Business & Finance

Mohammad Anas Wahaj | 20 jun 2015

Marketing strategies for startups are different from established companies as they have limited budget and resources. Over the years SEO (Search Engine Optimization) has evolved due to changes and improvements in search engine technologies. SEO strategies for today require a fresh look to keep business relevant in search engine results. John Rampton, entrepreneur and president of Adogy, provides 10 suggestions for startups to develop effective SEO to market their business - (1) Figure Out Your Target Keywords (2) Mobile Friendly is a Necessity (3) Simple is Usually Better (4) Develop and Follow a Marketing Strategy (5) Leverage the Power of Infographics (6) Prioritize (7) Figure Out Your Social Networking Channels (8) Link Building (9) Keep Your Content Relevant (10) Analytics are your Friend. Read on...

Forbes: 10 SEO Tips For Marketing Your Startup in 2015
Author: John Rampton

Mohammad Anas Wahaj | 11 jun 2015

Companies are targeting their product and service offerings to the growing Millennial market. Pew Research predicts that this year Millennials, with 75 million people in US under 34, will overtake the Baby Boomers. But the question is: Should the companies consider Millennials as homogeneous entity and design their products and services accordingly? Authors, Timothy Morey and Allison Schoop of frog (a global product and strategy design firm), argue that to design offerings with exclusive focus on generational cohorts will result in meaningless or potentially damaging outcomes. There is little that unites them totally. According to them, 'A better approach is to design for archetypes that are representative of certain attitudinal and behavioral traits, and then combine these with social, market and emerging technology trends-all things that transcend age or generation. Defining an ideal customer for a potential product or service using broader human themes allows you to create solutions that resonate with a larger group of people.' They further explain, 'Far too many companies take a "product-out" view of segmentation, where they essentially ask their customers to line up around their products by demographics such as age or income. They should take an "outside-in" view that orients its products around their customers' attitudes and behaviors instead. Meeting the functional and emotional needs of a group of people is much more likely to generate transformative results than targeting a generational cohort with tenuous links.' Read on...

Harvard Business Review: Stop Designing for Millennials
Authors: Timothy Morey, Allison Schoop

Mohammad Anas Wahaj | 05 jun 2015

'Correspondent Banking' allows a local bank (respondent) to give its customers access to a faraway institution's services, such as currency exchange or sending money to an account abroad. Developing economies, in addition to such services, also get linked to the global banking system. Due to occasional misuse and illegal activity related to such a system some correspondent banks have retreated from certain regions or exited the line of business. According to Mark Carney, Chairman of the Financial Stability Board (FSB), and Bertrand Badré, Chief Financial Officer of the World Bank Group, 'Anecdotal reports suggest that charities, and companies involved in remitting funds from overseas, are feeling the pinch. It would be wrong for regulators to ignore such consequences. Doing so would neglect the purpose of financial reforms by the Group of 20 leading nations intended to underpin an open and resilient global financial sector that serves real economies across the world.' Such an action by correspondent banks may even promote hidden illegal channels for financial transactions. The steps are now being taken to further investigate the situation and understand its scale and causes. Authors suggest, 'Authorities must ensure that they provide a clear and consistent interpretation and enforcement of international standards. They should work with the financial industry to pursue technical measures, such as the global Legal Entity Identifier system, which standardises identification, and Know Your Customer platforms that help avoid duplicating due diligence work...The financial abandonment of whole groups of customers - or even countries - is not something that can be ignored by the members of the G20...This is important not only for the countries directly affected, but for all of us as we seek to build a global financial system that can support growth for all.' Read on...

The Financial Times: Keep finance safe but do not shut out the vulnerable
Authors: Mark Carney, Bertrand Badré

Mohammad Anas Wahaj | 27 may 2015

Staying close to the customer and fulfil his needs and wants has been the mantra of successful brands and businesses. Technology has brought the customer even closer and given brands the opportunity to better understand and analyze the customer behavior and focus strategies to satisfy him/her. Considering the highly competitive and fast paced world of fashion and luxury, established luxury brands need to think like disrupters by putting customers at the center of their strategies. Disrupters focus on 'jobs to be done' in the present. Clayton Christensen's disrupter framework focuses on consumers' social, emotional or functional problem, and turns business into its solution. This framework makes innovation independent of the latest technology or the hottest new gadget and firmly relies on human behavior. Thinking about customers and their behavior patterns provide brands insights into the future. Understanding the next generation of customers and removing friction from their brand experience with a well thought out solution will hold the key for the brand's survival. Following are four ways established luxury brands can succeed by staying close to the customer - (1) Create a seamless path from inspiration to purchase. (2) Make your brand narrative attainable, intuitive and immersive. (3) Evoke in your customers the feeling of belonging and being special. (4) Serve and reward. Read on...

