June 2015

Mohammad Anas Wahaj | 20 jun 2015

Marketing strategies for startups are different from established companies as they have limited budget and resources. Over the years SEO (Search Engine Optimization) has evolved due to changes and improvements in search engine technologies. SEO strategies for today require a fresh look to keep business relevant in search engine results. John Rampton, entrepreneur and president of Adogy, provides 10 suggestions for startups to develop effective SEO to market their business - (1) Figure Out Your Target Keywords (2) Mobile Friendly is a Necessity (3) Simple is Usually Better (4) Develop and Follow a Marketing Strategy (5) Leverage the Power of Infographics (6) Prioritize (7) Figure Out Your Social Networking Channels (8) Link Building (9) Keep Your Content Relevant (10) Analytics are your Friend. Read on...

Forbes: 10 SEO Tips For Marketing Your Startup in 2015
Author: John Rampton

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Mohammad Anas Wahaj | 11 jun 2015

Companies are targeting their product and service offerings to the growing Millennial market. Pew Research predicts that this year Millennials, with 75 million people in US under 34, will overtake the Baby Boomers. But the question is: Should the companies consider Millennials as homogeneous entity and design their products and services accordingly? Authors, Timothy Morey and Allison Schoop of frog (a global product and strategy design firm), argue that to design offerings with exclusive focus on generational cohorts will result in meaningless or potentially damaging outcomes. There is little that unites them totally. According to them, 'A better approach is to design for archetypes that are representative of certain attitudinal and behavioral traits, and then combine these with social, market and emerging technology trends-all things that transcend age or generation. Defining an ideal customer for a potential product or service using broader human themes allows you to create solutions that resonate with a larger group of people.' They further explain, 'Far too many companies take a "product-out" view of segmentation, where they essentially ask their customers to line up around their products by demographics such as age or income. They should take an "outside-in" view that orients its products around their customers' attitudes and behaviors instead. Meeting the functional and emotional needs of a group of people is much more likely to generate transformative results than targeting a generational cohort with tenuous links.' Read on...

Harvard Business Review: Stop Designing for Millennials
Authors: Timothy Morey, Allison Schoop

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