November 2014

Mohammad Anas Wahaj | 26 nov 2014

Digital marketing leverage can be accomplished by startups at low cost by clearly defining, creating and delivering the online message, utilizing the gamut of available technologies. These technologies have to be used effectively to target the audience, engage the customer and measure results. In their new book 'Taking Down Goliath', authors Kevin M. Ryan and Rob "Spider" Graham, provide the best strategy and tactics to accomplish this digital marketing leverage. The first step in the process is to create the perfect message and define it as selling solutions (not technology) to real customers with real needs and problems they want solved. Business-to-business (B2B) entrepreneurs should ask the following questions: (1) How does this solution solve an existing problem? (2) How does this solution provide a competitive advantage? (3) How does this solution make the customer a visionary/market leader? (4) How does this solution enable a significant value exchange? (5) How does this solution represent an exclusive opportunity? How does this solution increase performance and productivity? Effective marketing messages for business-to-consumer (B2C) audience, should stroke emotional triggers like sense of well-being, convenience, security, significance, exclusivity, positive social standing etc, that facilitate their buying process. Read on...

Forbes: Digital Marketing Is A Great Equalizer For Startups
Author: Martin Zwilling

---

Mohammad Anas Wahaj | 23 nov 2014

Shopping malls and retailers are utilizing interactive and virtual technologies to enhance and facilitate customer buying experience. Mobile apps, touchscreens, tablets, 'Elf-Ray Vision', image search, texting services etc are some of the customer focused technologies that are being applied. One of the retailer have even partnered with a 3D printing company to provide customizable products. Deloitte holiday survey of more than 5000 people found that 2/3rd of Americans now own a smartphone, and 72% plan to use it in holiday shopping; for 27%, that means spending more. According to Jesse Tron of International Council of Shopping Centers, 'Using phones as a shopping tool also means many consumers have a pretty good idea of what they want before they ever walk through the door.' 'Consumers want to be entertained. But going beyond the entertainment factor and making technology helpful is crucial to successfully integrating digital experiences in stores.' says Kathleen Jordan, a leader in the retail practice group of design and architecture firm Gensler. Read on...

USA TODAY: Retailers use virtual technology to vie for sales
Author: Hadley Malcolm

---

the3h | glomc00 | ilmeps | mawdesigns | anasmark | ilmeds | read | contact