Human Resources

Mohammad Anas Wahaj | 07 mar 2015

Entrepreneurs and customers are important components of the business ecosystem. Entrepreneurs create innovative products and services for the customers. A strong exchange and partnership between the two will assure that the activity of product and process innovation and improvement never stops. The efficient integration of what customers need and what entrepreneurs develop will lead to growth of businesses and markets. Read on...

ilmeps/read: Relationship Between Entrepreneurs and Customers to Drive Innovation
Author: Mohammad Anas Wahaj

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Mohammad Anas Wahaj | 16 feb 2015

The report 'The Sales Organization Performance Gap' by Prof. Steve W. Martin of University of Southern California and Nick Hedges, CEO of Velocify, is based on surveys of about 800 industry participants and dismantles the myth of a lone, star performer, cowboy-type salesman without whom the organization can't generate revenues. According to Mr. Hedges, 'The goal of the study was to identify the differences between a "good" sales organization and a "great" one. When we quantified what made the great sales organizations work, we found the underlying factor was a team process, a team culture.' Prof. Martin says, 'Another differentiator between good and great sales operations is that the latter are quick to recognize a poor fit in the team and rectify it. That usually means terminating employment.' The study also found that, 'The best sales organizations are not a collection of individuals trying to succeed as a team. Rather, they have a high level of morale and camaraderie. They are united for a greater purpose than themselves.' Read on...

CMSWire: No Cowboys Here - Teamwork, Culture Leads to Sales Success
Author: Erika Morphy

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Mohammad Anas Wahaj | 06 dec 2014

Without customers there is no business. Without happy customers the business will not last long. So what should companies do to know their customers and provide solutions to them in the best possible way, keep them satisfied and happy, and let them come back again and again. JC Grubbs, CEO of DevMynd Software, explains of the efforts his team does to become subject matter expert's within a client's vertical and turns the vendor/customer relationship into a partnership. According to him, 'more than technology or even product design, the software business is about knowledge. It's about taking a problem space and synthesizing a solution from as much knowledge as we can obtain. It's essential to our success with any customer that we get to know their industry, their business and the people involved.' He suggests five things that his company does to build knowledge around an industry and particularly in customer's business - (1) Ask Questions (2) Follow the Money (3) Understand Partnerships (4) Understand the End Customers (5) Investigate Competitors. Read on...

Upstart Business Journal: 5 ways to get to know your customers better
Author: JC Grubbs

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Mohammad Anas Wahaj | 10 oct 2014

As big data requirements of companies in finance, retail, healthcare, education etc continues to grow, there will be corresponding growth of companies providing innovative analytics tools and services to store, analyze and monetize the big data. This inturn propels the need of workers at various levels to have big data talent and skills. Business leaders with strong understanding of business, analytics, technology and communications skills would be in high demand. A 2011 report of McKinsey estimated that by 2018, about 140000 to 180000 big data jobs will remain unfilled due to lack of experience and expertise. The 2014 CDO Talent Map predicted that the number of Chief Digital Officers will double this year increasing to 1000 by the end of 2014 and the number of Chief Data Officers will be more than 200 by year end. Due to this imminent need of big data talent, both educational institutions and technology corporations are collaborating on curriculum and project-based learning opportunities for students. Large number of universities globally are incorporating new courses related to predictive analytics, machine learning, data analysis and infrastructure. These initiatives range from full degree programs and addition of new courses in existing curriculum, to short-term skill-specific certificate courses that are available online. Moreover, professional organizations are also offering free courses, training programs and hands-on learning projects to fulfill the knowledge and learning needs of their members. Read on...

Umbel Blog: Big Data Equals Big Jobs: New Educational Programs to Help You Snag the Sexiest Jobs in the Industry
Author: Thrupthi Reddy

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Mohammad Anas Wahaj | 01 oct 2014

From traditional perspective, human resources (HR) handles relationship of the employees with the organization, while marketing handles dynamics of interaction between customers and organization. But the value of brand experience for both consumers and employees, alongwith technological advancements is bridging the gap between these two critical components of any business. The notion 'happy employees can make customers happier' is becoming more real. Convergence of HR and marketing will facilitate a learning exchange between the two and create new paradigms for organization's benefit. HR can effectively pursue strategies for talent acquisition much in the same way that marketing works toward seeking customers and can develop employment value proposition (EVP). Social media is facilitating new connection between organizations and consumers. These technologies can be leveraged by HR for interaction with prospective employees and to develop effective recruitment strategies. HR should learn from marketing to embrace change and be early adopters. Read on...

Human Resources: When HR meets marketing
Author: Anthony J. James

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Mohammad Anas Wahaj | 24 sep 2014

To be a better business leader, either of a small company or a big corporation, it is essential to have a positive influence, effectively manage human relationships and get the work done through exemplary behavior. Business leaders have to be clear about who they are and want to be, what they stand for and how they emotionally connect with people. They have to develop their 'personal brand' by using the right tools and methods. According to branding expert, Glen Campbell of Brandheart, 'Personal branding is not about the external manifestation, what you wear and your style and manner. Well before that it's about the internal drivers that increase self-awareness and self-control; that enable a leader to consistently respond as their best self.' The methods that he uses to build personal brand for clients is through asking the five basic questions and finding answers to discover their best self - (1) Who is your current real self? (2) Who is your ideal self? (3) Why do you need to change? (4) How do I become my best self? (5) Who can help? Read on...

