May 2019

Mohammad Anas Wahaj | 22 may 2019

India's CSR legislation is a step in the right direction and is globally praised. Recently, 47 participants from 33 global multinational companies that are associated with WBCSD (World Business Council for Sustainable Development) visited India to learn about sustainable businesses. WBCSD Leadership Program is a year-long series of engagements and learning exercises in partnership with Yale University. Rodney Irwin, Managing Director of WBCSD's Redefining Value and Education program, says, 'The legislation asking large companies to spend 2% of their profit on corporate social responsibility (CSR) is appreciable, but large companies should not stop there. These large firms should look at making their businesses sustainable by integrating the concept of environmental, social and governance advantages into the core business.' He advocated the need for integrating sustainable approach to doing businesses along with maintaining profitability. He adds, 'In long-run, profitability can be greater if you embrace opportunities that accompany sustainable approach.' Since a number of large Indian companies are family-owned, he says, 'The companies that have family connections tend to not just make the businesses successful but they want to make sure that the business can be passed on to the next generation. They have a long-term vision.' Read on...

IndiaCSR: Large companies should look beyond CSR mandate at sustainable ways: Rodney Irwin
Author: NA

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