October 2020

Mohammad Anas Wahaj | 26 oct 2020

Pandemic, combined with politics in many countries, is creating uncertainty for both for-profits and nonprofits. In US, racial protests and electioneering, is adding to the instability. Philanthropic activity is at the crossroads and future seems uncertain. Understanding the change by analyzing past trends and anticipating the future by listening to the wisdom of experts can help nonprofits prepare better for their fundraising needs. PAST TRENDS: According to the 2019 survey of philanthropy 'Giving USA: The Annual Report on Philanthropy' - Individual giving remains the largest source of contributions (69%); Looking at growth in sources, corporate giving increased by 13.4% (includes gifts-in-kind), and giving by individuals increased by 4.7%; Recipient sectors who benefited most were ones where high-net-worth individuals tend to concentrate their giving, with public-society benefit increasing 13.1%, arts, culture, & humanities increasing 12.6%, and education increasing 12.1%; Philanthropy often thrives on economic results, and 2019 was a strong year with the S&P 500 increasing by roughly 29%, personal income growing by 4.4%, and GDP growing by 4.1%. But now 2020 is altogether a different year, with pandemic impact and struggling economy, the future holds uncertain challenges. FUTURE TRENDS: By utilizing Delphic Panel Approach, in which you ask to a team of experts to consider future questions and offer their opinions on likely outcomes based on their experience and insight, a select group of 20 fundraising experts share their predictions on philanthropy and fundraising in coming years. HIGHLIGHTS OF THE SURVEY: 61% were reasonably confident that philanthropy overall would grow during the next 3 years. A decline in giving is not likely to be long-lasting and there is hope for growth; 67% suggested that their organizations or clients would be investing more in fundraising during the next three years. Respondents were fairly evenly split regarding retaining fundraising staff and hiring more fundraisers. So, despite the short-term news of layoffs, there should be opportunities in development; Individual donors will continue to remain essential in future fundraising while no change or reduction is expected in other streams of fundraising revenue. Community/event fundraising will expect a reduction; Digital will be a main fundraising acquisition channel in which organizations are expected to spend. Other growth areas identified by the survey include DM (direct mail), DRTV (direct response television), and a resurgence in telemarketing. Print advertising channel is expected to retreat. Read on...

Nonprofit Quarterly: Crisis Crystal Ball: The Future of Fundraising?
Author: Alan R. Hutson Jr.

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Mohammad Anas Wahaj | 18 oct 2020

Small women-run farm collectives became a success story of self-sufficiency during COVID-19 lockdown in Tamil Nadu (India). These informal groups have been facilitated by a grassroots nonprofit 'Women's Collective' that encourages poor women, who neither own land nor are able to lease land on their own, to come together and lease land collectively to grow food. In the IndiaSpend article dated 09 sep 2019, author Shreya Raman states, 'In a country (India) where 73.2% of rural women workers are engaged in agriculture, women own only 12.8% of land holdings.' Sheelu Francis, co-founder of Women's Collective, says, 'We began with five collective farms in 2010, with the intention of helping landless single or widowed women achieve food security. With collective farming, we ensure nutrition and food security for landless women at the household level.' There are now 89 collective farms with a total of 695 members spread across Tamil Nadu. Each collective has 5-10 members. Women's Collective is responsible for training and providing agricultural know-how. Farmers utilize organic farm methods and avoid chemical fertilizers. The size of the plot determines the choice of crops the women farmers will grow. Landlord usually gets 1/3 of the harvest as rent while the members distribute the rest among themselves. Read on...

The Guardian: Fruits of shared labour: The Indian women joining forces for food security
Author: Anne Pinto-Rodrigues

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