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February 2020

Mohammad Anas Wahaj | 29 feb 2020

Volunteer time off (VTO) is the new concept in employee benefits in which a company offers paid time off for its employees to volunteer with nonprofit organizations. According to the Society for Human Resource Management (SHRM) around 21% of American companies offer VTO, while Chief Executives for Corporate Purpose (CECP) says that more than 60% of enterprise-level companies are going all-in on VTO. Organizations implementing VTO can benefit in many ways - (1) Recruitment: According to the Bureau of Labor Statistics, the number of employees who are voluntarily quitting their jobs is higher than ever. VTO can help attract the attention of young, fresh talent. A report from Fortune showed that Millennials were more likely to work for a company that has a proven history of social activism and corporate volunteerism. (2) Retention: The 2019 Global Talent Trends Study showed that 51% of employees wish their company offered more flexible work options. VTO is the most desired option that companies can give to philanthropic employees. According to NP Source Charitable Giving Statistics For 2018, employees who engaged in corporate giving programs tended to have 75% longer tenures with the company. (3) Corporate Visibility: According to NP Source stats, 90% of companies indicated that partnering with reputable nonprofit organizations enhances their brand and 89% believe partnering leverages their ability to improve the community. Turning employees into employee brand ambassadors empowers them to represent your company in a positive light. (4) Company Culture: Companies are highlighting their workplace culture as a way to retain current employees and recruit top talent. A 2017 study from Project ROI showed that companies investing in corporate responsibility are seeing the fruits of their labor - Turnover reduced by 50%; Employee productivity increase by up to 13%; Employee engagement increased by up to 7.5%. A 2017 Glassdoor survey showed that 75% of employees expect their employer to get involved in charity work either through donations or volunteer efforts, and nearly half of all employees surveyed expect their employers to allow them to company time to advocate for social change through volunteering. (5) Employee Growth: Employees seek growth opportunities. Volunteering has become popular to build resume and sharpen skills, thus making VTO attractive to employees. NP Source showed that 92% of surveyed HR executives agree that contributing business skills and expertise to a nonprofit can be an effective way to improve employees' leadership and broader professional skill sets. Following are some tips to effectively implement VTO - (i) Organize your time-off request process. (ii) Communicate with employees. (iii) Use software to optimize (corporate volunteering platform). Read on...

G2.com: Here's Why VTO Is the Next Big Thing in Employee Benefits
Author: Lauren Pope



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