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Headlines
Search Marketing Mistakes and Challenges That Are Still Commonplace in B2B | MarTech Series, 12 feb 2024
Is digital marketing a promising career option in 2024? | The Economic Times, 12 feb 2024
Sustainability Marketing Just Got Tricky, And Better | Forbes, 11 feb 2024
Embracing Digital Sociology To Unlock The Next Marketing Frontier | Forbes, 10 feb 2024
How AI is transforming the business of advertising | The Financial Times, 10 feb 2024
Sonic branding will gain traction in 2024: But what is the recipe for success? | Marketing Interactive, 09 feb 2024
Meeting the AI moment with action and change | Think with Google, 07 feb 2024
What is digital PR for SEO? | Search Engine Land, 07 feb 2024
Smart Ways to Use Customer Feedback | Business.com, 05 feb 2024
Decoding what consumers really want: How to accelerate innovation with AI-enabled consumer insights | PreScouter, 22 jan 2024
August 2017
Mohammad Anas Wahaj | 30 aug 2017
Businesses invest heavily on external communication and PR, but internal PR can sometime take a back seat and get neglected, although it is as important and keeps organizations focused and uniformly branded. Lindsay Nahmiache, Co-founder and CEO of Jive PR + Digital, explains the value of internal PR and provides three creative ways to enhance internal PR strategy. She says, 'Effective internal PR benefits brand identity, boosts employee retention and paves the way for a connected culture where teams are focused on common collaborative goals.' Moreover, digitally evolved workplaces and remote collaboration has brought in new communication dynamics that need to be addressed with robust internal PR strategy. She explains, 'In my experience, creating a forward-thinking internal strategy requires consistent and open two-way communication that is fueled by team cohesion and recognition.' (1) Openness: Promote teamwork; Place trust in your team; Attend outing with employees and do team oriented activities; Start hashtags that reflect your office culture and encourage team member participation; Once a month organize socializing events during office time. (2) Consistent Two-Way Communication: Encourage questions and open discussions on best practices and solutions; Consistency is key for collective innovation and individual responsibility; Publicize internal PR through multiple channels; Hold scheduled weekly meetings with all employees in one place to ensure lines of communication are open about current and future projects; Give higher-level insight into new employee hirings, business decisions, holiday news and more during weekly manager meetings. (3) Team Recognition: Team members respond positively to recognition of their work because it confirms their impact on the bottom line; Take time to reward your team through informal or formal awards; Hold innovation challenges by creating opposing teams; Focus on client wins as much as you do with client struggles. Read on...
Forbes:
Three Creative Ways To Boost Your Internal PR Strategy
Author:
Lindsay Nahmiache
Mohammad Anas Wahaj | 17 aug 2017
A research study by Strategy Analytics' AppOptix practice (AO) brings good news for B2B players as it finds that 50.4% of consumers use their personal smartphone for business purposes. Employees are using their personal smartphones to conduct business and installing public domain and company-sponsored apps for file sharing, data security, time sheets, expense reporting, and collaboration. B2B companies can identify these business users disguised as consumers to target their offerings. The study also found - 20.5% of business users utilize their personal smartphone over 50% of the time to conduct business; 20.8% of business users are compensated by their employer for their network/wireless operator charges. Author of the study, Prabhat Agarwal (Director, AppOptix), says, 'This research showcases and substantiates there are entry points for B2B players that are looking to offer business services to consumers...By analyzing combinations of apps, we can create probability profiles that identify likely users of business services.' Barry Gilbert (VP, Strategy Analytics), says, 'The business and enterprise user is a critical and lucrative market for mobile operators, device OEMs, and many enterprise software firms...' Read on...
Business Insider:
50.4% of Consumers Use Their Personal Smartphones to Conduct Business, Finds Strategy Analytics
Author:
NA
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