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Headlines
Why The Future Of B2B Media Is Intelligence, Not Advertising | Forbes, 20 aug 2026
THE MARKETING FUNNEL DIDN'T BREAK. IT BECAME A PINBALL MACHINE. | WPP, 20 aug 2026
Why fragmented buyer signals are holding back B2B marketing | Digiday, 20 aug 2026
How far can 'edgy' advertising go before it tips into bad judgement? | Exchange4Media, 20 aug 2026
Performance marketing is entering its most challenging era | Adgully, 20 aug 2026
The 24-Hour Customer Is Here And Most Businesses Aren't Ready For Them | ThePrint, 20 aug 2026
Why Major Retailers Are Turning Employees Into Content Creators: Billo | Retail Insider, 19 aug 2026
Surrogate Advertising in India: Rules, Celebrity Endorsements and Regulatory Scrutiny | Vajiram & Ravi, 18 aug 2026
How To Use Personal Branding To Be Seen As A Leader | Forbes, 16 aug 2026
Investigating the impact of chatbot interactivity on consumer behavior | Nature, 01 jul 2026
Customer analytics is a priority. So why is execution still inconsistent? | Mastercard, 29 jun 2026
State of the Consumer 2026: When tech acceleration and cost pressures collide | McKinsey, 22 jun 2026
December 2013
Mohammad Anas Wahaj | 17 dec 2013
A retail industry expert explains how an experience in retail provides lessons that can develop and enhance leadership abilities - Don't just be different, be special (make customers part of your enterprise and delight them so much that they form an emotional attachment to the brand); Pick up the trash (don't hesitate to act on even smaller things if there is a need, become visible to your customers, model the behavior that you want others to follow, develop emotional connect with customers and employees); Don't blow a long-term relationship over a short-term glitch (create clarity around what a customer experience feels like in your context, understand the competitive offerings as the customers are aware too in today's connected world); When your name is on it, you own it (cutomers may not understand the organizational separation of working units so if they see a corporate connection then you should make sure to deliver as corporate reputation might be at stake); Frontline employees are too often undervalued (keep in mind the value of the employees who are at the bottom of the hierarchical pyramid in the organization, understand their needs and ensure their well being with proper pay and benefit policies, training efforts and other support mechanisms). Read on...
strategy+business:
Learning the Leadership Lessons of Retail
Author:
Eric J. McNulty
Mohammad Anas Wahaj | 02 dec 2013
Customer service and support is becoming one of the most critical function of the businesses with advancement in communication technologies, social media and customer awareness. The need to focus on customer satisfaction is essential for customer acquisition, to build long-term relationships and get repeat customers. The article examines customer service trends for 2014 - Self Service; Proactive Support; Technological Domination; The Comeback of the Premium Service; Customers Have a Voice and They Can't Stop Using it. Read on...
Dubai Chronicle:
Upcoming Customer Service Trends for 2014
Author:
NA
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