


Mohammad Anas Wahaj | 24 may 2022

Steven R. Kovey in his book, '7 Habits of Highly Effective People', mentioned 'Begin with the end in mind' as the second habit, which means all things are created twice - first in our minds and then when they are created in the physical world. The concept is being utilized by organizations to collectively champion their efforts for larger goal. PR industry is using this concept while doing cross-agency collaboration by working together with the same client. Pandemic and conflicts have further demonstrated the significance of cross-sector collaboration. Jessica Starman, co-founder and CEO of Elev8 New Media, explains that cross-agency collaboration in PR is the way forward and can be effective in serving more clients. Traditional PR agancies are finding numerous challenges in changing environment, with large scale use of technology and social media, and one-size-fit-all solutions not much effective in this scenario. Flexible, agile, specialized and customized approaches are becoming prominent with creation of smaller PR agencies. Ms. Starman provides the following benefits of cross-agency collaboration - Wider array of expertise and more resources; Larger audience reach and exposure; More innovation and opportunities; More new and resourceful contacts for campaign acceleration. In the more digitalized and connected marketplace, the new normal for PR agencies is through collaboration to achieve common goals. Read on...

Forbes: Cross-Agency Collaboration: The Future Of Public Relations
Author: Jessica Starman


Mohammad Anas Wahaj | 19 may 2022

As mentioned on the sciencedirect.com website, 'Tribology is the study of the science and engineering of interacting surfaces in relative motion and includes the study and application of the principles of friction, lubrication and wear.' The word was coined by Prof. Peter Jost in 1966 and is derived from the Greek word 'tribos' which means 'rubbing'. Vern Wedeven, founder and president of Wedeven Associates Inc., explains how the challenge of friction and wear in mechanical and electromechanical systems, specifically in the fields of nanotechnology, aerospace and biotechnology, can be overcome by incorporating 'Tribology-by-Design (T/D)' as it will facilitate building of enduring products by including friction, wear and lubrication in the design process. Tribology is often not applied in design process due to its complexity. There are many mechanisms at play that would include variety of small contact points, enormous loads, variable motion and speed, high stresses, heat generation, unfamiliar interface materials and so on. The challenge is enormous to design for life and durability under these complex situations. The new approach, 'Tribology-by-Design (T/D)', reduces the risk and help engineers better understand tribology challenges and more competently design for them. T/D combines a theory, a set of test and analysis tools, and a methodology. It was developed to get powerful tribology mechanisms into engineering design. Mr. Wedeven suggests, 'Using T/D theory, test and analysis tools, and methods to discover and apply new technologies will open the door to a much more rapid response to tribology challenges, faster innovation, reduced costs and mitigating risk.' MIT's (Massachusetts Institute of Technology) Professional Education course, 'Tribology: Friction, Wear and Lubrication', teaches T/D to engineers around the globe. In one of the session Mr. Wedeven is an instructor and explores how T/D connects and differs from axiomatic design (AxD), a widely adopted design methodology developed by the course's lead instructor, Dr. Nam Pyo Suh, Cross Professor Emeritus at MIT. Read on...

Machine Design: Tribology by Design: A Revolution in Tribology
Author: Vern Wedeven


Mohammad Anas Wahaj | 17 may 2022

According to Reserve Bank of India's (RBI) 2021-2022 Report on Currency and Finance (RCF) named 'Revive and Construct', the losses due to COVID-19 pandemic will take 15 years to overcome. The report suggests that India should focus on seven wheels of economic progress - aggregate demand; aggregate supply; institutions; intermediaries and markets; macroeconomic stability and policy coordination; productivity and technological progress; structural changes and sustainability. Moreover, price stability is an essential condition for strong and sustainable growth path. Shaktikanta Das, Governor of RBI, emphasises the need to create a virtuous cycle of greater opportunity for entrepreneurs, businesses, and the fiscal authority. For India's economic growth structural reforms that are needed include - enhancing access to litigation free low-cost land; raising the quality of labour through public expenditure on education and health and the Skill India Mission; scaling up R&D activities with an emphasis on innovation and technology; creating an enabling environment for start-ups and unicorns; rationalisation of subsidies that promote inefficiencies; and encouraging urban agglomerations by improving the housing and physical infrastructure. Read on...

India Today: Indian economy will take 15 years to overcome Covid losses, says RBI report. Here are the key takeaways.
Author: Aishwarya Paliwal


Mohammad Anas Wahaj | 29 apr 2022

Collaboration at University of Minnesota Twin Cities between Dr. Amr El-Bokl and Dr. Gurumurthy Hiremath of Department of Pediatrics at the Medical School, and Prof. Carlye Lauff and undergraduate student Levi Skelton of Product Design Program at the College of Design, is leading to create a knowledge product to teach children and their families about congenital heart disease (CHD). CHD is a birth defect in the heart of children. CHD leads to varied abnormalities in the heart as the child grows, making it difficult for children and their families to understand and manage it. Dr. El-Bokl says, 'There is a tendency to try and protect children from information...Slow and early introduction is one of the best ways to become familiar with the medical information, but we don’t have many child-friendly tools.' Design process was initiated with a collaborative effort. Skelton says, 'I started by researching what CHD is, how it can manifest, be managed, and sometimes corrected. Dr. El-Bokl was both my client and mentor. While he was teaching me about CHD, he was also telling me what he wanted out of the product.' Learning and understanding about CHD involved interactions with childrens that have the condition. After research, a companion toy product was decided to be designed. Skelton adds, 'Having children simulate a doctor/patient interaction with themselves and a toy has been proven to help children feel more comfortable as a patient during a visit to the doctor. Once I decided on creating a toy, I researched animals with unique hearts and chose the octopus because it has three of them.' The prototype is termed as 'Octo'. It is designed with a removable 3D-printed heart and has an accompanying digital app for kids to administer checkups and learn about cardiovascular functions.' Read on...

University of Minnesota News: Demystifying congenital heart disease through product design
Author: NA


Mohammad Anas Wahaj | 27 apr 2022

Nonprofits, with their limited budgets, have to implement human resource management strategies with great care, more effectively and efficiently. Nonprofits generally hire only essential full-time employees and are more dependent on short-term temporary workers and volunteers. To seamlessly manage diverse set of human resources for maximum output would require HR technology tools. Moreover, nonprofits on a growth trajectory would need a well thought out long-term planning and ulilization of HR technology. This would require analyzing what technologies are used currently and what new technologies are needed. Engaging staff is necessary to evaluate benefits of implementing a new HR system. There are six ways nonprofit can utilize HR technologies for a long-term - (1) Reduce manual workload: Integrated HR software would reduce time spend in compiling and aggregating separate spreadsheets for various purposes. It helps to easily import and export data for reporting. (2) Prevent manual errors: Managing different set of employees (full-time, contract, short-term, volunteers etc) may lead to manual errors in onboarding, payroll, benefits and compensation. HR systems prevent manual errors as they automate calculations. (3) Track your budget in real-time: This helps in anticipating and managing funds for nonprofit's growth and explansion. Guarantor requests, compliance and audit needs are also managed well with budget tracking. (4) Provide important data for grantors' reporting: Well managed payroll reporting helps to provide grantors essential data to release grants that fund employee salaries in a nonprofit. (5) Reduce audit errors: HR technology can identify payroll budget variances or duplicate employee records and helps in preventing fraud, and also ensures cleaner audits in long-term. (6) Improve employee access to benefits, payroll and information: Nonprofits, just like other organizations, need to attract and retain talent for growth and success. HR technology can assist in providing information regarding benefits, compensation and W2 tax form, whenever and wherever they need it. Read on...

Employee Benefit News: How nonprofits can leverage the benefits of HR technology
Author: Neil Taurins


Mohammad Anas Wahaj | 25 apr 2022

Generating positive word-of-mouth (WOM) is one of the important component of brand influence. Nowadays, brands utilize influencer marketing strategies to get WOM. The study, 'How implicit self-theories and dual-brand personalities enhance word-of-mouth' [Authors: Arvind Sahay (Indian Institute of Management Ahmedabad), Sudipta Mandal (Indian Institute of Management Indore), Adrian Terron (Tata Group), Kavita Mahto (Tata Sons Ltd)], published in European Journal of Marketing, investigates how and why consumers' mindsets can influence their WOM intentions toward a brand and the consequent implications for a brand's personality. The research study finds that fixed (growth) mindset individuals exhibit greater WOM intentions than growth (fixed) mindset individuals for motives of 'impression management' ('learning and information acquisition'). Moreover, the study results also demonstrate that brands that exhibit dual personality dimensions simultaneously, one salient and the other non-salient at any instant, garner equivalent WOM intentions from both fixed and growth mindset individuals, contingent on the fit between the salient brand personality dimension and the dominant consumer mindset. Finally, using a real brand, it can be seen that WOM intentions actually translate into behavior'. Prof. Arvind Sahay says, 'In today's world, influencers, both offline and online world, influencers, both offline and online, help you to sell your brand. Many of these influencers will have different kinds of personalities. As a brand, if I can build personalities of the brand itself, that appeals more to different kinds of influencers, they will generate more word-of-mouth.' Prof. Sahay suggests, 'Brands which have a purpose, brands which empathise with their customers, brands who try to connect with their customers are going to do better.' Read on...

The Economic Times: Brands could have dual personalities in an influencer-led economy: Arvind Sahay, marketing professor, IIM-A
Authors: Chehneet Kaur, Prasad Sangameshwaran


Mohammad Anas Wahaj | 22 apr 2022

Leaders are expected to have strong decision-making and showing of doubt is considered a weakness. They are supposed to have answers to all questions and a clear understanding of how they will lead into the future. Being unsure and insecure make them vulnerable. But, a team of academics and researchers, Prof. Manoj Joshi (Amity University and co-author of the books 'The VUCA Company' and 'VUCA in Start-ups'), Prof. Ashok Kumar (Amity University and co-author of the book 'VUCA in Start-ups') and Suhayl Abidi (Consultant and co-author of the books 'The VUCA Company' and 'VUCA in Start-ups') explain that even though decisiveness is key characteristic required in leaders in normal and stable times but due to uncertainty, unpredictability and possibility of multiple scenarios leading to success, a different set of mindset is needed among leaders to navigate the environment and sail their organizations into the successful future. According to them, 'Today, we can't predict what will work to achieve the organisation's goals or purpose. What worked yesterday might not work tomorrow. There is no fixed recipe and patterns emanating from hindsight. It is far more complex and intertwined. New problems, which have not been tackled before, require new paradigms. We need CEOs with different mindsets who encourage exploring the world around us. Leaders need to ask better questions, engage in deeper dialogues and look for fresher perspectives. Weak or distant signals are subtle clues to what's coming next. Some distant signals are audible only to you. Other signals may bypass you, but others may be listening. It is the innate quality of a leader, honing the strategic foresight, ready to counter the unexpected-unknown-unknown.' Prof. Bob Johansen, a futurist, writes in his book 'The New Leadership Literacies', 'In this emerging world, the best companies will be very clear about where they are going, but very flexible about how they get there. The future will reward clarity but punish certainty.' Research shows that an absence of doubt leads to flawed decision-making. In the new VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) world, having a bit of doubt with openness to change, being flexible and adaptive with changing scenarios is needed. Authors suggest, 'Uncertainty is here to stay. By visualising multiple futures and working back to the present, companies can prepare for any VUCA event. Doubt should not be seen as leading to pain and paralysis but a productive form of questioning and discovery.' Read on...

Businessworld: In VUCA - Doubt Is Good, Embrace It
Authors: Manoj Joshi, Suhayl Abidi, Ashok Kumar


Mohammad Anas Wahaj | 25 mar 2022

Diversity and inclusion is one of the most important social issues for organizations, communities and countries. In the scholarly and research publishing industry, efforts are underway to analyze researcher diversity. Global publishers, amounting to more than 50 and representing 15000 journals, have come together to build a secure demographic database of researchers by asking them questions about race, ethnicity, gender etc when they send their research papers for publishing, and also when they edit and review manuscripts. This is intended to analyze demographic representation and detect biases in editing and review in what gets accepted and published. Many researchers support the idea and achnowledge issues of racism and under-representation in scholarly publishing. Holly Falk-Krzesinski, VP of research intelligence at Elsevier, says, 'If you don’t have the data, it is very difficult to understand where you are at, to make changes, set goals and measure progress.' Joel Babdor, an immunologist at the University of California and cofounder of the group Black in Immuno that supports Black researchers in immunology and other sciences, says, 'It is never too late for progress. Now we want to see these efforts being implemented, normalized and generalized throughout the publishing system. Without this information, it is impossible to evaluate the state of the current system in terms of equity and diversity.' Royal Society of Chemistry (RSC) led 11 publishers in signing a joint commitment to track and reduce bias in scholarly publishing. This group has grown to 52 publishers now. The process to build a standard international database has challenges as cultural understanding of race and ethnicity differs from country to country. Nicola Nugent, publishing manager at the RSC, shares her experience of using computational algorithms to measure gender diversity. Analyzing 700000 manuscripts submitted to RSC journals between 2014 and 2018, identified biases against women at each stage of the publishing process. But Ms. Nugent says, 'Collecting those data was crucial - without the baseline numbers, it was hard to see where to make changes.' Prof.Casey Greene, computational biologist at the University of Colorado Anschutz Medical Campus, says, 'Publishers could glean insights from these methods, if they apply them to large numbers of names and limit analysis to broad ethnicity classes - especially when examining past papers, for which it might not be possible to ask authors directly.' A team led by computer scientist Steven Skiena at Stony Brook University in New York used millions of e-mail contact lists and data on social-media activity to train a classifier called NamePrism. It clusters names into similar-seeming groups, and uses curated lists of names with known nationalities to assign nationalities to those groups. Ariel Hippen, a graduate student in Prof. Greene's lab, scraped biographical pages from Wikipedia to train a classifier that assigns names to ten geographical regions. A team including Prof. Greene, Hippen and data scientist Trang Le at the University of Pennsylvania, used the tool to document under-representation of people from East Asia in honours and invited talks awarded by the International Society for Computational Biology. Natalie Davidson, a postdoc in the Greene lab, used the same tool to quantify representation in Nature’s news coverage, finding fewer East Asian names among quoted sources, compared with their representation in papers. A team led by physicist Danielle Bassett at the University of Pennsylvania found that authors of colour in five neuroscience journals are undercited relative to their representation; the team's analysis suggests that this is because white authors preferentially cite other white authors. Cassidy Sugimoto, an information scientist at the Georgia Institute of Technology, says, 'Computational methods are largely incapable of addressing the most pressing questions about racial diversity and inclusion in science...Race and ethnicity classification is infinitely more complicated than gender disambiguation.' Jory Lerback, a geochemist at the University of California at Los Angeles, says, 'Given those complex dimensions, the best option for collecting data is simply to invite scientists to self-identify.' Raymond Givens, a cardiologist at Columbia University Irving Medical Center, also started privately tallying editors' ethnicities. The efforts got reported on website STAT. He says, 'A lot of journals have all of a sudden been shocked by being confronted in this way. But it's important to ask why it has taken them so long to start thinking about how to collect this kind of information.' American Chemical Society (ACS) pledged in June 2020 to collect demographic data to make its journals more representative of the communities it serves. Sarah Tegen, SVP at ACS journals publishing group, says, 'Designing the categories required some market research, with a goal of being inclusive and crafting questions that are clear and easy to answer...the data are a useful baseline for understanding the demographics of ACS journals.' Ann Morning, demographer at New York University, was hired by publishers as consultant to design a framework for asking about race and ethnicity. The draft questionnaire was pilot tested with 1000 anonymous repondents. Greater than 90% reported their race and ethnicity, and more than two-thirds said they felt well represented in the schema. About half said they would be comfortable providing this information when submitting a paper. Also some respondents were not willing to provide information. Keletso Makofane, a public-health researcher and activist at the Harvard T.H. Chan School of Public Health, says,'The efforts of publishers are a fantastic start. But it's not just about authors and reviewers, it's important to look at the people who make the higher-level decisions about policies of the journals.' Ms. Lerback says, 'To engage the historically marginalized populations they hope to reach, publishers (and researchers studying how ethnicity affects scholarly publishing) must commit to engaging with these groups beyond simply asking for data. They should build trust by following up findings with action...Data is the currency of which policy gets implemented.' Read on...

