June 2019

Mohammad Anas Wahaj | 26 jun 2019

Creativity is at the core of art and design. They both are visual and material culmination of varied degrees of human expression. Vibhor Sogani, fusing the lines between design and art, between being a product designer and public installation artist, says, 'At the end of the day, it is all about creativity. People may deem art superior to design but designing is serious business and a very responsible job.' He explains the value of public art for the growth-oriented country like India, 'Since India has so many people and so many public spaces, it is an ideal ground for engaging with them through art. The all-important ingredient of public art is engagement with people.' On balancing creativity and guidelines in commissioned projects, he says, 'We all need a sense of direction. After all, you need to align yourself with something. I think the brief given to me by my client is only a starting point. Thereafter, I am free to follow my vision.' An alumnus of National Institute of Design (Ahmedabad, India) and having worked in the field of industrial design, he is well-versed in the craft of materials as well as technology. He follows both reactive and proactive approaches to pursue his creative work. He suggests that while thinking of an idea is instant, putting it into a tangible shape of art is slow and time consuming. His public art works include Joy in Dubai, Sprouts in New Delhi and Kalpavriksha in Ahmedabad. Read on...

The Tribune: Blurring the line between art and design
Author: Nonika Singh