Huffington Post: The Basics Of Personal Branding - Five Simple Questions Before You Start
Author: Brian Horn

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Mohammad Anas Wahaj | 23 jul 2014

Although most innovation in technology-driven companies is achieved and accomplished by experts in R&D, but marketers at General Electric (GE) have found ways to facilitate and contribute to the innovation mechanism. Beth Comstock, Chief Marketing Officer of GE, explains their method that can be utilized by other marketers who are seeking to create value and drive innovation in their businesses - (1) Go to new places: Be explorers and seek out new places and better the understanding of what people need and require around the world. It can help them give insights for better product development. (2) Shape the market early: Great innovations need to be explained before they are accepted. Marketers can explain, define and communicate effectively and set the stage for the innovation before it hits the market. Mantra at GE is 'Mindshare before Marketshare'. (3) Incubate new businesses and models: To promote ongoing innovation, marketers seek to find ways that have not been thought before. Integrate startup culture into the marketing DNA. It simplifies development and gets products to the market faster. (4) Invite others in: Partnerships are the path to speed and scale. Develop collaborations outside the organization to increase the creative territory. Marketers are generally facilitators for these relationships. Read on...

HBR Blog Network: Innovation Is Marketing's Job, Too
Author: Beth Comstock

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Mohammad Anas Wahaj | 05 mar 2014

Influence is an important aspect of human personality that provides the ability to affect and attract others. Psychologist Herbert Kelman of Harvard University wrote about 'social influence' and considered 'compliance' (agreement with others in public, disagreement in private), indentification (influence due to likeness and respect for a specific personality) and internalization (agreement in both public and private) as three processes of attitude change. In the article John Hagel III explores the changing nature of influence in the dynamic world of today and recommends ways to achieve more influence. According to him the conventional approach to build influence included - by providing answers; by demonstrating strength; by being a hub of a network of like minded people that further persuaded others through the answers that were provided. But in the transient world of today the answers lose value rapidly as the new and better ways and methods displace and make the older ones obsolete. Therefore he suggests the new way of building and retaining influence by asking questions. Questions have the ability to invite participation and provide the opportunity to co-create and co-develop answers and solutions by sharing ideas and insights. But the challenge is to frame the right and effective questions to get valuable insights. He suggests - ask broad questions; questions where stakes are high; questions with depth that require consistent effort over extended period of time; questions that provide step by step answers that encourages continued participation. Asking questions demonstrates individual's vulnerability that helps in building trust-based relationships in the initial stages. Moreover it enhances the ability to access tacit knowledge of the participants. The new approach also requires mobilization of a new kind of network, more mesh-like, connecting every participant with each other, thus providing unexpected and evolving ways to co-explore. This assists in building creation spaces with smaller teams connected with each other and getting together when required. To demonstrate the influence in action, John Hagel provides the example of Santa Fe Institute and its formation by a group of scientists led by George Cowan, and participants - David Pines, Stirling Colgate, Murray Gell-Mann, Nick Metropolis, Herb Anderson, and Peter A. Carruthers. They all represented different fields but all came together to seek answers to the questions about potential common themes regarding complex adaptive systems that cut across traditional disciplinary boundaries. Read on...

Edge Perspectives: The Big Shift in Influence
Author: John Hagel III

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Mohammad Anas Wahaj | 31 jan 2014

Customers are becoming more aware and knowledgeable about the products and services that are provided by companies and expect customer service to attend them effectively, efficiently and with an understanding approach. In a highly competitive business environment companies are using all possible resources to acquire and retain customers, and are trying to restrict them to switch to other comparable brands. Customer service is at the forefront of this customer acquisition and retention process. But all companies aren't able to provide proactive customer service and are still stuck in the older methods of reactive customer service. Article provides detailed example of a customer service delivery process by two companies, one of them is a CDN (Content Delivery Network) and the other a managed hosting service provider, serving the same client. The hosting provider has proactive approach (frequent and continued communication of the problem's status and step by step explanation of the solution process) while CDN had a reactive approach (only responding to client messages without providing assurance of solving the problem or trying to find a way to tackle it). Author also provides some basic steps that fulfil the requirement of a proactive customer service approach - Have processes that track potential problems before customers know them; Automate customer contact when a problem alert happens and manually evaluate severity of problem; Communicate humanly and effectively with customers when problem is identified; Don't keep users in the dark and share with them the solution process; Engage all possible communication channels and utilize the ones that customer prefers and is comfortable with. Read on...

ClickZ: Proactive vs. Reactive Customer Service
Author: Jack Aaronson

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Mohammad Anas Wahaj | 25 jan 2014

Technological advancements and innovations bring game changing shifts in the dynamics of industries. Data science is transforming the online advertising industry with newer concepts and technologies like real-time bidding, advertising exchanges, social media, retargeting techniques, lookalike targeting, online data dashboards, analytics softwares like Hadoop etc. Technology have also led to the democratization of online advertising, and even businesses with smaller advertising budgets are been able to utilize it. Use of big data and analytics is providing advertisers with information, insights and tools to focus on specific consumers and market segments for better value and return on their advertising campaigns. But to interpret and utilize the data in right context and for maximum impact, newer set of skills are required by advertising human resources. Data scientists are expected to have knowledge of mathematics and statistics alongwith expertise in using spreadsheets and other analytics tools. Read on...

the guardian: What's the role of data scientists on online advertising?
Author: Tony Evans

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