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Headlines
AI not 'sufficiently sophisticated' to make ethical fundraising decisions, think tank warns | Charity Times, 12 feb 2024
Charitable Giving Strategies For Young Professionals | Forbes, 11 feb 2024
Bridging the Opportunity Gap in Social Sector AI | Stanford HAI, 10 feb 2024
How to Elevate Employee Engagement and Community Impact Through Workplace Volunteer Programs | America's Charities, 10 feb 2024
Social enterprise and impact investing events in 2024 | Pioneers Post, 06 feb 2024
The combined power of profit and purpose: the impact of social entrepreneurship | Cape Business News, 06 feb 2024
12 Social Entrepreneurship Courses (Free + Paid) | Causeartist, 05 feb 2024
Navigating Innovation As A Nonprofit Leader In Healthcare | Forbes, 29 jan 2024
The Startup Boom and Eco-Innovation Enthusiasm in India | The CSR Journal, 16 jan 2024
Stanford Social Innovation Review's 10 Most Popular Articles of 2023 | Stanford Social Innovation Review, 26 dec 2023
July 2017
Mohammad Anas Wahaj | 31 jul 2017
2017 'Consumer Email Habits Report: What Do Your Customers Really Want', a study of 1003 online respondents commissioned by Campaign Monitor and conducted by Market Cube, finds that nonprofit email marketers are lagging behind peers, and the preferences of constituencies, in their ability to provide personalized, relevant messaging. 81% of consumers in the report want touches of personalization in emails they receive from nonprofits. In terms of relevancy of emails to supporters and potential supporters, nonprofits lag behind substantially with only 42% respondents stating that they regularly receive relevant emails. Andrea Wildt, chief marketing officer for Campaign Monitor, says, 'Email personalization can be based on either personal demographics or behavior - how an individual is interacting with an organization...personally relevant emails resonate better with recipients - building a trust that is sometimes hard to foster when recipients are bombarded with so many contacts from so many senders.' According to Ms. Wildt, 'Nonprofits struggle to provide personally relevant emails due to overall lack of ability to capture data and use that data to segment. Resources available to nonprofits are often far more modest than those of retailers.' Further complicating matters for nonprofits is the disparate ways various age groups interact with emailed material. Ms. Wildt suggests, 'Nonprofits must take a multi-pronged approach to marketing (using different tactics/strategies/technologies to target specific age groups)...They are just not quite as mature at leveraging some of the technology. There is so much noise that nonprofits really need help cutting through. The competition for donors' wallets is still fierce.' Read on...
The NonProfit Times:
Marketers Not Giving Consumers What They Want
Author:
Andy Segedin
Mohammad Anas Wahaj | 26 jul 2017
Richard J. Weller, professor of landscape architecture at University of Pennsylvania, and team of academics have created an online project called 'Atlas for the End of the World', a collection of maps and graphics to help viewers see where and how urbanization is in conflict with biodiversity. According to Prof. Weller, 'We mapped that interface between urban growth and the world's most valuable diversity...That conflict is bloody, it's disastrous, it's happening all over the world.' The project is an answer to Ortelius's 'Theatrum Orbis Terrarum' (Theatre of the World), printed in 1570 and thought to be the first modern atlas. Prof. Weller hopes that by 'mapping the intricacies of ecological conflict...architects, designers, and others can help create more ecologically sustainable relations between people and the planet.' Read on...
Nonprofit Quarterly:
Data Activists Map the World's Ecological Conflict
Author:
Cyndi Suarez
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