AdAge: Luxury Brands Must Innovate or Die in the Digital Age
Author: Ana Andjelic

Mohammad Anas Wahaj | 26 may 2015

As businesses continue to pile-up huge amount of data there are opportunities for data scientists to provide meaningful insights to help them grow and succeed. Even startups at their early stages have substantial data that can be utilized for business value. Tianhui Michael Li, Data Scientist and Executive Director of The Data Incubator, gives his view on how a skilled data scientist (DS) can be a catalyst of growth for entrepreneurial ventures - (1) Growth Hacking: DS can utilize social data and web analytics to implement low-cost, high impact marketing campaigns. (2) Customer Retention: Bain & Co. found that 5% increase in customer retention increases profits by 125%. DS can analyze customer behavior and target communication for customer engagement, retention and even identify brand advocates to bring new customers. (3) Personalizing Products and Services: DS can utilize sales, marketing and web data to identify customer needs and wants. This will assist in customizing offerings. (4) Marketing Optimization: DS can optimize every aspect of marketing and advertising from ad budget to ad clicks to actual conversions and purchases, and much more. Read on...

Entrepreneur: 4 Things a Data Scientist Can Do for Entrepreneurs
Author: Tianhui Michael Li

Mohammad Anas Wahaj | 25 may 2015

The value of big data lies in extracting insights and its meaningful use in solving business problems. In recent times organizations have made big investments in technologies associated with it to store, analyze, report and visualize data. Stuart Frankel, CEO and co-founder of Narrative Science, provide his perspective on why these investments haven't got expected returns, limitations of human-powered data science as it is not a scalable solution, unaffordable data scientists and, opportunities and prospects of scalable automated solutions to analyze and interpret data, and obtain hidden insights for business value. According to him, 'Artificial intelligence (AI) is beginning to transform data and analysis into relevant plain English communication. AI is shortening employees' data comprehension-to-action time through comprehensive, intuitive narratives.' Following are some examples which he shares regarding use of AI in data analysis - Some mutual funds are using advanced natural language generation (Advanced NLG) platforms, powered by AI, to automatically write fund performance reports in mere seconds; In medical billing, AI scours thousands of billing records across hundreds of hospitals and generates narrative reports that immediately provide the desired analysis; AI solutions are improving customer experience. AI is the first technology to make personalized, "audience of one" communication a reality; Wealth management is beginning to use "Robo-advisors", the automated financial advisor that can offer a low-cost alternative to expensive, human advisor. Moreover AI is being embedded into existing advisory platforms, delivering personalized portfolio reviews and recommendations in natural language to customers. He further explains, 'The commonality across all of these new technologies is that they offer something additional humans cannot provide: the power of scale...In the near-term, the adoption of AI within business intelligence platforms and customer-facing applications will accelerate...The key to all of this is the intersection of AI and advanced natural language generation. We're at the beginning of the next phase of big data, a phase that will have very little to do with data capture and storage and everything to do with making data more useful, more understandable and more impactful.' Read on...

Harvard Business Review: Data Scientists Don't Scale
Author: Stuart Frankel

Mohammad Anas Wahaj | 23 may 2015

According to a recent report by US Department of Agriculture, nearly 58000 high-skill agriculture-related jobs, requiring at least a bachelor's degree, are expected to open up between 2015 and 2020. But the report estimates that during the same time period fewer than 36000 qualified grads in related fields of study will enter the workforce. US Agriculture Secretary Tom Vilsack comments, 'Not only will those who study agriculture be likely to get well-paying jobs upon graduation, they will also have the satisfaction of working in a field that addresses some of the world's most pressing challenges. These jobs will only become more important as we continue to develop solutions to feed more than 9 billion people by 2050.' 46% of the jobs in agriculture will have management and business orientation. Moreover 27% of the new high-skills jobs will require a STEM (Science, Technology, Engineering and Maths) education. As per the data mentioned in the report for 2012-13 school year, female graduates outnumbered men in agriculture and life sciences, forestry and veterinary programs in US. This shows that women are better prepared for employment in agriculture sector which is becoming more high-tech and high-growth. In a 2014 interview with US News, Claudia Ringler, the deputy director of the International Food Policy Research Institute's environment and production technology division, said 'Improved land management strategies are very important - that includes no-till, precision agriculture and integrated soil fertility management. You need a mix of technologies and approaches.' Read on...

