anasmark
Topic: advertising | analytics & research | authors | branding | b2b | communication | content | customer | digital & technology | general | human resources | mypitch | people | public relations | retail | sales | university research
Date: 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | jan'21 | feb'21 | mar'21 | apr'21 | may'21 | jun'21 | jul'21 | aug'21 | sep'21 | oct'21 | nov'21 | dec'21 | jan'22 | feb'22 | mar'22 | apr'22 | may'22 | jun'22 | jul'22 | aug'22 | sep'22 | oct'22 | nov'22 | dec'22 | jan'23 | feb'23 | mar'23 | apr'23 | may'23 | jun'23 | jul'23 | aug'23 | sep'23 | oct'23 | nov'23 | dec'23 | jan'24 | feb'24 | mar'24
Headlines
What's Next For GenAI In Marketing | Forrester, 10 sep 2024
Three revolutions are converging but only good marketers will benefit | MarketingWeek, 10 sep 2024
THE PATH TO 'DATA POWERED' ADVERTISING: HOW TO DYNAMICALLY HARNESS DATA FOR RESULTS AT SCALE | AdAge, 10 sep 2024
Go outside: 7 ways to get started with DOOH advertising | The Drum, 10 sep 2024
The Trick to Boosting Customer Referrals | Knowledge at Wharton, 10 sep 2024
Strategies for Effective Media Relations - Mastering the Art of PR | CIO Look, 10 sep 2024
Future of AI in content marketing: Key trends and 7 predictions | Search Engine Land, 09 sep 2024
Top 34 Branding Statistics and Trends to Know In 2024 | Influencer Marketing Hub, 08 sep 2024
How Consumer Insights & Analytics Can Transform Your Brand | The Free Press Journal, 19 aug 2024
Understanding Consumer Behavior | Supermarket News, 08 jun 2024
August 2022
Mohammad Anas Wahaj | 28 aug 2022
Market research analysis is the methodology to understand the target market, customers and competitors. It provides businesses the insights that they can apply to build products and continuously improve them depending on what customers and market needs. This also assist companies to devise effective marketing and selling strategies. Market research analyst is the key human resource in the field of business and their demand is high. According to US Bureau of Labor Statistics the job outlook for the industry is 22%, and the median annual wage is around US$ 64000. There are certain set of qualifications and skills that make a good market research analyst - (1) Getting a business or marketing degree builds the foundation for a successful career. (2) As data is one of the most essential component of market research, it is important to be skilled in sorting, storing and analyzing data. Knowledge of software tools like Excel, Sheets, Tableau etc is needed. (3) Other necessary skills include both technical and soft skills. Analytical skills like critical thinking, problem-solving, data analysis, and logical reasoning are required. Verbal and written communication skills are a must when explaining data in the form of presentations and writing reports. (4) Getting relevant experience while pursuing education in the form of internships help in getting initial placement. Moreover, obtaining specialized market research related degree can pave the way for better placement. (5) Building relevant industry contacts and networking will assist in getting guidance and mentoring and to stay on course for successful career. (6) There are many specialized online courses that can help in honing existing skills and getting new ones. As the field continues to grow and progress taking online courses will assure skill development while staying in the job. Read on...
MakeUseOf:
How to Become a Market Research Analyst: The Ultimate Guide
Author:
Raji Oluwaniyi
©2024, ilmeps
disclaimer & privacy