February 2014

Mohammad Anas Wahaj | 23 feb 2014

Content Marketing Institute defines 'Content Marketing' as "Marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action." Over a period of time the content has grown enormously in all media like internet, TV etc and so do challenges related to differentiating and competing on the basis of content for brand development. In the article author provides strategies to have effective content marketing on the internet - First, Stop Calling it Content (brands need to become publishers); Define Your Mission (for successful brand publishing define what is being offered to the world); Strive to Hold Attention, Not Grab Attention (think in terms of delivering experience that not only brings the users back but also motivates them to share the content with their circles); Creating a True Value Exchange (focus on value proposition to the world alongwith the specific benefits of the brand to users); Forget About Content Strategy and Focus on Content Skills (develop skills that provide useful and meaningful content experience). Read on...

Forbes: How To Do Content Marketing Right
Author: Greg Satell

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