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Publishing

Mohammad Anas Wahaj | 30 jul 2017

According to 'Instructional Design Report 2016' funded by the Gates Foundation, there are 13000 instructional designers in US. The field is increasing in popularity as online education proliferates and the need to translate content into digital forms rises. Designing online learning experiences is becoming essential to training employees, mobilizing customers, serving students, building marketing channels, and sustaining business models. Instructional design has deep roots in distance education, human computer interaction, and visual design. Contemporary instructional design sits at the intersection of three core disciplines: learning science, human-centered design, and digital marketing. Following are some lessons and resources for those starting out in the field of instructionl designs - (1) Start with a deep understanding of your learners: Start by developing an Empathy Guide similar to one put together by Stanford d.School or reviewing the free book 'Talking to Humans' by Giff Constable; Conduct observations and interviews with target learners; Synthesize finds into learner archetypes; Test instructional concepts and product ideas by building rough prototypes; d.School 'Protyping Dashboard', Design Thinking process courses by IDEO.org or free resources offered by IDEO's Teacher's Guild. (2) Ground yourself in the fundamentals of learning science: Research on learning and teaching; 'The ABCS of How We Learn', a 2016 book by Daniel Schwartz; 'How People Learn', the 1999 foundational text edited by John Bransford, Ann Brown, and Rodney Cocking; Online Stanford lectures on Education's Digital Future. (3) Determine the 'powerful ideas' you want to teach and build your curriculum using backwards design: For education technology read Seymour Papert's 'Mindstorms: Children, Computer and Powerful Ideas'; Then use 'Understanding By Design Framework' (ascd.org) to structure your curriculum. (4) Go study other great teachers and other great learning experiences: altMBA program by Seth Godin that runs using Slack; Angela Duckworth's delivery of messages on camera; Animations produced by Amnesty International; Interactive lessonas produced on Oppia; Screen-based technologies produced by groups like Paulo Blikstein's Transformative Learning Technologies Lab; Explore multiple approaches from diverse instructional materials available online. (5) Get a lay of the technological landscape, but don't let your LMS hold you hostage: Get familiar with various platform options, particularly with most popular ones - Coursera, Udacity, Udemy, and EdX; Check out the list of global MOOC platforms curated by Class Central; Read some critical perspectives from the likes of Digital Pedagogy Lab or the MIT Media Lab; Check out the blogs of online learning pioneers like Connie Malamed. (6) Don't try to migrate an in-person experience into an online format: Read 'Rethinking Education in the Age of Technology' by Allan Collins and Richard Halverson; Explore perspectives and research of Mitch Resnick and the late Edith Ackermann of the MIT Media Lab. (7) If you build it, they won't come. Understand the fundamentals of digital marketing: Check out blog post of Alex Turnbull (Founder of Groove) that explains 6-step marketing strategy for selling online course; Udemy has also created a great toolkit to help online course instructors market their learning experience. (8) Collect student feedback. Iterate. Share what you learned. Read on...

EdSurge: A Starter Kit for Instructional Designers
Author: Amy Ahearn


Mohammad Anas Wahaj | 24 jul 2017

Time management is a critical component of work-life balance. Content marketing is a busy and stressful job. Following are valuable tips for content marketers - SETTING THE STAGE: Make a plan before you start creating content; Use to-do lists; Set clear goals; Know who your audience is. INCREASING PRODUCTIVITY: Work when you feel alert and creative; Do similar tasks in groups; Do one thing at a time; Reuse your content; Take breaks. USING TIME WISELY: Find productivity tools that work for you; Automate chores; Delegate when it's appropriate; Prioritize tasks that give you the most ROI; Drop unnecessary tasks; Create evergreen content; Spend time on the right social media channels; Curate content; KEEPING THE WHEELS TURNING: Make an idea bank; Have a backlog of content; Listen to your audience; Stay on the same page as the rest of your team. Read on...

Search Engine Journal: 21 Awesome Time-Saving Tips for Content Marketers
Author: Amanda DiSilvestro


Mohammad Anas Wahaj | 19 sep 2016

Comedian John Oliver in one of the recent episode of 'Last Week Tonight' on HBO described journalism industry's 'dire straits' and analyzed the depressing financial state of journalism in 2016 and the subsequent tendency for news outlets to focus on stories that get the most traffic. Moreover, he emphasised the importance of traditional reporting via newspapers that often get quoted by TV news channels. He says, 'It's pretty obvious without newspapers around to cite, TV news would just be Wolf Blitzer endlessly batting a ball of yarn around. The media is a food chain which would fall apart without local newspapers.' On the current financial situation of journalism, falling print advertising revenue and digital journalism, he says, 'A big part of the blame for this industry's dire straits is on us and our unwillingness to pay for the work journalists produce. We've just grown accustomed to getting our news for free and the longer that we get something for free, the less willing we are to pay for it...If journalists are constantly required to write, edit, shoot videos and tweet, mistakes are going to get made. It is clearly smart for newspapers to expand online. But the danger in doing that is the temptation to gravitate towards getting the most clicks.' Read on...

