February 2014

Mohammad Anas Wahaj | 23 feb 2014

Social media can be an effective tool to engage and involve audience towards the causes of NGOs and nonprofits. But there is more to it then just creating a profile and posting updates at any of the available social media platforms. One of the most important component is understanding the target audience and to focus all social strategy on them. Moreover social media can provide an opportunity to expand the existing user base that is developed by the website and other marketing channels. Article provides three step guide to better understand the audience - (1) Determine a Social Media Target Audience (2) Find Out How the Target Audience Uses Social Media (3) Do Some Internal Digging. Read on...

Huffington Post: Non-Profits and Social Media: 3 Steps to Defining Your Audience
Author: Tulani Elisa

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