February 2015

Mohammad Anas Wahaj | 19 feb 2015

In today's business world driven by social media, mobile and numerous other digital technologies, to seek customer's attention and stand out seems to be a logical digital powered brand strategy. But in the process of jumping on the digital bandwagon are brand strategists forgetting the golden rules of human strategy and customer connection. Umair Haque, author and Director of Havas Media Labs, explains why digital strategy shouldn't focus too much on ephemeral customer attention but on customer relations and not only seek their loyalty but try to be loyal to them and care for them as human beings. He suggests 4 mistakes of digital strategy and how to overcome them - (1) Titillating, not educating (2) Making zombies, not superheroes (3) Infecting, not connecting (4) Communicating, not elevating. Read on...

Harvard Business Review: Your Digital Strategy Shouldn't Be About Attention
Author: Umair Haque

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Mohammad Anas Wahaj | 19 feb 2015

Apart from providing excellent products and services, businesses have to ensure that their brand connects with customers with a uniform and consistent message. Small companies and startups have to be even more careful to provide the unified message all across the different media as they have limited budgets and are trying to build their reputation in a competitive business environment. As a small and emerging business make sure that you answer the following questions with diligence - (1) Are you presenting a universal message? (2) Is your theme always consistent? (3) Do you have clear brand guidelines? Read on...

Startups: Why consistency is crucial in on and offline branding
Author: Lucy Wayment

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Mohammad Anas Wahaj | 16 feb 2015

The report 'The Sales Organization Performance Gap' by Prof. Steve W. Martin of University of Southern California and Nick Hedges, CEO of Velocify, is based on surveys of about 800 industry participants and dismantles the myth of a lone, star performer, cowboy-type salesman without whom the organization can't generate revenues. According to Mr. Hedges, 'The goal of the study was to identify the differences between a "good" sales organization and a "great" one. When we quantified what made the great sales organizations work, we found the underlying factor was a team process, a team culture.' Prof. Martin says, 'Another differentiator between good and great sales operations is that the latter are quick to recognize a poor fit in the team and rectify it. That usually means terminating employment.' The study also found that, 'The best sales organizations are not a collection of individuals trying to succeed as a team. Rather, they have a high level of morale and camaraderie. They are united for a greater purpose than themselves.' Read on...

CMSWire: No Cowboys Here - Teamwork, Culture Leads to Sales Success
Author: Erika Morphy

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Mohammad Anas Wahaj | 12 feb 2015

Recent research by Bell Pottinger Digital suggests 15 top digital trends that are going to change the way brands communicate in 2015. The data is obtained through searching the web (blogs, social media, comments etc) and finding out the most talked about and mentioned trends online in 2014. According to James Thomlinson, Partner and Managing Director of Bell Pottinger Digital, 'While technology will be one of the biggest drivers of marketing change in the New Year, the key focus for brands will be on delivering truly integrated strategies.' The following 15 trends are ranked in order of percentage increase throughout the year 2014 - (1) Near Field Communication (NFC): Increase- 358%, Mentions- 42530 (2) Internet of Things (IoT): 283%, 1126700 (3) Wearables: 220%, 1793574 (4) Internal Communications: 167%, 6597; (5) Storytelling: 145%, 82618 (6) Branded Content: 73%, 165898 (7) Beacons: 64%, 348468 (8) Personalization: 49%, 68443 (9) Big Data: 41%, 5032773 (10) Content Marketing: 41%, 3216165 (11) Augmented Reality: 38%, 400242 (12) 3D Printing: 35%, 1160336 (13) Real-Time Marketing: 16%, 252537 (14) Mobile: 6%, 1433582 (15) Gamification: 4%, 384938. Read on...

Bell Pottinger Newsroom: Infographic - 15 digital trends for 2015
Author: NA

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