November 2023

Mohammad Anas Wahaj | 21 nov 2023

In the post-pandemic world, workers in many industries often felt the desire and need to get out of their homes and work from office. But according to the Figma's latest 'State of the Designer' report, 95% of designers are fully or partially working from home and 69% of digital product designers have greater job satisfaction now than they did pre-pandemic. Figma surveyed 470 designers in Europe and the Asia-Pacific region over a three-year period for the report. The report points out, 'Despite many businesses laying off designers in 2022, particularly in high-growth sectors like tech, designers in 2023 are still positive about the job market...Product designers are no longer confined to the sidelines. Instead, they have stepped into pivotal roles within businesses.' Even though there are concerns regarding remote work might lead to isolation effect, but according to the report, 82% of individual design contributors are the most positive about their current roles. Moreover, only 38% felt more distant from their co-workers. The report also finds out thet 53% are using group meetings to design together more often. Read on...

It's Nice That: Remote working seems to be making product designers more job-satisfied, says Figma report
Author: Liz Gorny

Mohammad Anas Wahaj | 11 nov 2023

There is a continuous debate regarding AI (Artifical Intelligence) and its impact on jobs that humans perform. Neil Patel, author and co-founder of Neil Patel Digital, provides insights on how AI will influence marketing human resources and what marketers should do to make themselves irreplaceable. According to a survey of 1000 digital marketers conducted by NeilPatel.com in the US, 56.7% of 229 freelancers think that AI will replace human marketers in the near future while 56.1% of 394 in-house digital marketers and 54.1% of 377 running a digital marketing agency think the same. This significantly shows that AI is perceived as a threat to marketing jobs. Other findings from the survey show - 44% feel that AI will have a positive impact on their career; 30% feel there will be a negative impact; almost 30% predict no impact on their career; 20% felt AI's biggest advantage is that it saves money on staffing and tool costs. Overall survey shows that digital marketers have mixed feelings of concern and optimism regarding AI. Mr. Patel suggests to make AI as an assistant and not consider it as a threat, and to do that marketers have to learn AI tools and master them for workflow efficiency. He recommends the use of AI to become a better marketer - analyze vast data quickly and accurately and provide valuable insights into consumer behavior and market trends; develop more effective marketing strategies and campaigns tailored to the needs and interests of specific audiences; create content that resonates with consumers; speed up content creation; workflow automation. AI has the potenetial to replace repetitive tasks, enhance and speed up decision making and routine customer service. But what will make human marketers irreplaceable is their ability to make judgement, be creative and power of empathy. Mr. Patel says, 'Skilled marketers have the ability to create compelling, human-centric content, analyze data to identify trends and insights, and develop effective strategies for promoting brands and products across various digital channels...AI can't develop customized solutions that meet their unique needs. AI may have the insights, but human expertise can materialize actionable steps to achieve them.' Read on...

NeilPatel.com: Will AI Replace Marketing Jobs?
Author: Neil Patel