the guardian: John Oliver examines journalism's many problems: The blame is on us
Author: Adam Gabbatt


Mohammad Anas Wahaj | 09 sep 2016

Journalism industry faces numerous challenges and is going through a difficult phase, as comedian John Oliver recently expained in his show on HBO. But there is also a ray of hope as the demand for good content is high and there is need of editorial skills. Journalism aspirants, who aspire to be Bob Woodward or Carl Bernstein, may not feel happy about it though. Kayvan Salmanpour, chief content officer at digital marketing agency iCrossing, says, '99% of brands struggle with content because they publish without an editorial mindset. So I think (editorial is) hugely important - now more than ever.' He explains what brands can learn from media companies when it comes to content and suggests the following - (1) Hire an editor in chief who can have ultimate control of the content produced and can assure it's quality. Content represents the brand. (2) Create an editorial mission statement before anything else. There is need for clarity of objectives and everyone in the organization should be aligned to it. (3) Put the audience first as compared to brand/product first. Create content that is audience focused. Find the intersection between what the audience wants to read and what the brand stands for. (4) Don't try to be everything to everyone. Good content fits seamlessly between the brand and its target audience. It may even require conducting psychographic studies of the target audience and thinking about their habits in excruciating detail. Read on...

The Drum: Journalists, take heart - Content marketing needs you
Author: Lisa Lacy


Mohammad Anas Wahaj | 23 jan 2016

Social media has provided opportunities for publishing industry and their reporters, editors, journalists and columnists, to promote and market their content. In many cases this has resulted in the elevation of individual personal brands to iconic status with huge following, immensely benefiting the individuals and their employers. In some other cases it has also created challenging situations and adversely affected their careers. There are a number of academic studies that has been done to understand the role of company branding and personal branding. But Prof. Avery E. Holton of the University of Utah and Prof. Logan Molyneux of Temple University, assert that questions about the trend's impact on journalists' personal identities were largely left unanswered. Their study, 'Identity Lost? The Personal Impact of Brand Journalism', explores this issue and is based on interviews of 41 reporters and editors from various US publications. The authors suggest that publishing groups may need to reconsider how social media is used for branding, promotion and identity creation. Journalists find it challenging to balance their jobs and personal online identities and often have to choose one over the other. According to the authors, 'This choice presents a paradox: If journalists choose to present too much of a personal identity, they risk punishment by their employers. If they present only a professional identity, they risk offending their audiences.' Read on...

Journalist's Resource: Journalism branding - Impact on reporters' personal identities
Author: Denise-Marie Ordway


Mohammad Anas Wahaj | 09 aug 2015

'Dark Data' is the data that would be lost to public after researchers have utilized it for publishing their research papers. Team of researchers led by Professor Arcot Rajasekar of University of North Carolina at Chapel Hill, are working on a project termed as 'DataBridge' to expand the life cycle of the dark data. The project will serve as an archive for data sets and metadata, and will group them into clusters of information to make relevant data easier to find. According to Prof. Rajasekar, 'You can reuse it, repurpose it, and then maybe someone else will reuse it, and see how we can enable that to get more science.' The researchers are also interested to include archives of social-media posts in the project. Prof. Laura Mandell of Texas A&M University at College Stations adds, 'People spend a lot of time cleaning their data, and we don't need to each be reinventing the wheel, performing the same tasks on the same data sets.' Thus saving time for researchers. Moreover according to Prof. Bruce Herbert, 'It could also extend researchers' "trusted network" of colleagues with whom they share data.' Read on...

The Chronicle of Higher Education: Researchers Open Repository for 'Dark Data'
Author: Mary Ellen McIntire