US News & World Report: STEM Skills a Necessity for 27 Percent of New Agriculture Jobs
Author: Andrew Soergel

Mohammad Anas Wahaj | 23 may 2015

According to a survey by Talent Q (part of Hay Group), 9 in 10 employers believe that graduates with soft skills will become increasingly important as globalization speeds up. The majority of employers surveyed by the Hay Group in 2014 believe that entry-level graduates aren't prepared for the working world and 80% of them were struggling to find graduates with the soft skills they need. Lucy Beaumont, solutions director at Talent Q, says 'Despite what many employers think, our research demonstrates that today's graduates have just as much potential to succeed as any other generation, both in terms of cognitive ability and soft skills. It's up to the business to ensure that this potential is realized by recruiting and developing graduates in the correct way. This means focusing on hard and soft skills and looking for potential rather than relying on experience.' According to Penna's research 'Challenging misconceptions about Gen Y employees', there is a distinct mismatch between the career aspirations and expectations of 18 to 24 year olds and employers' views on this age group. Although this group showed a strong sense of loyalty too, but it was significantly underestimated by their employers. Read on...

Forbes: Graduates With Soft Skills Will Become Increasingly Important
Author: Karen Higginbottom

Mohammad Anas Wahaj | 19 may 2015

Today's architects require knowledge and expertise of architecture-focused technology tools and softwares to stay ahead of the curve. Moreover they have to continue to upgrade and update their skills through variety of courses and tutorials available through traditional educational institutions, corporate training programs, paid online courses and free tutorials on internet. ArchDaily has compiled a categorised list of online tutorial websites that offer learning of architectural softwares - (1) General Purpose Tutorial Sites: Lynda.com (Online courses and video tutorials site); Visualizing Architecture (Alex Hogrefe has created a comprehensive list of tutorials for creating compelling images. Most techniques can be achieved using SketchUp and Photoshop); Ronen Bekerman's Blog (Provides case studies. Showcases their own work, explaining how they created a single render from the modeling stage to post-production). (2) Pre-Production (Modeling, Drawing and BIM): Autodesk's Youtube Channel; Bond-Bryan BIM Blog by Rob Jackson; Nick Senske on Youtube; Jose Sanchez's tutorials at Plethora Project on Unity3D game engine, Autodesk's Maya software, C#, Python and Javascript and also Rhino and Grasshopper; NYCCTfab on Vimeo (Tutorials by New York City College of Technology's Department of Architectural Technology Fabrication Lab, on Revit, Rhino and Grasshopper). (3) Production (Rendering and other forms of image creation): Simply Rhino Webinars; V-Ray Website. (4) Post-Production (Adobe Photoshop and other image manipulation software): Vyonix Tutorials; ARQUI9 Visualisation on Youtube. Read on...

ArchDaily: Architecture Software Tutorials - Which Are The Best Out There?
Author: Rory Stott

Mohammad Anas Wahaj | 18 may 2015

In the Wikipedia article on 'Mentorship', Prof. Barry Bozeman and Prof. Mary K. Feeney, who are currently at Arizona State University, in their paper 'Toward a useful theory of mentoring: A conceptual analysis and critique' define 'Mentoring' as 'A process for the informal transmission of knowledge, social capital, and the psychosocial support perceived by the recipient as relevant to work, career, or professional development; mentoring entails informal communication, usually face-to-face and during a sustained period of time, between a person who is perceived to have greater relevant knowledge, wisdom, or experience (the mentor) and a person who is perceived to have less (the protégé).' Entrepreneurs often need mentors at various stages of their venture's development. Sramana Mitra, Founder of One Million by One Million, suggests the following points regarding a good mentor - (1) Has superior knowledge and network in the industry that entrepreneur is venturing. (2) Is willing to tell what the entrepreneur 'need' to hear and not what he/she 'want' to hear. (3) Looks out for entrepreneur's best interest (4) Connects dots whenever possible to get entrepreneur further and grow. (5) Gives knowledge, advice, introductions without wasting anybody's time. (6) Pushes entrepreneur to do more, do better. (7) Will not sit next to entrepreneur and hold hand. (8) Is busy, active, in-demand. (9) Helps entrepreneur learn, become self-sufficient. Read on...

Huffington Post: An Entrepreneurs' Guide to Good Mentoring
Author: Sramana Mitra

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