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Headlines
Nonprofit workers fill holes in the social safety net, but millions are financially insecure themselves | MSN, 10 sep 2024
Why Nonprofits Are Considering Device as a Service | BizTech, 10 sep 2024
Tackling food insecurity needs more than charity - governments must also act | NNSL, 10 sep 2024
Ten campaign automations charities need to implement | Charity Digital, 10 sep 2024
HOW CAN VOLUNTEERING IMPROVE YOUR HEALTH AND PROFESSIONAL SKILLS? | Central Michigan University, 09 sep 2024
The Most Charitable Countries in the World | Statista, 05 sep 2024
Boardable AI: Transforming Nonprofit Board Management with Integrated Intelligence | PR Newswire, 29 aug 2024
Grants for Nonprofits: How to Get Free Funding in 2024 | NerdWallet, 31 jul 2024
How are UAE Schools Teaching Entrepreneurship, and Why? | Which School Advisor, 25 jul 2024
Sustainable Impact Through Cross-Sector Partnership | SAP, 18 jul 2024
May 2022
Mohammad Anas Wahaj | 26 may 2022
According to the research paper, 'Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior' (Authors: Ravi Mehta of the University of Illinois at Urbana-Champaign, Lidan Xu of the University of North Texas, Darren W. Dahl of the University of British Columbia), published in Journal of Marketing, 'engaging potential donors in creative activities can positively influence their propensity to donate money to a charitable cause.' Prof. Ravi Mehta says, 'Participating in creative activities such as drawing or cookie decoration in support of a charitable cause induces a sense of autonomy in participants, which leads to a positive affective state, resulting in 'enhanced donation behaviors' - that is, a greater likelihood of donating to the cause and a greater monetary amount donated.' Prof. Mehta further explains, 'Charities are constantly looking for new and more effective ways to engage potential donors in order to secure the resources needed to deliver their services. This paper demonstrates that creative activities are one way for marketers to meet this challenge. We think that this research will have substantive implications for understanding how creativity can affect subsequent behavior, and how marketers and advertisers can incorporate creative activities into fundraising efforts, charity events and social media campaigns as a viable fundraising strategy.' Read on...
Illinois News Bureau:
Paper: Engaging donors in creative acts can boost charitable fundraising
Author:
Phil Ciciora
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