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Headlines
What's Next For GenAI In Marketing | Forrester, 10 sep 2024
Three revolutions are converging but only good marketers will benefit | MarketingWeek, 10 sep 2024
THE PATH TO 'DATA POWERED' ADVERTISING: HOW TO DYNAMICALLY HARNESS DATA FOR RESULTS AT SCALE | AdAge, 10 sep 2024
Go outside: 7 ways to get started with DOOH advertising | The Drum, 10 sep 2024
The Trick to Boosting Customer Referrals | Knowledge at Wharton, 10 sep 2024
Strategies for Effective Media Relations - Mastering the Art of PR | CIO Look, 10 sep 2024
Future of AI in content marketing: Key trends and 7 predictions | Search Engine Land, 09 sep 2024
Top 34 Branding Statistics and Trends to Know In 2024 | Influencer Marketing Hub, 08 sep 2024
How Consumer Insights & Analytics Can Transform Your Brand | The Free Press Journal, 19 aug 2024
Understanding Consumer Behavior | Supermarket News, 08 jun 2024
February 2021
Mohammad Anas Wahaj | 25 feb 2021
For startups, often struggling with resources and looking for more funds, investing in PR is a difficult but essential decision to be made with a well thought out plan. COVID-19 has further exacerbated the challenge in this conundrum. But in the new year, most businesses are now able to adapt to the new normal and are looking towards growth of their businesses. Last year, they were more cautious towards PR as the countries were entangled in COVID-19 and most news coverage was focused towards overcoming the situation. Moreover, companies were finding it difficult to pitch brand-specific stories with a fear of negative backlash. Some companies shifted to thought-leadership approach in the PR campaigns during this period. Jenna Guarneri, founder and CEO of JMG Public Relations, shares her experience in leading a startup focused PR firm and suggests ways to effectively handle PR. She insists that startups should have PR strategy in place and good PR can help with investors, increase backlinks to the website, increase brand awareness and help companies claim the title of 'the first of their kind'. PR is important for new businesses as it helps in improving their image and facilitates products/services selling. To achieve effectiveness in PR, whether in-house or outsourced, long-term consistent approach is the key. Relationships with media are not made overnight and require time and patience. With limited resources, startups must try to obtain high return on PR investments and they can get it by leaving their PR strategy in expert hands. But founders should not totally disengage themselves from it and should continue to have strategic involvement in it through good communication exchange, building comfortable relationships, understanding the PR processes, staying accessible to PR team and making PR a strategic priority for the business's growth. Read on...
Forbes:
Why Startups Need A PR Strategy (And How To Make It A Success)
Author:
Jenna Guarneri
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