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Headlines
Navigating The Digital Marketing Landscape: Effective Strategies For Today's Market | Forbes, 16 apr 2024
'Emails Work!' This Entrepreneur Says Email Marketing Is Still the Best Way to Connect and Sell. Here Are His Top Tips | Entrepreneur, 16 apr 2024
CONNECTING WITH CUSTOMERS—WHY BRANDS SHOULD SHOW FLAWS AND VULNERABILITY IN THEIR MARKETING | AdAge, 16 apr 2024
Diversity of India missing in advertising: ASCI-UA report | The Economic Times, 16 apr 2024
US Retail Loyalty Programs: Decoding Consumer Behavior To Build Lasting Relationships | Coresight Research, 16 apr 2024
How's you bank's customer service? Study suggests it could be better | Consumer Affairs, 16 apr 2024
DIY PR: 11 Public Relations Solutions for Small Businesses | Business News Daily, 12 apr 2024
Why branding matters for governments: Five minutes with graphic designer Paula Scher | Global Government Forum, 11 apr 2024
Ethical marketing in the digital age: Balancing innovation with integrity | ClickZ, 13 mar 2024
Leveraging machine learning for predictive analysis in customer satisfaction surveys | Data Science Central, 01 mar 2024
November 2020
Mohammad Anas Wahaj | 26 nov 2020
An effective advertising pitch along with an innovative idea and solid foundation is what it takes to come closer to landing a client for a marketing agency. Six experts from Ad Age Collective provide advice to develop a successful pitch - (1) Explain who you are and don't sell: Reid Carr, Red Door Interactive - '...they help the prospective client find the best match for their business. Winning a pitch isn't really a win if the relationship isn't a long-term fit between partners and peers.' (2) Lead with the result: Patrick Ward, Rootstrap - '...they (audience) care about what the product can do for them. So focus on the result that will accrue for the audience. Tap into FOMO (Fear Of Missing Out) so they will see what they lose by not purchasing the product.' (3) Understand all the stakeholders: Maggie O'Neill, Peppercomm - '...what drives their path to purchase or engagement...You need to know what, when and where their audience wants to hear from them. This audience-first mindset will set up and provide the rationale for any strategy, and creativity that follow.' (4) Focus on building consumer connection: Dan Beltramo, Onclusive - '...clearly convey that you understand what motivates the consumer or customer relative to the objective of the campaign and how your recommendation delivers against that...' (5) Explain how you're solving a particular problem: Duran Inci, Optimum7 - '...Give them a reason to pay attention to you and hear you out. Tell them how you are going to solve a particular problem and why it matters to your audience...' (6) Provide examples of similar campaigns: Syed Balkhi, WPBeginner - '...collect examples of previous ad campaigns that are similar and to present the results. Another option is to find data about your target market and why they would respond positively to your ad...' Read on...
AdAge:
Six Essential Steps To An Effective Advertising Pitch
Author:
NA
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