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Headlines
What's Next For GenAI In Marketing | Forrester, 10 sep 2024
Three revolutions are converging but only good marketers will benefit | MarketingWeek, 10 sep 2024
THE PATH TO 'DATA POWERED' ADVERTISING: HOW TO DYNAMICALLY HARNESS DATA FOR RESULTS AT SCALE | AdAge, 10 sep 2024
Go outside: 7 ways to get started with DOOH advertising | The Drum, 10 sep 2024
The Trick to Boosting Customer Referrals | Knowledge at Wharton, 10 sep 2024
Strategies for Effective Media Relations - Mastering the Art of PR | CIO Look, 10 sep 2024
Future of AI in content marketing: Key trends and 7 predictions | Search Engine Land, 09 sep 2024
Top 34 Branding Statistics and Trends to Know In 2024 | Influencer Marketing Hub, 08 sep 2024
How Consumer Insights & Analytics Can Transform Your Brand | The Free Press Journal, 19 aug 2024
Understanding Consumer Behavior | Supermarket News, 08 jun 2024
November 2022
Mohammad Anas Wahaj | 29 nov 2022
Branding for startups begins from the early stage when founders interact with investers, build their team and launch their product. It can be a conscious or unconsious process. Even though the success of branding efforts is hard to measure effectively while building a fast-paced startup, but Daria Gonzalez, founding partner and CEO at Wunderdogs, a brand consultancy, suggests a process that startups can keep in mind while making investments in building a brand. She says, 'Start by defining very specifically what your brand should be communicating to your audience and who this audience is. This means clearly defining the building blocks of your brand, especially your positioning, tone of voice and target audience.' She suggests developing a 'brand baseline' and answer some important questions like how audience view the brand vis-à-vis competition; how the website make audience feel; what does audience feel like coming back when they first interact; is communication giving intended results etc. Comparing the answers to ideal scenarios can provide good measure of branding progress the startup is making. In addition to qualitative measurement it is also important to consider measuring branding with quantitative data by analyzing website engagement data and social media listening. Another important success measure is getting information through direct audience interactions. This can be done by talking to customers, talking to the team and talking to investors. After establishing brand baseline it is necessary to monitor branding efforts regularly keeping in view the long-term branding goals. Read on...
Forbes:
How To Measure Your Startup's Branding Success
Author:
Daria Gonzalez
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