Nature: The giant plan to track diversity in research journals
Authors: Holly Else, Jeffrey M. Perkel


Mohammad Anas Wahaj | 25 mar 2022

Diversity and inclusion is one of the most important social issues for organizations, communities and countries. In the scholarly and research publishing industry, efforts are underway to analyze researcher diversity. Global publishers, amounting to more than 50 and representing 15000 journals, have come together to build a secure demographic database of researchers by asking them questions about race, ethnicity, gender etc when they send their research papers for publishing, and also when they edit and review manuscripts. This is intended to analyze demographic representation and detect biases in editing and review in what gets accepted and published. Many researchers support the idea and achnowledge issues of racism and under-representation in scholarly publishing. Holly Falk-Krzesinski, VP of research intelligence at Elsevier, says, 'If you don’t have the data, it is very difficult to understand where you are at, to make changes, set goals and measure progress.' Joel Babdor, an immunologist at the University of California and cofounder of the group Black in Immuno that supports Black researchers in immunology and other sciences, says, 'It is never too late for progress. Now we want to see these efforts being implemented, normalized and generalized throughout the publishing system. Without this information, it is impossible to evaluate the state of the current system in terms of equity and diversity.' Royal Society of Chemistry (RSC) led 11 publishers in signing a joint commitment to track and reduce bias in scholarly publishing. This group has grown to 52 publishers now. The process to build a standard international database has challenges as cultural understanding of race and ethnicity differs from country to country. Nicola Nugent, publishing manager at the RSC, shares her experience of using computational algorithms to measure gender diversity. Analyzing 700000 manuscripts submitted to RSC journals between 2014 and 2018, identified biases against women at each stage of the publishing process. But Ms. Nugent says, 'Collecting those data was crucial - without the baseline numbers, it was hard to see where to make changes.' Prof.Casey Greene, computational biologist at the University of Colorado Anschutz Medical Campus, says, 'Publishers could glean insights from these methods, if they apply them to large numbers of names and limit analysis to broad ethnicity classes - especially when examining past papers, for which it might not be possible to ask authors directly.' A team led by computer scientist Steven Skiena at Stony Brook University in New York used millions of e-mail contact lists and data on social-media activity to train a classifier called NamePrism. It clusters names into similar-seeming groups, and uses curated lists of names with known nationalities to assign nationalities to those groups. Ariel Hippen, a graduate student in Prof. Greene's lab, scraped biographical pages from Wikipedia to train a classifier that assigns names to ten geographical regions. A team including Prof. Greene, Hippen and data scientist Trang Le at the University of Pennsylvania, used the tool to document under-representation of people from East Asia in honours and invited talks awarded by the International Society for Computational Biology. Natalie Davidson, a postdoc in the Greene lab, used the same tool to quantify representation in Nature’s news coverage, finding fewer East Asian names among quoted sources, compared with their representation in papers. A team led by physicist Danielle Bassett at the University of Pennsylvania found that authors of colour in five neuroscience journals are undercited relative to their representation; the team's analysis suggests that this is because white authors preferentially cite other white authors. Cassidy Sugimoto, an information scientist at the Georgia Institute of Technology, says, 'Computational methods are largely incapable of addressing the most pressing questions about racial diversity and inclusion in science...Race and ethnicity classification is infinitely more complicated than gender disambiguation.' Jory Lerback, a geochemist at the University of California at Los Angeles, says, 'Given those complex dimensions, the best option for collecting data is simply to invite scientists to self-identify.' Raymond Givens, a cardiologist at Columbia University Irving Medical Center, also started privately tallying editors' ethnicities. The efforts got reported on website STAT. He says, 'A lot of journals have all of a sudden been shocked by being confronted in this way. But it's important to ask why it has taken them so long to start thinking about how to collect this kind of information.' American Chemical Society (ACS) pledged in June 2020 to collect demographic data to make its journals more representative of the communities it serves. Sarah Tegen, SVP at ACS journals publishing group, says, 'Designing the categories required some market research, with a goal of being inclusive and crafting questions that are clear and easy to answer...the data are a useful baseline for understanding the demographics of ACS journals.' Ann Morning, demographer at New York University, was hired by publishers as consultant to design a framework for asking about race and ethnicity. The draft questionnaire was pilot tested with 1000 anonymous repondents. Greater than 90% reported their race and ethnicity, and more than two-thirds said they felt well represented in the schema. About half said they would be comfortable providing this information when submitting a paper. Also some respondents were not willing to provide information. Keletso Makofane, a public-health researcher and activist at the Harvard T.H. Chan School of Public Health, says,'The efforts of publishers are a fantastic start. But it's not just about authors and reviewers, it's important to look at the people who make the higher-level decisions about policies of the journals.' Ms. Lerback says, 'To engage the historically marginalized populations they hope to reach, publishers (and researchers studying how ethnicity affects scholarly publishing) must commit to engaging with these groups beyond simply asking for data. They should build trust by following up findings with action...Data is the currency of which policy gets implemented.' Read on...

Nature: The giant plan to track diversity in research journals
Authors: Holly Else, Jeffrey M. Perkel


Mohammad Anas Wahaj | 22 mar 2022

Just like in most businesses, digital in business-to-business (B2B) is transforming customer relationships. Digital transformation is the way forward to succeed in B2B space. According to Michiel Schipperus, CEO of Sana Commerce, mentioned in ITProPortal article 'Why should e-commerce sit at the heart of a business’ digital transformation?' (25 may 2018), 'In a recent survey that we conducted with 300 global B2B organisations, 75% of respondents said that their customers had demanded to buy online, and three quarters of those gave 'ease of online purchasing' as the reason...Our survey found that over half of companies believe that web stores are the most important route to market...our survey found that 63% of organisations have a digital transformation strategy in place...According to our research nearly 70% of companies will use the Internet of Things (IoT) or machine to machine technology to enable automated and/or predictive ordering for customers. While 67% believe that virtual reality will help personalise the B2B buying experience.' Chris Shalchi, President and CEO of Mavecca Group, explains the benefits of digital transformation for B2B businesses and what is required to provide value and meet customer expectations in the highly competitive B2B ecosystem. He provides 4 benefits of transforming to digital-native ecosystem - (1) Managing buyer expectations is easier through digital as more and more customers prefer purchasing online and find it comfortable for subsequent buying. (2) Through right B2B e-commerce software businesses can provide enhanced buyer experience with improved processes and automation. With data and analytics, the knowledge about consumers can help organizations customize buyer experience for better relationships. (3) With digital B2B businesses can develop an automatic cross-sell and up-sell suggestion program to reach existing customers and expand customer base, thus increasing sales. (4) Using data and analytics to enhance decision making is one of the key benefits of digital. With the use of artificial intelligence (AI) and machine learning (ML) that would provide predictive analytics, organizations have better control and enhanced decision-making, resulting in improved processes. As substantial decision-making in B2B purchases happens before a sales person is contacted, B2B businesses can create and deliver engaging content and have an elaborate communications strategy through digital channels for initiating purchase. B2B organizations have to fully understand what their customers want. Aligning of marketing and sales functions, and efficiently using data is important for overall customer-focused digital strategy. Read on...

Forbes: Make Your B2B Business A Digital Business
Author: Chris Shalchi


Mohammad Anas Wahaj | 19 mar 2022

The outdoor space of the house is an important part of the home design and should seamlessly gel with the interior. It should be a space that provides the best experience to the residents and the guests. The furniture that should be incorporated in the outdoor space should be intended to provide feeling of freshness and compatibility with the surrounding environment. Moreover, it should be durable and made of long lasting materials that are resistant to varied weather conditions. Rebecca Breslin, Wayfair Professional's Senior Design Manager, says, 'As you're planning your outdoor space for the warmer months, start with pieces that define the area you'll be using - think mosaic floor tiles, a pergola, or outdoor rugs. For the continuity of your home, carry the design aesthetic of the interior into your outdoor space.' Experts suggest following ideas for outdoor space - (1) Look for grounding and space-defining pieces. (2) Continue your indoor aesthetic to the outdoors. (3) Maximize the space for end-use. (4) Durability is key while selecting furniture and weather-proof materials should be preferred. (5) Elevate the space. Brynna Lee, Wayfair's Professional Stylist, says, 'The newest product of the ’70s revival, mesh accents are back with a twist. Metal cutouts and finely woven rattan add texture to sleek silhouettes, giving this retro design element a modern feel...Floral motifs remain relevant in outdoor design. This time around, we're seeing a more stylized approach–a vibrant and striking homage to nature.' Hayley Drew, Wayfair's Professional Stylist, says, 'This year, we're welcoming in a more elevated take on classic coastal style. Organic materials pair with crisp whites and tranquil sea-glass hues for an effortless ocean-inspired look...From floral-draped pergolas to rustic mosaic tiles, this relaxed yet refined look borrows the best that wine country has to offer.' Cojo Barnes, Wayfair's Professional Stylist, says, 'From classic navy blue to sunny yellow, cabana stripes are brightening up furniture, drapes, tiles, and more.' Read on...

House Beautiful: The Top Outdoor Furniture Trends You'll See Everywhere in 2022 According to Experts
Author: Medgina Saint-Elien


Mohammad Anas Wahaj | 18 mar 2022

India's Corporate Social Responsibility (CSR) law, Section 135 of the Companies Act 2013, makes it mandatory for companies to spend 2% of their average net profit made during last three financial years on CSR activities in the current financial year. The companies that come under this law include - (i) Net worth of Rs. 500 crore or more. (ii) Turnover of Rs. 1000 crore or more (iii) Net profit of Rs. 5 crore or more. Some of the areas where these funds can be applied are poverty and hunger eradication, education, healthcare, rural development, women empowerment and environmental sustainability. To incorporate CSR in such a way is quite unique when compared to CSR as practiced around the world. Adhip Ray, founder of WinSavvy.com, explains the benefits of CSR as applied in India and how other countries and businesses operating there can apply this model for greater good to the society. India's CSR law provides for forming a CSR committee that should be created and enforced by three board directors, giving it more powerful role. The CSR policy should be elaborate, money spent should be audited, details of activity to be provided on annual report and also on company website. Indian companies are taking the law seriously and competing with each other to better spend CSR funds. This helps companies to enhance their value in communities they operate and provides them with great branding opportunity. India's dedicated approach to CSR can be internationalized. Mr. Ray suggests the following basic principles that companies must adhere to for effective CSR - (1) Get the highest management on board. (2) Create OKRs (Objectives and Key Results) for enforcing your policy. (3) Fix accountability on the top management. Read on...

Sustainable Brands: Why the Business World Should Use India as a Model for Corporate Social Responsibility
Author: Adhip Ray


Mohammad Anas Wahaj | 27 feb 2022

Climate change and environmental issues are prompting landscape architects to consider carbon as an important aspect in their planning and designing. Landscape practitioners and experts came together at ASLA (American Society of Landscape Architects) 2021 to discuss various approaches and tools that can help in creating a positive impact on environment and reduce carbon footprint of building and construction projects. Pamela Conrad, founder of Climate Positive Design and principal at CMG Landscape Architecture, says, 'Approximately 75% of all emissions are from the urban built environment, with 40% from buildings and 35% from transportation and landscapes. We need to keep warming to 1.5°C. We can only add 300 gigatons of additional carbon to the atmosphere and need to work within this remaining carbon budget. We need to reduce emissions by 65% by 2030 and hit zero by 2040.' Climate Positive Design, ASLA, IFLA (International Federation of Landscape Architects) and Architecture 2030 are collectively committed to attain these targets through the development of Climate Action Commitment and Architecture 2030's 1.5°C COP26 Communiqué. Climate Positive Design's Pathfinder App helps landscape architects find ways to reduce space for carbon-intensive hardscapes and increase carbon-sequestering trees, shrubs, and grasses. Chris Ng-Hardy of Sasaki says, 'We realized we need to consider carbon from the beginning, before the project even starts. Measuring embodied carbon is about 10-15 years behind the curve in terms of measuring operational carbon.' Team at Sasaki developed Carbon Conscience App to help with the preliminary planning decisions that determine a project's long-range carbon footprint. The research at Sasaki led to following conclusions for landscape architects - don't destroy ecosystems; add wetlands, prairies, and forests; minimize hardscapes and concrete; and reduce the use of plastics and metals. Deanna Lynn, landscape designer with Wild Land Workshop, says, 'Soil carbon sequestration is hard to study. But generally, the more life there is in ecosystems, the more carbon is stored in soils.' Underground there is a complex web, made up of tree roots, organic matter, microbes, earthworms, mycorrhizal fungi, and insects. In the book, 'The Hidden Life of Trees: What They Feel, How They Communicate? Discoveries from A Secret World, the author Peter Wohlleben, describes one aspect of this underground world - mycorrhizal fungi - which form a subterranean 'world wood web' that enables trees to share carbon, nutrients, and information across their roots. Soils are complex adaptive systems, and while designing for carbon sequestrian the goal should be to support the self-organizing systems of soil life. Ms. Lynn says that more carbon can be stored naturally in ecosystems and soils if species diversity is increased and suggests that andscape architects can introduce more woody plants; warm season grasses; deciduous trees, which are denser; and nitrogen-fixing plants, which enable the productivity of the entire plant communities. She also advocates the use of native plants, which have deeper roots, are more productive and resilient and therefore will store more carbon over time. She suggests that while designing new forested landscapes it is important to mimick the arrangement of treas and plants that exists in surrounding ecosystem and also planting an understory of plants that tolerate leaf litter, as it helps build carbon in soil. Read on...

The Dirt: Designing with Carbon
Author: Jared Green


Mohammad Anas Wahaj | 27 feb 2022

Investopedia defines co-branding as a 'marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance...Each brand in such a strategic alliance contributes its own identity to create a melded brand with the help of unique logos, brand identifiers, and color schemes. The point of co-branding is to combine the market strength, brand awareness, positive associations, and cachet of two or more brands to compel consumers to pay a greater premium for them.' According to the Visual Objects survey of 501 US consumers conducted in May 2021 to determine which components of co-branding partnerships best appeal to audiences and yield successful products - 71% of consumers feel positive about co-branding partnerships, making partnership opportunities appeal to prospective brands; 61% of consumers avoid purchasing products with a negative brand reputation at least sometimes, emphasizing the importance of wisely selecting a co-branding partner; 43% of consumers would likely try a co-branded product from a company they already liked, making co-branding a solid opportunity to reengage returning consumers; 41% of consumers think a brand's values are essential for purchasing decisions, indicating that co-branding partners should spend time discussing values alignment. Essentials for co-branding success include - (1) Positive Brand Reputations: 2/3rd of consumers (61%) avoid purchasing products associated with a negative brand reputation at least some time. Jerry Han, CMO of PrizeRebel, says, 'Before we partner up with a company and offer rewards or discounts on their behalf, we make sure that the impact on the customers will be a positive one and would make them feel excited [to receive our services].' (2) Audience Alignment Between Brands: It is important to bring together customers of partners in co-branding efforts. Samuel Klein of Astor Chocolate says, 'A co-branding partnership should have shared goals for the type of people they want to reach. There needs to be an overlap in target audience size such that neither party is risking too much by choosing this particular business arrangement.' (3) Appeal To Loyal Customers: 43% of consumers would try a co-branded product from a company they already supported. John Li, co-founder of Fig Loans, says, 'Co-branding can help loyal customers venture out and try new products. If they already have trust and loyalty with you, they're more likely to trust your recommendations.' (4) Brand Values Agreement: 41% of consumers think that brand values and mission statements help inform purchasing decisions. Terri Rockovich, co-founder and CEO of Jinx, says, 'Value alignment should be at the core of a co-branding project since both brands will be inextricably linked. If you focus on just connecting a growing audience with a co-brand initiative, the partnership can feel inauthentic and strained for both a brand's current audience and their partner brand's audience. The best collaborations are those that truly bring value to both sides, elevating the values of the other and complementing each others' offerings with something unique that is created through the partnership.' Read on...

Visual Objects: 4 Essentials for Co-Branding Success
Author: Sydney Wess


Mohammad Anas Wahaj | 22 feb 2022

Social entrepreneurship can fill the gap in India's healthcare infrastructure and delivery through the combination of innovation and the spirit to do social good. Maanoj Shah, co-founder of Mission ICU, provides how social enterprises can be boon to India's healthcare infrastructure, particularly in the underserved rural and remote areas, and bring positive change through entrepreneurial spirit and the commitment to serve the community. Pandemic induced crisis highlighted the importance of social and community based efforts in healthcare system. The need is to consolidate these scattered and individual efforts through developing social enterprises. Mr. Shah suggests following ways in which social entrepreneurship could uplift India's healthcare infrastructure - (1) Devise solutions based on detailed research: Use of technology and digital solutions at the grassroots level; Conducting thorough studies to find out gaps in healthcare delivery to rural communities; Create awareness regarding hygiene and health. (2) A focus on long-term, sustainable impact on healthcare infrastructure: Social enterprises with their commitment to service to society can bring long-term sustainable impact by channeling capital and resources where healthcare facililities are scarce; Committed healthcare personnel can be deployed in rural areas and make healthcare accessible and affordable. (3) Collaborations with local partners: Working with local social service organizations and communities is essential for successful implementation of healthcare projects; By this collaboration it will be easier for social entrepreneurs to identify and understand local needs and find opportunities and create tailored solutions; Partnerships are a necessity where the resources are scarce and help efficiently utilized them for better outcomes. (4) Bridge administrative gaps to complement the public health system: Government schemes can only be successful when implemented effectively and efficiently and that's where social enterprises can contribute significantly; Social enterprises with innovative and creative focus can bridge the implementation gap and work to strengthen public healthcare system. Read on...

IndiaInfoline: How social entrepreneurship can play a role in augmenting India's healthcare infrastructure?
Author: Maanoj Shah


Mohammad Anas Wahaj | 21 feb 2022

Healthcare in rural India is a challenge that needs to be taken seriously and sincerely. The infrastructure is in dismal condition. India's rural population is substantial, was about 903 million in 2021, and is expected to increase to 905 million in 2022. Priyadarshi Mohapatra, founder of CureBay, provides overview of India's rural healthcare sector and the challenges. He also explores the startup ecosystem and suggests how proper use of techology can be a game changer to improve accessibility and affordability of healthcare. Accessibility of quality healthcare is major issue in rural areas. The growing chronic diseases is also a cause of concern. Government run schemes, like Ayushman Bharat Health, Infrastructure Mission and Jan Arogya Yojana, when implemented effectively, can boost rural healthcare infrastructure. According to Invest India's study, 100% FDI has been allowed by the government under the automatic route to invest in developing hospitals. Moreover, 100% FDI is also permissible under automatic routes in medical device manufacturing. Health-tech entrepreneurial and startup ecosystem can play an important role in filling the gaps through innovation. The size of the market that is expected to reach Rs. 485.4 billion by 2024. According to Invest India's report, there has been a 45.06% increase in total investments in health-tech startups. A report by London & Partners and Dealroom.co published last year says that Indian health-tech startups have raised US$ 1.9 billion alone in 2021 from VCs. This ranks India just behind the US, China, and the UK. Currently, there are over 3000 health-tech startups in India and it is further growing. The investment will also provide employment opportunities to the sector. Government's healthcare infrastructure schemes, health-tech startup ecosystem and substantial investment can provide an upgrade to rural healthcare resulting in accessibility and affordability in healthcare delivery to rural population. Read on...

