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Headlines
What's Next For GenAI In Marketing | Forrester, 10 sep 2024
Three revolutions are converging but only good marketers will benefit | MarketingWeek, 10 sep 2024
THE PATH TO 'DATA POWERED' ADVERTISING: HOW TO DYNAMICALLY HARNESS DATA FOR RESULTS AT SCALE | AdAge, 10 sep 2024
Go outside: 7 ways to get started with DOOH advertising | The Drum, 10 sep 2024
The Trick to Boosting Customer Referrals | Knowledge at Wharton, 10 sep 2024
Strategies for Effective Media Relations - Mastering the Art of PR | CIO Look, 10 sep 2024
Future of AI in content marketing: Key trends and 7 predictions | Search Engine Land, 09 sep 2024
Top 34 Branding Statistics and Trends to Know In 2024 | Influencer Marketing Hub, 08 sep 2024
How Consumer Insights & Analytics Can Transform Your Brand | The Free Press Journal, 19 aug 2024
Understanding Consumer Behavior | Supermarket News, 08 jun 2024
November 2023
Mohammad Anas Wahaj | 11 nov 2023
There is a continuous debate regarding AI (Artifical Intelligence) and its impact on jobs that humans perform. Neil Patel, author and co-founder of Neil Patel Digital, provides insights on how AI will influence marketing human resources and what marketers should do to make themselves irreplaceable. According to a survey of 1000 digital marketers conducted by NeilPatel.com in the US, 56.7% of 229 freelancers think that AI will replace human marketers in the near future while 56.1% of 394 in-house digital marketers and 54.1% of 377 running a digital marketing agency think the same. This significantly shows that AI is perceived as a threat to marketing jobs. Other findings from the survey show - 44% feel that AI will have a positive impact on their career; 30% feel there will be a negative impact; almost 30% predict no impact on their career; 20% felt AI's biggest advantage is that it saves money on staffing and tool costs. Overall survey shows that digital marketers have mixed feelings of concern and optimism regarding AI. Mr. Patel suggests to make AI as an assistant and not consider it as a threat, and to do that marketers have to learn AI tools and master them for workflow efficiency. He recommends the use of AI to become a better marketer - analyze vast data quickly and accurately and provide valuable insights into consumer behavior and market trends; develop more effective marketing strategies and campaigns tailored to the needs and interests of specific audiences; create content that resonates with consumers; speed up content creation; workflow automation. AI has the potenetial to replace repetitive tasks, enhance and speed up decision making and routine customer service. But what will make human marketers irreplaceable is their ability to make judgement, be creative and power of empathy. Mr. Patel says, 'Skilled marketers have the ability to create compelling, human-centric content, analyze data to identify trends and insights, and develop effective strategies for promoting brands and products across various digital channels...AI can't develop customized solutions that meet their unique needs. AI may have the insights, but human expertise can materialize actionable steps to achieve them.' Read on...
NeilPatel.com:
Will AI Replace Marketing Jobs?
Author:
Neil Patel
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