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Headlines
Why The Future Of B2B Media Is Intelligence, Not Advertising | Forbes, 20 aug 2026
THE MARKETING FUNNEL DIDN'T BREAK. IT BECAME A PINBALL MACHINE. | WPP, 20 aug 2026
Why fragmented buyer signals are holding back B2B marketing | Digiday, 20 aug 2026
How far can 'edgy' advertising go before it tips into bad judgement? | Exchange4Media, 20 aug 2026
Performance marketing is entering its most challenging era | Adgully, 20 aug 2026
The 24-Hour Customer Is Here And Most Businesses Aren't Ready For Them | ThePrint, 20 aug 2026
Why Major Retailers Are Turning Employees Into Content Creators: Billo | Retail Insider, 19 aug 2026
Surrogate Advertising in India: Rules, Celebrity Endorsements and Regulatory Scrutiny | Vajiram & Ravi, 18 aug 2026
How To Use Personal Branding To Be Seen As A Leader | Forbes, 16 aug 2026
Investigating the impact of chatbot interactivity on consumer behavior | Nature, 01 jul 2026
Customer analytics is a priority. So why is execution still inconsistent? | Mastercard, 29 jun 2026
State of the Consumer 2026: When tech acceleration and cost pressures collide | McKinsey, 22 jun 2026
September 2020
Mohammad Anas Wahaj | 22 sep 2020
COVID-19 brought about changes in buyer behavior and retailers responded with tech-driven solutions to help them adapt to pandemic-driven restrictions. These solutions are not totally new, but current situation brought them to the fore. Three retail technology trends that became part of the 'new normal' are - (1) Online Grocery Delivery: Shutdowns, social distancing norms, fear of infections etc combined with essentiality of grocery requirements help exacerbate this trend. Even non-traditional retailers jumped on this trend. (2) Contactless Payment: According to the 2020 State of Retail Payments study released by the NRF in August, 58% of retailers accept contactless cards and 56% take digital wallet payments on mobile phones. Since January 2020, no-touch payments have increased for 69% of retailers surveyed, of whom 94% expect the increase to continue over the next 18 months. (3) Virtual SMB Product Pitches: Number of retail platforms invited small-to-mid-sized businesses (SMBs) to virtual competitions. COVID-19 brought about homogenization and consolidation of retail and only two types of retailers will survive in this scenario and beyond - the mass and the niche. Mass retailers can enhance their product offerings through SMBs and differentiate themselves from competitors. Read on...
Chain Store Age:
Three hot retail tech trends from the summer of 'new normal'
Author:
Dan Berthiaume
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