The Times of India: How the changing dynamics of healthcare industry are making rural India healthy?
Author: Priyadarshi Mohapatra


Mohammad Anas Wahaj | 28 jan 2022

Internet and technology has been consistently driving the shift in the retail sector processes. COVID-19 pandemic accelerated it and also significantly changed the consumer shopping behavior. According to McKinsey article titled 'The great consumer shift: Ten charts that show how US shopping behavior is changing' (Authors: Tamara Charm, Becca Coggins, Kelsey Robinson, Jamie Wilkie), 75% of US consumers are trying a new shopping behavior during pandemic in response to economic pressures, store closings, and changing priorities. This general change in behavior has also been reflected in a shattering of brand loyalties, with 36% of consumers trying a new product brand and 25% incorporating a new private-label brand. Moreover, most consumers intend to continue this behavior beyond the pandemic-induced crisis. The McKinsey research find 10 key consumer behavior shifts: FLIGHT TO ONLINE (1) Digital shopping is here to stay. (2) Millennials and high-income earners are in the lead when it comes to shopping online; SHOCK TO LOYALTY (3) Consumers are switching brands at unprecedented rates. (4) Brands need to ensure strong availability and also convey value; NEED FOR HYGIENCE TRANSPARENCY (5) US consumers are changing how they shop in response to health and safety concerns; BACK TO BASICS AND VALUE (6) Consumer shopping intent is focused on essentials. (7) Consumers want value for their money - especially in essential categories; RISE OF THE HOMEBODY ECONOMY (8) Americans are changing how they spend their time at home. (9) Americans are concerned about going back to regular activities outside the home; BEHAVIORS VARY BY CONSUMER SEGMENT (10) 'Great consumer shift' trends vary by consumer segment. With high levels of uncertainty and competitiveness in the market, retailers have to apply innovative strategies to retain and gain consumers. Ravi Pratap Maddimsetty, Chief Technology Officer of MobStac (a physical-to-digital experience management solution), suggests use of 'phygital' marketing, a hybrid marketing channel that captures customer data to deliver a personalized experience, and provides three aspects of phygital marketing that retailers must know before integrating it into their marketing strategy - (1) Retailers Can Enhance In-Store Convenience Through Phygital Marketing: 46% of consumers still prefer to shop in person, although 63% of shopping journeys start online; Retailers needs digital infrastructure to integrate online and in-store experience; 87% of shoppers say they would prefer to shop in stores with touchless or robust self-checkout options like QR code technology. (2) Not All Phygital Solutions Maintain the Same Security Standards: Prioritize data security while choosing a phygital solution; Consumers trust retail experience that secures their data; Evaluate the security of your phygital solution through the integration of safe QR code use. (3) Phygital Marketing Drives Customer Engagement With Proximity-Based Tactics: Utilize geofencing to create digital campaigns within a defined physical radius; Geofencing strategy should capture the frequency of customer foot traffic and push out relevant notifications for past customers and potential customers. Phygital delivers enhanced retail experiences and the opportunity to better customer engagement and retention by correctly implementing phygital marketing is growing. Read on...

Total Retail: Phygital Marketing: 3 Things Retailers Should Know About the Newest Marketing Channel
Author: Ravi Pratap Maddimsetty


Mohammad Anas Wahaj | 20 jan 2022

Design thinking is a concept that has found acceptance in many organizations and industries to develop a framework for creativity and innovation. The concept challenges the status quo and its application intends to bring distruptive change. The term 'design thinking' was first mentioned in the book 'Creative Engineering' by John E. Arnold that was published in 1959 and explained that the approach has 'the ability to resolve existent problems or propose an entirely new way of using a product, decrease production costs, and increase sales.' Many academics during 1960's started working to 'scienticize' design by understanding its characteristics, influences, processes, and methodologies. In the next decade 'design thinking' became popularized in various fields and the concept utilized 'creativity' as a means of addressing the accelerating need for innovation. Later on 'design thinking' evolved as a human-centered problem solving approach which utilizes the way consumers interact with a product as a basis to further develop it, instead of only relying on theoretical research, assumptions, and hypotheses. The approach involves various steps that include context analysis, observation, problem finding, brainstorming, ideation, creative thinking, sketching, prototyping, testing, and evaluating. It is a continuous improvement process and the steps may not be always in the same order. Design thinking is not specific to field of design and is utilized in variety of fields, disciplines, industries, markets etc. The early period of architectural study involves learning about the creative process of design, with an emphasis on individualistic expression, experimentation, and critical analysis, along with the basics of the technical and theoretical aspects of the profession. This provides the learner of architecture to look beyond the build space and explore and understand it as a response to the urban, communal, and environmental needs. Here the architect is thinking in a similar way as any other designer like graphic, web, interface, industrial etc, with just a different medium of implementation. Those architects that considered architecture discipline as too structured and traditional pursued careers in fields like UX design, design consultants, product and business innovation specialists etc. There they implemented their creative and innovative thinking and justified the shift. Many architects utilized design thinking approach within their profession to develop new systems for cities, buildings, and communities that are designed to fulfil the needs of the consumers instead of implementing the standard and traditional architectural approach. Even though many architects find it challenging to involve users in their creative process, a pre-requisite for design thinking process, but there is an overall scope to change and evolve the traditional architectural practice through design thinking approach. Read on...

ArchDaily: The Rise of the Design Thinking Movement and its Relation to Architecture
Author: Dima Stouhi


Mohammad Anas Wahaj | 05 jan 2022

COVID-19 pandemic has exacerbated the challenges to the already struggling India's overall education delivery system. The school closures had not only affected the learning process but has led many students to drop out completely citing diverse reasons. Sudden transition from in-school learning to online learning took many by surprise - both teachers and students. This has been the case particularly with government-run and low budget private schools in small towns and rural areas, and students belonging to low socio-economic status (SES) households. Children had been deprived of mid-day meals that they use to get in schools, leading to a further challenge of malnutrition. Even though India has been undergoing digital transformation and evolving as a digital society, but the pandemic disrupted the gradual process. Many students, as well as a large number of teachers, found adapting to the technology-enabled learning difficult to handle efficiently and the process lacked effective learning outcomes. According to the School Children's Online and Offline Learning (SCHOOL) survey overseen by economists such as Jean Dreze, Reetika Khera etc, 77% of families in urban areas and 51% in villages have access to smartphones, a healthy number. But, only 31% of children in cities and 15% in villages are able to make use of smartphones for academic purposes. This shows how challenging it had been for children to use phones as an educational device. The Ministry of Education (Govt. of India) reported to the Parliamentary Committee of Women's Empowerment that about 320 million children got affected due to school closures and out of this 49.37% were girls. The Ministry of Education told the panel, 'Post pandemic, this can lead to a higher risk of girls permanently dropping out of school and reversing the gains made over recent years. One cannot also ignore the fact that there is a gender dimension in digital access to learning. In families which possess a single smartphone, it is likely that sons will be given the preference to access online classes, followed by girls, if time permits.' According to the report 'State of the Global Education Crisis: A Path to Recovery' prepared by World Bank in cooperation with UNESCO and UNICEF (The Indian Express, 13 dec 2021), Jaime Saavedra, World Bank Global Director for Education, says, 'The COVID-19 crisis brought education systems across the world to a halt. Now, 21 months later, schools remain closed for millions of children, and others may never return to school. The loss of learning that many children are experiencing is morally unacceptable. And the potential increase of learning poverty might have a devastating impact on future productivity, earnings, and wellbeing for this generation of children and youth, their families and the world's economies.' The challenges remain as new variants of the COVID-19 like Delta and Omicron keep arising and pushing governments to implement measures like curfews, lock-downs, school closures etc. So, the online education will continue to remain the mode of learning in these times. Governments, nonprofits, technology companies, etc have to make sure that the process is able to provide optimal outcomes as it is a question of the country's and the world's future. Read on...

The Siasat Daily: The chaos of online education in India's pandemic times
Author: Manogna Chandrika Matta


Mohammad Anas Wahaj | 29 dec 2021

Many nonprofits had been ray of hope for people during the COVID-19. But as the sad saga continues, it keeps on bringing more challenges to the sector. On one side of the spectrum are health and welfare related organizations with high demand for their services and subsequently getting funding attention from donors but on the other side are art and culture nonprofits that had been hardly hit and continue to struggle. But overall, getting sufficient funding to fulfil the required demand is not an easy task for all nonprofits during tough times like these. Kenneth Cerini, Managing Partner at Cerini & Associates LLP, provides innovative suggestions to get ahead in the virtual funding game in COVID times - (1) Monitor messaging in funding campaigns and adapt to changing scenarios. (2) Do targeted campaigning and select audience and design campaings accordingly. (3) Videos are a great tool to reach out to audience effectively. (4) Focus on retention and convince those who gave once to give again with pursuasive messaging of how their earlier contributions were utilized. (5) Personalize and customize the communication to the donors. (6) Continue to diversify revenue streams as the pandemic changes the standard funding processes. (7) Learn from the experience gained from the challenges of the last couple of years and, elevate and improve on what worked. Read on...

Long Island Press: OpEd: Nonprofits Must Use Innovative Fundraising Methods in Covid Times
Author: Kenneth Cerini


Mohammad Anas Wahaj | 24 dec 2021

India's handicraft sector is an important part of the economy, both from local consumption and export point of view. According to ibef.org (India Brand Equity Forum) website India has around 7 million artisans as per official estimates, but unofficial figures consider this figure to be huge 200 million. Moreover, there are more than 3000 art forms in which these artisans are engaged in. The website (ibef.org) further provides the following statistics related to Indian handicraft and handloom export (FY21): Woodwares at US$ 845.51 million; Embroidered and crocheted goods at US$ 604.38 million; Art metal wares at US$ 468.66 million; Handprinted textiles and scarves at US$ 339.03 million; Imitation jewellery at US$ 186.65 million; Miscellaneous handicrafts at US$ 826.68 million. Indian government is also providing special push to this sector through various schemes, as described on the handicrafts.nic.in (Development Commissioner Handicrafts, Ministry of Textiles, Govt. of India) website - NATIONAL HANDICRAFTS DEVELOPMENT PROGRAMME - NHDP (Includes Marketing Support and Services; Skill Development in Handicraft Sector; Ambedkar Hastshilp Vikas Yojana [AHVY]; Direct Benefit to Artisans (Welfare); Infrastructure and Technology Support; Research and Development ). COMPERHENSIVE HANDICRAFTS CLUSTER DEVELOPMENT SCHEME (CHCDS) that aims to enhance the insfratructural and production chain at handicraft clusters in India and bring them to global standards. According to Prof. Syed Khalid Hashmi of Millennium Institute of Management, Aurangabad (Market for Indian Handicrafts, Excel Journal of Engineering Technology and Management Science, Dec-Jan 2012), 'The handicrafts sector plays a significant and important role in the country's economy. It provides employment to a vast segment of craft persons in rural and semi urban areas and generates substantial foreign exchange for the country. The handicraft sector has, however, suffered due to its being unorganized, with the additional constraints of lack of education, low capital, and poor exposure to new technologies, absence of market intelligence, and a poor institutional framework...Indian handicraft has great growth potential in the changing scenario with its basic strength being the abundant and cheap availability of manpower and being a traditional profession of millions still requires very low investment compared with other countries barring China.' A new book, 'Crafting a Future: Stories of Indian Textiles and Sustainable Practices' by Archana Shah, explores the contribution of artisans, designers, NGOs etc to handcrafted textiles sector by focusing on the skills and processes of the creators, and weaves the stories of their accomplishment and success. Ms. Shah is worried about the competition that handcrafted textiles face with tech-powered textile manufacturing and has been working to revive and rejuvenate several craft skills. She is the founder of Ahmedabad's Bandhej (a handcrafted textile fashion brand founded in 1981), and has been collaborating with artisans around the country for the last 40 years to create textiles for urban markets. The book is the result of her interactions with artisans over her long career. She says, 'It is broadly divided into three sections of natural fibres: cotton, a plant-based fibre; silk produced by insects; and wool, obtained from animals. It resonates with Gandhiji's concept of developing khadi and village industries to rejuvenate the rural economy and stimulate development through a bottoms-up approach.' The book addresses two major challenges - unemployment and climate change. Ms. Shah says, 'By making productive use of their time and skills, women and marginalised communities involved in this sector will be empowered, and enjoy a sense of self-worth and dignity. Families will benefit from sustainable livelihoods in their own locations, protecting them from the misery of forced economic migration to urban centres where regular work is difficult to find. The challenge is how to bridge the gap, connect the producers with the markets, create products that are 'Handmade in India' for the local, national and global markets and in the process, make the world a better place for future generations.' Read on...

Deccan Chronicle: Handmade in India
Author: Swati Sharma


Mohammad Anas Wahaj | 20 dec 2021

Marketing focuses on fulfilling customer needs and the process initiates leads and attracts customers. Marketing involves making a connect with prospective customers wherever they are available. According to Chartered Institute of Marketing, 'Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.' Traditional marketing with outbound methodology involves various channels like newspapers, magazines, television, radio, billboards etc to reach out to prospective customers. It is static and is mainly a one-sided push communication, where these media show to the public what the brands want them to see, without any direct engagement with them. The rise of internet and consumer technologies, with large section of the public connected through computing devices, led marketing processes to evolve. Digital marketing is an evolution of traditional marketing and many foundational concepts are same. Digital marketing with inbound methodology creates brand awareness and promotes business through utilizing digital channels and internet that would include blogs, podcasts, videos, enewsletters, ebooks etc. Digital marketing process is dynamic with two-way communication and reaches out to customers where ever they are available in the digital media and serve them at different stages of their interaction and purchasing journey. Connecting and engaging with customers is not difficult in digital. What is important is how to achieve and maximize value through this engagement to better serve the customer requirements. Success of digital in marketing depends on how well marketers can understand the consumer behavior through technology-enabled interactions and analytics tools and how well they manage those interactions to fulfil consumer needs. Digital marketing channels, powered by internet, create, accelerate, and transmit product and services information and value to consumers, through digital networks. These channels include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), E-mail Marketing, Content Marketing, Affiliate Marketing, Online Public Relations, Display Advertising, In-game Advertisng, Native Advertising, Video Advertising, SMS Marketing etc. Marketers of today and future have to keep pace with technological advancements, stay informed and skilled, and be innovative and creative, to connect, understand, engage, and serve the digitalized modern customer. Digital marketing will continue to evolve, but a balanced and mix approach to traditional and digital marketing would provide better results. Mobile Marketing, Internet of Things (IoT), Analytics, Big Data, 3D Printing, Cloud Computing, Artificial Intelligence, Consumer Neuroscience/Neuro Marketing are some of the most interesting and challenging domains where the future marketers are expected to deliver. Read on...

ilmeps/read: Digital Marketing To Connect, Engage And Serve Customers - Part I
Author: Mohammad Anas Wahaj


Mohammad Anas Wahaj | 29 nov 2021

Online education has been part of education strategy for many institutions and organizations even before COVID-19. According to National Center for Education Statistics (US Department of Education) website (nces.ed.gov), more than 30% of all students enrolled at postsecondary institutions took at least one online course in the fall 2016 term. Moreover, online education advocates suggest that departments offering online courses can support their students through the ease of access to coursework. But, 2013 research study 'The impact of online learning on students' course outcomes: Evidence from a large community and technical college system' by Di Xu of Columbia University and Shanna Smith Jaggars of Columbia University, indicates that students perform slightly worse and have lower course retention within online learning compared to traditional face-to-face classes. Recent study published in the journal Educational Evaluation and Policy Analysis titled 'Increasing Success in Higher Education: The Relationships of Online Course Taking With College Completion and Time-to-Degree' (Authors: Christian Fischer of The University of Tübingen in Germany, Rachel Baker of University of California at Irvine, Qiujie Li University of California at Irvine, Gabe Avakian Orona University of California at Irvine, Mark Warschauer University of California at Irvine), examines how online courses relate to students’ four- and six-year graduation rates, as well as time-to-degree-completion for students who graduate college within six years. According to the findings of the study, 'Online course-taking is associated with more efficient college graduation. Students who are given the opportunity to take classes online graduate more quickly compared to students in departments that offer fewer online courses. We also find that online course-taking is associated with a higher likelihood of successfully graduating college within four years. Importantly, our findings seem robust for students who are generally considered at-risk in college environments.' Even though Online education may not be as effective as face-to-face education but the study suggests that there are other benefits that help in overall long-term educational success of students. Keeping online education portfolio, even after the pandemic, is a valuable proposition for educational institutions. Read on...

