Advertising

Mohammad Anas Wahaj | 20 jun 2015

Marketing strategies for startups are different from established companies as they have limited budget and resources. Over the years SEO (Search Engine Optimization) has evolved due to changes and improvements in search engine technologies. SEO strategies for today require a fresh look to keep business relevant in search engine results. John Rampton, entrepreneur and president of Adogy, provides 10 suggestions for startups to develop effective SEO to market their business - (1) Figure Out Your Target Keywords (2) Mobile Friendly is a Necessity (3) Simple is Usually Better (4) Develop and Follow a Marketing Strategy (5) Leverage the Power of Infographics (6) Prioritize (7) Figure Out Your Social Networking Channels (8) Link Building (9) Keep Your Content Relevant (10) Analytics are your Friend. Read on...

Forbes: 10 SEO Tips For Marketing Your Startup in 2015
Author: John Rampton

---

Mohammad Anas Wahaj | 26 may 2015

As businesses continue to pile-up huge amount of data there are opportunities for data scientists to provide meaningful insights to help them grow and succeed. Even startups at their early stages have substantial data that can be utilized for business value. Tianhui Michael Li, Data Scientist and Executive Director of The Data Incubator, gives his view on how a skilled data scientist (DS) can be a catalyst of growth for entrepreneurial ventures - (1) Growth Hacking: DS can utilize social data and web analytics to implement low-cost, high impact marketing campaigns. (2) Customer Retention: Bain & Co. found that 5% increase in customer retention increases profits by 125%. DS can analyze customer behavior and target communication for customer engagement, retention and even identify brand advocates to bring new customers. (3) Personalizing Products and Services: DS can utilize sales, marketing and web data to identify customer needs and wants. This will assist in customizing offerings. (4) Marketing Optimization: DS can optimize every aspect of marketing and advertising from ad budget to ad clicks to actual conversions and purchases, and much more. Read on...

Entrepreneur: 4 Things a Data Scientist Can Do for Entrepreneurs
Author: Tianhui Michael Li

---

Mohammad Anas Wahaj | 29 apr 2015

PR is undergoing transformational shifts. In this year's Agency Business Report, the main themes are integration, convergence and the enhanced value of digital and social media. The new PR firm is highly influenced by these factors as they change the dynamics of agency leadership roles, the structure of the firms, and the talent that is recruited and retained. Richard Edelman, CEO of Edelman, defines the largest PR firm in the world as, 'It's a Venn diagram where the overlaps of the four [media, PR, social media, advertising] are becoming more present. It used to be distinct valleys and now the roads are crossing. We're going to try to have stronger creative, stronger planning, and look at problems differently.' Inspite of recognition of advertising agencies for their PR work and some ad-shops 'integrating forward', most PR agency leaders still believe PR has a unique mentality and heritage to bring to the modern content marketing mix. They don't see the need to rebrand as something other than PR. According to Andy Polansky, CEO of Weber Shandwick, 'Some advertising firms, like Mullen, have a strong PR capability - others do it around the edges. The key is to develop depth and have a credible, strong offering. PR has never been held in higher regard by the C-suite, and there's a lot more dimension to our business now. We've emerged as leaders in content marketing and social.' He further believes the sweet spot for PR agencies is the ability to engage multiple constituencies across different platforms and stakeholder groups. Fred Cook, CEO of PR firm Golin, says, 'It's getting harder to define what a PR agency is...We're competing with different types of agencies in different categories. You can call yourself anything you want, but it is how your clients define you. Our clients still define us as a PR agency, but a PR agency that does a lot more than before.' According to Dave Senay, CEO of FleishmanHillard, the principles of PR have never changed. He cites Edward Bernays' definition of PR as informing, persuading, and connecting people with people. He points out, 'PR is no different than it's ever been. If you take the two schools of PR, the behaviorist or socially responsible or conscious side, they are converging like never before. The wind is completely blowing into our strengths.' He believes modern marketing communications is all about how and why people behave the way they do, which requires an understanding of their culture, media consumption habits, and the global push toward shared value. Online video is at the forefront of new PR services. Although it has been mostly associated with ad agencies, but PR firms are now effectively utilizing the medium to construct engaging narratives. The change in skill sets required at the "new PR agency" is changing the people who come into the business and inevitably resulting in legacy personnel leaving at the other end of the talent funnel. It is also evolving different workforce structures more suited to the new environment. Many agencies have restructured their practice offerings and tried to inculcate collaboration across disciplines, geographies, and offices. Compensation structures are being amended to better reflect overall results at agencies, rather than being based on individual office P&Ls. Bonus pools are increasingly tied to individual objectives aligned with strategy and client goals rather than offices. Skeptics about this new age of PR and subsequent delineation for PR agencies may highlight the issue of measurement and how these new skill sets are producing return on investment for brands and clients. But in reality the payback and return on investment of content-based executions built from smart data can totally be monitored in real time, via measurement and social analytics. Effectiveness is measured on criteria such as the number of people who link to, share, view, or create their own content using the source material. Social metrics are much more powerful because they show someone is actively involved in the content and sharing it with their community. Rob Flaherty, CEO of Ketchum, points out, 'And now with the Internet of Things you can link these metrics to visits in-store and to purchases, which is the Holy Grail for every communicator and marketer - and also for the new age of PR firms servicing those clients' needs.' Real-time marketing is fueling a new range of skills, services, and ways of working at PR agencies. Read on...

