October 2015

Mohammad Anas Wahaj | 29 oct 2015

User experience is one of the most critical factor to be considered while designing a product or service. Great designs make customers feel good, enjoy and above all fully utilize the desired functionality of the product or service for their benefit. Scott Sundvor, co-founder of 6SensorLabs, explains that there are generally two schools of thought in the product design process - 'Design-First' approach, that promotes the process of initially designing look and feel of the product and then make engineering fit that design, and the other is 'Engineering-First' approach, in which the engineering aspects of the product are considered first while the industrial design works under constraints of the engineering specifications e.g. hardware, components etc. Apple generally applies the design-first approach and gives substantial importance to the aesthetics of the product, and of course without compromising on the engineering. Mr. Sundvor suggests that startups and companies with relevantly less funds as compared to Apple can find success by following the engineering-first approach. They should focus on the utility of the product i.e. providing better usability and functionality. Hardware startups that pursue crowdfunding to generate capital often sell products with a different initial industrial design while ship something else. This generally happends due to lack of convergence of engineering and hardware aspects with the industrial design. In other cases it might happen that original industrial design was not manufacturable or the cost to manufacture it was too high. Startups and companies on low budget can avoid such problems by focusing first on making the product work and then create aesthetic aspects of industrial design around it. Engineering team and industrial design firm should work together closely. Product leader should be created within the product/engineering team to coordinate collaboration between the two and should gather feedback from all sources including user's perspective and engineering constraints. The selection of the right industrial firm could be a challenge and should be done by doing thorough research based on budgetary constraints, product requirements and the design firm's capabilities. Once the selection is made product/engineering team should pitch their product vision and specifications to the industrial design firm. The design firm should be convinced regarding the long-term viability of the product. To raise funds after this would depend on the high-quality prototype design that comes through a partnership with the design firm. Startups should be prepared to spend right amount of money to create this prototype and if they don't have much funds they should consider giving equity to the design firm. This is the critical stage of product development and startups shouldn't shy away from pulling all the strings to get a good design firm to work on their product vision and specifications. Read on...

ReadWrite: Which Came First - Product Utility Or Design?
Author: Scott Sundvor

Mohammad Anas Wahaj | 21 oct 2015

In a highly competitive automobile industry in India, companies have to safeguard and secure their industrial designs by going through a registration and validation process. Sarthak Saran of BananaIP explains the step-by-step procedure to file a design application in India and how the companies should devise strategies and protect their designs. According to Mr. Saran, 'Industrial design means the shape and configuration of an article. Design does not protect the functionality of any product. It protects only the ornamentation of the product.' He also explains situations in which a design is considered to be invalid by the Controller of Design. In case there are no objections to the design by the Examiner and the Controller of Design accepts the application, it is registered and published in the patent office journal ordinarily within one month. The design is generally valid for a period of 10 years and can be renewed for another 5 years. The total number of registered designs by major companies in the automobile industry are - Tata Motors (396); Mahindra & Mahindra (205); Hero MotoCorp (85); TVS Motor Company (72). Read on...

Sinapse Blog: Industrial Designs for Automobile Industry in India
Author: Sarthak Saran