Brookings: Access to online college courses can speed students' degree completion
Authors: Christian Fischer, Rachel Baker, Qiujie Li, Gabe Avakian Orona, Mark Warschauer


Mohammad Anas Wahaj | 27 nov 2021

Environment influenced by pandemic, enhanced use of mobile devices, considerations for privacy and safety etc are some issues that would have an impact on the website trends in addition to the normal evolution of technology and design concepts. Paul DeLeeuw, Director of Interactive at ddm marketing + communications, provides trends that will shape web design in 2022 - (1) Sharing Not Telling: Enhanced visitor engagement with website with visuals and interactions. Micro-interactions and micro-animations are lively add-ons on the website. Integrating them effectively with overall look and feel of the website without overdoing them brings energy to the website. (2) Simplicity: Customer engagement needs to be seamless with less roadblocks and impediments. Precise information, soft colors, vivid imagery and clarity in calls to action will be effective. (3) Safety First: Websites are adapting design to the new normal. They are trying to give people space, reduce anxiety, and feel comfortable and safe. Emphasis is on aesthetics and feelings. Designs that feel spacious, inviting, and accommodating will speak to the visitors' sense of security and safety. (4) Customisation and Accessibility: Accessibility needs to be integrated in the design process from the beginning. More website are integrating theme and font customisations. They are supporting operating systems, and accessibility features like font scaling and contrast adjustments. Sites with these features stand out as they signal that they are caring for their customers. (5) Positive Mindset: Prevalence of negativity and information overload is the reality of modern internet. Better websites in 2022 will reduce this and try to create experiences that help and assist the user, and generate positive thinking and goodwill. Read on...

Creative Bloq: 5 exciting web design trends for 2022
Author: Paul DeLeeuw


Mohammad Anas Wahaj | 25 nov 2021

Diversity and inclusion (D&I) is an important human resources issue in public relations field and needs consideration from various stakeholders. Recent research by Prof. Caitlin Wills of the University of North Georgia, published in The Public Relations Journal titled, 'Diversity in Public Relations: The Implications of a Broad Definition for PR Practice?', examines how the top 50 PR firms (Holmes Report) communicate about diversity on their websites. Their specific definitions are important as it showcases their understanding, policies and implementations regarding diversity. According to the research, 'Over half of the websites sampled contained definitions; the majority included expanded conceptualizations of differences, and most did not mention demographic characteristics specifically. Of the nine firms that outlined distinct activities, such as employee networks, all of the activities addressed demographic characteristics of diversity.' Prof. Caitlin says, 'The field has been slow to change and reflect the diversity of society, and fundamentally does not reflect the diversity of its audiences...The PR field is not yet diverse in traditional terms. The field needs to diversify in that way before they can move to broader definitions that ignore race, gender, sexual orientation, etc.' In the research article Prof. Caitlin made following recommendations for PR firms - (1) Develop a definition of diversity based on specific criteria that includes both traditional and broad characteristics of diversity. (2) Show organizational commitment to diversity initiatives by communicating the definition and activities across organizational communication to all stakeholders. (3) Align diversity-related activities to the criteria identified in the definition to allow assessment and ensure effectiveness. She further says, 'A definition of diversity that reflects the PRSA (Public Relations Society of America) guidance might help focus policies and programs on many types of diversity and inclusion, thus, moving the field of public relations toward fuller diversification. Once a definition is identified, it should be communicated clearly to employees and the public on the website. All employees, especially CEOs, should know how their organization defines diversity and defines inclusion. In addition, initiatives should be expanded to address other diversity factors and linked to the criteria identified in the definition.' Read on...

University of North Georgia Newsroom: Wills points out diversity disparities
Author: J. K. Devine


Mohammad Anas Wahaj | 21 nov 2021

The book 'Unshackling India: Hard Truths and Clear Choices for Economic Revival' authored by Ajay Chhibber and Salman Anees Soz explores expectations from India's economy in the next 25 years and whether it will become a mature democracy and developed economy by 2047, the hundredth year of its independence. The authors argue that India needs to look ahead to achieve economic prosperity and inclusivity with realistic approaches and new ideas. They say, 'What India needs is an aspirational goal. GDP targets - US$ 5 trillion or even US$ 10 trillion - do not inspire the broader citizenry.' The book consider China a threat and suggests a competitive approach towards it. Also, 'Samriddh aur Sajit Bharat @100' (Prosperous and Inclusive India @100) is a slogan that all political parties should adopt as their motto. For Indian corporations, the book says, 'They should aim to grow at home and abroad instead of looking for tweaks in tariffs and regulations to serve very narrow short-term interests.' Mentioning COVID-19 crisis and government's approach towards it with existing substandard healthcare infrastructure, authors say, 'New lockdowns ensued, guaranteeing a slowdown in economic activity and prospects of further misery for the poorest and most vulnerable sections of society...India has been forced to reset by the COVID-19 crisis. Perhaps that is how India reforms - in response to crises. While COVID-19 may have set us back by several years (or longer), India could convert this into an opportunity to revitalize and structure our economic system for the future.' The crisis also created global economic challenges and India has to manage them effectivcely to pursue its expected growth trajectory. Read on...

Devdiscource: Book takes critical look at Indian economy
Author: NA


Mohammad Anas Wahaj | 27 oct 2021

Continuous innovation and improvement in strategies is the key for success with rapidly changing market dynamics. Business-to-business (B2B) marketing is no different. Even though basics of B2B marketing are same as for B2C (Business-to-consumer) but it requires some special considerations as business customers are bulk buyers and B2B is the largest market transaction-wise. Marketing strategies in this case need to be fine-tuned for effectiveness. Here are few time-tested and latest B2B focused marketing strategies that should be part of companies dealing with B2B customers - (1) Account-Based Marketing: It has one of the highest conversion rates. It is a targeted marketing strategy with customized and curated campaign specifically designed for select clients. (2) Live Chat Strategy: Live chat is capable of converting a prospective lead into a client through answering queries effectively. Webchat platform reports that it has seen 2.8% more conversions than the business that doesn't use live chat support. It has also reported a 60% increment in B2B sales due to provision of live support to customer during entire purchase journey. (3) Word-of-Mouth: McKinsey reports that 20-50% of all purchasing decisions are based solely on word-of-mouth. (4) Long Content Pieces: Long-form content strategy generates more leads and requires engaging and highly curated content to target the specific business profile. (5) Podcast Marketing: COVID-19 pandemic has increased the listener base for podcasts. According to a survey, 155 million people listen to Podcasts in the US. Considering this curated podcast content is an opportunity to be tapped for reaching out to broader prospective clients. (6) AI Marketing Strategy: AI-based strategy would require product recommendations to prospective customers based on prior purchase data and behavior. (7) E-mail Marketing Strategy: It has over 122% lead generation. Targeted emails with specific content suited to prospective clients is key to the effectiveness. (8) Influencer Marketing: With rise of video-sharing platforms, influencer marketing has become an effective tool to reach clients. (9) Virtual Events: COVID-19 has exacerbated the use of virtual events for targeted marketing. It has expanded the audience reach with less efforts as compared to physical events. (10) Omnichannel Marketing: This strategy helps in reaching out to target audience through multiple channels with a unified marketing approach and helps reduce buyer friction and generate more leads. Read on...

UNB: B2B Marketing: Effective Strategies in 2021
Author: Shahriar Rabab


Mohammad Anas Wahaj | 26 oct 2021

Communication is the key to propagate ideas and concepts. Graphic design is one such communication tool that can send a message across effectively and create an impact through visuals. Dr. Rebecca Green, graphic design lecturer and researcher in the School of Art & Design at the University of New South Wales (UNSW Syndney, Australia), says, 'Understanding graphic design principles is an untapped opportunity in the fight against climate change. Graphic designers have a critical role in helping to address the most crucial problem of our time - by communicating climate change messages through powerful and compelling visuals that resonate. Climate change is also a social problem. It's caused by humans and can be solved by humans. Communication is how we socialise; it's how we find the groups we identify with, and graphic design provides the symbols and signs that help us identify these groups or ideas. Dr. Green's research focuses on graphic design and its influence on humans. She tests how graphic design impacts reception, trust, and belief across climate change, as well as other complex issues. Critical components of visual communication, such as colour, imagery, logos and style - all work together to convey meaning, lead to trust (or mistrust) and ultimately influence the uptake of strategic climate messaging. Dr. Green says, 'Using the right combination of elements in the graphic design of climate change communication can not only help boost understanding and engagement with the issue but also build communities. Graphic design language really has the power to unite or divide. So, graphic design needs to be careful to make sure it fosters communities based around the global good, using the right symbols, the right authority, and the right logos.' Read on...

UNSW Newsroom: Graphic design can build trust and community in climate conversation
Author: Ben Knight


Mohammad Anas Wahaj | 23 oct 2021

India's changing socio-economic scenario is urging corporates, entrepreneurs and individuals to focus on solving social problems and creating a positive social impact in lives of those who are at the bottom of the pyramid, a concept that was first propagated by C. K. Prahalad and Stuart L. Hart in their article 'The Fortune at the Bottom of the Pyramid' (Strategy+Business, 2002). It proposed that companies should innovate and also focus on the needs of those at the bottom of the pyramid. By doing so they will not only expand their markets but will also serve the marginalized communites and uplift their socio-economic conditions. According to the article 'Budget 2014: Tapping the aspirational class of India' (Shuchi Bansal; Mint, 11 Jul 2014), while presenting the budget in 2014 Late Mr. Arun Jaitley, the then Finance Minister, referred to aspirational Indians and what he called the 'neo middle class'. He said, 'India unhesitatingly desires to grow...those who have got an opportunity to emerge from the difficult challenges have become aspirational. They now want to be part of the neo middle class.' In the same article, a research study by Quantum Consumer Consulting, finds that 34% of these strata are aged between 10 and 25 years and aspires for a better life. Ravi Narayan, CEO at T-Hub, explains how this aspirational class can be an opportunity for social entrepreneurs to focus on and make a real difference in the innovation ecosystem. He says, 'It is about time social changemakers start tapping into India's aspirational class, who are tomorrow's neo-middle class. Understanding this under-served stratum is key to unlocking the potential of the Indian economy.' He provides examples of organizations from India's impact ecosystem that are making a difference. According to Mr. Narayan, 'India's strong digital infrastructure has been a gamechanger for those who want to leverage the power of technology to create a social impact on a larger scale. The growing smartphone penetration and high-speed internet connectivity in rural areas have empowered social entrepreneurs and innovators to create new models for change to accelerate social impact.' EdTech, AgriTech, healthcare and microcredit finance are critical areas where social entrepreneurs and incubators are offering inclusive and sustainable solutions to ensure the upward mobility of the marginalized class. Mentioning the best practices in social innovation in India's context, Mr. Narayan says, 'Speaking from experience, I am convinced that social innovation in the Indian context is not clearly defined by an evidence-based approach. Perhaps therein lies one of its bigger challenges. Social entrepreneurs working to create an impact on the scale have to contend with operational challenges, such as a lack of market access, besides inadequate investor connect and mentoring opportunities. Also, technologically and in terms of scale, it is difficult to solve problems in this sector as the risk factor is high for social entrepreneurs. Besides, the educated class with its worldview isn't contributing enough to the growth of this sector. Such pain points highlight the need for open innovation to solve India's most complex social problems.' He also says that maximizing inclusion is key and this cannot be attained by merely leveraging technology. There has to be a larger objective of creating a holistic inclusive social impact ecosystem. A fragmented innovation ecosystem cannot thrive in the absence of a comprehensive social innovation policy. He concludes, 'I believe that social innovators - be it individuals, social incubators, governments, corporates, academia, or startups - who put people first will help create new and exciting markets and facilitate a synergistic innovation ecosystem.' Read on...

Entrepreneur: How to Address the Yawning Gap in India's Social Impact Sector
Author: Ravi Narayan


Mohammad Anas Wahaj | 29 sep 2021

With changing donor behaviors and perceptions, nonprofits should modify their fundraising strategies to stay successful and impactful in the communities they serve. Annual galas, glossy annual reports, generic charity requests etc have been norms in charity fundraising. But, according to a new report, 'Transforming Partnerships With Major Donors' by the Leadership Story Lab, wealthy donors are now seeking new relationships and expecting innovative fundraising approaches from nonprofit organizations before donating. The report found that donors seek more personalized and customized pitches from nonprofits. Moreover, the report found that many self-made givers avoid public recognition of their donations and are more focused on making an impact and solving social problems that are close to their heart. Joe Pulizzi, a marketing and communications entrepreneur in Cleveland, got disillusioned with traditional ways of nonprofit fundraising and after joining the board of one nonprofit he found that much of the donated money was going to pay debt and covering significant overhead. This prompted him to start his own nonprofit and focus more on spending money where it is needed the most - in solving the social problem that nonprofit was set out for. Esther Choy, the president of the Leadership Story Lab and author of the report, said that gift officers didn't always know the potential donor's story and, instead of asking specific questions, led with a pitch about the greatness of their organization. Ms. Choy says, 'Sometimes everything feels too polished. If they can make their solicitation as human as possible, it would work better. It shouldn't be about putting someone on a pedestal.' Michael Wagner, co-founder of Omnia Family Wealth, says, 'People are really looking for something more than a transaction. It's about building a partnership based on a relationship. People used to be OK with just giving the money and being done with it, but that isn't the case anymore.' Mr. Pulizzi says, 'Many nonprofits have a kind of salesmanship that needs to go away. If the nonprofit is calling on someone with means, I think they need to form a better communication strategy so it's not a commercial. They need get to know that person and invest some time.' Many donors want a more educational approach to fundraising from nonprofits then just plain marketing. Tyson Voelkel, the president and chief executive of the Texas A&M Foundation, says, 'The more trust we can earn, the more money donors will give...We have to convince them that we're the best place to put their philanthropic dollars.' Read on...

The New York Times: Raising Money for a Nonprofit? Try a Personalized Approach
Author: Paul Sullivan


Mohammad Anas Wahaj | 28 sep 2021

According to Investopedia, Augmented reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology. It is now a pervasive digital technology trend and has become particularly ubiquitous in consumer products like smarphones, with advancements in camera technologies, computer vision techniques, AR software development kits, digital content availability etc. But, its utilization in industrial and manufacturing setting is a bit restricted even though early adopters there have demonstrated its importance. Boeing has tested AR in factory setting. Brian Laughlin, IT Tech Fellow at Boeing, says, 'By using augmented reality technology, technicians can easily see where the electrical wiring goes in the aircraft fuselage. They can roam around the airplane and see the wiring renderings in full depth within their surroundings and access instructions hands-free.' Paul Davies, Boeing Research & Technology Associate Technical Fellow, says, 'Our theory studies have shown a 90% improvement in first-time quality when compared to using two-dimensional information on the airplane, along with a 30% reduction in time spent doing a job.' Volvo Group has also found AR valuable in attracting and retaining employees. Bertrand Felix from Volvo Group says, 'Using visuals and AR is definitely attractive in a manufacturing industry universe. It certainly helps to recruit younger generations, as well as creating new jobs along the value chain who can generate the new digital visual instructions. Many can be created by experienced employees and, in that way, their knowledge is passed on carefully to the younger generation.' Volvo also employs AR to make training more efficient for its operatives. There are many examples like these where AR is finding value. IDC projects a 78.5% global spending increase on AR/VR in 2021. But, what is holding the proliferation of Industrial AR to the depths of manufacturing supply chains, including small-sized contractors is the issue of 'Interoperability'. For many years there have been interoperability challenges between engineering design and manufacturing. Standards Development Organisations (SDOs) have continued to focus on holistic and persistent descriptions of design and fabrication requirements to bridge the gap. Engineering software tools have also made progress in addressing interoperability issues but as manufacturing is moving more towards distributed operations new interoperability challenges crop up for developers. Moreover, for industrial AR the interoperability challenge is further compounded as AR authoring suites often force developers into a silo, which can lock the customer into a particular platform and framework. The lack of suitable interoperability for AR in Industry 4.0, and manufacturing in particular, is costly. Although one-off AR installations have demonstrated value but they are fragile and if the reference data and models change and the use of AR is to continue, the assets of the AR experience must also be modified. In industrial AR installations, automated and persistent data linking, oftern termed as 'digital thread', has not yet been realized. Efforts are being made to bring engineering practice, manufacturing and AR together. Workshop held at IEEE ISMAR 2020 with participants from diverse expertise, including geospatial information scientists, AR software architects, and manufacturing engineers suggests that much of what's needed to realise an AR-capable digital thread is already underway across a number of SDOs. To move forward, manufacturing industry stakeholders and standards working groups must plan for adoption of emerging technologies, such as Industrial AR and address the issues of interoperability between domain-specific models. Without interoperability, manufacturers will continue to struggle with improving the maintainability, reproducibility, and scalability of Industrial AR installations. Read on...