PRWeek: What is the new PR agency?
Author: Steve Barrett

---

Mohammad Anas Wahaj | 14 apr 2015

According to MarketingTerms.com, 'Affiliate Marketing' is the 'Revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.' Wikipedia defines 'Customer Relationship Management' (CRM) as 'System for managing a company's interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.' Affiliate managers need to keep track of their affiliate relationships efficiently and they can use CRM tools to stay organized. According to Dustin Howes, Director of Marketing at Marketing Clique, 'Using the CRM creates full transparency of the current state of the affiliate program and the growth in the near future.' He provides the following ways CRM can be effective for affiliate marketing - (1) Document Hot Leads (2) Task Reminders (3) Institutional Memory (4) Predicting Affiliate Performance. Read on...

FeedFront: Growing your Affiliate Program with a CRM
Author: Dustin Howes

---

Mohammad Anas Wahaj | 23 mar 2015

Web design is a constantly evolving field. New concepts, technologies and designs give rise to new trends, that some time stay and catch on user's attention while at other times they just fizzle out in popularity. But there are also designs that stay too long in use due their popularity at one point of time but in actuality they have already lost their shine. Repetition of old ideas and trends just because of being comfortable and familiar with them may lead to loss of customers and business. Ilya Pozin, CEO of Pluto TV and Ciplex, explains why the following five web design trends have become obsolete and should be replaced by new concepts - (1) Mobile versions of websites are not cool anymore. Innovative designers are using responsive design that allows the layout to adjust based on the contextual experience of users. It provides fully integrated experience irrespective of the width of the user's device. (2) Text-heavy websites are unable to hold user attention. More designs now have precise text integrated with visuals like images and videos alongwith interactive functionality. (3) SEO copywriting, which was large part of web design and promotion at one time, is now should be replaced by developing keyword informed and user-centric content. (4) Pay-per-click advertising is losing its popularity as new technology tools are available that utilize new mediums and new targeting capablities to reach precise customer segments. Some new concepts are contextual advertising, online video and highly targeted product ads. (5) Designs below 200 pixels per inch (ppi) is getting obsolete as new devices are adopting retina displays. If the design resolution is low it gives poor quality on these displays. Moreover most web design is now more simplified with flat user interface and avoids use of gradients and shadows that provided three-dimensional look. Read on...

Forbes: Let It Go - Say Farewell To These 5 Web Design Trends
Author: Ilya Pozin

---

Mohammad Anas Wahaj | 10 mar 2015

Generation Z, cohort of people born after the Millennials, is now getting attention of marketers. According to research by Global Messaging, some of defining characteristics of this generation include - 86% use some kind of social media; 72% want to start their own business; 25% left Facebook in 2014; 66% list gaming as their hobby; 1 in 2 will be university educated; Communicate with images, emoticons and emojis. Marketers have to target this generation with innovative, directed and focused strategies to have an impact. Here are few suggestions - (1) Agile Marketing (2) Programmatic Mobile Marketing (3) Snackable Content Marketing (4) Text Message Marketing . Read on...