Mohammad Anas Wahaj | 01 apr 2015

Journalism is undergoing transformation due to innovative use of latest technologies. Journalism students view technology as an essential element of today's reporting and broadcasting. Here are some perspectives of students on technologies that they utilize and have potential to encourage innovation in journalism - (1) Alex Lucke, University of Nebraska-Lincoln: Using journalism education and tech background to develop a mobile app 'a Pandora station' for travellers that gives social-based recommendations for concerts and other activities. (2) Fernando Hurtado, University of Southern California's Annenberg Media Center: Mini-broadcasts that simulate the live coverage experience; Social media broadcasts. (3) Daniel Wheaton, University of Nebraska-Lincoln: Use of overhead drones for filming and coverage. (4) Anne Li, Northwestern University's Knight Lab: Uses live Google spreadsheets as a powerful content management system through Tarbell, a site authoring tool. (5) Sam Hart and Alex Duner, Northwestern University: Utilize interactive plug-and-chug tools and templates that editors can use to quickly generate quizzes, flowcharts etc to tell innovative stories. (6) Tony Papousek, University of Nebraska-Lincoln: Computer engineering student-turned-journalist, uses open source programming languages like Ruby, Python and R to build scraping tools and apps. He is inspired by story bots, algorithms that zip through massive databases of articles and churn out thousands of stories in seconds, without a single reporter. (7) Anna-Catherine Brigida, Reporter at Intersections South L.A. & graduate of University of Southern California's Annenberg Media Center: Wearable filming through augmented reality glasses like Google Glass and GoPro for reporting and storytelling. These tools make for storytelling experiences with perspective. (8) Jessica Oliveira, University of Southern California's Annenberg School: Mobile presence is important with smartphone and tablet app, and responsive website to reach large audience. (9) Jasmine Lee, New York University's Studio20: Streamlined collaborative communication using team-based apps. Task management app Trello, integrated with Slack, a team chatting app, that can also be used with collaborative tools like Google Drive, GitHub etc, for innovative workflow and purposeful collaboration. Read on...

American Journalism Review: How Tech-Savvy Journalism Students View Innovation
Author: Aysha Khan


Mohammad Anas Wahaj | 23 mar 2015

Web design is a constantly evolving field. New concepts, technologies and designs give rise to new trends, that some time stay and catch on user's attention while at other times they just fizzle out in popularity. But there are also designs that stay too long in use due their popularity at one point of time but in actuality they have already lost their shine. Repetition of old ideas and trends just because of being comfortable and familiar with them may lead to loss of customers and business. Ilya Pozin, CEO of Pluto TV and Ciplex, explains why the following five web design trends have become obsolete and should be replaced by new concepts - (1) Mobile versions of websites are not cool anymore. Innovative designers are using responsive design that allows the layout to adjust based on the contextual experience of users. It provides fully integrated experience irrespective of the width of the user's device. (2) Text-heavy websites are unable to hold user attention. More designs now have precise text integrated with visuals like images and videos alongwith interactive functionality. (3) SEO copywriting, which was large part of web design and promotion at one time, is now should be replaced by developing keyword informed and user-centric content. (4) Pay-per-click advertising is losing its popularity as new technology tools are available that utilize new mediums and new targeting capablities to reach precise customer segments. Some new concepts are contextual advertising, online video and highly targeted product ads. (5) Designs below 200 pixels per inch (ppi) is getting obsolete as new devices are adopting retina displays. If the design resolution is low it gives poor quality on these displays. Moreover most web design is now more simplified with flat user interface and avoids use of gradients and shadows that provided three-dimensional look. Read on...

Forbes: Let It Go - Say Farewell To These 5 Web Design Trends
Author: Ilya Pozin


Mohammad Anas Wahaj | 04 nov 2014

Every author has a unique way to pursue writing but there are few basic things that make the book interesting and appealing to the audience. Paulo Coelho, author of best-selling book 'The Alchemist', provide suggestions to writers - Show confidence in your book; Trust your reader by providing hints and avoid descriptions; Share your expertise and experiences; Don't focus on recognition and don't try to please your critics; Avoid too much notetaking; Don't overload your book with lot of research; Write a book that wants to be written and provides you with a continuum and steady flow from beginning to end; Focus shouldn't be much on style and don't try to innovate story telling. Just try to tell a good story . Read on...

Paulo Coelho's Blog: Writing Tips by Paulo Coelho
Author: Paulo Coelho


Mohammad Anas Wahaj | 17 oct 2014

It's been 20 years since the blogging pioneer, Dave Winer, began scripting his blog stories via DaveNet and Scripting News. In the continuous evolving field of individual publishing, innovative technologies bring shifts that keep on transforming the way people share their content. Microblogging platforms and mobile-based content sharing being the most recent ones. Text-based blogging is now been changing to sharing of visually enhanced content like pictures, inforgraphics etc. Year 2012 saw the rise of visual content sharing sites like Tumblr, Pinterest and Instagram and a study same year concluded that 44% of users engage more with a brand with visual posts. Author, Christian Adams, explains the visual information processing as quicker and better in his ebook, 'InstaBRAND'. There are number of platforms and websites that are pursuing the collaborative storytelling and blogging with visual content. The next wave of blogging thus might be concise, aggregated, dynamic, visual content shared effectively on myriad of mobile devices. Read on...

Huffington Post: Is Collaborative Storytelling the Next Generation of Blogging?
Author: Andre Bourque

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