The Manufacturer: Closing the gap between engineering practice and augmented reality
Author: William Bernstein, Christine Perey


Mohammad Anas Wahaj | 26 sep 2021

Consumer packaged goods (CPG) marketers are looking to boost above-average growth in the COVID-19 pandemic era. The challenges are real and according to McKinsey's latest research 78% of CEOs are now banking on marketing leaders to drive growth. The research study looked at how 860 global executives are prioritizing investments and capabilities that help accelerate growth. The study finds that three elements - creativity, analytics, and purpose - that constitute a 'growth triple play' that provides at least two times the growth of peers who don't invest in all three in tandem. Another McKinsey research based on interviews of CPG marketing and growth executives seeking answers about the new reality found that - to attain extraordinary growth requires more sophisticated, predictive, and customized marketing strategies. New approaches and tools are the need of the times. Even though some basics like broad reach, powerful, resonant storytelling, and creativity are critical, but marketers have to utilize data and analytics at scale to crack the code that enables more targeted and engaging interactions to shape consumer behavior. 2/3rd of CPG companies say they have put data-driven marketing at the top of their agenda [Consumer Analyst Group of New York (CAGNY) 2021 Virtual Conference]. Large number of CPG companies are still not able to fulfil the promise for delivering impact at scale from data-driven marketing. Accoring to another McKinsey research, truly sustainable, marketing-led growth has to be granular, focused, and scaled across the entire marketing organization, delivering the right message to the right consumer, at the right moment, at the right place - all the time. To thrive in this new ara of CPG marketing, companies have to - build a continuously updating, AI-powered consumer-intelligence engine that ingests enough signals and data points to not only identify demand but to predict it; use advanced analytics and marketing technology to recommend high-value actions; learnings from hundreds of tests per week need to feed back into this engine, helping drive rapid decision making and informing adjustments to brand plans, spend allocation, tent-pole campaigns, and always-on activation. This new marketing model will require new kind of talent, new organizational capabilities and midsets and adoption of new technologies. CPGs that would succeed and utilize next-level AI (Artifical Intelligence) consumer-intelligence need to have five essential ingredients to unlock data-driven marketing impact at scale - (1) Opportunity/Demand Identification: A 360-degree view of consumers and pockets of growth, supported by predictive and prescriptive insights. (2) Rapid Activation: Delivering the right message at the right time in moments that matter - and measuring the impact. (3) Martech/Data Enablement: Activating a fit-for-purpose data and tech-enabling customer-centric strategy. (4) Agile Operating Model: The new ways of working needed for an agile, modern, marketing organization. (5) Capacity-building: The talent, culture, and infrastructure required to scale impact. Read on...

McKinsey: The new marketing model for growth: How CPGs can crack the code
Authors: Tiffany Chen, Michele Choi, Jeff Jacobs, Brian Henstorf, Ed See


Mohammad Anas Wahaj | 22 sep 2021

Healthcare infrastructure, both public and private, in small towns and rural areas of India is still rudimentary and lacks quality and efficiency. COVID-19 pandemic has further demonstrated the sorry state of healthcare delivery. Moreover, during pandemic times healthcare facilities became out of reach for non-COVID patients with other diseases and healthcare issues. Fear of COVID infection was one of the major factor that made healthcare delivery situation worse. Most OPD's and in-patient treatment in big hospitals, both public and private, was restricted. Technology-enabled healthcare and telemedicine came to the rescue during this time. Many healthcare facilities even tested advanced digital technologies to fill the gap and to keep themselves afloat businesswise and manage revenue streams. Technology also helped healthcare to expand reach to rural and remote areas. Keeping this in mind, last year the Ministry of Health and Family Welfare (MoHFW), NITI Aayog, and the Board of Governors (BoG) Medical Council of India (MCI) released the initial formal guidelines to regulate practices across India leading to democratization of healthcare delivery, especially telemedicine. Remote healthcare delivery also hastened during this time. Concept of remote or smart ICUs also became prevalent considering the shortage of critical care staff in hospitals. Internet of Medical Things (IoMT) devices came handy in remote and digital healthcare. With AI, predictive analytics, electronic health records etc medical consultation has become more efficient. This particularly helped during pandemic and is very relevant for areas where physical healthcare delivery is limited or unavailable. The scope of remote healthcare in India is promising. According to the latest McKinsey report telehealth is projected as a quarter trillion-dollar industry post-COVID. The report states that telehealth use has increased 38 times from the pre-COVID-19 baseline. The industry is projected to reach a size of US$ 10.6 billion by 2025 in India. The healthcare delivery for rural and remote areas has to combine both digital and physical modes, the evolved 'Phygital Model'. As India's rural population is sizeable, about 65% of total population, the healthcare efforts would require contribution from both public and private sectors. Currently, patients from rural areas and small towns have to travel to larger cities to avail better healthcare facilities, increasing the load on already burdened healthcare infrastructure there. Moreover, it also increases the cost of healthcare for those who travel. Use of phygital model will reduce the cost of healthcare and lessen the burden on large cities. Innovative startups and entrepreneurial spirit of India's youth can help bring this healthcare transformation with support from government and investors. Read on...

Businessworld: How Are Advances In Digital Technology Making Healthcare Delivery In Rural India More Efficient?
Author: Col Hemraj Singh Parmar


Mohammad Anas Wahaj | 30 aug 2021

Diversity is an important issue in industrial design industry. Research finds that women account for 85% of consumer purchases but most products are not designed by women. Another research suggests that 85% designers are males in industrial design industry. So industrial firms that are women-led are rare and need a special mention. Women can provide different perspectives and approaches to products. Here is the list of 20 design and innovation firms with women in leadership positions - (1) Rinat Aruh, founder and CEO of Aruliden (2) Jo Barnard, founder of Morrama (3) Cheresse Thornhil, design director at S.E.E.D. at Adidas, the School for Experiential Education in design (4) Merle Hall, CEO of Kinneir Dufort (5) Jeanette Numbers, co-founder of Loft (6) Alyssa Coletti, founder of NonFiction Creative (7) Angela Medlin, founder and director of FAAS (pronounced 'faze', stands for Functional Apparel & Accessories Studio) Design Collab (8) Natalie Nixon, PhD, founder of Figure 8 Thinking (9) Nichole Rouillac, founder of Level (10) Maaike Evers, co-founder of Mike&Maaike (11) Liz Daily, founder of Liz Daily (12) Jessica Nebel, managing partner at Neongrey (13) Antionette Carroll, founder, president, and CEO of Creative Reaction Lab (14) Ayse Birsel, co-founder and creative director of Birsel + Seck (15) Stephanie Howard, founder of HOW AND WHY (16) Phnam Bagley, co-founder of Nonfiction (17) Kelly Custer, design director of Knack (18) Isis Shiffer, founder of Spitfire Industry (19) Wonhee Arndt, co-founder of Studio Gorm (20) Betsy Goodrich, co-founder of Manta. Read on...

Core77: 20 Woman-led Industrial Design & Innovation Firms
Authors: Kristi Bartlett, Ti Chang


Mohammad Anas Wahaj | 28 aug 2021

Corporate Social Responsibility (CSR) is becoming an essential tool for businesses to not only participate in a greater good but also differentiate themselves in a highly competitive business environment. Businesses can utilize CSR as a source of competitive advantage by strategically applying CSR in the communities they work. Companies with serious CSR planning and implementation signify that they operate in ethical and sustainable way and care for the environment and are sincere about their social impacts. Particularly for companies that work in developing world with poverty related challenges, CSR is a great tool to demonstrate that they care and contribute for a better world. Here are few points that represent the value of CSR for businesses in today's world - (1) Creates Greater Job Satisfaction: As per the study published in HBR in 2018, 9 out of 10 workers are willing to earn less income to do more meaningful work. Companies with strong CSR culture can increase employee satisfaction and can attract better employees. (2) Encourages Customer Loyalty: Customers are now more interested in how the companies operate with respect to society and environment. When customers find out about CSR aspects of a company they trust it more and would buy products from them. Millenials as customers are more inclined towards such aspects of companies before they buy products from them. (3) Makes Businesses More Sustainable: When companies apply more sustainable practices then their models become more sustainable too and they will reap the benefits in the long run. Read on...

South Coast Herald: Why Corporate Social Responsibility is Essential for Businesses
Author: NA


Mohammad Anas Wahaj | 28 aug 2021

The new study 'Why Do Some Advertisements Get Shared More Than Others' by Prof. Jonah Berger of the Wharton School at University of Pennsylvania and Daniel McDuff of Microsoft Research published in Journal of Advertising Research, explores the emotional triggers - happiness, sadness, and even disgust - that make people want to share advertising content. Prof. Berger is also the author of the books, 'Contagious' and 'The Catalyst: How to Change Anyone’s Mind'. The study investigates the link between emotional responses to video ads and sharing. The researchers found that positive emotions resulted in more sharing, but so did feelings of disgust. Prof. Berger says, 'Everyone wants their content to be shared - from companies with their ads to 'influencers' with their videos to content marketers with their content. But actually getting consumers to share is harder than most people think.' Prof. Berger mentions that for the study they used facial expressions of participants as indicator of emotions. He says, 'It certainly seems easier to ask people how they feel or have them rate their response on scale. But there's a problem: Self-reports are often inaccurate. People don't always have a good sense of what they are feeling, and even if they give you an answer, it's not always correct. Further, people sometimes bias their responses based on what they think you want to hear. So, facial expressions can be a valuable alternative. Our face often signals how we're feeling even if we don’t realize it.' Stating the key findings and implications of the study, Prof. Berger says, 'While ads that made people smile were more likely to be shared, some negative emotions, like sadness or confusion, decreased sharing, while others, like disgust, increased it. Consistent with other research we've conducted, this highlights that rather than just being about feeling good or bad, sharing is also about the physiological arousal associated with different emotions. Emotions that fire us up to take action, like anger and anxiety (and in this case, disgust) boost sharing, while emotions that power us down (like sadness), decrease sharing. This has a number of important implications for marketers. First, if you want people to share, making them feel good isn't enough. Feeling content isn't going to make people share. You have to fire them up. Make them feel excited, inspired, or surprised. Second, you don't have to shy away from negative emotions. Because they fire people up, anger, anxiety or even disgust can be leveraged to encourage word of mouth.' Read on...

Knowledge@Wharton: What Makes Some Ads More Shareable Than Others?
Author: NA


Mohammad Anas Wahaj | 25 aug 2021

India is predominantly an agrarian society with 2/3rd of its population associated with agriculture and related sectors. Moreover, 1/3rd of rural India still lives below poverty line. These statistics points towards an imbalance in rural and urban society and leads to migration by rural population towards cities in search of livelihoods. Long-term well thought out planning and implementation is a necessity to pursue rural development and make rural economy a thriving force to bridge the rural-urban divide and provide opportunities to rural population and enhance their quality of life in rural areas. Some of the steps that would be required to make it a reality would include - (1) Skilled Manpower: Improve availability of educational and vocational skill-based training for rural youth to enhance their employability; Awareness and knowledge about modern agricultural practices to rural population; In addition to education, public health and sanitation, women empowerment, providing better electricity and irrigation, facilities for agriculture extension, research, loans and credit availability, along with skill development for employment, are some of the steps needed in this regard. (2) Aiding Growth: To reduce unplanned migration towards cities it is required to provide opportunities to youth in rural areas. It is necessary to invest time and resources in promoting investment and creating infrastructure for better employment opportunities; Quality of agricultural jobs should be improved and there should be better human resources practices in such jobs to make them attractive for rural youth. (3) Building Opportunities: Entrepreneurship is one concept that should be seriously introduced in rural and agricultural sector to increase opportunities and support growth. It is important to create micro-entrepreneurs and economic clusters in rural India; For rural entrepreneurs to thrive government has to improve rural infrastructure through investments in roads, electricity, irrigation networks, and national cold chain grids in the rural areas; Welfare funding is another area that need to be addressed. But overall the most important thing is to empower rural youth to become entrepreneur and become generator of employment opportunites within the rural setting will be turning point in rural economy leading to sustainable rural development. Read on...

YourStory: How can rural economy contribute to the socio-economic growth of India
Authors: Sanjay Rai Sherpuriya, Suman Singh


Mohammad Anas Wahaj | 31 jul 2021

According to the report, 'Volunteering as a Pathway to Employment: Does Volunteering Increase Odds of Finding a Job for the Out of Work?' (Authors: Christopher Spera, Robin Ghertner, Anthony Nerino, Adrienne DiTommaso) by Corporation for National and Community Service (CSNA, USA), there is a statistically significant and stable association between volunteering and employment and irrespective of economic conditions volunteering may add an advantage to the out of work seeking employment. The study found that volunteering is associated with a 27% higher odds of employment. Moreover, more than 77 million Americans volunteer a total of 6.9 billion hours a year doing everything from fighting fires to raising funds for cancer research. These efforts help others and support communities, and also benefit the volunteers themselves. Prof. Jennifer Amanda Jones, scholar of Nonprofit Management and Leadership at University of Florida, suggests four ways in which volunteering benefits volunteers - (1) Boosting your health, especially if you assist others: According to a long-term study, researchers at the University of Wisconsin found that volunteering was linked to psychological well-being, and the volunteers themselves said it was good for their own health. Researchers have suggested public health officials educate the public to consider volunteering as part of a healthy lifestyle. A team of social scientists combed through data collected in Texas and they found that people who volunteered in ways that benefited others tended to get a bigger physical health boost than volunteers who were pitching in for their own sake. (2) Making more connections: Volunteering done on a regular basis provides volunteers to develop strong networks and relationship as compared to those who do episodic volunteering. In making connections through volunteering consistency is important. (3) Preparing for career moves: Volunteering helps to gain and strengthen variety of skills and develop professional networks. This actually can provide opportunites to get paid jobs and advance careers. Volunteering adds to resume and when done in the field related to volunteer's professional qualification and prior experience will help build careers. (4) Reducing some risks associated with aging: According to various studies, older people who engage in mentally stimulating leisure activities on a regular basis may have better memory and executive function than those who don't. Volunteering can be considered as a highly stimulating leisure activity. Read on...

The Conversation: 4 ways that volunteering can be good for you
Author: Jennifer A. Jones


Mohammad Anas Wahaj | 26 jul 2021

Sales teams are mostly a people game, but there are always some additional components that need focus depending on the industry's nuances. Chris Thrasher, Director of North American Sales at ABM, provides three characterists of a biological sales team - (1) Have A Strong Understanding Of Agronomy: Biological sales people work like consultants. Understanding of agronomy is important. Need to build upon the previous generations of agricultural knowledge and ability to understand the positives and negatives of the past in the industry can help in the sales process. (2) Have Integrity and Relate To The Customer: Sales team should be able to related to the farmers in addition to distributors and dealers. As farmers/producers are the end customer, it is essential to know what they really want and to build trust through sincerity and integrity. (3) The Ability To Hear The Word 'No': As biologicals are an add-on sales, they can become a difficult sell during adverse situations like global pandemic, abnormal weather conditions or bad commodity prices. They are not essential goods and sales persons have to be patient with the clients and have the ability to hear negative responses from customers. Lot of uncertainty is ingrained in farming regarding the future and farmers are looking for mainly basic buying of seeds, fertilizers and chemicals, biologicals are not their priority. The challenge for sales team to understand this and act accordingly. Read on...

Seed World: 3 Characteristics to Look For in a Biological Sales Team
Author: Chris Thrasher


Mohammad Anas Wahaj | 24 jul 2021

Fashion industry is one of the most polluting industry in the world. The World Economic Forum article 'These facts show how unsustainable the fashion industry is' (Author - Morgan McFall-Johnsen; 31 jan 2020) provides data to emphasize the fashion industry's polluting aspects. Here are the few of these facts - (1) In total, up to 85% of textiles go into landfills each year. That's enough to fill the Sydney harbor annually. (2) Washing clothes releases 500000 tons of microfibers into the ocean each year - the equivalent of 50 billion plastic bottles. (3) A 2017 report from the International Union for Conservation of Nature (IUCN) estimated that 35% of all microplastics - very small pieces of plastic that never biodegrade - in the ocean came from the laundering of synthetic textiles like polyester. (4) The fashion industry is responsible for 10% of humanity's carbon emissions. (5) The fashion industry is the second-largest consumer of water worldwide. (6) Textile dyeing is the world's second-largest polluter of water, since the water leftover from the dyeing process is often dumped into ditches, streams, or rivers. (7) Fashion industry is responsible for 20% of all industrial water pollution worldwide. Fast fashion is one of the main reasons behind the negative impact of fashion industry. According to Wikipedia article 'Environmental impact of fashion', fast fashion is 'an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers.' The idea is that speedy mass production combined with cheap labor will make clothes cheaper for those buying them, thus allowing these fast fashion trends to maintain economic success. The main concern with fast fashion is the clothes waste it produces. According to the Environmental Protection Agency 15.1 million tons of textile clothing waste was produced in 2013 alone. Recently a webinar was organized by Department of Design and Crafts at BBKDAV College for Women with experts in the field discussing the sustainability concepts in fashion and design industry. Prof. Raghuraman Iyer, a master of Design in Product Designing from IIT (Mumbai) and Head of Punyaa Education and Research Foundation, said, 'The need to move towards sustainable practices in designing and crafting of the products is more than ever now. Sustainable and sensible crafting will lead to less textile waste, less harm to animals, fairer wages and working conditions and a better tomorrow for the future.' Prof. Prabhjot Kaur, Department of design at BBKDAV, said, 'Even while investing in furniture of the house, one needs to be cautious as the chemical polish used on it releases toxic fumes. We can overcome such issues by keeping high oxygen generating indoor plants or having good ventilation system.' Dr. Pushpinder Walia, Principal of BBKDAV College for Women, said that after experiencing the pandemic, our generation must become more responsible. Read on...

