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Mohammad Anas Wahaj | 15 oct 2024

A well designed and creative website can provide small businesses extended audience reach and branding capability. As they have limited allocated funds for big business like web strategy, small business have to be innovative and intelligent in their website design approach. Here are a few best practices that they can apply in this regard - (1) Choose a reader-friendly simple font that aligns with the overall look and feel of the brand. (2) Consider a limited color scheme that gels with the brand's colors. A study from Loyola University in Maryland found color increases brand recognition by 80%. (3) Use high-quality product images to attract customer attention. (4) Optimize the website for mobile as there are more than 7.1 billion mobile users across the world. Moreover, 50% of these users are more likely to use a mobile site instead of downloading an app. (5) Making call to action (CTA) stand out prompts user to buy and fecilitates website conversion. (6) Using more white/blank/empty spaces gives users visual breaks to process information and not get overwhelmed by it. (7) Keep the site navigation simple and easy for unhindered user flow. (8) Establish a visual hierarchy with optimized placement of images and text. (9) Include testimonials as 92% of consumers read online testimonials and reviews when buying a product, according to BigCommerce. (10) Create custom user experience (UX) with personalized features such as behavior-based product recommendations, targeted offers and geo-targeting. According to Accenture, nearly 60% of consumers want real-time offers and promos. (11) Design with accessibility in mind. (12) Run A/B tests involving target customers as research-backed information is needed for continuous improvement. Read on...

Forbes: Small Business Website Design Best Practices & Examples
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