December 2014

Mohammad Anas Wahaj | 06 dec 2014

Without customers there is no business. Without happy customers the business will not last long. So what should companies do to know their customers and provide solutions to them in the best possible way, keep them satisfied and happy, and let them come back again and again. JC Grubbs, CEO of DevMynd Software, explains of the efforts his team does to become subject matter expert's within a client's vertical and turns the vendor/customer relationship into a partnership. According to him, 'more than technology or even product design, the software business is about knowledge. It's about taking a problem space and synthesizing a solution from as much knowledge as we can obtain. It's essential to our success with any customer that we get to know their industry, their business and the people involved.' He suggests five things that his company does to build knowledge around an industry and particularly in customer's business - (1) Ask Questions (2) Follow the Money (3) Understand Partnerships (4) Understand the End Customers (5) Investigate Competitors. Read on...

Upstart Business Journal: 5 ways to get to know your customers better
Author: JC Grubbs

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