Tribune India: 'Killing' it with fast fashion
Author: NA


Mohammad Anas Wahaj | 28 jun 2021

COVID-19 has brought about a massive online education transformation in India. There are many challenges that the traditional education system already faces and with the advent of the new tech-enabled education at such a large scale the challenges have multiplied. Dr. K. Kasturirangan, former chairman of the Indian Space Research Orgnisation (ISRO) and chairman of the committee that drafted the National Education Policy 2020 (NEP), voiced out his concerns while speaking at the 'Development Dialogue', a virtual interaction hosted by the International Centre Goa. He said, 'This is the beginning of online learning. Certainly, there is a digital divide. Whether it is internet connectivity, internet-enabled devices or a quiet study environment, these are all grossly underestimated in their complexity to be integrated into an Indian educational system. Quite a lot of research is going on but to have a system that can be adopted in an operational, scalable and affordable sense, I think we still have to wait.' He also emphasized the need for children to learn regional languages as recommened in the new NEP. He also talked about the importance of learning foreign language, particularly English, and mentioned that the new education policy will provide more opportunities to learn foreign languages. Read on...

The Indian Express: 'Digital divide in online education does exist, research on to find operational solution'
Author: NA


Mohammad Anas Wahaj | 25 jun 2021

In today's world, social media is capable to make or break a brand. Every organization needs a well thought out social media strategy and requires a skilled human resource to deliver it successfully to enhance the value and reach of the brand. Tracey Wallace, Director of Marketing at MarketerHire, analyzes the critical role of social media managers and explain the skills they need to lead the social media strategy of the organizations they serve. She says, 'Social-media marketing has become a much more critical role within the internal marketing teams at startups as well as at Fortune 500s...modern social-media management requires a deep generalist, with charisma and negotiating capabilities, fantastic copywriting and community-building skills, and the availability and drive to be nearly always on.' Many experts believe that that social-media managers are the CMOs of tomorrow. Matthew Kobach, Director of Content Marketing at Fast, says, 'Social media professionals understand the following about your company: Marketing, Comms (especially crisis), Branding, Industry trends, Customer service, Creative (graphics, imagery, photos, video), How to create and nurture brand advocates. They are the future CMO/CCOs.' Amanda Goetz, founder and CEO at House of Wise, says, 'I can't believe people still think of social as a 'channel' or 'side hustle.' SMMs are the future CMOs. They understand user insights, positioning and brand marketing like no one else.' Ms. Wallace provide the skills to look for in a social media manager - (1) Creative strategy and channel-assessment capabilities (2) Short-form writing and storytelling (3) Community management (4) Internal communication. Read on...

Entrepreneur: Social-Media Managers Are the Next Generation of CMOs
Author: Tracey Wallace


Mohammad Anas Wahaj | 21 jun 2021

According to the 2019 Reuter's report based on a study by Center for American Progress titled 'How Much Nature Should America Keep', the US needs to set a goal to protect 30% of land and oceans by 2030 to stem the rapid decline of natural areas, which will protect the country from the worst impacts of climate change and wildlife extinction. The report mentioned that the US has lost 24 million acres (9712455.41 hectares) of natural area, between 2001 and 2017 due to agriculture, energy development, housing sprawl and other human factors. This phenomenon is happening worldwide and many countries and cities are working to create open spaces and 'rewild' their communities to combat the global loss of nature. Rewilding restores an area to its original, uncultivated state, shifting away from the centuries-long practice of controlling and managing nature for human need. It incorporates both the old and the new, allowing wildness to reclaim an area and/or incorporating new elements of architectural or landscape design, like growing greenery on the facades of buildings. Rewilding is generally carried out in wild areas that have gone through deforestation. Many rewilding projects aim to restore biodiversity in an ecosystem. But now many cities are trying to rewild. Rewilding in urban areas might include reintroducing native plant species, building parks on empty lots, incorporating more biophilic design when building new structures, or simply allowing nature to reclaim space. A major draw to rewilding in urban areas is the proven positive impact of nature on human health - particularly for city-dwellers with less access to outdoor spaces. Following are the select 8 cities that are significantly embarking upon rewilding - (1) Singapore: The Gardens by the Bay have transformed Singapore from a 'Garden city' to a 'City in a Garden'. 18 'Supertrees' are dispersed throughout the landscape. They are not living things themselves, but these trees are home to over 158000 plants and mimic the functions of regular trees by providing shade, filtering rainwater, and absorbing heat. Bishan-Ang Mo Kio Park is also an example of rewilding in Singapore, incorporating elements of water-sensitive urban design and reducing the urban heat island effect in the city. Beyond parks, Singapore maintains more than 90 miles of Nature Ways - canopied corridors that connect green spaces, facilitating the movement of animals and butterflies from one natural area to another throughout the city. Singapore has also developed a City Biodiversity Index to examine and track the progress of biodiversity and conservation projects. (2) Nottingham, United Kingdom: The Nottinghamshire Wildlife Trust has proposed a new vision for the empty Broadmarsh shopping center in the city - an urban oasis of wetlands, woodlands, and wildflowers. Replacing these 6 acres of development could set a precedent for how such spaces are redeveloped in the future. (3) Haerbin, China: The city of Haerbin which is the capital of China's northernmost province and which sees 60-70% of its annual precipitation from June-August, has taken a creative approach to address flooding by fostering a wetland in the middle of the city. The Qunli National Urban Wetland provides invaluable ecosystem services - collecting and filtering stormwater into the aquifer, recovering a native habitat vital to the surrounding ecosystem, and supplying a place for recreation in the city with a network of raised paths and viewing towers for visitors. (4) Dublin, Ireland: One-third of bee populations in Ireland are threatened with extinction, so the country has begun retiring their lawnmowers and letting grasses grow high. Dublin created a 2015-2020 Biodiversity Action Plan, aimed at reducing mowing and herbicide use in parks, roadsides, and other green spaces. By letting native plants grow instead of maintaining monocropped, chemical-laden lawns, native insect, bird, and bee populations thrive. 80% of the city's green spaces are now 'pollinator-friendly'. (5) Sydney and Melbourne, Australia: Australia has caught on to the biophilic cities movement - a different design approach that brings nature and urbanites together, welcomes back native species, and makes even the densest cities more 'natureful'. The biophilic One Central Park in Chippendale – a suburb of Sydney – is known for its vertical hanging gardens, which incorporate 35200 plants of 383 different species more than 1120 square meters of the building's surface. Melbourne has also taken similar action with the Green Our City strategic action plan, which outlines how nature can be brought back into the city through green walls and roofs. (6) Hanover, Frankfurt, and Dessau, Germany: As a part of the Städte Wagen Wildnis ('Cities Venturing into Wilderness', or 'Cities Dare Wilderness') Project, Hanover, Frankfurt, and Dessau, Germany have agreed to set aside plots in cities – such as the sites of former buildings, parks, vacant lots, etc. – where nature will be allowed to take over. The resulting wildflower gardens and untamed nature will create new habitats for plant and animal species, and thus will increase the overall biodiversity of these cities. (7) New York City, United States: On the site of a former elevated railroad, the High Line gardens have become a staple attraction of Manhattan. The High Line gardeners work to facilitate the natural processes occurring in this landscape, allowing plants to compete, spread out, and grow/change as they would in nature. a valuable habitat for native butterflies, birds, and insects – and, of course, the hundreds of plant species covering its surface. (8) Barcelona, Spain: After the six-week coronavirus-induced lockdown in April'2020, the population of Barcelona found that the city was bursting with growth. With parks closed, nature had begun to reclaim spaces. In May and June of 2020, the Urban Butterfly Monitor Scheme found significant increases in biodiversity - 28% more species per park overall, 74% more butterflies, and an explosion of plant growth during the spring rains that supplied more insects for birds to feed on. Inspired by these changes, the city is now working to create 49000 square meters of 'greened' streets and 783300 of green open space. Furthermore, beehives and insect hotels have been dispersed throughout the city, as well as 200 bird- and bat-nesting towers to encourage even more biodiversity. Read on...

EcoWatch: 8 Cities Rewilding Their Urban Spaces
Author: Linnea Harris


Mohammad Anas Wahaj | 28 may 2021

COVID-19's recent second wave in India has brought about a healthcare crisis that has never been seen before. The situation is so difficult that it requires all the possible efforts by government, private sector, social organizations, individuals etc and even then they generally fall short considering the large population size, infrastructural deficiencies and systemic inefficiencies. But in this grim scenario the spirit of social entrepreneurship is trying to bring a ray of hope and their contribution is making life of many, particularly vulnerable communities, a little easier in these hard times. Social entrepreneurs have been effective due to their on-the-ground presence and their ability to act as first responders in support of vulnerable communities. Following are the six social enterprises from the Schwab Foundation's community of social innovators that are working to save lives during current COVID-19 crisis in India - (1) Goonj NGO (Providing resources to the most vulnerable): Distributed more than 8800 tons of rations and other essential items, provided more than 362000 meals, sourced 225000 kgs of vegetables from farmers, reached out to more than 380000 families (about 1.5 million people) and produced more than 800000 face masks and more than 1200000 cloth sanitary pads. (2) SEWA - Self-Employed Women's Association (Helping women in the informal economy): Provides support to self-employed women and on behalf of its 1.7 million women workers in 18 states of India, urged the government to declare income support to all the families of the informal economy workers to tide over this crisis, issue a circular to all the states to declare a compensatory package of Rs 5000 per month to all registered workers, provide a free public distribution system for ration supply as long as the crisis lasts, and offer six months amortization on repayment of all loans.(3) Aajeevika Bureau (Providing resources to migrants): Provided relief to stranded migrant workers, daily wagers and their households to see them through this period of distress. Relief included emergency food distribution, cash transfers, health care and help to workers in distress. They also provided travel assistance to migrants attempting to return home and also facilitated the transition of those who returned to their villages. (4) Glocal Healthcare (Providing healthcare to people in remote areas): Recently launched a free telemedicine consultation for COVID-19 screenings. This can be accessed both from phone line as well as from websites and apps. The goal is to prevent panic; ensure correct screening, triage and treatment before conditions become too serious; and prevent the health infrastructure from collapsing. (5) Jan Sahas (Supporting migrant families, survivors of sexual violence and frontline workers): Within 100 days of the COVID-19 lockdown, Jan Sahas drew support from more than 30 philanthropic and private sector donors (resulted in more than US$ 2 million) and worked with 42 nonprofits across 19 states in India to address the needs of more than 1040000 migrant families, 1237 survivors of sexual violence, 12480 frontline health workers and state actors through immediate relief support. (6) Mann Deshi (Providing women with access to finance): During COVID-19 it had been working non-stop to provide relief - including providing food packages, masks and PPE kits. It also partnered with a district government to build a 300-bed COVID-19 hospital by refurbishing an old unused rural hospital and turning it into a free dedicated COVID-19 hospital. It is also working with the district administration 24/7 to provide oxygen beds, ventilators, Remdisvir and Tocilizumab to critical stage patients. Read on...

World Economic Forum: 6 ways social entrepreneurs are saving lives during India's COVID-19 crisis
Author: Pavitra Raja


Mohammad Anas Wahaj | 26 may 2021

Social entrepreneurs are impacting the world by doing good in various fields. Here is the list of 40 social entrepreneurs that stood out and are to be followed in 2021 - (1) Ruben Harris (Founder of Career Karma): Career Karma is a member of Y Combinator's 2019 class and since then has been helping people that want to become software engineers by matching them with the right coding bootcamp and supporting them throughout their careers. (2) Robert Luo (Founder of Mi Terro): Mi Terro is a biotechnology company that reengineers leftover milk into sustainable fibers that can replace plastic in the fashion, medical and packaging industries. (3) Tiila Abbitt (Founder of Aether Beauty): Aether Beauty is a cosmetics and beauty products company with focus on clean organic cosmetics and sustainable packaging promoting zero waste concept. (4) Bonnie Gringer (Founder of Sharethelovely): Sharethelovely is reimagining wedding shopping through a multi-sided resale marketplace providing consumers and the bridal industry sustainable products and services for fairytale weddings at a fraction of the cost. Through an online concierge resale model with an offline 'try-before-you-buy” shopping option, it is bridging the online and offline shopping experience critical to brides. (5) Topaz Smith (Founder of EN-NOBLE): EN-NOBLE, by using an international network of independent travel suppliers, offers customers the opportunity to experience local cultures, safe in the knowledge that their money is also strengthening those communities: the company pledges 1% of its revenue will be be reinvested with local partners. (6) Quinn Fitzgerald and Sara Dickhaus de Zarraga (Founders of Flare): Flare makes beautifully designed, modern safety jewelry that empowers wearers to get out of uncomfortable situations at the push of a button. Each piece of jewelry has a hidden button that triggers text messages and GPS tracking to friends, a pre-recorded call to your phone, or even connecting with the police. (7) Brendan Brazier and Mark McTavish (Founders of Pulp Culture): Pulp Culture is a healthy alcohol brand that blends alcoholic beverages that use 100% raw, fresh juices that naturally ferment over three months. Called 'wild fermentation', the result is a zero-additive, zero-sugar, bone-dry beverage with 6 billion naturally-occurring probiotics, B vitamins, and 4.9% ABV. (8) Dinesh Tadpalli (Founder of incrEDIBLE): incrEDIBLE is the first company to mass-produce edible cutlery and help alleviate waste from 100 million plastic utensils used every day in America. (9) Alexandre Koiransky (Founder of FAIR): FAIR is a spirit brand on a mission to support farmers in developing economies for the last decade. When you buy Fairtrade certified spirits, it makes sure that workers who grow the crops are paid a fair price. Fairtrade standards promote direct and meaningful impact within key Sustainable Development Goals (SDGs) areas. (10) Shireen Jaffer (Founder of Edvo): Edvo is a venture-backed startup in Los Angeles that empowers people with the tools to think better and live better. It provide the tools for a life full of meaningful learning, critical thinking, and better results. (11) Maya Mutalik (Founder of Hope Sews): Hope Sews is an impact-driven fashion brand that creates contemporary clothing made from artisanal fabrics from around the world and provides women entrepreneurs in developing communities with the resources they need to grow their businesses. (12) Garik Himebaugh (Eco-Stylist): Eco-Stylist is an online marketplace for eco-conscious and ethically made men's clothing. Everything at Eco-Stylist is eco-friendly, socially responsible, and ethically sourced. At Eco-Stylist all ethical and sustainable brands are first researched with Remake’s sustainable brand criteria. (13) Laura Alexander and Liza Moiseeva (Founder of Brightly): The Brightly platform focuses on brand + product recommendations, actionable + research content, and authentic community connections to empower people to make a difference for the planet. (14) Abdullah Choudhry (Co-founder of Arbor): Arbor is a platform that brings conscious information to consumers at the forefront of purchasing. Arbor helps users patronize companies that align with their values. (15) David Simnick and Daniel Doll (Founders of Soapbox): Soapbox is a company whose mission is to empower customers with the ability to change the world through everyday, quality purchases. For every product sold, the company gives back through bar soaps, health, and hygiene initiatives in communities both domestically and around the globe. (16) Julia Pennington and Allison Lange (Founder of Hera The Dog Vodka): Hera The Dog Vodka is crafted from 100% organic wheat non-GMO distilled 7 times slow-filtered using gravity through walnut husk carbon distilled. The founders have devised a more sustainable way to raise funds for animals in need and to help these driven, boots on the ground rescue organizations. When they formed the benefit corporation, Animal Spirits, they also created the Animal Spirits Foundation as a separate non-profit entity. A percentage of the funds raised through the sale of Animal Spirits’ products will be donated to the Animal Spirits Foundation to help support rescue groups, sanctuaries and individuals needing help with their four-legged family member through financial grants. (17) Spencer Arnold and Tim Hollinger (Founders of Bathing Culture): Bathing Culture is designed for the adventurous, the design-driven, and the sustainably-minded. Featuring everything that bathing ritual needs, the collection is highlighted by its hero product, the Mind and Body Wash - an organic, biodegradable, all-purpose and concentrated soap. They use plastic bottles made from 100% pre-existing recycled material. (18) Adila Coker (Founder of The Good Tee & Source My Garment): 'Source My Garment' is an essential book written on how to responsibly offshore manufacturing. The Good Tee's mission is to make it easier for any size brand to sell responsibly made products. The Good Tee is a collection of sustainable basics which are a blank canvas for brands to print on. The Good Tee champions responsible manufacturing - slower production schedules, ethical working conditions, and fair deals for all. It has a Fairtrade certification. (19) Kathy Hannun (Co-founder of Dandelion Energy): Dandelion Energy is the largest residential geothermal company in the US. Dandelion transitions homeowners from fossil-fueled to geothermal heating and cooling using their custom geothermal drilling suite and Dandelion Air heat pump. (20) Paul Shapiro (Founder of Better Meat Co.): The Better Meat Co. is creating the future of food sustainability through technology and cellular agriculture. He is the author of the national bestseller 'Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World'. (21) Dr. Lydiah Kemunto Bosire (Founder of 8B Education Investments): 8B Education Investments is a fin-tech company that aims to facilitate affordable financing to African students in leading global universities. (22) Jonny Crowder (Founder of Cope Notes): Cope Notes sends daily mental health support via text message to the subscriber in order to help train their brain to combat negativity, stress, anxiety, anger, and doubt. All the texts are written by peer support advocates, so these are people with lived experience with hardship or trauma, illness, and loss. (23) Chami Akmeemana (Founder of Blockchain Learning Group and Convergence): Convergence has successfully deployed several blockchain projects in the developing world to connect individuals to simple human rights and create new businesses in areas never thought possible. (24) Priya Prakash (Founder of HealthSetGo): HealthSetGo integrates technology and health care to empower parents, schools, and governments to make data-driven decisions to improve the health and lives of children. (25) Roberto Milk (Co-founder of NOVICA): NOVICA is a marketplace for artisans and features the work of more than 20000 artisans for sale, improving the economic prospects of artists in some of the world's most remote areas. Showcasing their products on NOVICA, offers artisans fair prices, no binding contracts and the freedom to make a success of their craft by building a sustainable business. NOVICA also gives artisans access to no interest microcredit loans that help build their businesses. NOVICA has empowered global artisans through greater access to international customers, freedom to set their own prices, and the ability to focus on their craft, creating a visible and profound impact on the communities around them. (26) Ryan Shearman (Co-founder of Aether Diamonds): Aether is a public benefit corporation that extracts harmful CO2 from the atmosphere and transforms it into valuable raw materials and consumer products. (27) Lucy Ashman (Founder of Tierra & Lava): Tierra & Lava produces skincare products using only purest form of ingredients (aka just whole plants and minerals). It now offers over 70 natural products with no fillers and only natural preservatives. (28) Matt McPheely (Partner of Chapel): Chapel is a 43000 sq ft office, event, and restaurant space in the heart of a mill village community with a mission of changing the way real estate projects are financed, built, and operated, as a force for good in the neighborhoods. Working with the community is the focus and will include job training, investment into local entrepreneurs, providing a safe space for kids, and offering our flex space as a resource for the neighborhood. (29) Chad Hickey (Founder of Givsly): Givsly is a for-purpose company built around the belief that as the world around us evolves, so should our options to create social impact. Givsly turns business meetings into opportunities to support the favorite nonprofits. Givsly platform introduces a portfolio of ways for professionals to give back, while doing business. (30) Ian Rosenberger (Founder First Mile and Day Owl): First Mile has redirected over 96 Million plastic bottles from landfills and the ocean and transformed them into consumer goods for global brands trying to find value in authenticity, transparency, and responsibility. Day Owl is a direct-to-consumer brand that has created a backpack out of First Mile materials that the team feels will prepare everyone to take on the world. (31) Yasmin Grigaliunas (Co-founder of World's Biggest Garage Sale): World's Biggest Garage Sale is activating the circular economy and resource recovery of dormant goods for good, powered by purpose to provide meaningful employment and pathways for disadvantaged youth. (32) Christian Shearer (Co-founder of Regen Network): Regen Network is an ecological agreements platform working to accelerate the adoption of Regenerative Agriculture. The platform is serving to align economics with ecology to drive regenerative land management. (33) Reese Fernandez-Ruiz (Co-founder of Rags2Riches): Rags2Riches's (R2R) focus is on community sourcing, community-based weaving, and sustainable market access. In addition to providing a sustainable livelihood for partner community artisans, R2R has also co-developed an artisan academy, a savings and micro-insurance program, and opportunities for full-time employment. (34) Margaret Andriassian (Founder of Life Originelle): Life Originelle is a shopping platform where women can shop from beautiful small businesses, and support a cause, all in one transaction. As an impact based shopping website, Life Originelle donates 10% of their proceeds from each order to their cause of the season. Read on...