The Wall Blog: How to market to Gen Z
Author: Polly Becker

---

Mohammad Anas Wahaj | 30 jun 2014

Although the purpose of advertising and marketing is intended to communicate the message about products and services to the consumer in the best possible and attractive way but the following statistics point in a different direction - Consumers are bombarded with over 5,000 marketing messages a day, up from around 2,000 just a few years ago; Two-Thirds of us are on the "Do Not Call List" to avoid telemarketing; 86% of us skip TV ads; 44% of direct mail is never opened and goes straight to the trash; 90% of emails are never opened and 99.5% of emails receive no clicks; 99.9% or more of banner ads receive no clicks; Recent eye-tracking studies show 18-34 year-old millennials do not look at banners on the web pages they visit. Long time ago advertising guru David Ogilvy suggested marketers to concentrate on the 'content of your advertising, not its form.' And today marketing leaders are advising to pubish content instead of advertising. Businesses that will potentially succeed in future will be the ones that will be able to create emotional connect with consumers and serve their information needs. Companies should publish content and entertain customers through a content strategy that holistically considers audience content and channel needs. Read on...

Forbes: Why Does Most Marketing Stink?
Author: Michael Brenner

---

Mohammad Anas Wahaj | 21 apr 2014

Online marketing is evolving with variety of latest technologies available to marketers to seek attention of the consumers. Startups with limited budgets have to get the best out of their advertising campaigns. Technologies provide them tools to economize their advertising and also use it in the most effective and attractive way. But most still apply the broadcast standards to these new technology platforms. It is still the 'one-way approach' to advertising. Banner ads and resulting one-way impressions are often the popular online advertising methods and measures. But to involve and engage consumers, it has to become more intuitive and interactive, keeping in mind the user experience and content on the website. Read on...

ventureburn: Catching the eye - online marketing is about starting a conversation
Author: David Ross

---

Mohammad Anas Wahaj | 25 jan 2014

According to the recent research brief by MediaPost, online advertising is still lagging behind substantially in terms of total ad spending by global firms in the first six months of 2013 - TV (57.6%), Newspapers (18.9%), Magazines (10%), Radio (5.4%), Internet (4.3%), Outdoor (3.5%), Cinema (0.3%). But what is to be noted here is that TV ads cost substantially more than any other media. Another important fact that is found in the data provided by Nielsen is the fastest growth of the internet-based advertising spend globally during the same period - Internet (26.6%), Outdoor (5%), TV (4.2%), Magazines (-1.9%), Newspapers (-2%). The rise in online advertising is even higher in Asia-Pacific (43%) and Latin American (38.5%) countries. Read on...

Examiner: The most hyped advertising medium is the world's third smallest
Author: Bruce Goldman

---

Mohammad Anas Wahaj | 25 jan 2014

Technological advancements and innovations bring game changing shifts in the dynamics of industries. Data science is transforming the online advertising industry with newer concepts and technologies like real-time bidding, advertising exchanges, social media, retargeting techniques, lookalike targeting, online data dashboards, analytics softwares like Hadoop etc. Technology have also led to the democratization of online advertising, and even businesses with smaller advertising budgets are been able to utilize it. Use of big data and analytics is providing advertisers with information, insights and tools to focus on specific consumers and market segments for better value and return on their advertising campaigns. But to interpret and utilize the data in right context and for maximum impact, newer set of skills are required by advertising human resources. Data scientists are expected to have knowledge of mathematics and statistics alongwith expertise in using spreadsheets and other analytics tools. Read on...

the guardian: What's the role of data scientists on online advertising?
Author: Tony Evans

Latest             ⊲ Newer Posts             Advertising             Older Posts ⚬             Last

---

the3h | glomc00 | ilmeps | mawdesigns | anasmark | ilmeds | read | contact