December 2021

Mohammad Anas Wahaj | 29 dec 2021

Many nonprofits had been ray of hope for people during the COVID-19. But as the sad saga continues, it keeps on bringing more challenges to the sector. On one side of the spectrum are health and welfare related organizations with high demand for their services and subsequently getting funding attention from donors but on the other side are art and culture nonprofits that had been hardly hit and continue to struggle. But overall, getting sufficient funding to fulfil the required demand is not an easy task for all nonprofits during tough times like these. Kenneth Cerini, Managing Partner at Cerini & Associates LLP, provides innovative suggestions to get ahead in the virtual funding game in COVID times - (1) Monitor messaging in funding campaigns and adapt to changing scenarios. (2) Do targeted campaigning and select audience and design campaings accordingly. (3) Videos are a great tool to reach out to audience effectively. (4) Focus on retention and convince those who gave once to give again with pursuasive messaging of how their earlier contributions were utilized. (5) Personalize and customize the communication to the donors. (6) Continue to diversify revenue streams as the pandemic changes the standard funding processes. (7) Learn from the experience gained from the challenges of the last couple of years and, elevate and improve on what worked. Read on...

Long Island Press: OpEd: Nonprofits Must Use Innovative Fundraising Methods in Covid Times
Author: Kenneth Cerini

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