CauseArtist: 40 Social Entrepreneurs to Watch for in 2021
Author: NA


Mohammad Anas Wahaj | 23 may 2021

Online retail has been consistently eating into the share of brick-and-mortar retail. COVID-19 pandemic further exacerbated the decline of physical retail in US due to numerous lockdowns, restrictions, social distancing norms, consumer behavior changes etc, and it is struggling for survival. Michelle Greenwald, CEO of Catalyzing Innovation, provides reasons for this decline that will continue to happen even beyond the pandemic - (1) Fewer stores and farther to travel. (2) Retail store experience worsening because space is being devoted to fulfilling online orders. (3) With a lower percent of sales coming from physical retail, allocation of items and sizes to stores can be less, hence it can be harder to find what you hoped to walk out with. (4) Fewer random/unplanned impulse store visits from passing by. (5) Corporate resource/investments are increasingly focusing on further improving online experiences, at the expense of retail. (6) Making stores truly experiential is costly, and hard to justify for many locations. (7) Retail is no longer expected to pay for itself. It's viewed by many as a marketing awareness investment. (8) Muscle memory and post COVID traumatic stress associations make many think twice about shopping in crowded stores. (9) Less in-person retail can reduce the ease of discovering new items. Key Insights - Digital experience is important and it needs to replicate positive in-person experiences; Products might need to limit endless SKU proliferation and focus on fewer, surer bets; Physical stores need to be more exciting and attractive with great locations, venues for events, product sampling, demos etc; In-store customer experience shoud not be effected by online order fulfilment from physical store. Read on...

Forbes: 9 Reasons Why The Future For U.S. Retail Is Dim
Author: Michelle Greenwald


Mohammad Anas Wahaj | 22 may 2021

Architecture is a continuously evolving field, and with technology it is re-inventing itself. Innovation is at the core of architectural design. To stay competitive, architects have to keep on learning new technologies and processes, and innovate. Start-up and entrepreneurship culture is now getting into architecture. Architects are finding innovative solutions and experimenting with new ideas and aiming to develop entrepreneurial ventures. Here are few examples of architects that have pursued entrepreneurship - (1) Eric Reinholdt: Owns a YouTube channel '30 x 40 Design Workshop' with 800k subscribers provides general insight into the world of architecture. He also experiments with alternative modes of practice like selling floor plans by the bundle or selling AUTOCAD and SketchUp drawing templates on his website. He has also written a book 'Architect + Entrepreneur' that provides insights into starting a design business. (2) Safia Qureshi: An architect, designer, and environmentalist, founded CupClub in 2015. CupClub is a tailored, end-to-end returnable packaging service that helps to reduce single-use plastic packaging. CupClub's cups can by used 132 times before they are recycled. Her architectural training has been a catalyst in creating this socially responsible business. (3) Clifton Harness (Architect) and Ryan Griege (Software Developer): Founded TestFit, a software tool that streamlines the design process of projects. The software is capable of providing site and urban configurations based on real-world variables, solving geometry based on constraints such as building codes. competing variables and constraints such as building codes. TestFit is an example of collaborative entrepreneurship between an architect and technologist. Providing entrepreneurship education to architects and designers, and cross-disciplinary collaborations will pave the way for creating innovative solutions and developing entrepreneurial ventures. Read on...

ArchDaily: The Potential of Architects in Entrepreneurship
Author: Matthew Maganga


Mohammad Anas Wahaj | 27 apr 2021

According to the 2018 report 'Indian Giving Benchmarking Report', building strategy and attracting new donors are the two key fundraising challenges Indian nonprofits face. The research report was a collaborative effort of India Development Review (IDR), Samhita and the Collective Good Foundation to understand what nonprofits are doing when it comes to fundraising, and what is working in the individual donor fundraising space in India. The report is based on a 40-question survey filled by 682 nonprofits out of 2800 organizations in Samhita GoodCSR's network in 2018. HIGHLIGHTS OF THE REPORT - Nonprofits raised an average of INR 49 lakh (approximately USD 68000) from 191 individual givers; The median amount raised from individuals was INR 3.5 lakh (USD 4860) from 30 donors; Nonprofits had a diverse mix of revenue sources, with individual donors representing the largest share of total income at 35%, followed by government (18%), and CSR departments (13%); For small organizations, individual givers account for 60% of annual revenue. For large nonprofits, the figure is 16%, while for very large organizations, it's 10%; When it comes to CSR, very large nonprofits received 35% of their income from companies, compared to 7% for small organizations. KEY INSIGHTS - (1) Fundraising Strategies And Approaches: 72% find new donors through their founder's network and commonly leverage social media and board members to acquire new donors; Only 38% stated that their board members give money or are involved with fundraising; 68% find asking money face-to-face as the most effective way to solicit donations. (2) Donor Engagement: Annual reports (64%) and, beneficiary updates, letters, and interactions (62%) top the list of activities to build relationships with donors; Other engagement strategies include texting donors (31%), impact reports (33%), social media (39%), and face-to-face meetings (32%); 54% of nonprofits had a volunteer program to engage their potential and current donors. (3) Challenges When Fundraising From Individuals: 46% don't know how to attract new donors, and a third dont have a clear fundraising strategy; Some of the other challenges include lack of staff (26%), Crowdfunding platforms are not working/bringing in new donors/money (22%); Don't have clear and compelling message (22%); Don't have experience asking for money (18%); Don't know wealthy people (18%). Frontline fundraisers need to work hard and effectively to overcome challenges and to make serious and sincere efforts to identify donors and, to build and nurture relationships with them. Particularly in the time of pandemic, with many nonrprofits struggling to stay alive, nonprofits need innovative strategies so they can continue serving the communities. Read on...

India Development Review: The fundraising challenges plaguing Indian nonprofits
Author: Morry Rao Hermón


Mohammad Anas Wahaj | 17 apr 2021

COVID-19 pandemic has brought numerous changes in how businesses go about their processes to create and deliver products and services to their customers. New trends are emerging in digital marketing too. While experts suggest to better what already exists in terms of digital marketing but they also hint at technology enabled shifts particularly with advancements in artificial intelligence. Having elaborate content strategy combined with data will remain a major trend along with focus on omni-channel marketing. Digital customer strategy will continue to be a must in the post-pandemic scenario. Here is what digital marketing experts recommend - (1) Martin Luenendonk (Co-Founder of FounderJar): Companies need to be everywhere. More businesses are focusing on omnichannel marketing and becoming less dependent on one single traffic and revenue driver. (2) Denise Langenegger (Outreach Strategist at Instasize): Focus on stories. Make use of all features of stories options on various social media platforms. The stories format allows brands and marketers to be more candid and post as much as they want. (3) Sandra Chung (Sr. Content Marketing and Partnerships Manager at PlayPlay): Repurpose existing video content for social media. Empower internal teams to create video content. Customer case studies and product tutorials can be transformed into engaging video stories. (4) Olena Zherebetska (Content Manager at Pics.io): Invest in digital asset management software. This will help you access, organize, and distribute assets easily. Some features include meta-tagging, AI-powered technology, advanced search capabilities, shareable public websites etc. (5) Lukas Mehnert (CMO at Smartlook): Focus on your own unique data for content marketing. Choose the unique content produced by the company or hire specialists who will help master this process. Make it properly distributed in the appropriate channels. Utilize industry influencers to spread the content through win-win relationships. (6) David Cacik (Head of Marketing at CloudTalk): High quality content enriched with structure data will rule search engines. Follow Google's guidelines for creating a website structure and creating content. Google assesses content according to the E-A-T methodology (Expertise, Authoritativeness, Trustworthiness). (7) Kristina Ziauke (Content Manager at sixads): Voice search, AI and personalization will be key. Optimize written content for voice searches, implement more and more AI features on the websites like chatbots, product and content recommendations, e-commerce transactions etc. (8) George Mathews (Founder at Kamayobloggers): Artificial Intelligence will change digital marketing forever in 2021. Communication, product recommendations and personalization are all going to be more targeted thanks to AI. (9) Raul Galera (Partner Manager at CandyBar): Focus on retention. Three main risks that online merchants will have to face in 2021 are - (i) the continued growth of online marketplaces (ii) the rise of ad costs (iii) the massive competition in the ecommerce space. Explore areas like subscription options and loyalty points to keep your clients engaged with your brand. Create an omnichannel approach to connect with customers who have found about brand in marketplace. (10) Andrzej Bieda (CMO at Landingi): Continue to nurture and educate your customers. Develop well-functioning marketing funnels, lead magnets, webinars, and sales processes. (11) Maciej Biegajewski (Digital Marketing Specialist at LiveWebinar): Predefined personalization in all digital engagement. Create various patterns (they can be service patterns, advertisements, messages, or even the appearance of the entire online store) that seem to suit this one customer, but have been defined earlier, and now only substitute the collected data and present the recipient. (12) Olga Petrik (CMO at NetHunt CRM): Trust and credibility are more important than ever. Pay more attention to loyalty and retention by developing customer success program. Utilize influencers. Create offers and run campaigns for micro-segments. Address highly-targeted pain points to trigger more responses. Neal Schaffer, founder of the digital marketing consultancy PDCA Social and teaches executives digital marketing at Rutgers Business School and the Irish Management Institute, says, 'Use social media for customer and influencer collaboration, not promotion...reimagine your digital relationships with your customers and celebrate them in social media...over time companies should try their best to source the type of user-generated content from their fans and nano influencers that generates trust and credibility with the public.' Read on...

ClickZ: 2021 digital marketing trends you need to know from 13 marketing experts
Author: Neal Schaffer


Mohammad Anas Wahaj | 29 mar 2021

India's healthcare ecosystem is continuously evolving with changes in health policies, advancement in technologies, financial innovations etc. But, what is most critical is patient centricity, that should be at the core of all products and services development. Digital transformation is enabling this patient focus in healthcare. According to the World Economic Forum Report 2016 (weforum.org) titled 'Building the Healthcare System of the Future', the future of healthcare will be 'consumer-centric' and there are four digital themes that will be critical for digital transformation of healthcare over the next decade - (1) Smart Care (2) Care Anywhere (3) Empowered Care (4) Intelligent Healthcare Enterprise. The new structure for the healthcare system will include - Continuous Monitoring; Retail Clinics; Connected Home; Auto Paitent Access; Virtual Care Circles; Omni-channel Experience; Intelligent Treatments; Me, My Data and I; Augmented Wayfinding; Seamless Financing; Intelligent Machines; Virtual Care Team; Connected Care; Coordinated Ecosystem. Rehan A. Khan, Managing Director of MSD (India Region), explains how the patient-centered digitally-led healthcare ecosystem is developing in India driven by disease management, prevention and focus on wellness. He says, 'By leveraging disruptive innovations, we are personalizing patient and physician experience, and transforming healthcare access. We are around a close corner from a future where personalized medicines, curative therapies, digital therapeutics and precision intervention through robotic surgery, nanotechnology, 3D printing etc. will redefine healthcare across the globe and in our country.' Healthcare policies focused on digitalization are already in place and the initiatives are beginning to shape the future. There are now over 1 million registered Health IDs, 2900 verified 'digi doctors', a robust Health Facility Registry with over 1400 approved health facilities and a Live NDHM (National Digital Health Mission) application available on Android store. National Policy on Security of Health Systems and Privacy of Personal Health Records developed in accordance with the Personal Data Protection Bill 2019, will enable swift implementation of big data analytics. Mr. Khan suggests, 'Developing innovation hubs, forging strong Public Private Partnerships and driving patientcare digitally are critical pillars for driving Health For All.' Read on...

The Economic Times: Reimagining healthcare in India
Author: Rehan A. Khan


Mohammad Anas Wahaj | 23 mar 2021

According to a survey by The Conference Board, 61% of major global companies spent more on philanthropy in 2020 than budgeted, with 58% of respondents using incremental funds for COVID-19 efforts, and 54% of respondents using incremental funds to help address racism in the US. Moreover, more than 2/3rd of the surveyed companies said they plan to maintain or increase their total level of giving in 2021. A 2017 Cone Communications CSR study found that 87% of respondents will purchase a product because a company stood behind an issue they cared about. And a 2016 Cone Communications study on millennial employee engagement found that 64% of millennials consider a company's social and environmental commitments when choosing a workplace. There is a win-win relationship when corporates focus on long-term social and community involvement. This activity benefits communities and helps improve and build brand value, and also achieve business objectives. Cheryl Goodman, Head of Corporate Communications/Corporate Social Responsibility at Sony, provides key steps that needs to be taken for strategic long-term CSR - (1) Identify Causes To Support: For strategic CSR choose causes to support that reflect company's ethos. Determine tangible societal benefits of the CSR efforts. There need to be a correlation between the beneficiary of the CSR efforts and the business that company is involved in. Survey employees to find causes to support. This helps employee to be more involved and engaged in the charitable efforts as they feel heard. (2) Determine Proper Structures To Achieve Success: To determie the structure, companies should think diligently what will make a long-term impact on communities. Companies should have systems in place to measure the impact and success of their efforts. Quantitative key performance indicators (KPIs) won't reveal themselves immediately, but qualitative measures are essential from the beginning. Companies should evaluate their resources and determine time and financial commitment they will be able to make to achieve desired outcomes. (3) Give Nonprofit Partners Space To Lead: Create an action plan to work with nonprofit partners. Develop trust and understanding with these partners, as they have experience working on the ground and know better how to serve communities. Collaborate early, communicate often and support each other authentically to achieve desired outcomes of the charitable efforts. (4) Get The Good News Out Without Missing The Mark: Secure strategic press coverage by involving the right internal and external stakeholders. Involve the right people from the company and nonprofit that can deliver the message right, and establish solid relationships with members of the media. Messaging should also include any relevant data points and stories that help explain why the cause is pressing. (5) Practice Humility And Transparency: By exercising humility, companies can decrease the likelihood of appearing opportunistic. Read on...

Forbes: How Companies Can Strategically Build Purposeful Corporate Social Responsibility Programs In Five Steps
Author: Cheryl Goodman


Mohammad Anas Wahaj | 18 mar 2021

Web design continuously evolves with latest technologies and consumer tastes and behaviors. This results in new trends keep coming up. Most recently cool futuristic design has been prevalent, but now at the beginning of the new decade the trend is shifting to more minimalist and realistic design. Increasing web access on mobile is popularizing this trend. Following are top 10 trends for 2021 - (1) Minimalism: Involves using only essential elements – simple text and typefaces, plenty of space, monochrome or duo-chrome color palettes, and simple graphics. Simple designs are easy to read and functional. (2) Subtle yet intentional parallax scrolling: In this the background moves at a slower pace than the foreground. This adds depth and movement to the browsing experience. It creates an immersive experience for website visitors. (3) Non-traditional scrolling: It can grab attention creatively and quickly. It allows the website to have a fresh new feel. Helps website to stand out from competition. (4) Interactive landing pages: Landing pages help turn visitors into customers. Custom-designed attractive, creative, and interactive questionnaire and unique landing pages will be an important trend in 2021. (5) Dark mode option: Dark mode features light text and images on a dark background. It offers less eye-strain in low-light conditions and improved battery usage than its light-themed counterpart. (6) 3D visuals all around: Higher quality screen resolutions offer the ability to show hyper-realistic or high quality rendered designs that perfectly compliment website content. (7) Custom illustrated graphics: These graphics are welcoming, enticing, and elevate viewers' experience. They provide a more personable experience and a more welcoming feeling. (8) Gradients: Gradients add depth, eye-catching backgrounds, or texture behind an illustration. They are a simple and effective solution to elevate boring and old-school designs. It makes content pop and graphics stand out. (9) Exciting multimedia: Multimedia elements like photos or videos help a visitor learn without reading and can also create an immersive environment to keep a person engaged while browsing website content. Multimedia will be incorporated in new and exciting ways - voice-enabled interfaces; animations with sound effects; immersive and interactive videos. (10) A focus on functionality, usability, and accessibility. Read on...

Crowdspring: 10 biggest web design trends for 2021
Author: Ross Kimbarovsky


Mohammad Anas Wahaj | 13 mar 2021

According to a research paper that is part of the wider report published by the International Union for Conservation of Nature (IUCN) on how protected areas were affected by the pandemic, India was among the 22 countries which has enacted or proposed changes to its environmental regulations during the COVID-19 pandemic. In India there are at least 31 proposals to open up national parks and sanctuaries for infrastructure, extraction and development projects, including coal mining. The pandemic's impact around the globe on nature conservation efforts include - job losses among protected area rangers, reduced anti-poaching patrols, and deaths among indigenous communities living in those lands. Pandemic has further made the protected areas more vulnerable. Out of the 60 countries surveyed, 17 countries have maintained or increased their support to protected areas despite the crisis. This includes 8 countries from the European Union. The researchers argue that to reduce further pandemic risks, more protected areas need to be created and the existing ones should be made sustainable. Mariana Napolitano Ferreira, head of science at WWF Brazil, and one of 150 researchers that are part of the research report, says, 'During a time when all eyes were obviously on covid...you had governments reducing budgets or weakening environmental protection. In this moment of economic and humanitarian crisis, we have an unique opportunity to stop and think on how to rebuild. We have to look at (protected areas) differently.' Dr. Bruno Oberle, IUCN Director General, while mentioning about the research papers published by IUCN (iucn.org) in a special issue of PARKS, the journal of the IUCN World Commission on Protected Areas, says, 'While the global health crisis remains priority, this new research reveals just how severe a toll the COVID-19 pandemic has taken on conservation efforts and on communities dedicated to protecting nature. Let us not forget that only by investing in healthy nature can we provide a solid basis for our recovery from the pandemic, and avoid future public health crises.' Read on...

Livemint: India rolls back environmental regulations during the pandemic
Author: NA


Mohammad Anas Wahaj | 25 feb 2021

For startups, often struggling with resources and looking for more funds, investing in PR is a difficult but essential decision to be made with a well thought out plan. COVID-19 has further exacerbated the challenge in this conundrum. But in the new year, most businesses are now able to adapt to the new normal and are looking towards growth of their businesses. Last year, they were more cautious towards PR as the countries were entangled in COVID-19 and most news coverage was focused towards overcoming the situation. Moreover, companies were finding it difficult to pitch brand-specific stories with a fear of negative backlash. Some companies shifted to thought-leadership approach in the PR campaigns during this period. Jenna Guarneri, founder and CEO of JMG Public Relations, shares her experience in leading a startup focused PR firm and suggests ways to effectively handle PR. She insists that startups should have PR strategy in place and good PR can help with investors, increase backlinks to the website, increase brand awareness and help companies claim the title of 'the first of their kind'. PR is important for new businesses as it helps in improving their image and facilitates products/services selling. To achieve effectiveness in PR, whether in-house or outsourced, long-term consistent approach is the key. Relationships with media are not made overnight and require time and patience. With limited resources, startups must try to obtain high return on PR investments and they can get it by leaving their PR strategy in expert hands. But founders should not totally disengage themselves from it and should continue to have strategic involvement in it through good communication exchange, building comfortable relationships, understanding the PR processes, staying accessible to PR team and making PR a strategic priority for the business's growth. Read on...

Forbes: Why Startups Need A PR Strategy (And How To Make It A Success)
Author: Jenna Guarneri


Mohammad Anas Wahaj | 24 feb 2021

Personalized, mindful and attractively designed interiors are essential components of good living spaces. The design should be harmoniously aligned to facilitate better living and growth of occupants. Nandita Manwani, founder of The Studio by Nandita Manwani (Bangalore, India), suggests 5 key design elements to make home interiors well-balanced and with a warm and nice feel - (1) Furniture: Includes the shape, material, colour, theme, placement and size. (2) Lighting: Requires layering of ambient lighting, task lighting and accent lighting. (3) Painting/ Wall Finishes/ Floor Finishes: Includes well thought out selection of materials, textures and finishes for good overall outcome. (4) Furnishing (5) Décor. Furnishing and décor should be part of the financial planning from the start. Any budgetary compromise at the end on furnishing and décor will adversely affect the overall outcome of the interior design. All these 5 elements should be blended together in balance to provide quality design. Moreover, Ms. Manwani adds another important 6th element to the interior design essentials - the people for whom the design is done. Their life-stage, lifestyle and aspirations. This personalization component is one of the most valuable part, as all other 5 elements will revolve around this and make home design truly different and unique. Read on...

The Times of India: Interior design - The sixth element
Author: Nandita Manwani


Mohammad Anas Wahaj | 18 feb 2021

Charities often work under limited resources and specific set of pressures. Moreover, COVID-19 pandemic has further exacerbated their operational challenges. Use of performance metrics and marketization, lack of resources, increased visibility due to social media etc further add to the pressure. It is reported that at present one-in-ten charities remain at immediate risk of closure in UK. Considering the state of financial management in charity sector, studies of impact reporting have found that a concerning number of nonprofits are producing insufficient reporting. A Charity Finance Directors' Group study found that whilst more than half of charities reported on output and outcome, broader impact reporting was a far less common practice. A recent report published as part of the Organizational Financial Literacy Project - a collaboration between Charity Digital and Sage Foundation, in consultation with Solid Base Non-Profit Support, examines the current state of organisational financial literacy and impact reporting in the UK charity sector. The report delves into the root causes and proposes solutions. During the pandemic public trust in charities have increased and to maintain this trust nonprofits need to work responsibly and transparently, and with more accountability. Organizations that have better financial management and impact reporting will attract more funds. In charities, particularly smaller ones, the financial reporting tasks are handled on a part-time basis and often deprioritized. There is huge reliance on the use of Excel and paper-based accounting methods, resulting in infrequent and insufficient records. Impact in nonprofit sector is measured in terms of engagement with service users and meeting targets set by trustees and this information is needed by stakeholders to assess whether operations are succeeding or not. This information is critical for governance and to secure funding. The main reason for charities not able to have better financial management and reporting is due to limited resources available to accomplish such tasks. Moreover, well trained finance professional are generally not hired and the tasks are undertaken by non-finance professionals that find accounting and finance software tools complex and difficult to operate. The report identifies a four-part framework for overcoming or mitigating these obstacles - (1) Practical: Software and Processes (2) Educational: Training and Resources (3) Supportive: Extended Support Service (4) Social: Networking and Best Practices. Automation is at the core of this digitization strategy. Read on...

Charity Digital: The state of finance management in the charity sector
Author: Aidan Paterson


Mohammad Anas Wahaj | 29 jan 2021

According to the World Bank's most recent statistics - India's rural population is 66% of the total population (2019); 41% of the total employment is involved in agriculture and farming (2020); Agriculture, forestry, and fishing, value added, contribute 16% to India's GDP (2019). Moreover, Food and Agriculture Organization (FAO) of the United Nations (fao.org) says , 'Agriculture, with its allied sectors, is the largest source of livelihoods in India. 70% of its rural households still depend primarily on agriculture for their livelihood, with 82% of farmers being small and marginal.' Considering these statistics it is evident that India is substantially dependant on agrarian economy. The sector is looking for transition from an inefficient, unorganized and archaic one, that pushes farmers to commit suicide, to more modern with incorporation of technology and scientific methodologies, to make it profitable and sustainable to the agricultural community. The recent protest of the farmers at such a large scale has also brought the need of handling any transformation in the sector with caution and is to be carried out in a peaceful and democratic way by taking into confidence those who are affected the most with any policy change. The need for consultation and understanding is the only way to bring the needed evolution of the agricultural sector and make it thrive. Digitization and varied use of technology is a step that pushes agricultural economy towards this goal. NITI Aayog's report on Artificial Intelligence (AI) says that to maintain annual growth rate of 8-10%, agriculture must grow at 4% or higher. Technologies that can be applied include those on the farming side like sensor-assisted soil assessment, automated monitoring of free-ranging animals on pastures, targeted control of agricultural machinery, use of high quality seeds, optimum and measured use of fertilizers and pesticides, modern farming equipment and methods, scientific approach to agriculture etc, and there are technologies that need to be applied post-production, from farm to the market, like digitization in farm product management, supply chain management, logistics, Mandis and retail selling etc. This will lead to better produce with agri-waste reduction and efficiency in cost optimization. The three most essential elements that would lay the foundation of digitization in agriculture would include - Internet of Things (IoT); Nanotechnology; Digital Education. There are two most important technology related concepts in farming - 'Precision Farming' involves creating new production and management techniques that make intensive and efficient use of data regarding a specific location and crop; 'Smart Farming' or 'Farming 4.0' is the application of information and data technologies for optimising complex farming systems. To implement these concepts at a large scale in India's massive agriculture sector comes up with many challenges that need to be overcome - Digital divide; Lack of farmer literacy; Lack of financial resources particularly in case of small and medium farmers; Interruptions in rural power supply. Even though government and private sector knows the potential of digitization and technological transformation, major challenge is to involve farmers in the process by creating proper awareness and showcasing the benefits of technology-enabled agriculture. Government and private sector have already initiated the various projects in this regard like for example Microsoft has developed an 'AI-Sowing App', in collaboration with International Crops Research Institute for the Semi-arid Tropics (ICRISAT), that sends advisory to the farmers regarding the optimal date of seed-sowing; NITI Aayog has partnered with IBM to develop a crop yield prediction model backed by AI to provide real-time data and communicate the required advisory to farmers; 'Blue River' project has designed and integrated computer vision with machine learning technology that will help cultivators to reduce the use of fertilisers and herbicides by spraying only where and when needed. Government projects in digitization include - Kisan Suvidha, Pusa Krishi, Farm-o-pedia App, Crop Insurance Android App, Agri-Market, M-Kisan Application, Shetkari Masik Android App etc. Read on...

Businessworld: Digitisation In Agriculture: A Necessity For India
Author: Urvi Shrivastav


Mohammad Anas Wahaj | 23 jan 2021

COVID-19 pandemic has brought the focus on online learning and educational technologies. Even though the initiatives have been around for quite some time, but they have not been implemented at such a large scale. It is also observed that there is an imbalance in terms of preparation and implementation of online education in various countries and institutions. Some were able to execute online strategies better as they have been experimenting and utilizing such learning technologies and educational methodologies for many years. Prof. Ray Schroeder, Associate Vice Chancellor of Online Learning at University of Illinois at Springfield (US), explains how online education has rescued education during adverse circumstances and what the future holds for higher education after the pandemic has subsided and traditional education gets back on its feet. He cites an example of innovative strategy of UK unversities during SARS (Severe Acute Respiratory Syndrome) epidemic in Asia 2002-2003 when they offered online delivery of class materials to students at Hong Kong universities. He says, 'I was studying the implications of online learning interventions during SARS when Katrina devastated nearly two dozen college and university campuses along the US Gulf Coast. With my colleague Burks Oakley, then associate vice president for academic affairs for the University of Illinois, we brought the opportunity for online learning intervention to the attention of Frank Mayadas, program director at the Alfred P. Sloan Foundation. This quickly expanded to engage a host of other higher education leaders...The remarkable effort was chronicled by George Lorenzo. Ultimately, the effort dubbed "The Sloan Semester" engaged more than 100 colleges and universities in offering online classes at no charge to students displaced by the hurricane. The intent was to provide transfer credit for those students to continue their degrees from wherever they took refuge while their campuses were closed and under repair.' He explains the current state of higher education with falling enrollments in US institutions and students opting for alternative and economical modes of learning through MOOCs and other at-scale online programs. There has been many fold increase in enrollment in such programs during the pandemic. Moreover, with decreasing US population growth and oversupply of colleges and universities the disruption of the education sector is expected. He further explains, 'The shakeout has begun with faculty layoffs, program cuts and deep deficits. The trends I have been following show this to be undeniable and pervasive. That brings us back to online learning to the rescue. As the U.S. Department of Labor reports the average tenure at an employer is just 4.2 years, we are seeing an ever-increasing number of adults returning to universities for continuing and professional education to retool and upskill for new and changing careers. And, by and large, they are doing this online.' He suggests that it will be an opportunity for education providers and they should focus on 'the "60-year learner" who returns again and again to prepare for work in an ever-changing economy fueled by artificial intelligence.' Read on...

Inside Higher Ed: Online Learning to the Rescue: Again
Author: Ray Schroeder


Mohammad Anas Wahaj | 20 jan 2021

Forrester's SiriusDecisions 2020 Metrics Study looked at metrics that B2B marketing leaders use on their company's CMO dashboard to manage performance and found valuable insights regarding the state of B2B marketing today and provides a perspective on how successful companies focus on performance measurement. HIGHLIGHTS OF THE STUDY - (1) Leadership Attention Is Precious: On average, 8 metrics on the dashboards need consistent review, emphasizing to focus on metrics that summarize marketing's value. Prioritize metrics that highlight marketing's performance against key growth strategies. (2) Sourcing Metrics Continue To Dominate: Marketing-sourced revenue and marketing-sourced pipeline are two most commonly focused metrics, emphasizing that marketing organizations are utilizing more energy to manage their ability to sources net-new opportunities. But sourcing isn't well aligned with many of the go-to-market strategies B2B organizations are embracing. With declining sourcing rates across the industry there is a need for marketing leaders to quickly diversify the metrics they use to more comprehensively capture the contribution of their function. (3) CMOs Aren't Emphasizing Lead Metrics: Less than a quarter of organizations focus on lead volumes and conversion rates. The concern is that these metrics exist within top 10 metrics used at B2B organizations, but these metrics drop out of top 10 for organizations with high rates of revenue growth (greater than 10%/year). (4) High-Growth Companies Focus More On The Customer Lifecycle: Low-growth companies (less than 5%/year) emphasize more on measuring demand metrics but high-growth ones focus on metrics that describe value created during the customer lifecycle (e.g., retention rates, customer lifetime value, customer satisfaction, customer advocacy). (5) Top Performers Are Minding Cost Efficiency: At high-performance companies customer acquisition costs and cost of efficiency of demand generation were used on 27% and 23% respectively, while only 5% and 9% for low-growth ones. This points out at the need for marketing organizations to utilize the resources entrusted to them most efficiently to be accountable contributors to growth. Read on...

Forrester: What B2B Marketing Leaders Are Measuring: Five Key Takeaways
Author: Ross Graber


Mohammad Anas Wahaj | 17 jan 2021

More and more educators and experts are advocating inclusion of design and creativity focused subjects in the mainstream school level curriculum. In a webinar titled, 'Why Design Education is Important for Odisha', educators and policymakers discussed the value of design education in India and specifically for the state of Odisha. Prof. Pradyumna Vyas, Senior Advisor of Design and Innovation at Confederation of Indian Industries (CII) and former Director of National Institute of Design (NID) at Ahmedabad, says, 'We are in the fourth industrial revolution. Everything is merging with the other and as such design education can't be thought of in isolation. While the dependence on technology has been rapidly increasing, we have been losing touch on a human level. But the focus has to be on people. It should be remembered that technology is just an enabler, humanising that tech is design. If the pandemic has shown anything, it is that human beings can't be ignored.' Dr. Amar Patnaik, Member of Parliament (Rajya Sabha), says, 'There is a need to mainstream design education and for that, it should be started at the school level. A curriculum should be built to incorporate design education as well. Design should be approached holistically and therefore it needs to be taught at the grassroot level and not during adulthood when it needs to be applied.' Prof. G. V. Sreekumar, former Head of the Industrial Design Centre (IDC) at IIT Bombay, says, 'There is a need to merge design with science, technology and art and looked at as a whole...More than a mere design school, the need is to build a design research center.' Prof. Paresh Choudhury, Founder of Odisha Design Council and former Head of National Institute of Design (NID) in Andhra Pradesh (AP), proposed the need to set up a design school in Odisha. Odisha Design Council (ODC) is a social nonprofit enterprise that intends to spread education, research and development and innovation in the field of design. Read on...

edexlive.com: Design education must be taught at the grassroot level: Rajya Sabha MP Dr. Amar Patnaik
Author: Bidushi Das



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